Being touted as one of the top names in the search engine optimization market, Ahrefs has been steadily climbing up the ranks. The company has now emerged as one of the top crawlers on the market. The Singapore based company believes in creating valuable and easy-to-use products which will help their clients always stay one step ahead. The motto, which Ahrefs swears by is “First do it, then do it right, then do it better”. Working with this manifesto helps the online tool deliver excellent ad-hoc keyword analysis, SEO monitoring and position tracking, content rich research and an exhaustive comparison of competitors. At present, Ahrefs stores one of the biggest backlinks database available on the web, with the latest backlinks being updated every 15 minutes and the crawler working with up to 6 billion pages a day.

Ahrefs.com: An efficient SEO tool to facilitate company growth

An association with Ahrefs will help clients increase their search traffic and they will be able to find new methods of becoming visible to more customers. One major use of this online tool is to get to know more about one’s competitors, their functioning and so on. Ahrefs.com lets clients understand why their competitors are far ahead of them. It also offers advice on what needs to be done to outrank and come ahead of their respective competitors. Ahrefs is a good addition to any company’s search engine optimization tool kit as it offers the best crawlers and comprises of the maximum back link tracking tools than any other SEO tool available in the market.

Some of the main features of the Ahrefs tool are as follows:

• The tool can be divided into main categories like site explorer, keyword explorer, content explorer, rank tracker, site audit, alerts and SEO tool bar.
• There are extra components as well like domain comparison, batch analysis, link intersect and content gap.
• Every week, Ahrefs adds new tools and features.
• Ahrefs mainly offers services like competitive analysis, keyword research, back link research, content research, rank tracking and web monitoring.
• Ahrefs offers its customers with round-the-clock customer support through their helpline team which is always available on chat/phone and call/e-mail.
• The company has a customer-only Facebook community where clients can directly post queries to SEO experts and digital strategists, who are always ready to help.
• Ahrefs has on its blog and YouTube channel, many marketing tutorials, which explain the tool in detail. Clients can make use of these to get to know the tool better.
• Ahrefs works with well-known names like Facebook, LinkedIn, Adobe, Netflix, Uber among others.

How It Works

Now that we have understood the main features of the Ahrefs tool, let us get a understanding of how it functions:

1. Ahrefs works on many indexes like content, keyword index. First this you notice when you open the Ahrefs page is the navigation bar, which is scarce.
2. On the navigation bar are tabs for Dashboard, Alerts, Site Explorer, Content Explorer, Keyword Explorer and a Tools drop-down.
3. Next one comes to the Ahrefs application programming interface or API, the browser and other links like domain comparison, quick batch analysis.
4. To begin using the tool, in the search bar enter a domain, URL, topic or keyword of your choice.
5. Next, the dashboard will throw up all your presently running campaigns.
6. The user can click on any of the campaigns to enter the site explorer, which will provide that site’s latest monitoring data.
7. The site explorer page also includes interactive data visualizations, which offer live data on referring domains, pages, backlinks and a global view of the search traffic.
8. After your use of the search engine, Ahrefs lets the user configure mail alerts to keep track of backlinks, latest keywords and brand mentions.
9. This online tool has a simple alerting system, which helps user track the overall SEO history of any website and check the required keywords.

Pros and Cons

Now let us take a look at some of the pros and cons of using Ahrefs tool:

Pros

• Helps understand competitors better: The first advantage of using this tool is that it helps users get to know their competition better. The keyword analysis section helps a lot with this.
• Filters links: The Ahrefs tool filters the links into high quality, low quality to provide correct data, thus saving a lot of the user’s time.
• Works really fast: The link crawling time of the tool works at very high speed and they are constantly updating their KW data base, which is believed to the largest one in the Internet.

Cons

• Very expensive: The biggest drawback of this tool is that it is very expensive and not everyone can afford it. Most users have complained about the non-negotiable prices of the tool.

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Verdict

It’s an overall positive verdict for the Ahrefs tool as users are happy with their SEO experience. With its high-quality crawling and domain analysis, it conducts extensive research for the customers. Users also can track their competitors to get an idea how they stand in comparison. We give the tool a double thumbs-up!

So you’ve managed to create a truly engaging website with the right content and media and you’re promoting it through the proper channels. But sadly, even after making all the “seemingly” necessary efforts your website isn’t getting the attention it should. Well, have you checked if you’re making the right SEO efforts?

SEO doesn’t merely cover including the right keywords in your content, tagging it right, indexing it right, and the usual. You must also constantly track, manage, and optimize your website’s Google page ranking. After all, the real results of all your SEO efforts (both on-site and link building) are the positions your website manages to reach in Google search results (SERPs) for specific keywords.

