Archive for the ‘Social Media’ Category

Add your own CTA to every link you share with Snip.ly

Since the advent of social media, everybody has been in the race for monitoring and sharing engaging content. From free downloads to reward programs, every action has been focused on the sole idea of sharing content. Where some companies allow healthy sharing of links and encourage link building, one company playing this game the dangerous way is Snip.ly.

Snip.ly is a marketing tool that helps you drive conversions through every link you share on social media. Whenever you come across something worth sharing on the Internet, attach a custom call-to-action to your share link and convert what could be a simple share to something that drives conversion for you. Let us show you how.

Start snipping with Snip.ly

Snip.ly allows using relevant content on the internet to be used to generate traffic to your website, thereby allowing for conversion. The underlying concept of Snip.ly is to attach a call-to-action message to every link that you share on social media. While this borders on legal as well as ethical infringements, Snip.ly refuses to claim to have overcome any legal hurdles in trying to make content sharing quick and easy. Here are some of the features of this much talked-about application:

  • The tool is available as web application as well as a widget.
  • It allows you to attach an eye-catching button, custom banner image, hyperlinked text, or email capture form to the post you share. Users can click the button to visit your webpage directly or in the case of email capture, sign up for your mailing list.
  • The tool gives you access to a wide range of themes, custom colors, positioning, custom domain, short-links, and more.
  • Using Snip.ly you can track and analyze your clicks and conversions through snips.
  • It allows you to track actions taken on your website through conversion pixels
  • Snip.ly integrates with a ton of apps, extensions, and APIs.
  • With the tool, you can also include custom code for tracking, CSS, scripting, and even retargeting pixels to your snips.

Tool working

  1. Find content on the internet that is relevant to your business.
    Ensure that you select content that already has a lot of footfall and is directly connected to your domain.
  2. Go to the Snip.ly web app at snip.ly.
  3. After you sign up, click Create My First Snip on the left panel.
  4. Generate your brand profile and click Continue.
  5. On the Setup your CTA pane, type your call to action message in the Message field.
  6. In the Button Text field, type the text you want to display on your call to action button.
  7. In the Button URL field, type the URL of the website you want the reader to be directed.
  8. On the Choose a page to snip panel, type the URL of the content you identified in Step 1. Snip.ly will generate a compressed URL for you to share.
  9. Copy the compressed URL and start sharing. You can share this URL on LinkedIn, Facebook, Twitter, whichever social media site you may wish to share it to.

Pros and Cons

The positives include:

  • It is, as of today, the easiest way to share content.
  • It is simple to use and it comes with a free version.
  • It gives you a better chance to obtain new traffic to your website and also convert it.
  • The Analytics page gives you a detailed report on your snips, including the total number of clicks and conversions.

The negatives include:

  • The use of Snip.ly is somewhat considered controversial.
  • Unless you give credit to the original content creator, using content freely for your own gains can be frowned upon.
  • Readers are usually not very happy to see ads on their favorite sites. You might tick off quite a few of these people.
  • While there are no legal issues surrounding the subject, ethical infringement can be a matter of concern for some of us.

Pricing

The basic account registered with Snip.ly is free and allows users to create one user profile with the ability to share unlimited number of links, and extract up to 100 conversions a month.

The tool also offers different paid packages with different range of benefits. They typically come at a price of $16 to $85 a month, ranging from 500 to 5000 conversions along with the ability to view your analytics. The paid versions allow a lot of customization in the form of themes, colors, positioning, and so on. They also come with data gathering tools such as analytics and conversion pixel.

  • Drive conversion through every link you share on social media, with @sniply snip.ly/ via @supermonitoring

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Conclusion

While it is easy to use and everything, one thing that bothered us while using it was the matter of ethics. However, this can be overcome if you decide to mention the credit to the original content creator. Snip.ly might have been acquitted of all legal infringements, but it is still high in controversy. If you feel comfortable with that, there is no reason why you shouldn’t start snipping and attracting traffic.

Drive Sales from Content with Openr

The modern online space is ruled by articles. People are information hungry. They wish to read about and practice good habits, food choices, lifestyle decisions, work ethics, and everything else as other people like them. That’s why they keep researching online, monitoring product reviews and success stories, and engage in online communities. So if you have a product or service that you wish the world to know about, the most efficient way to do it would probably be to popularize it online by generating targeted content. Sounds simple enough!

But in reality, writing about products and services and actually being able to convince people to invest in them are two different things. You can boast and brag about your delicious yogurt based products, their health benefits, and how millions have used it to their advantage, but being able to drive an online visitor into clicking that “Buy Now” button isn’t exactly a cakewalk.

Need a little help there? Try Openr!

Openr – Drive action from the content you share

Openr is an innovative online tool that lets you convert content into action. It lets you drive your marketing content such that you can turn awareness into actual business. Normally, to convince people into buying your product you’d need to generate marketing content of the highest quality produced by some of the finest writers and marketers. With Openr, you won’t that anymore. The platform can be thought of as a personalized conversation starter that allows you to engage your audience with your earned content such that they cannot resist making a purchase.

