Creating, planning and promoting content via social networks are not as easy as they seem, especially if you manage a few profiles and have to do everything by yourself. This is when social media marketers often start depending on external tools. Although there are many solutions to choose from, the majority has pretty much the same features. When searching for the right tool for your needs, it’s worth to select the one that stands out and offers something more. Just like Kontentino does.

The more content you create, the more difficult it gets to have it all organized – especially on various profiles. Kontentino aims to change that, making social media management easier. Thanks to an intuitive calendar, you can keep all important details, posts and inspirations in one place. You can also use this tool to send posts for approval to your clients, and once you get their feedback – set up a schedule, or even boost them in advance. These are not the only features, though.

Kontentino – effective social media management, even with multiple profiles

Kontentino was initially created as an internal tool in an advertising agency, just to serve marketers better. It has been growing ever since, simplifying social media management for many other companies around the world. It’s not just a simple calendar to schedule your posts on Facebook, Twitter, LinkedIn or Instagram. Kontentino lets you manage your content, as well as your tasks.

Some of the main features of Kontentino are:

• Managing content across all social media platforms in one place,
• Keeping an eye on task progression and information flow among team members,
• Exporting posts directly to Facebook (which allows you to set boosting for all your scheduled post in advance),
• Additional calendar for inspirations and ideas, which can be shared with your team,
• Client-friendly approvals without the need to log in,
• A handy checklist with all guidelines and rules you set in your content strategy – available once you start creating a new post,
• Simple photo enhancements, such as adding logo, special elements or branded frames,
• A drag’n’drop feature to reschedule or duplicate posts,
• Useful insights and reporting to let you check how well your content is performing.

How it works

1. Once you set up an account and log in, you can see a dashboard with three different columns: ongoing projects, posts scheduled for the specific day, and tasks assigned to all team members.
2. In the “Calendar” section you can create and edit posts, send them for approval to your clients, schedule them whenever you want to, and have an overview of all your planned content for a given social media channel.
3. “Inspirations” allows you to store post ideas in one place, so that your team can easily get inspired and share their thoughts within the calendar.
4. “Albums” is where you keep all visuals to use them later in your posts.
5. 5. The last section, “Insights & Reporting”, is full of important indicators of how well your posts are performing.

Kontentino – Pros & Cons

Pros

• Effective social media management across different platforms – all in one place,
• Including your clients in the whole process – they can comment or approve posts in Kontentino’s calendar with just one click,
• The ability to set boosting for all scheduled post in advance.

Cons

• Exporting content to Facebook is extremely useful when planning paid campaigns, but once your posts are scheduled – you can’t make any changes in the tool, as they won’t apply (you have to go directly to your social media account),
• It’s not always intuitive – but is still improving.

• An intuitive calendar, you can keep your all social media posts, inspirations and importand details in one place: @kontentino kontentino.com/ via @supermonitoring

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Verdict

Kontentino is a convenient social media management tool, which any marketer can take advantage of. Although it has a few flaws, it offers many useful features that you won’t find anywhere else. It’s definitely worth turning a blind eye to some shortcomings, as long as you want to increase your efficiency when managing multiple social media profiles.

You know what sells like hot cakes these days? Content! In fact, right in line after the oft quoted saying “customer is king”, is the phrase “the right content is king”. And it’s 100% true. In this day and age where people are always hooked on to the Internet to gather information, words have the power to influence customer thinking, behavior, and preferences to a mind-boggling extent. But not just any words, the exact right words. If you are an organization that’s looking to expand its customer base through techniques like social media marketing, you need concise, intelligent, and engaging content that will strike base with your target audience every single time. One miss could be the chance you’re competitor is waiting for.

And that’s why leading organizations are entrusting their social media content marketing tasks to automated and intuitive tools like Quuu. Quuu is a content suggestion platform that allows you to grow a relevant social media following across the entire social landscape in your niche by letting you schedule appropriate, unique, and interesting posts to keep you going without any intervention or interruption. Of course you can edit what goes out and when but it sure is a big time and effort saver for your online marketing teams, isn’t it?

Want to know more?

Quuu – post the very best hand-curated content in your niche

Quuu is an online content suggestion platform which lets you automate your social media posts by queuing them in a buffer and posting them at the schedule you desire. All you need to do is connect your Buffer or HubSpot account with Quuu to start receiving content suggestions relevant to your niche.

The best part about Quuu is that all content it suggests is hand curated by its team, applicable to over 500 interest categories. You can edit any of the content suggestions you get, even add your own voice to them, and add them to your social scheduler to be posted when it matters the most. With a platform as prompt as Quuu, you’ll always have a full schedule of things your followers will love and it will help you grow your social media following across all the different platforms you target.

The best features of Quuu include:

• The Quuu Scheduler – One-stop destination to manage all your social profiles and effortlessly schedule posts across Facebook, Twitter and LinkedIn. This feature lets you fill your social media scheduler with Quuu’s popular hand-picked content suggestions without having to sign in and out of various platforms.
• Content Recycling – Extremely easy way to reuse great piece of content so that it pops up on your social over and over again to ultimately reach a larger audience. You can mark content as evergreen and have Quuu store it in your own content library making it easily accessible in the future.
• Collections – Collections refer to the content library we mentioned in the point above. The content suggestions you receive from Quuu can be added to collections so that you can reuse them at any later point.