Why SERP monitoring is important

To provide the most precise answers to a search query in the shortest amount of time, Google constantly develops and updates its search and query algorithms. As a result, quite noticeably, its first page, known as the first SERP (Search Engine Results Page), undergoes frequent changes. The first SERP is what a user first views when the results to any of his query are computed and returned by Google. Holding a key position on this page is what every single website out there competes for and puts all its effort towards. So you should know that if you’re satisfied with having your website show up on the second or third SERP for your category of business, my friend, you are well behind your competitors and will probably have to make some major changes to cope up.

If you wish to see your website on the primary SERP, you should carefully track all changes Google makes to it, analyze them, and adapt your online strategies to Google’s modifications. Ideally, you should do this on a daily basis. Additionally, you should pay ample attention to monitoring how your website’s SERP position changes over time.

Stay mindful of the changes in your website’s SERP position

A website’s page rank in Google search results depends upon a lot of factors. The moment you become lazy and stop making sufficient efforts, your website starts getting pushed to result pages 3, 4, 5 and so on. In addition to tracking where your website currently ranks, you should ideally also track and get notified if your website’s page rank suddenly drops.

When your website’s page rank drops, you need to quickly contain the situation by analyzing what went wrong. Thereafter, you should find and eliminate the causes of the catastrophe (if it’s possible). You should know that long or permanent loss of high positions can really harm your business, and thus, you should be mindful of the following causes that can make your website’s Google page rank drop:

• Changes or updates in Google algorithms (to minimize the impact of this you need to keep adjusting your SEO activities)
• Lost back links
• Competitor’s intensified SEO activities (yes this is true, if you don’t make sufficient effort someone else will and eventually push you back. To tackle this thus, you’d need more effort and probably a higher SEO budget too)
• Issues (errors) on the website
• An automated or manual penalty from Google (if this happens, you should instantly become alert and thoroughly analyze your website as well as back links to spot why exactly you have been penalized)

Now that you know what you should and shouldn’t be doing in order to maintain your Google page rank, also try to keep in mind a few more important pointers regarding Google rankings covered next.

Keep these in mind when monitoring your site’s SERP rank

• Google SERP rankings vary according to the country you perform the search in. So say if you are located in the UK, the results you see on the first search results page would be filtered from the global results to reflect national preferences. And since Google has different versions depending upon the country a user is located in, you need to track the SERPs that are appropriate to the country your website targets (e.g. google.pl for Poland).
• Google SERP results may vary between desktop and mobile SERPs. Whenever a Google search is performed through any browser, the environment information is automatically sent over so that the results can be optimized to best suit the searcher’s convenience. Thus, it would be a great idea to monitor your SERP rankings on both environments independently.
• Google officially doesn’t like or allow automated reading of SERPs. That is why monitoring solutions have to use multiple proxy servers to mimic real users.
• Google search results are personalized as per the Internet preferences of each user. Cookies and browser history information is used to present every user a different version of the Google SERP just the way he likes. So you may have to make an extra effort to streamline the experience you wish to deliver to your target audience. The only way to watch or compare all different kinds of SERP ranking results is to use private browsing.
• We said that the only page that really matters is the first SERP since only the links on the first page get a significant number of clicks and traffic. But that doesn’t mean you don’t need to monitor subsequent pages. You should ideally analyze at least the first 100 SERPs to watch your website’s route and make changes to push it further up.

A little overwhelmed with all that information? We bet you just want to know exactly what you can do to track your website’s SERP positions and make a real difference. Well, start jotting our tips and tricks that will help you achieve the best SERP rankings.

5 ways to track SERP Positions

1. Check your positions manually in Google. But you should know that manual checking of a website’s Google page rank takes a lot of time and it may become practically impossible for a large number of keywords.
2. Watch the “Search analytics” chart in your Google Search Console. You can also export the data and import it to any analytics tool you use (even an Excel chart).
3. Use specialized downloadable software for the purpose. There are many software applications available that can connect to Google from your computer and parse SERPs for your keywords once a day. However, take care not to get too carried away while using such tools. If you check too many keywords, you might get locked out by Google. So if you do need to check a lot of keywords, make sure your software uses multiple proxy servers for its connections. You’ll probably need to account for multiple recurring payments (monthly fees) to make this possible.
4. Use an on-line tool or web application (this is the option we recommend because it is a huge time and effort saver, and it is of course the smarter way to do this). You need to pay for using such tools, but it’s worth it since such tools get continuously updated (which is very important considering the frequent Google algorithm changes).
5. Create your own SERP monitoring server. There are ready solutions you can install on a web server and connect to multiple proxies, and some solutions are also offered as a service. It is a cost-effective solution for agencies that need to monitor hundreds of websites for thousands of keywords.

In addition to the above, you should make use of one of the cool tools we’ve listed in the next section to help get on top of the game and monitor your Google page rank like a pro.

10 best tools for Keyword Rank Tracking

The online market is overloaded with versatile SEO tools that include SERP tracking among many other functions – like Ahrefs or Moz – but here we are listing only the tools that specialize in SERP position monitoring.