The tool includes provisions for everything from campaign workflows, fully customizable brand profiles & extensive analytics in a user-friendly platform to convert all your earned content into something more actionable within your media plan. It offers advantages such as:

  • More traffic from your earned content
  • Sale leads capturing & email sign-ups
  • Feedback & Opinion gathering through quick polls

You may ask what features the tool has to make it so appealing. Well, here they are:

  • Customizable designs and layouts so you can change the look-and-feel of your content to match your brand image
  • Mobile optimization so your audience is able to engage however they browse
  • Media manager that lets you share content, image, video, or PDF directly
  • Real-time analytics dashboard to track all tool links
  • Social media integration so you can share your content to social channels directly
  • Campaign Management to generate messages that align your marketing activities & speed up your workflow
  • A/B Split Testing to setup and analyze multiple messages to increase conversion rates
  • Geo-location and Language targeting to automatically detect and attract audiences based in different countries
  • Team Collaboration
  • Payment Processing through the Openr Payments System
  • Option to receive a Custom Domain

There are a lot of other cool features packed within this tool. Visit it to find out more.

Tool Working

The working of the tool has been explained on the website in a couple of steps:

  1. Identify all earned content for your brand
  2. Add your brand message and CTA to activate the earned content
  3. Incorporate the activated content into your media plan
  4. Track Openr links to see all the views and clicks your content gets

When we were reviewing the tool, new user registrations were closed since the tool was being acquired by some other bigger player. So we read a couple of success stories in the tool’s blog to find out exactly how they used it. What we gathered from the stories is summarized here.

Suppose you have an edible product that helps boost immunity. Instead of creating direct in-your-face content to push it across to your users, create content that’s more subtle, like tips to lead a healthy lifestyle by eating healthy food and consuming natural products. Thereafter, use Openr in conjunction with whatever tool you’re using to promote your content. Openr will make it so that with every click on the content readers will see not only your content, but also your product’s Openr message. The message will link the content to your brand thereby driving awareness. The subsequent call-to-action in the message would be to add your product to basket in a chosen supermarket, to drive sales.

Pretty neat if you ask us!

Pros VS Cons

To be fair we wouldn’t want to comment on this product since we didn’t get a chance to use it fully. But if it indeed does what it says, it would be a boon for organizations looking for a more concrete online marketing strategy. That is, of course, if the tool doesn’t have a steep learning curve attached with it.

  • Convert your marketing content into Sales, with openr.co/ @magicopenr via @supermonitoring

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Verdict

Like us, you’ll have to wait for new user registrations to begin to find out how worthy this tool actually is.

Catvertiser – The smarter way to advertise on Facebook

What use is a skill if you cannot show it to people? How can a business grow without reaching the right customers? The point we’re coming at, is that an organization’s or a professional’s success rate has a lot to do with the way they advertise themselves. Without the right tools and the right words, even Google wouldn’t have the iconic status it has today.

When it comes to advertising, in addition to monitoring what to say and how, another aspect where keen attention should be paid is – where. You wouldn’t expect to find a toilet-soap advertisement displayed in a restaurant! In other words, knowing where to advertise is also crucial. And nothing has better reach in the modern world than social media. Now what is the first thing that comes to mind when we think of social media? You guessed it right – Facebook!

So add all that we said above and what do you get – advertising on Facebook. Want to know how you can ace it?

Catvertiser – Smarter Facebook advertising!

Noticed the attractive little boxes lined up in Facebook sidebars? Or the occasional post that promotes a new brand of shoes? Well, Facebook has become quite a huge platform for advertising; and rightfully so, more than half of the world’s population stays glued to it for the larger part of their day. Getting people’s attention on Facebook is probably the quickest way to reach out to them. But that isn’t a secret anymore is it! With so many people trying to market so much stuff on the one platform, aren’t things bound to become a little too repetitive and boring? Well, not if you have Catvertiser by your side.

Catvertiser is an online tool that lets you automate the creation, management, and reporting of your ad campaigns on Facebook. It lets you automatically boost your hottest content based on specified requirements. Along with that, you get to analyze in-depth statistics and track goal conversions of your ads, thanks to Catvertiser’s integration with Google Analytics. The best feature of the tool is its simple and user-friendly ad creator which lets you upload commercials from an Excel file in bulk. This in turn saves your time and effort and lets you generate multiple ads faster.

Some other great features of Catvertiser include:

  • Lets you display up to 5 products in one advertisement
  • Based on the CPA model so you pay only for the real effects of your campaigns
  • Drives better results by letting you define your advertising strategy by boosting only selected type of posts
  • Allows you to perform A/B tests and find out which ads are performing more effectively

In short, Catvertiser lets you do in 5 minutes what you earlier did in about 45 minutes. It lets you post hundreds of ads, automatically detects which ones are performing the best, eliminates the one performing the least, and gives you a PDF report at the end of the day. Crisp and cute!