When it comes to social media content management (this includes content curation, scheduling, posting, and reusing), Quuu is fast becoming the accepted standard across industries.

How it works

Here are the steps you should follow to try out Quuu:

1. Go to https://www.quuu.co/ and click on the big blue button that says “Start 14 day FREE trial”
2. You’ll be asked to sign-in or sign-up if you’re a new user. To sign up:
   1. Enter a valid email address and choose a password
   2. Click on Sign up
3. Quite interestingly, that’s all it took for us to reach our dashboard. No lengthy forms asking for company details or other questions new users are generally hesitant to answer at first. All we needed to do was give the tool our first and last name in addition to our email id and click on the “Save and connect social profile” button.
4. The dashboard was simple with options to connect Quuu to our various social profiles.
5. The top menu of the dashboard included the following options:
   1. Scheduler – which included all the options described above (this is the default page that opens when you land on your dashboard)
   2. Settings – page to manage your profile, referrals, coupons, invoices, as well as configure scheduler preferences
   3. Answers – a helpful link to the tool’s FAQ page
   4. Promote – a link to the Quuu Promote platform
6. In the middle panel of the dashboard, there were buttons dedicated to connect to different sections of Facebook, LinkedIn, and Twitter. Specifically, these were the options:
   1. Connect to Facebook profile
   2. Connect to a Facebook page
   3. Connect to a Facebook group
   4. Connect to a LinkedIn profile
   5. Connect to a LinkedIn group
   6. Connect to a Twitter profile
7. Clicking on any of the above options redirected us to the respective login page of the social platform where we were prompted to log in and allow Quuu to access our timeline and make relevant content suggestions.
   1. We selected the “Connect to a Facebook page” option and were asked to log in
   2. Quuu then confirmed a few things and got our permission for accessing our data
   3. Thereafter, we indicated the page we wanted to manage with Quuu
   4. Finally, we were prompted to select categories for which we wished to receive content suggestions (a free trial allowed us to pick up to 5 categories). There were over 500 categories to choose from which was actually quite impressive.
   5. A quick confirmation later we were all set to receive up to 6 suggestions per day in our content library.
8. A few moments later we could see content suggestions relevant to the categories we selected displayed in the right hand panel of our dashboard. We could drag-and-drop any of the suggestions to the various time slots indicated in the middle panel to schedule when it should be posted. As simple as that!

Working with Quuu was quite straightforward, and if you ask us, an online tool that takes care of such a huge chunk of your work (managing social media posting automatically) for a price as competitive as $15 a month, we say everyone should try this one out at least once.

• Fill your social schedule with hand-picked content suggestions with @quuu_co quuu.co via @supermonitoring

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Final Words

Formulating the perfect content takes time and effort, and not everyone out there can do it well. Quuu finds the very best content by hand-reviewing each and every piece its team creates so that you have more free time for other areas of your business. We give the tool a definite thumbs-up!

You know how totally inappropriate it is when a huge celebrity actor totally unrelated to food features in commercials or becomes the brand ambassador for a grocery store chain? What sense does it make when someone like Mike Tyson promotes a brand like Nickelodeon?

What we’re trying to get at is, that often the most beaming of businesses make the somewhat misplaced marketing decision of hiring celebrities for promoting their brand just so that they can have a known face at their front, thinking it will create a great brand image for them. While it may work in some cases, in others, it can fall flat leaving such businesses out of millions of dollars and probably, loss of some customer base.

Now picture this. Instead of spending so much for the popular face who probably doesn’t even relate to your line of business, wouldn’t it be much more apt and smarter if you could rope in some non-celebrity who has a lot of followers on social media (Facebook, Twitter, Instagram, etc.) to promote your product / service among their following for a much lower price? Such people are known as influencers since they are in a unique position to sway the liking of a lot of people (their social followers) in favor of a product or service. Influencer marketing is the buzz-term in business circles these days and if you know what we’re talking about, you’d love to check out the online tool we’re covering today – Intellifluence.

Intellifluence – The simplest & smartest way to socially market your product

Intellifluence is a SaaS platform that connects you with influencers who have a large social media following and whose followers in turn have a large following. By letting you reach out to an influencer, encouraging you to let the influencer try out your product / service, and share their positive experiences on social media, you get the benefit of a word-of-mouth kind of marketing to an extremely large group of people through the medium that has proven to be the most effective way of creating buzz about a product / service. And all that at a fraction of the cost you would have to invest if you tried to sign up a celebrity to do the same. Cool or what?!

So basically with Intellifluence, you get to promote your brand and increase sales in 4 simple steps:

• Spotting the people with a large number of followers on social media
• Picking the ones who you find appropriate to promote your kind of product (for example, to promote a baby clothing line you could find a mother with a huge circle of friends and followers who is actively involved in mom’s clubs on Facebook and Twitter, whose opinion other fellow moms value, and who probably owns a blog on parenting)
• Connecting with them and letting them try out your product
• Share their positive experience on their social media handles and blogs

Come to think of it, using everyday people to promote a product / service in this way does sound like a pretty smart idea. Good points to the people behind Intellifluence.

