Articles on "Analytics"

Beyond Google Analytics – or web analytics tools. Monitoring traffic and user behavior on websites and mobile applications. Measuring effects of advertising campaigns, conversion attribution. Monitoring the effectiveness of sales funnels. Analysis of server logs.

Measurement of unique users, returning users, visits, sessions, page views. Profiling users by demographic and geographical data, interests, devices (computers, tablets, smartphones). Monitoring of bounce rates, conversion rates, time spent on the site. Identification of traffic sources, registration of user flow paths. Graphs, reports, cohort analysis.

Software for web and product analytics, heat map generation, eye-tracking, recording user actions. Competitor traffic estimation.

Evaluate your website’s reach through UsabilityTools

Evaluate your website’s reach through UsabilityTools

Imagine you’re a web developer or website owner. From your point of view, what would be the key things towards building a successful website? Unique content, search engine optimization algorithms, attractive web design and such. After putting all of this in place and satisfying yourself of every little detail, you’d probably go ahead and launch […]

Is your website capturing enough mobile traffic? Find out with mobileratio.com

Is your website capturing enough mobile traffic? Find out with mobileratio.com

With the progress of innovation, smartphones and tablets have captured the imagination of users across the globe in such a manner that any website which does not cater to the requirements of these devices is considered outdated. Your website might be attracting huge traffic on computer web browsers, but unless it does so on tablets […]

All your business data on one dashboard: Fokus

All your business data on one dashboard: Fokus

Fokus has been shut down in 2018. Life has become hectic and data has become priority for any one and every one, synchronized data and compiled data analysis has become the major focus of any organization. The constant addition of new and pertinent information coming online every second it is very easy to go into […]

Blow off Web Analytics with KISSmetrics

Blow off Web Analytics with KISSmetrics

The collection, analysis and measurement of the web data to understand and optimize the web usage utilizing the reports hence generated. Web Analytics is a multipurpose tool which can be used for measuring the web traffic, perform market research, to enhance the impact a website has on the visitors and also to measure the impact […]

Competitive Intelligence Tool – WhatRunsWhere

Competitive Intelligence Tool – WhatRunsWhere

The act of supporting executives and managers in making strategies and decisions based upon defining, gathering, analyzing and distributing intelligence assessment, forecasts of behavior or recommended course of action regarding a product, competitor, customers or some aspect of the environment is called competitive intelligence. Learning about what’s happening in the business outer world so that […]

Crazy Egg – The Best Website To Check What Visitors Do on Your Website

Crazy Egg – The Best Website To Check What Visitors Do on Your Website

The success of any website or application is ensured by tracking analytics to know the activity on your website. And better information generates better results by allowing you to make changes accordingly. All these years I have been loving the basic information Google Analytics provided but there are certain areas where it lags, like the […]

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