Did you know that Catvertiser is developed by the makers of NapoleonCat? We reviewed that tool a little while ago. Check it out here.

This is how the tool works

Sign up for a free trial through the button that says “Start your free trial now!” on the homepage. You will then be prompted to connect your Facebook account with the tool to enable advertising through it. You’ll be able to control who sees your posts (you should probably select to post privately for the moment and change the setting once you figure out how everything works). Thereafter the tool will ask you for a few permissions. Now here’s a catch. We tried to grant it just one permission out of the three asked for and it didn’t let us proceed. Then we tried with granting 2 permissions (reluctantly, since we wanted to just check the tool out initially and not starting posting immediately), and it still wouldn’t budge. Finally we gave in and reached the dashboard (why ask people for permissions if they wouldn’t be allowed to proceed without saying “yes” anyways?)

Thereafter you should land at your dashboard and the tool will give you a quick tour of how things work. Take it! A good thing at this point is that with the trial account you get to spend $100 on creating your initial advertising campaigns. Once this limit expires, you’ll need to upgrade your account to get more.

There no learning curve involved with the tool as such so if you’re an online marketer who creates Facebook ad campaigns regularly, you’ll easy get a hang of Catvertiser.

Pros VS Cons

The pros are many and can be figured out by taking a look at the features section. The tool also includes freebie utilities like ‘catjuster’, ‘catoramic’, and ‘gridcat’ which can help you beautify your Facebook ads. To access these utilities click on the “Free Tools” label in the menu on the top right corner of the homepage.

We could spot a few tiny cons too:

  • As mentioned above, the permissions section doesn’t make sense. It would be better to term it as notification and not ask users to select what they wish to allow.
  • Once you go to any functionality from the left hand panel, coming back to your Dashboard isn’t straightforward. Clicking on “Dashboard” won’t do. Instead you’ll have to click on the Catvertiser icon on the top left corner of the tool interface. We think this is a bug. Maybe the creators can clarify.
  • Create, Manage, Analyze your Facebook ad campaigns better with @CatvertiserCom catvertiser.com/ via @supermonitoring

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Verdict

Overall, Catvertiser is a good tool for online marketers. People who’ve never created ads on Facebook before might find it a little daunting though. None-the-less, with the right improvements, Catvertiser might prove to be better at Facebook advertising than Facebook’s in-built advertising module itself.

Conquer Social Media with NapoleonCat

Every individual and organization today uses social media to stay updated about the latest trends, and to announce their doings (put simply) to the world. Facebook, Twitter, Google+, Instagram, YouTube, and the like have surpassed the stage of being mere platforms where people share their thoughts. They’ve become endless canvasses that can be used to express, debate, support, retaliate, advertize, campaign, and do much more. The power of social media is growing each second, and to truly become successful, one must learn the skill of using social media to his advantage.

And NapoleonCat lets you do not just that, but also master the skill of perfect social media marketing through a few clicks.

napoleoncat

NapoleonCat – The best marketing partner you can get

NapoleonCat is a web portal that lets you publish, monitor, as well as analyze your social media marketing across various platforms such as Facebook, Twitter, Google+, etc. The tool allows you to manage your entire online marketing program on all major social platforms from a single interface. Additionally, it includes a bunch of customization options that let you master the art of using social media as per your convenience.

There would hardly be a business / professional today who aren’t marketing themselves / himself online. But most of the lot stick to the traditional approach – have a website, a blog, a profile on various social media platforms, a tool to analyze the traffic your posts attract, a tool to engage in interaction with clients or readers, and maybe a tool to monitor competitor moves. Having to keep track of so many different tools can be rather inconvenient and hectic. Instead, why not switch to one application that combines the capabilities of all such tools and also offers much more? That’s what NapoleonCat achieves.

Here are some of its salient features:

  • Allows you to publish content on multiple profiles & different platforms at once
  • Lets you plan your publish schedule through drafts and calendars
  • Customized post flows enable you to include your clients and co-workers in content design and decision making
  • ‘Social Inbox’ facilitates responding to messages, questions, or comments on various platforms from a single interface
  • Allows you to track the effectiveness of your marketing efforts through in-depth analytics
  • Provides comparative analytics with competitors and industry standards
  • Enables you to send customized reports to clients or superiors via email
  • Facilitates receiving email and SMS alerts for any social notifications
  • Lets you invite your team to collaborate with content management and also lets you set access permissions for each member

With a feature set as powerful as this one, NapoleonCat is one tool probably every business should have by their side.

napoleoncat1

 This is how it rolls

To start experiencing the magic of NapoleonCat, click on the ‘Start Your Free Trial’ button on the homepage. A quick sign-up later you’ll be prompted to start setting up your first project. Key in the details as required and proceed.