Some of the best features of Intellifluence include:

• Simple, yet powerful interface that makes it easy to reach key peer-level influencers
• Single dashboard where you can create custom overviews of your offers and requirements so that pitching multiple influencers at the same time becomes easy
• Analytics support so you can track your progress right from within your dashboard
• Inbuilt proprietary messaging system that lets you communicate with your influencers directly, without the need of emailing

If you’re an Influencer, join Intellifluence for free and earn profits promoting brands

This section is dedicated to the other side of the Intellifluence coin – the influencers. If you are somebody who produces quality blog or social media content and have a faithful following, you can join Intellifluence for free and allow them to recommend you to businesses that are looking for influencers to partner with. Not only do you not have to spend a penny, you get to receive free products and benefit from attractive giveaways simply for doing what you do. Wow!

Check out how easy it is to use Intellifluence.

Working with the tool

To join Intellifluence as an influencer:

1. Visit intellifluence.com and scroll down to the end of the page. Here you’ll see a big orange colored button that says “Join for free” if you’re an influencer. Click on it
2. Next, you’ll need to sign up with your basic information (no card details required)
   Note: To join as an influencer, you must be at least 13 years of age and if below 18, you must have the permission of a guardian to join.
3. Now you’ll be asked to enter some personal information about yourself in order to show why you are a great influencer and how you can help brands by promoting their products.
   Note: Here, when prompted to enter a bio, make it as appealing as possible by highlighting all that you think will make a brand want to pick you as their influencer. You can’t lie of course!
4. Select up to 5 areas for which you wish to receive pitches from brands and also specify how you wish to be compensated and the minimum you’re willing to accept for your work. This will make you visible only to those brands who are willing to offer products or cash that match your minimum compensation criteria.
   Note: A tip here, the lower you set your cash and product compensation limit, the more pitches you’re likely to get.
5. Add your PayPal or Venmo details
6. Now add every social media account Intellifluence prompts you to add. This will give brands an idea of your audience size
7. Click Save and you’re done.

For more details on what to do when you receive a pitch or how to approach a brand, you can watch one of the many YouTube videos Intellifluence has on offer for Influencers.

To join Intellifluence as a brand, you’ll need to sign up for a basic plan. Unfortunately, there’s no free trial plan for brands so you’ll need to provide your credit card details right at signing up time.

• Connect with social media influencers and promote your brand with @intellifluence intellifluence.com via @supermonitoring

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Overall Verdict

Intellifluence makes for a great connecting platform for brands and influencers, and that too for a price as low as $9 a month even for top brands. Plus, it lets influencers benefit from cash and kind too, so it’s really a win-win tool. The only feature which would probably be great to have would be a trial package for brands wherein they are allowed to at least search for influencers and send out a limited number of pitches. This can help give them an idea of how effective the platform can be. Regardless, we loved it and would recommend it to every social media influencer out there.

You do it, I do it, we all do it; posting status updates, random ramblings, articles and blogs on Instagram. While some of us like to sift through other people’s activity more than post something of our own, for most of us, being constantly connected to the world using the social media platform that has almost beaten Facebook is more of a daily routine. But who takes care of our daily posting habits when we’re otherwise occupied? Or what if we use Instagram for business purposes, online marketing in particular, and need to post pre-drafted material from time to time?

What we’re trying to highlight here is the need for scheduling Instagram posts. Whether you’re promoting your brand, creating hype for your upcoming book, capturing audience for your online content, or simply cool, Instagram is where you’ll find all the action. And with automatically scheduled Instagram posts, you can make sure you don’t miss out on any opportunity at any time.

Looking for a great tool that can help you schedule your Instagram posts? Try Grum.

Grum – the easy auto-poster for Instagram

Who says you have to pause your Instagram posting activity when you’re travelling or spending time with family? Schedule your posts and stay connected even when away, with Grum. Grum is an online service that lets you schedule and post content as per day and time from any of your Instagram accounts. Through a fairly straightforward system and design which you can use from any computer or any location, this PC / Mac based tool lets you free up some of your time while not having to worry about missing any deadlines.

If you’re wondering what’s so unique about Grum given that there are probably a dozen apps out there doing the same thing, here’s what sets it apart – generally, most Instagram scheduling apps require you to confirm posts before they go live. These apps create posts and push them to your device from where you can hit “publish”. In a setting where users are looking for apps that allow them to “set and forget”, this doesn’t really hit the right chords. But with the incredibly simple Grum, automatically scheduling Instagram posts without the need to re-confirm the posts is a huge plus.

Some cool features embedded within Grum are:

• It allows both photo and video posting
• It lets you publish and schedule photos on multiple Instagram accounts simultaneously
• It allows you to schedule multiple Instagram posts at once
• It makes posting to Instagram from desktop a reality
• It doesn’t store your password so you can always be sure your accounts are protected
• It uses virtual android emulators to do the posting on behalf of users
• It comes with an extremely user friendly UI and is quite affordable

Needless to say, home as well as professional Instagram users can derive a lot of benefits using Grum.

• When travelling, Grum helps you to not disappear to your viewers
• Businesses utilizing multiple social media platforms can schedule their Instagram activity and focus on other tasks
• For Social Media Managers, Grum can be like a genie in a bottle

How does it work?

