Archive for the ‘Growth hacking’ Category

Viral Loops: Making Referrals Easy for All

What’s the easiest way to get your name across a large audience? Word of mouth! The fastest way is still social media but it involves significant investment to create the perfect advertisements and get them across to specific audience groups. Word of mouth, however, is like a self-flowing river. From one user to another, your goodwill spreads on its own without you having to do anything except offer great services. And in this world where almost everything has become automated, word of mouth marketing tactics have also been automated. There are several tools available online that offer users the opportunity to increase their brand’s awareness through custom word of mouth campaigns. And London based Viral Loops is one of them.

Viral Loops

Viral Loops is a referral marketing system, working towards helping companies increase sales and awareness through the medium of word of mouth sales. The online tool works by helping companies build many referral programs, before-launch campaigns, viral sweepstakes and competitions. All these programs are designed in such a manner that they can easily be assembled in any website or mobile app. All this takes place just in a matter of minutes, so the companies can save both time and money. The programs are included using Viral Loops’ code snippets, eCommerce plugins or API. Viral Loops partners mostly with E-commerce stores, B2B and B2C businesses.

The Viral Loop technology is such that it allows brands to run referral programs, viral give-aways and pre/after launch campaigns, all from a single platform. One can order custom-made marketing systems as per their requirements.

Viral Loops: All-inclusive viral marketing platform

Viral Loops is one of the best platforms for word-of-mouth publicity of brands, which has not lost its importance in these modern times. It is the ideal place to kick-start your referral programs, sweepstakes, competitions and pre-launch campaigns. It begins campaign templates with known companies like Dropbox and Airbnb and then moves forward. Viral loops do not have landing pages but work through a partnership with leadpages.com from where you can use them for nominal rates. The biggest plus point of associating with Viral Loops is that it is not rigid and is constantly changing as per the client requirement.

Some of the best features of Viral Loops include:

  • The tool has different templates like The Milestone Referral, The E-Commerce Referral, Refer a Friend among others
  • All of these templates have a Viral Boost, which allows for people involved to invite their friends
  • One can keep good track of their online campaign in an easy manner. Clients can view the number of people taking part in the campaign and also know the expiration date of the same
  • The Viral Loops platform is very to manage and one can easily edit and view how their live campaign is moving forward
  • Another point to note is that the online tool always has a backup of one’s work as draft
  • Viral Loops also offers the client a more comprehensive view of the campaign’s progress. They can know, which are the best performing channels and track the movement over a given period of time
  • Viral Loops offers a code snippet, which one can install on their website or mobile app. This can be distributed among the developers and will come in handy if one gets stuck at any point. Then one can connect with them for any help
  • Viral Loops also offers free trial demos for prospective clients

Viral Loops - screenshot 1

How It Works

Here are the steps for using Viral Loops:

  1. First one has to create an account with Viral Loops and then the 14-day trial period will begin.
  2. Then on the home page you will see many number of templates you can choose from.
  3. There are also other important features like referral programs, giveaways and pre-launches.
  4. After you decide on the template, it will include as many participants as possible. They will be ranked as per the number of campaign referrals.
  5. They will rope in more people as it increases their chances of winning.
  6. The basic working of the tool is the same but it differs from template to template.
  7. One can manage their campaigns by deciding on the type of rewards to be given away, manage participants and their earnings.
  8. You can work on your campaigns by going to the dashboard of all the campaigns listed on the My Campaign page and work on it.

Viral Loops - screenshot 2

Pros

  • Easy to Use: The biggest benefit of using Viral Loops is that it is very user friendly and just about anyone can use it. You don’t need to be very technically advanced to know how to use this tool.
  • Highly Innovative: The Viral Loops online tool is highly innovative and suited for the ever-changing needs of customers.
  • Top-class service: Another positive about this tool is that it offers excellent services.

Cons

  • Takes time to understand: Although the online tool is quite simple, it may take some time for one to understand its functioning.
  • Quite Expensive: Many users have found the price of Viral Loops quite expensive and this is something the company needs to work on.
  • Viral Loops: Making Referrals Easy @viralloopsHQ viral-loops.com/ via @supermonitoring

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Verdict

The overall verdict about Viral Loops is that it is a user friendly tool with many referral templates being designed for all kinds of clients. The Viral Loops team has also earned lots of praise for its constant support to the clients.

Hey, Web Developer, please send our ad to your clients, thank you

How we managed to lure hundreds of web developers and designers to promote our website monitoring service for free and they didn’t mind.

We provide website monitoring services under the brand name Super Monitoring. Obviously we target website owners, administrators and e-marketers.
Our marketing activities include some inbound marketing – we run a blog, produce infographics (some of which gone viral) and are active in social media.
But we needed something smart. A growth hack.

hey

We always knew that we had a common target with web agencies and all web designers and developers. They build and maintain sites and we monitor them.
We tried to make them sell our service by running an affiliate marketing program. Or actually two – one on our own and the other one with an affiliate network. It didn’t work out.

Then we built this small but really useful tool. I may well say that we did it for our own purposes and surprisingly it turned out that there are other people who would like to use it. But it wasn’t like that. 😉
yourbrowser.is (yeah, this domain from Iceland was a good idea indeed) recognizes and displays details about your browsing environment (browser, mobile device, OS, graphics, geo-location and social logins status). But what’s more important it enables you to set up your own checker page mybrand.yourbrowser.is and use it to analyze other users’ (customers’) browsing environments. Just send a URL with any custom variables (for example http://mybrand.yourbrowser.is/?client=SomeCompany&person=JohnDoe) to a user and the moment they open it you receive an email with a report – and the variables.

yourbrowser

Sure there were similar tools out there, but all had some flaws – they detected few factors, didn’t work properly on mobile or tried to charge money for their simple features. So we decided to make it better.

The tool is 100% free but displays a single banner just before the footer. And yes, no AdSense here – the banner promotes Super Monitoring.
Agencies and freelancers use yourbrowser.is to save their time, because they’re able to avoid painful conversations where a specialist has to explain to an average user how to check their browser version.
End users also have a good experience, because they only click a link and then see a nice page (learning something about their systems as well).
And we have our banner displayed to end users.
This is a win-win-win situation.

User-customized checker pages (mybrand.yourbrowser.is) display a different banner than the main homepage (yourbrowser.is). One day a web agency employee asked us if we’re going to provide a paid banner-free version. During our conversation we understood that he simply didn’t want to show “Your website is down!” message to his clients. So we changed the banner on customized pages to a less intrusive one and this satisfied the user.

The idea worked very well. We observed multiple registrations. But we needed more traction – a larger scale. So we decided to tell the story and post it on GrowthHackers.com community.
And now… you are a part of our plot. 🙂

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