Once you land up on your Dashboard you’ll see a lot of options. In the leftmost panel:

  • Publish – post content to Facebook, Twitter, Google+. You’ll also see a calendar here through which you can schedule your posts
  • Analytics – compare how competitors and industry leaders perform across different social media
  • Tasks – a list of your tasks (due and completed)
  • Inbox – your ‘Social Inbox’ [see tool features above for description]
  • Reports – you can create, schedule and archive reports here
  • Project Settings
  • Engage – a track of how many people liked, commented, or followed your Instagram posts (you’ll need to add an Instagram profile for this)

You can also view social page / profile statistics for any person, brand, etc by clicking on the ‘Stats’ button from the Main menu. It opens up a drop-down that shows the names of popular social platforms. Select the one you prefer and you’ll be redirected to a page with a large search box and a table of the top 100 profile names, the number of their followers, and percentage follower change. Ignore the table for now and type in the name of the page or profile you wish to see the stats for. For example, type ‘Barack Obama’ in the search box and click on Search. The official ‘Barack Obama’ page for the platform you selected will be listed as the search result with all the related information. To view detailed information about the page, click on the ‘more >’ button on the right hand side.

napoleoncat2

If you cannot see the page or profile you’re looking for, NapoleonCat provides you the option to add it to their database. Just click on the long green button that says ‘… Add to our database.’ You should see a pop-up prompting you to enter the URL of the page or profile you wish to add to NapoleonCat. Provide the full URL (including http://) and click on ‘Search’. Once you spot the one you’re looking for in the results, punch in the country, type, and category of the page / profile and click on ‘Add’. That should do it.

There is a small menu at the top right corner of the screen that includes the options to view your Team details, your Account settings, and Logout. Yes, that’s a menu; we were confused at first too.

Pros VS Cons

The pros of the tool are quite obvious. Need we say any more?

As far as the cons are concerned, $67 per month for 1 user, $127 per month for team of 3 members, and $259 per month for 10 members, sounds a little too pricey.

But then, it’s a matter of convenience and time-saving versus money.

Isn’t it always!

  • Be the master of social media marketing with @NapoleonCatCom napoleoncat.com/ via @supermonitoring

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Final Words

Quite a useful online tool, but suited for organizations, not individuals. Highly recommeded.

Post better with Preepo

Facebook has captured the world’s imagination. So much so, that the name of the platform has become synonymous to social networking. And it’s not restricted to youngsters anymore. What started off as a place for young people to find close friends and connect with them, has evolved into a stage for sharing ideas, doing business, marketing and more for people of all age groups. Today, any and every thought that comes across your mind can be transformed into a Facebook post; be it a simple hello to an advertisement for your product.

However, often, many users don’t realize the kind of versatility they can exercise while sharing posts about pages and feel content just by sharing simple text and maybe a few default images picked up by Facebook. Better put, users are not given all the access rights they would like to have in order to create the perfect Facebook post for sharing a page. Enter Preepo!

preepo

Preepo – The Facebook post wizard!

With Preepo, you can create an ideal Facebook post. This amazing and handy tool allows you to have full control of a post when sharing a page (an article, a product, etc.) on Facebook. It works outside of Facebook just like an editor. That means that you get all the freedom you’d like to play around with the post title, post description and any images you’d like to put in it. No sign-ups or registration required and no strings attached!

With Preepo, you get to experience tremendous creativity while creating custom posts about your Facebook pages. You can create posts reflecting the exact style that matches that of your page because Preepo lets you pick the text, description and images from the page you’re sharing. That is, you can borrow your page’s style and showcase your work better through improved posting techniques. It can prove to be a boon for creating a market buzz about your product page on Facebook too. Sounds cool doesn’t it?

How it works

It’s actually pretty simple. Visit the page www.preepo.com and enter the URL of your website (the one for which you have a Facebook page and want to share it on your wall) in the box indicated for the purpose. Then click ‘Go’. The next page that you’ll see will contain the URL you entered above followed by a larger box which showcases the content for the proposed post.

The first thing that you’ll see in the large editor box is the homepage image at the URL you mentioned (default website image or cover photo). The image will have 2 options – edit and delete located on its upper right corner. Clicking on the scissors sign will open up an editor for the image. The editor will allow you to scale up / down the image or crop it. Pressing ‘Esc’ causes the editor to close. If you want a different image to be showcased in the post, you can simply click on the image and an option to “Upload Custom Image” will open up. You can then browse your system and pick any image you like for the purpose. A cool feature offered by this tool is that apart from loading images from the page being shared or enabling upload of a custom image, Preepo also provides an option to choose the page screenshot as an alternative. Next in the editor box is the post title followed by the post content. Both of these can be edited by clicking once on them. Finally you’ll see the link of the URL which will be displayed at the end of the post. This is obviously not editable.

Though the process is very simple and straightforward, if you do get a little confused, just hover above any button or section and helpful tooltips will explain its significance to you.

preepo1

Sharing Options

Preepo allows you to share your custom posts in two ways. One – through a link generated instantly. This can be done by clicking on the “Generate Link” button just below the editor box. This link can be put on your blog and website. Two – through a direct Facebook post. There is a “Post to Facebook” button for this purpose too below the editor box. Clicking on this button naturally takes to the Facebook login page where after putting in the credentials, your post will be shared on your wall.