Follow these steps:

1. Visit the tool’s website (grum.co) and hit the big green button that says “Get Started Now”.
2. A quick sign-up later you’ll land up at the dashboard screen where you’ll see the following:
   1. A drop-down on the top left with your account details and a plus sign indicating that you can add more than one account
   2. A tabbed pane to the right with the options “Timeline” and “Scheduled” (Timeline is a summarized version of what all you’ve already posted on Instagram using Grum and Scheduled is a visual representation of how your feed will look when you go live)
   3. A big plus sign below this top frame using which you can add media which you wish to schedule for posting to Instagram
3. Click on the big plus sign for adding media or simply drag the photo you wish to schedule for uploading
4. Set the caption and emojis you wish to append to the image
5. A unique feature of Grum is its “first comment” feature. Using this you can automatically add the first comment to your post which is a great way to add up to 30 hash-tags to increase exposure without stuffing the caption area. Add the first comment.
6. Pick if you wish to post the image instantly or schedule it. Pick the date and time for posting if selecting “Schedule”

That’s it, you’re done! In addition to this basic scheduling operation, you can use Grum to quickly access your previous posts by simply clicking on them from the timeline instead of having to scroll through your entire timeline to search for a particular post like Facebook.

The pros are many but are there any catches?

While the features and affordable pricing are alluring, there are a few minor catches with Grum.

• It doesn’t have embedded analytics functionality to track post popularity
• Its design can be described as minimalistic at best
• There are similar tools like OnlyPult out there which include more features at a slightly higher price

• The easiest way to schedule Instagram posts from your desktop – Try grum.co via @supermonitoring

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Verdict

Grum deserves at least a try. It comes with a risk-free demo version which you can use to get an idea of how useful it would be for you. If you like it, well, there’s nothing stopping you.

What is the easiest way to get people talking about your product, service, or business? Advertise it on social media; and since the past few years, social media has become synonymous with Facebook. The platform which started off as a means for people to connect with their far away friends and relatives has now transformed into one of the largest places to advertise stuff and capture potential customers easily, and super quickly.

As time and market strategies evolve, businesses change their advertisements after every few months to keep users engaged. Plus, at any one point, there are a huge number of different ads running on Facebook for the same product / service / company. From a manufacturer, business owner, or vendor’s point of view, keeping track of the hundreds of ads running for their business on Facebook can get tiring and inconvenient. Monitoring which ad is running on which page, in which language, and how frequently, takes up a significant amount of time and patience. And when you’re running a business whether medium or small, you frankly don’t have the time to track all your ads.

That’s why today, most smart advertisers make use of automated tools to keep tabs on their ads running on Facebook, Twitter, Google+ and other social platforms. In this post, we’re covering the best and worst aspects of one such extremely useful tool for managing Facebook advertisements – FastTony. Let us find out all there is to know about it.

FastTony – Automated Facebook Ad Manager

Among the plethora of advertisement trackers available online, FastTony is one of the most progressively developing Facebook ad management tool with built-in plug-ins to Facebook, Instagram, many supporting Apps and even whole environments such as WordPress. It wouldn’t be entirely wrong to call FastTony an ecosystem which brings automation to Facebook campaigns while making non-standard format ads more effective and engaging.

FastTony being so intricately linked with Facebook has its advantages. For one, you’re always ahead of your competition. If a new solution is introduced in Facebook, you have access to it immediately. Other distinct benefits include the variety of original solutions the tool has like split-tests and weather control ads which are so unique you’ll find yourself awed.

Here’s a closer look at the best features of the platform:

• Seamless integration of Facebook ad campaigns with CRM systems, SMS / e-mail activities
• Its plug-in lets you remarket dynamic campaigns for e-commerce in just a few seconds
• Supports automated weather controlled ads so you can advertise gloves when it starts to snow and offer headache medicine when the pressure drops
• Supports various post formats like standard, video, Carousel, Lead Ads, etc.
• Allows creation of posts on your Facebook page with features like editing photos, adding call-to-action buttons, etc.
• Lets you create Lookalike Audience based on criteria like specific ad sets, conversion data, own fans or even people who view your videos
• Keeps you in the loop whenever someone comments on your ads and red-flags inappropriate commentary
• Gives you tips on possible changes and improvements to your campaigns

Additionally, the tool is available as a mobile-app that gives you access to real-time stats and lead ads support while letting you edit campaign bids, archive campaigns, and do a lot more.

So how does it work?

To start using the tool visit its homepage at fasttony.es and click on the button that says “Create Free Trial Account”. Quite amazingly, you’ll straightaway be directed to a dashboard-like page, but very expectedly, you won’t be able to access any option without logging in. On closer look at the options displayed in a bold sidebar on the left, you’ll find the ‘Dashboard’ link which will make this clear.

• To log-in, you’ll need to supply the Facebook credentials you use for your business.
• Once you’ve give the tool all access permissions, you will see your revamped dashboard with your Facebook profile picture sitting pretty at the top of the left sidebar.
• A fill-up form will be displayed in the center panel wherein you’ll be needed to provide contact information. Fill this up since you won’t be able to proceed any further without doing this either
• Once you’ve filled the information, FastTony will ask you for confirmation for the Facebook page or business you wish to track the advertisements for. Thereafter, it will pull up your ad data from the page you select and display it on the screen
• Here’s a description of some of the options listed in the sidebar:
  • Home – will take you to the tool’s website
  • Trainings – will give you access to helpful webinars through which you can gather tips about the tool’s usage
  • Blog – posts, articles, reading material related to the tool
  • Dashboard – back to a description of your current campaigns on Facebook
  • Setup – options to configure how you’d like to use the tool
  • Conferencing – list of methods to connect with team-mates
  • Auto optimized ads
  • Ad Post – options to create your ad post
  • Advertisement – options to create an ad based on your post

You’ll see a ton of other choices available in the sidebar which will give you access to a huge number of functions of the tool. In this regard, FastTony is truly a great way to customize and manage your Facebook advertisement campaigns if you know how to use it well.