The Good vs the Bad

The good definitely includes the creative freedom. Options to alter the image, title and description of a page just the way you want them to be is a refreshing change and feels liberating compared to the setting of picking up the default version of everything by Facebook. Another plus is the no-sign in required policy. If you choose to go ahead with the “Generate Link” option, you actually don’t have to give in any credentials at all. Plus, Preepo offers an easy to use bookmark for your browser that can be created by simply dragging and dropping a link to your shortcut bar.

There is actually no downside to this tool. It’s simple to use, fulfills its purpose and works smoothly. What more could you ask of it!

  • Share web links on your #Facebook wall the best way possible with preepo.com/ #socialmedia via @supermonitoring

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Wrapping it Up

For something to be perfect it needs to be done with complete freedom of thought and expression. That rule applies aptly to Preepo. Experience it today and unleash your true marketing skills!

Knowem – Know if your brand name already exists

Knowem.com, a well-known platform for social media marketing is a hit these days and with the growing online market place and your target buyers spread across the globe it is becoming very essential to know and understand the various purpose, name and domains for all the popular platforms for Social Media Marketing.

knowem

What it does?

KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. Grab your name and secure your brand before someone else does. Search over 500 popular social networks, over 150 domain names, and the entire USPTO Trademark Database to instantly secure your brand on the internet.

Benefits

With the help of notifications, the convenient and simple platform allows the ease and swiftness detecting the communication of your brand power. Users that share opinions, join groups, hold events and participate in contests conveniently and using usernames and domains. Acts like a well-established Advertising platform, could also increase your brand awareness significantly within your target audience by the single establishment of your brand.
Thus allowing you to further develop and maintain professional relationships, definitely does more than what exchanging business cards can do and that to by scanning through and co-relating your social presence online and securing your identity efficiently. Provide necessary and extensive information in your profile and get yourself actively involved to publicize your current identity. Increase possibilities to get identified.
Serves to help individuals and companies to build and maintain brand value. This gives professionals an advantage to be more successful and productive in their careers by leveraging on as well as contributing there to own professional and trusted network.
Allows customization of profile and integration of features such and blogs, groups, bulletins, widgets. It seems to be widely used by the industry professionals that focus on building a social image even artists like musicians, bands and comedians. Subsequently, it allows the rise of independent brands by providing a platform that by passes the big players in the industry. It has evolved into a powerful social medium as a great and extremely fast way to disseminate information. Talk about the grape-vine, indeed illustrates the meaning.

Interface

Knowem has an effective navigation as it easily determines and allows visitors surf and navigate your social sites without any reference. It’s the most comprehensive cross-platform examining the common social interface patterns anywhere. Design engaging and usable interface instills more user confidence and less guesswork. The site focusses on design concepts such as affordances, visual hierarchy, navigational distance, and the use of color to polish the look and feel of the site for user-friendly interaction. Suitability to online social connections when it supports the user in the effective and efficient completion of the task also is extremely self-descriptive.
The site is immediately comprehensible through feedback from the system or is explained to the user on request. Allows the user to initiate and control the direction and pace of the interaction until the point at which the goal has been met. The site meets suitability for individualization and is capable of individualization when the interface software can be modified to suit the task needs, individual preferences, and skills of the user. It supports and guides the user in learning to use the system as well.

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Appearance

The site has an effective representation with attributes such as clarity as the information content is conveyed quickly and accurately. The displayed information can be distinguished accurately while the users are not overloaded with extraneous information at the same time offering a unique design with Legibility making the information easy to read.
The beautiful grey confirms – it is conventional, dependable and practical. It is a color of information technology and responsibility, associated with the gray of experience and dependable attitude. Thus making this site a very attractive and thought after platform. The bright orange simply makes you feel welcome that the site is here to help.
The site has a top right corner with sign in and sign up tabs that allow you to easily log in to your brand account. Below that adjoining the left corner lies the information bar with tabs offering information about the site and major tabs like create profile and check username, a facility that allows you to find all your social connections and the current page work at each platform. The bar also has tabs that showcase the Knowem family of networks and communities.

Premium Profiles

The site is well connected with the world’s best and most popular social media platforms such as Facebook, Twitter, Blogger, Behance, Tumblr, E-blogger, WordPress, Adsworld, Etsy, Fiverr, Elance, LinkedIn, Deviantart , Answers.com, Blurtit, Wiki How, Wikipedia, Webs, Buzznet , Hype, Soundcloud, Flickr, Photobucket, Shutterstock, Shutterfly, My Opera, Trippy and YouTube the biggest video library.

Conclusion

Social media marketing can seem like a fragmented, disjointed thing. That’s natural, especially if you’re involved on multiple networks. Using Facebook, Twitter, G+, LinkedIn and other networks individually can be difficult and it can seem like you’re just fragmenting your marketing efforts. It doesn’t have to be that way, though. With the right steps, you can secure your brand on all social media platforms together. Not only does that offer better ease of use for you, but it can ensure that your audience is fully engaged helping you build connections across all of your networks.

  • Check for the use of your brand instantly on over 500 social media websites with @knowem knowem.com/via @supermonitoring

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If you haven’t looked into the various social media Identifiers out there, you’re missing out on tools that can offer convenience, time savings and even the ability to provide you with metrics necessary to measure your effectiveness and reach. You might think that the only way to use those networks is through each individual website. You head to one platform then to another and then hop over keep jumping to learn about your social media interaction. Just thinking about it is exhausting. Who has the time? No one does. Thankfully, there is a way around this.
Know it all at Knowem, the ultimate platform to know about all the social media info of single or multiple usernames and domains. Knowem Now!

Brand24 – The Perfect Social Media Informant

Monitoring social media websites such as blogs, news, wikis and micro blogging websites such as Twitter and social networking websites like Facebook, Google+, Video and Image sharing websites such a YouTube and Instagram and many other forums and message boards to keep a check on the sentiments of your customers as well as the volume of online conversation about your product is called social media measurement or social media monitoring.

To determine the insights of a brand’s visibility on the social media, knowing the impact a social media campaign has, and identifying future opportunities for engagement, keep a watch on competitor’s activities. Social media monitoring is very helpful in providing details about the emerging trends and what people think about a particular product or topic or brand.

Technology Utilized in Social Media Monitoring

There are many social media monitoring platforms available and they utilize a variety of technologies to generate the insights about a product, topic or brand. Usually they connect to the API provided by the social media platforms, these API’s are created for the developers to develop their own applications and services that access the data on their platform. Other methods include using crawlers to find keyword references, Natural Language Processing and Semantic Analysis. The basic idea is to collect the data from social media websites and utilizing this information to generate important analytics, graphs and insights regarding your product.

brand24

Brand24.net is a similar social media monitoring tool available for us to know who is talking about our product or company over the internet within minutes the post about your brand is published. Thus allowing you to react to the views you get, this allows you to build up a relationship with the users who just had a conversation about your company on the internet. This would make you identify the exact users, and what they prefer on the social media.

Image Crisis

Social Media Monitoring is a powerful tool which will help you to avoid image crisis to your brand which may occur on the social media. Brand24 would identify the negative comments made by people on the internet and allows you to interact with the people who participated in that discussion directly. This may help you solve a problem directly and prevent getting more negative comments from people regarding a similar issue. And Brand24 ensures that you get to know about these comments within minutes so that you can respond to them quickly, and more professionally so that you get some more fan following and potential customers.

Internet Monitoring

Constantly monitoring internet, Brand24 displays the results as soon as they appear so that you can take a direct action about your internet campaigns, especially to protect the good name of your brand and product. It takes a couple of minutes to register and know what people are saying about your brand. Brand24 would not charge you for each of the keyword you’ll want it to monitor. For a certain monthly fee you can monitor quite variety of subjects. Brand24 is easy to use and they also have e-consultant who are ready to help you if you get stuck while using the service. You can also download and analyze the results from the past and you are not just limited to current results.

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Protecting Brand Reputation

For PR specialists these days the most challenging task is to protect the brand’s reputation and the good name. In the era of social media revolution your brand can be easily targeted and discredited with negative and unjust comments from not just your users but also from competitors. Brand24 allows you to easily track the person, brand or company who just left a comment about your product and you are the first to know what people are saying about your brand. Getting negative comments can discourage people from using your services leading to lower sales and losses on your plate while your competitor’s may have a royal meal with all the increased sales and profits. Thus monitoring your brand is a must.

Sentimental Analysis

Utilizes automatic sentimental analysis algorithm which checks each result found by brand24. Each result is compared with a syntax and emotionally charged words are detected by this algorithm. These syntax rules determine if the words are positive or negative and the magnitude of the emotional statement or comment made. This helps you determine good as well as the bad publicity on internet as soon as the comment gets published.

Personal Monitoring and Client Service

Brand24 can be used to monitor a particular person on the web. Setting up their name as a keyword would help you get all the information about that person.

Brand24 can also be used by businesses which may see social media as a platform to engage and communicate with its customers. Using Brand24 the business can find who posted about them and can interact with him/her. But this can only be done if the company or business wishes to as nothing can be better than internet for customer to voice their experience and opinions regarding a product or a service and the same is in the case of a business who would like to resolve the customer issues with ease generating a quick and professional response.

Viral Marketing

Viral Marketing is a strategy which involves sharing of information by internet users regarding a brand, service or product. Social media is the best platform for viral marketing due to the ease with which anyone can put their message on the internet. Brand24 can be used as a tool that would help you run and measure the performance and impact of such campaigns and strategies.