Pros VS Cons

While the pros of the tool are obvious, the cons are a bit subtle. You won’t really find any flaw with the tool except a single one – it is quite confusing to work with. For a small business or professional working with Facebook ads for the first time, using this tool would be like trying to find the way through an extremely complicated maze. Yes there are a lot of customization options in the tool, but the huge number of options makes it very confusing. Add to that the absence of a help link, application tour, or “getting started” video and you might be lost even before starting to work with FastTony.

• Manage all your Facebook ads from a single interface with @fasttonyes , the automated ad management tool fasttony.es/ via @supermonitoring

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Verdict

Good tool with a number of ad management options but only for experienced users. Newbie users would have a hard time figuring their way around the tool.

Since the advent of social media, everybody has been in the race for monitoring and sharing engaging content. From free downloads to reward programs, every action has been focused on the sole idea of sharing content. Where some companies allow healthy sharing of links and encourage link building, one company playing this game the dangerous way is Snip.ly.

Snip.ly is a marketing tool that helps you drive conversions through every link you share on social media. Whenever you come across something worth sharing on the Internet, attach a custom call-to-action to your share link and convert what could be a simple share to something that drives conversion for you. Let us show you how.

Start snipping with Snip.ly

Snip.ly allows using relevant content on the internet to be used to generate traffic to your website, thereby allowing for conversion. The underlying concept of Snip.ly is to attach a call-to-action message to every link that you share on social media. While this borders on legal as well as ethical infringements, Snip.ly refuses to claim to have overcome any legal hurdles in trying to make content sharing quick and easy. Here are some of the features of this much talked-about application:

• The tool is available as web application as well as a widget.
• It allows you to attach an eye-catching button, custom banner image, hyperlinked text, or email capture form to the post you share. Users can click the button to visit your webpage directly or in the case of email capture, sign up for your mailing list.
• The tool gives you access to a wide range of themes, custom colors, positioning, custom domain, short-links, and more.
• Using Snip.ly you can track and analyze your clicks and conversions through snips.
• It allows you to track actions taken on your website through conversion pixels
• Snip.ly integrates with a ton of apps, extensions, and APIs.
• With the tool, you can also include custom code for tracking, CSS, scripting, and even retargeting pixels to your snips.

Tool working

1. Find content on the internet that is relevant to your business.
   Ensure that you select content that already has a lot of footfall and is directly connected to your domain.
2. Go to the Snip.ly web app at snip.ly.
3. After you sign up, click Create My First Snip on the left panel.
4. Generate your brand profile and click Continue.
5. On the Setup your CTA pane, type your call to action message in the Message field.
6. In the Button Text field, type the text you want to display on your call to action button.
7. In the Button URL field, type the URL of the website you want the reader to be directed.
8. On the Choose a page to snip panel, type the URL of the content you identified in Step 1. Snip.ly will generate a compressed URL for you to share.
9. Copy the compressed URL and start sharing. You can share this URL on LinkedIn, Facebook, Twitter, whichever social media site you may wish to share it to.

Pros and Cons

The positives include:

• It is, as of today, the easiest way to share content.
• It is simple to use and it comes with a free version.
• It gives you a better chance to obtain new traffic to your website and also convert it.
• The Analytics page gives you a detailed report on your snips, including the total number of clicks and conversions.

The negatives include:

• The use of Snip.ly is somewhat considered controversial.
• Unless you give credit to the original content creator, using content freely for your own gains can be frowned upon.
• Readers are usually not very happy to see ads on their favorite sites. You might tick off quite a few of these people.
• While there are no legal issues surrounding the subject, ethical infringement can be a matter of concern for some of us.

Pricing

The basic account registered with Snip.ly is free and allows users to create one user profile with the ability to share unlimited number of links, and extract up to 100 conversions a month.

The tool also offers different paid packages with different range of benefits. They typically come at a price of $16 to $85 a month, ranging from 500 to 5000 conversions along with the ability to view your analytics. The paid versions allow a lot of customization in the form of themes, colors, positioning, and so on. They also come with data gathering tools such as analytics and conversion pixel.

• Drive conversion through every link you share on social media, with @sniply snip.ly/ via @supermonitoring

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Conclusion

While it is easy to use and everything, one thing that bothered us while using it was the matter of ethics. However, this can be overcome if you decide to mention the credit to the original content creator. Snip.ly might have been acquitted of all legal infringements, but it is still high in controversy. If you feel comfortable with that, there is no reason why you shouldn’t start snipping and attracting traffic.

The modern online space is ruled by articles. People are information hungry. They wish to read about and practice good habits, food choices, lifestyle decisions, work ethics, and everything else as other people like them. That’s why they keep researching online, monitoring product reviews and success stories, and engage in online communities. So if you have a product or service that you wish the world to know about, the most efficient way to do it would probably be to popularize it online by generating targeted content. Sounds simple enough!

But in reality, writing about products and services and actually being able to convince people to invest in them are two different things. You can boast and brag about your delicious yogurt based products, their health benefits, and how millions have used it to their advantage, but being able to drive an online visitor into clicking that “Buy Now” button isn’t exactly a cakewalk.

Need a little help there? Try Openr!

Openr – Drive action from the content you share

Openr is an innovative online tool that lets you convert content into action. It lets you drive your marketing content such that you can turn awareness into actual business. Normally, to convince people into buying your product you’d need to generate marketing content of the highest quality produced by some of the finest writers and marketers. With Openr, you won’t that anymore. The platform can be thought of as a personalized conversation starter that allows you to engage your audience with your earned content such that they cannot resist making a purchase.

The tool includes provisions for everything from campaign workflows, fully customizable brand profiles & extensive analytics in a user-friendly platform to convert all your earned content into something more actionable within your media plan. It offers advantages such as:

• More traffic from your earned content
• Sale leads capturing & email sign-ups
• Feedback & Opinion gathering through quick polls

You may ask what features the tool has to make it so appealing. Well, here they are:

• Customizable designs and layouts so you can change the look-and-feel of your content to match your brand image
• Mobile optimization so your audience is able to engage however they browse
• Media manager that lets you share content, image, video, or PDF directly
• Real-time analytics dashboard to track all tool links
• Social media integration so you can share your content to social channels directly
• Campaign Management to generate messages that align your marketing activities & speed up your workflow
• A/B Split Testing to setup and analyze multiple messages to increase conversion rates
• Geo-location and Language targeting to automatically detect and attract audiences based in different countries
• Team Collaboration
• Payment Processing through the Openr Payments System
• Option to receive a Custom Domain

There are a lot of other cool features packed within this tool. Visit it to find out more.

Tool Working

The working of the tool has been explained on the website in a couple of steps:

1. Identify all earned content for your brand
2. Add your brand message and CTA to activate the earned content
3. Incorporate the activated content into your media plan
4. Track Openr links to see all the views and clicks your content gets

When we were reviewing the tool, new user registrations were closed since the tool was being acquired by some other bigger player. So we read a couple of success stories in the tool’s blog to find out exactly how they used it. What we gathered from the stories is summarized here.

Suppose you have an edible product that helps boost immunity. Instead of creating direct in-your-face content to push it across to your users, create content that’s more subtle, like tips to lead a healthy lifestyle by eating healthy food and consuming natural products. Thereafter, use Openr in conjunction with whatever tool you’re using to promote your content. Openr will make it so that with every click on the content readers will see not only your content, but also your product’s Openr message. The message will link the content to your brand thereby driving awareness. The subsequent call-to-action in the message would be to add your product to basket in a chosen supermarket, to drive sales.

Pretty neat if you ask us!

Pros VS Cons

To be fair we wouldn’t want to comment on this product since we didn’t get a chance to use it fully. But if it indeed does what it says, it would be a boon for organizations looking for a more concrete online marketing strategy. That is, of course, if the tool doesn’t have a steep learning curve attached with it.

• Convert your marketing content into Sales, with openr.co/ @magicopenr via @supermonitoring

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Verdict

Like us, you’ll have to wait for new user registrations to begin to find out how worthy this tool actually is.

What use is a skill if you cannot show it to people? How can a business grow without reaching the right customers? The point we’re coming at, is that an organization’s or a professional’s success rate has a lot to do with the way they advertise themselves. Without the right tools and the right words, even Google wouldn’t have the iconic status it has today.

When it comes to advertising, in addition to monitoring what to say and how, another aspect where keen attention should be paid is – where. You wouldn’t expect to find a toilet-soap advertisement displayed in a restaurant! In other words, knowing where to advertise is also crucial. And nothing has better reach in the modern world than social media. Now what is the first thing that comes to mind when we think of social media? You guessed it right – Facebook!

So add all that we said above and what do you get – advertising on Facebook. Want to know how you can ace it?

Catvertiser – Smarter Facebook advertising!

Noticed the attractive little boxes lined up in Facebook sidebars? Or the occasional post that promotes a new brand of shoes? Well, Facebook has become quite a huge platform for advertising; and rightfully so, more than half of the world’s population stays glued to it for the larger part of their day. Getting people’s attention on Facebook is probably the quickest way to reach out to them. But that isn’t a secret anymore is it! With so many people trying to market so much stuff on the one platform, aren’t things bound to become a little too repetitive and boring? Well, not if you have Catvertiser by your side.

Catvertiser is an online tool that lets you automate the creation, management, and reporting of your ad campaigns on Facebook. It lets you automatically boost your hottest content based on specified requirements. Along with that, you get to analyze in-depth statistics and track goal conversions of your ads, thanks to Catvertiser’s integration with Google Analytics. The best feature of the tool is its simple and user-friendly ad creator which lets you upload commercials from an Excel file in bulk. This in turn saves your time and effort and lets you generate multiple ads faster.

Some other great features of Catvertiser include:

• Lets you display up to 5 products in one advertisement
• Based on the CPA model so you pay only for the real effects of your campaigns
• Drives better results by letting you define your advertising strategy by boosting only selected type of posts
• Allows you to perform A/B tests and find out which ads are performing more effectively

In short, Catvertiser lets you do in 5 minutes what you earlier did in about 45 minutes. It lets you post hundreds of ads, automatically detects which ones are performing the best, eliminates the one performing the least, and gives you a PDF report at the end of the day. Crisp and cute!