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SEO PR

Just being featured on a search engine is not enough. Your presence should be well planned and strategized and one should monitor how others see your brand on these search engines. Merging search engine optimizations and public relations on the internet. It makes it important to use popular keywords and phrases for your product and brand, so that people can easily find information about your product or business.

Monitoring Competition on web

Brand24 helps you monitor your competition constantly and react to their efforts on the internet. Also, monitoring the competition can help one know the reaction of a targeted group to a marketing campaign.

  • The Perfect Informant you need to monitor the social media about your business: brand24.net/ @brand24app via @supermonitoring

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Brand24 is one of the easiest, economical and intuitive way of monitoring social media and getting insights for the same. We would love to know about your experience on Brand24 in the comments.

Hrefshare – Get Your Tweet Shared!

Social media marketing refers to the process of increasing the website traffic through social media websites. Social media marketing involves creation of content that would attract attention from people and encourages them to share this content among the people in their social networks. The electronic word of mouth is the statement one customer would share on the web about an event, product or company. The message would spread from one to the other user and this message keeps on resonating on the internet as this information is coming from a trustworthy source. Social media marketing today is very influential and can make or break the ice for your sales, conversions and ultimately your business. Getting positive reviews would lead to a better and effective market for a product while on the other hand getting negative reviews would not let you have enough sales and you may ultimately land yourself drowned in losses which may be difficult to recover.

hrefshare

Hrefshare – a new tool in the online social media market is all pepped up to blow your mind off when it comes to sharing a tweet, updating your Facebook with links to your blog or website, and also post the links to your LinkedIn network or Google plus circles.

Basically, What Hrefshare does is that it allows you to create tweets and posts for Facebook, LinkedIn and Google Plus and then it generates  link which can be used by people to tweet your message out to their friends and family on the social media network. This is a free tool you were ever dreaming for if you are a blogger, a social media analyst or an internet marketing expert as it has brought all the social media giants under one roof just to increase the number of hits you get through the social media.

Taking an example of a situation in which you want your visitors and audience to help in spreading your message across the web. Many of us do ask the audience to retweet or share specific content from your company account which may appear quite shameful at the first place and you would like them to share your content only if they like and they should do this themselves just not for the sake of your request! However making it easier for them to retweet or share your content is not a crime at all and Hrefshare does the same.

How would it be if you can get people tweet and share exactly what you want them to share about you. All you need to do is to browse to Hrefshare.com and generate a link which can be shared on the social media website.

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Getting your content shared on different social media websites involves three basic steps

  1. Select your social media network from the four options Facebook, Twitter, LinkedIn or Google+ where you would like to share your content on.
  2. Enter your content, this includes four fields Your URL, Your custom title, Your Summary and Your Custom Image.
  3. After you fill up all the fields specified above all you need to do is hit the generate link button and get a link to share on your blog in order to get your content shared by your audience or visitors.

For developing a link to share on a blog Hrefshare would like you to provide your URL which would lead to your blog or some post, The custom title is the title of the post or the content you would like to share on the social media website and Summary is what appears below the custom title on the social media website and provides a precise information about your content. Hrefshare allows you to add custom image to the content you want Hrefshare to generate.

Hrefshare is a website that would be helpful for bloggers who lack at the technical experience but always want to stay ahead in the competition with other bloggers and websites, get more traffic or increase the sales on a website.  Adding a tweet this button to your blog had never been this easy.

If you want to add a link which lands up on Twitter with a tweet to be posted about you brand, all you would do is open Hrefshare.com and add your text. You’ll get a URL and this URL would appear like http://hrefshare.com/something. Now this URL can be used on your blog and when someone would click on this link he would see a Twitter form with your text already contained within it.

There are many tools available on the internet which allow your visitor to share your content on many other social media websites. All the website which I came across had the ability to generate links for specific websites such as only for twitter or only for Facebook. Thus, Hrefshare stands out in the crowd of such applications by including major social media websites under a single roof.

  • Make your users share your content the way you want them to with hrefshare.com/ via @supermonitoring

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Social Media Marketing can prove to be the most effective and inexpensive marketing tool that would help your business grow exponentially and to achieve this growth you would need a proper plan about what tools to use, what and when these steps should be taken. Hrefshare is one free tool that is almost equivalent to a premium tool with such features. Hrefshare is a perfect tool not only for individuals but also for large business groups.

The Hrefshare user interface is simple and very user friendly with three columns each for the three steps specified earlier in this post. The Hrefshare website is very slick and responsive and allows users to generate links in a hassle free and easy manner.

Hrefshare is one of the most wanted and liked application among the social media marketing apps. I would recommend you to use the application and get your content shared easily and exactly what you would like people to share about your brand among their peers in their network.

 

HootSuite – The Social Media Management Superhero

Social Media Management is one of the best ways to increase traffic to your website and get more leads. It is extremely important for any business to have an online presence on major networking websites such as the Facebook, Google+, Twitter and LinkedIn and to manage these accounts you would need a social media management tool. These are the tools which allow marketers to research, analyze and track the conversations on the webs about their brand and other topics they would have interest in.

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HootSuite is one of the most popular Social Media Management Tools. It is helpful in managing and keeping a track of all the social media accounts. It would help you to maintain an eye on what views people have about your business and allows you to respond to them instantly. HootSuite shows streams of content posted on various social networking websites and allows you to post updates and reply to those updates directly through HootSuite. As an increasing number of social networking sites are getting popular these days companies depend on such tools to reap in more benefits, customers and sales.

HootSuite today is the most popular social media management tool and 20 percent companies use this tool to manage their social media and networking accounts. HootSuite offers various features such as Scheduling Posts, Consolidating social networking accounts, Perform Social Analytics, Message Management, Managing team accounts, Collaborating with client and much more.

Scheduling Posts

HootSuite allows you to schedule Tweets and Facebook posts. After you have created a post you can select to post it your social networking accounts immediately or you can schedule your post to a specified date. You can also select Auto Schedule and Bulk Schedule to post the updates. Auto Schedule automatically shares your post on the social networking website at the best time of the day. While Bulk Schedule allows you to update the social networking account using spreadsheets to create about 50 scheduled posts at once.

Social Analytics

Using social analytics you can keep a check on your participation and following on different social networking websites. Social analytics give you a graphical insight for Facebook, Google, Twitter Profiles, Owl.ly, Google+ Pages and Organizational Analytics. All you need to do is to integrate required network analytics platform into the HootSuite account. HootSuite offers a large number of analytics report to keep a track of the social networking account. It gives you an all in one report of your individual social network accounts. You can also customize your report and build your own version. HootSuite also provides premium report templates which you would have to pay for.

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Message Management

HootSuite Message Management is one of the simplest ways to post or message on your social network account. It allows you to create message drafts and send them over whenever you feel like. It also allows you to create search streams, hashtags and search by @mentions. It allows you to filter the search with geo-locations, keyword and more using the twitter management module.

Collaboration with Clients

Allows you to add multiple clients so that they can keep a check on the content that is about to be posted.

Team Collaboration

HootSuite provides team management features to its Pro and Enterprise customers. It is designed to match up with any organizational setup and allows you to limit access for the users in your team. The best feature available is the Message Assignment using this you can Assign a message within the team and improve the audience engagement.

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Pros

  • One Can integrate many social media networks into just one HootSuite account and this includes Facebook, Google+ Pages, Twitter, LinkedIn , Vimeo,  Foursquare, StumbleUpon, Instagram, Tumblr, Flickr,  Slideshare , storify ,mailchimp and more.
  • You can create drafts for frequently asked questions and reply them appropriately without consuming your time to create the answers for these questions every time they come up.
  • Compatible with most of the browsers and even has a mobile application for iPhone, iPad , Android and Blackberry phones
  • A team of professionals can manage the same social media networks and allows you to assign the messages to different team members. It allows team members to contact each other and complete a task which could be marked as done later.
  • Provides weekly analytics reports that are automatically sent to your email. These reports include every detail regarding your social media accounts like the number of clicks, popular links, geographical information and more.
  • A responsive and wonderful customer support and it won’t take them long to resolve customer issues.
  • The HootSuite Pro plan is reasonably priced which almost includes all the major functions of this tool.
  • Time saving and you can schedule posts.

Cons

  • Cannot be integrated properly with Twitter. And has issues while tracking the favorite tweets on your social media account.
  • Won’t allow you to add profiles for different people you are engaging with and have a CRM system.
  • Facebook won’t integrate properly and Facebook would have issues in tracking the posts made via HootSuite.
  • Slow refresh rate, i.e. doesn’t provides new feeds instantly.
  • Costly Analytics, The reports may cost $50 and more which makes analytics a highly priced feature.
  • Cannot use bit.ly to shorten URL you’ll have to use Owl.ly URL shortner.
  • Limited Basic Plan.
  • You cannot have a personal relationship with your followers as everything gets automated and you would be able to send automated messages or would schedule your posts.
  • World’s number one social management dashboard and multi-tool: @HootSuite hootsuite.com/ (It’s multilingual!) via @supermonitoring

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Pricing

HootSuite offers different plans like Basic, HootSuite Pro, and HootSuite Enterprise along with optional add-ons. The Basic plan would allow you to add only 5 social media accounts while the Pro and Enterprise plans would allow you to add up to 100 and unlimited social profiles respectively. The basic plan is very limited and won’t allow you to add team members while you can do so in the Pro and Enterprise versions. It allows you to schedule messages basic membership while advanced scheduling is available for the Pro and Enterprise memberships. A Basic analytics report is provided with the basic plan while 10 enhanced reports for the Pro and unlimited enhanced reports are available for the Enterprise versions.

For all those who are tired of logging in and logging out of the multiple social media accounts for their business must try HootSuite to manage everything at once! It’s totally worth a try.

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