Did you know that Catvertiser is developed by the makers of NapoleonCat? We reviewed that tool a little while ago. Check it out here.

This is how the tool works

Sign up for a free trial through the button that says “Start your free trial now!” on the homepage. You will then be prompted to connect your Facebook account with the tool to enable advertising through it. You’ll be able to control who sees your posts (you should probably select to post privately for the moment and change the setting once you figure out how everything works). Thereafter the tool will ask you for a few permissions. Now here’s a catch. We tried to grant it just one permission out of the three asked for and it didn’t let us proceed. Then we tried with granting 2 permissions (reluctantly, since we wanted to just check the tool out initially and not starting posting immediately), and it still wouldn’t budge. Finally we gave in and reached the dashboard (why ask people for permissions if they wouldn’t be allowed to proceed without saying “yes” anyways?)

Thereafter you should land at your dashboard and the tool will give you a quick tour of how things work. Take it! A good thing at this point is that with the trial account you get to spend $100 on creating your initial advertising campaigns. Once this limit expires, you’ll need to upgrade your account to get more.

There no learning curve involved with the tool as such so if you’re an online marketer who creates Facebook ad campaigns regularly, you’ll easy get a hang of Catvertiser.

Pros VS Cons

The pros are many and can be figured out by taking a look at the features section. The tool also includes freebie utilities like ‘catjuster’, ‘catoramic’, and ‘gridcat’ which can help you beautify your Facebook ads. To access these utilities click on the “Free Tools” label in the menu on the top right corner of the homepage.

We could spot a few tiny cons too:

• As mentioned above, the permissions section doesn’t make sense. It would be better to term it as notification and not ask users to select what they wish to allow.
• Once you go to any functionality from the left hand panel, coming back to your Dashboard isn’t straightforward. Clicking on “Dashboard” won’t do. Instead you’ll have to click on the Catvertiser icon on the top left corner of the tool interface. We think this is a bug. Maybe the creators can clarify.

• Create, Manage, Analyze your Facebook ad campaigns better with @CatvertiserCom catvertiser.com/ via @supermonitoring

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Verdict

Overall, Catvertiser is a good tool for online marketers. People who’ve never created ads on Facebook before might find it a little daunting though. None-the-less, with the right improvements, Catvertiser might prove to be better at Facebook advertising than Facebook’s in-built advertising module itself.

Every individual and organization today uses social media to stay updated about the latest trends, and to announce their doings (put simply) to the world. Facebook, Twitter, Google+, Instagram, YouTube, and the like have surpassed the stage of being mere platforms where people share their thoughts. They’ve become endless canvasses that can be used to express, debate, support, retaliate, advertize, campaign, and do much more. The power of social media is growing each second, and to truly become successful, one must learn the skill of using social media to his advantage.

And NapoleonCat lets you do not just that, but also master the skill of perfect social media marketing through a few clicks.

NapoleonCat – The best marketing partner you can get

NapoleonCat is a web portal that lets you publish, monitor, as well as analyze your social media marketing across various platforms such as Facebook, Twitter, Google+, etc. The tool allows you to manage your entire online marketing program on all major social platforms from a single interface. Additionally, it includes a bunch of customization options that let you master the art of using social media as per your convenience.

There would hardly be a business / professional today who aren’t marketing themselves / himself online. But most of the lot stick to the traditional approach – have a website, a blog, a profile on various social media platforms, a tool to analyze the traffic your posts attract, a tool to engage in interaction with clients or readers, and maybe a tool to monitor competitor moves. Having to keep track of so many different tools can be rather inconvenient and hectic. Instead, why not switch to one application that combines the capabilities of all such tools and also offers much more? That’s what NapoleonCat achieves.

Here are some of its salient features:

• Allows you to publish content on multiple profiles & different platforms at once
• Lets you plan your publish schedule through drafts and calendars
• Customized post flows enable you to include your clients and co-workers in content design and decision making
• ‘Social Inbox’ facilitates responding to messages, questions, or comments on various platforms from a single interface
• Allows you to track the effectiveness of your marketing efforts through in-depth analytics
• Provides comparative analytics with competitors and industry standards
• Enables you to send customized reports to clients or superiors via email
• Facilitates receiving email and SMS alerts for any social notifications
• Lets you invite your team to collaborate with content management and also lets you set access permissions for each member

With a feature set as powerful as this one, NapoleonCat is one tool probably every business should have by their side.

 This is how it rolls

To start experiencing the magic of NapoleonCat, click on the ‘Start Your Free Trial’ button on the homepage. A quick sign-up later you’ll be prompted to start setting up your first project. Key in the details as required and proceed.

Once you land up on your Dashboard you’ll see a lot of options. In the leftmost panel:

• Publish – post content to Facebook, Twitter, Google+. You’ll also see a calendar here through which you can schedule your posts
• Analytics – compare how competitors and industry leaders perform across different social media
• Tasks – a list of your tasks (due and completed)
• Inbox – your ‘Social Inbox’ [see tool features above for description]
• Reports – you can create, schedule and archive reports here
• Project Settings
• Engage – a track of how many people liked, commented, or followed your Instagram posts (you’ll need to add an Instagram profile for this)

You can also view social page / profile statistics for any person, brand, etc by clicking on the ‘Stats’ button from the Main menu. It opens up a drop-down that shows the names of popular social platforms. Select the one you prefer and you’ll be redirected to a page with a large search box and a table of the top 100 profile names, the number of their followers, and percentage follower change. Ignore the table for now and type in the name of the page or profile you wish to see the stats for. For example, type ‘Barack Obama’ in the search box and click on Search. The official ‘Barack Obama’ page for the platform you selected will be listed as the search result with all the related information. To view detailed information about the page, click on the ‘more >’ button on the right hand side.

If you cannot see the page or profile you’re looking for, NapoleonCat provides you the option to add it to their database. Just click on the long green button that says ‘… Add to our database.’ You should see a pop-up prompting you to enter the URL of the page or profile you wish to add to NapoleonCat. Provide the full URL (including http://) and click on ‘Search’. Once you spot the one you’re looking for in the results, punch in the country, type, and category of the page / profile and click on ‘Add’. That should do it.

There is a small menu at the top right corner of the screen that includes the options to view your Team details, your Account settings, and Logout. Yes, that’s a menu; we were confused at first too.

Pros VS Cons

The pros of the tool are quite obvious. Need we say any more?

As far as the cons are concerned, $67 per month for 1 user, $127 per month for team of 3 members, and $259 per month for 10 members, sounds a little too pricey.

But then, it’s a matter of convenience and time-saving versus money.

Isn’t it always!

• Be the master of social media marketing with @NapoleonCatCom napoleoncat.com/ via @supermonitoring

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Final Words

Quite a useful online tool, but suited for organizations, not individuals. Highly recommeded.

Facebook has captured the world’s imagination. So much so, that the name of the platform has become synonymous to social networking. And it’s not restricted to youngsters anymore. What started off as a place for young people to find close friends and connect with them, has evolved into a stage for sharing ideas, doing business, marketing and more for people of all age groups. Today, any and every thought that comes across your mind can be transformed into a Facebook post; be it a simple hello to an advertisement for your product.

However, often, many users don’t realize the kind of versatility they can exercise while sharing posts about pages and feel content just by sharing simple text and maybe a few default images picked up by Facebook. Better put, users are not given all the access rights they would like to have in order to create the perfect Facebook post for sharing a page. Enter Preepo!

Preepo – The Facebook post wizard!

With Preepo, you can create an ideal Facebook post. This amazing and handy tool allows you to have full control of a post when sharing a page (an article, a product, etc.) on Facebook. It works outside of Facebook just like an editor. That means that you get all the freedom you’d like to play around with the post title, post description and any images you’d like to put in it. No sign-ups or registration required and no strings attached!

With Preepo, you get to experience tremendous creativity while creating custom posts about your Facebook pages. You can create posts reflecting the exact style that matches that of your page because Preepo lets you pick the text, description and images from the page you’re sharing. That is, you can borrow your page’s style and showcase your work better through improved posting techniques. It can prove to be a boon for creating a market buzz about your product page on Facebook too. Sounds cool doesn’t it?

How it works

It’s actually pretty simple. Visit the page www.preepo.com and enter the URL of your website (the one for which you have a Facebook page and want to share it on your wall) in the box indicated for the purpose. Then click ‘Go’. The next page that you’ll see will contain the URL you entered above followed by a larger box which showcases the content for the proposed post.

The first thing that you’ll see in the large editor box is the homepage image at the URL you mentioned (default website image or cover photo). The image will have 2 options – edit and delete located on its upper right corner. Clicking on the scissors sign will open up an editor for the image. The editor will allow you to scale up / down the image or crop it. Pressing ‘Esc’ causes the editor to close. If you want a different image to be showcased in the post, you can simply click on the image and an option to “Upload Custom Image” will open up. You can then browse your system and pick any image you like for the purpose. A cool feature offered by this tool is that apart from loading images from the page being shared or enabling upload of a custom image, Preepo also provides an option to choose the page screenshot as an alternative. Next in the editor box is the post title followed by the post content. Both of these can be edited by clicking once on them. Finally you’ll see the link of the URL which will be displayed at the end of the post. This is obviously not editable.

Though the process is very simple and straightforward, if you do get a little confused, just hover above any button or section and helpful tooltips will explain its significance to you.

Sharing Options

Preepo allows you to share your custom posts in two ways. One – through a link generated instantly. This can be done by clicking on the “Generate Link” button just below the editor box. This link can be put on your blog and website. Two – through a direct Facebook post. There is a “Post to Facebook” button for this purpose too below the editor box. Clicking on this button naturally takes to the Facebook login page where after putting in the credentials, your post will be shared on your wall.

The Good vs the Bad

The good definitely includes the creative freedom. Options to alter the image, title and description of a page just the way you want them to be is a refreshing change and feels liberating compared to the setting of picking up the default version of everything by Facebook. Another plus is the no-sign in required policy. If you choose to go ahead with the “Generate Link” option, you actually don’t have to give in any credentials at all. Plus, Preepo offers an easy to use bookmark for your browser that can be created by simply dragging and dropping a link to your shortcut bar.

There is actually no downside to this tool. It’s simple to use, fulfills its purpose and works smoothly. What more could you ask of it!

• Share web links on your #Facebook wall the best way possible with preepo.com/ #socialmedia via @supermonitoring

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Wrapping it Up

For something to be perfect it needs to be done with complete freedom of thought and expression. That rule applies aptly to Preepo. Experience it today and unleash your true marketing skills!