SERPs

SERPs is a daily rank checker tool that tracks Google page rank fluctuations for your website every day to give you a clear picture of its actual performance. Allowing you to monitor rankings on your mobile / desktop / tablet, the tool supports unlimited domains and unlimited user accounts. With prices starting at $49 for 1000 keywords and a developer friendly REST API that lets you feed daily rankings data into your own reporting systems, this is one tool that will definitely let you keep a strict eye on those page ranks.

SERPBook

Real-time local and global SEO rank tracker, SERPBook lets you monitor your website’s page rank not only on Google, but also on other popular search engines like Bing and Yahoo. A key feature of this tool is that it allows you to automate your keyword search within minutes and thereafter setup and schedule email reports to be delivered automatically. So in effect you can automate the entire process of rank tracking and also make it automatically send you customized reports as often as you desire. Starting at a price of $16 for 50 keywords, this is a cool tool you should surely check out.

SERPFox

A sophisticated web crawler, SERPFox scouts through the results of thousands of search engine and reports your websites keyword rankings back to you. With features like report scheduling, local rank tracking, desktop / mobile support, and a lucrative pricing range starting at $10 for 100 keywords, who wouldn’t want to use this tool! Plus it lets you create notification rules so that you are contacted when important changes occur in your page ranks (and that’s critical).

Wincher

Taking the “alerting” game to the next level is Wincher, the easy-to-use rank tracker for SEO professionals. The tool lets you track your own as well as your competitors’ search engine position on a daily basis and receive automatic alerts when important changes take place. An interesting feature of this web app is “keyword grouping” where you can group your keywords into different categories of choice and get a better overview of your overall ranking progress. Prices for Wincher start at $7 for 100 keywords.

SERPWatcher

Focused on effectiveness and ease-of-use, SERPWatcher you see critical rank tracking data like estimated visits, dominance index, ranking distribution charts, as well as daily rankings on a single screen. Additional advantages include features like localized results, interactive shared reports, integrated SEO tools, and email alerting systems. Priced at $49 for 200 keywords, SERPWatcher is a tool to watch out for.

SiteOScope

Siteoscope is an all-in-one tool that lets you keep track of the various aspects of your website’s online marketing presence through a single dashboard. With this one tool, you can take care of everything from keyword rankings to social media statistics to website health. For prices as low as $9.99 for 35 keywords you get to reap the benefit of features like competitor tracking, traffic insights, daily social media analytics, automated reporting, and much more.

SERPYou

So you can track your website page rank daily but can you let your clients do it? Well, SERPYou allows you and your clients to monitor your Google, Bing, and Yahoo page ranks while receiving reports and insights into your website traffic and marketing achievements. Although it may seem to be a little too simple as compared to other sophisticated similar tools, SERPYou is actually a smart choice since it keeps things straight. Prices for this one start at $9 for 50 keywords.

SpySERP

All you need to do is visit SpySERP’s website to get blown away by the wide range of features it has to offer. With multiple search engines that provide customized regions and language support, checking keyword frequency and monitoring competitor ranking becomes super easy. Starting at $19, this tool has tailored subscription packages for different user needs including email notifications and report exports.

SERPCloud

Including a Remote API Access feature in addition to the usual daily rank monitoring and keyword performance features is SERPCloud, a pro tool for webmasters to SEO agencies. Starting at $7 for 50 keywords, this tool lets you keep track of every change in your website’s position through line graphs that depict its social as well as YouTube rank. SERPCloud is the first SERP rank monitoring tool offering a Cloud reporting feature that gives you accessibility to your ranking reports on popular cloud platforms like Dropbox and Google drive.

AntRanks

Revamping the rank monitoring landscape, AntRanks gives you access to your website ranking information through visually enhanced reports. You can use the tool’s preferences to set the desired search engine, language, and location and thereafter let it collect the most accurate data from across various search engines. Starting at $19 for 100 keywords, AntRanks gives you access to features like analytics, shared report access, APIs, and more.

And here’s a bonus tip, all the above services (and most similar ones) are always needed for the long-term, so if subscribing to any of such tools, always choose annual payments since that will allow you to take the benefit of lower cost per month.

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Wrapping things up

We hope you’ll be able to pick up some good tips from the description and tool list above. SERP monitoring is critical if you wish to stay in the game and achieve some serious website traffic goals. Keep the “good to know” information in mind when monitoring your website’s SERP rankings and do let us know of any other helpful hints you have tried out in the comments section below.

Search Engine Optimization or SEO is one of the most powerful tools used by organizations to get ahead of their competitors today. Using SEO techniques and quality content that’s optimized for popular search engines like Google, Bing, etc. organizations ensure they make their information reach their prospective customers on time and in the right way.

Consider a scenario where you’re in need of a new computer. In today’s world, whenever people need to buy something, they study about it on the Internet first. Thus ideally, you’d research about which PC or laptop model would fit the configuration you’re looking for, be from a reliable manufacturer, and still be within your budget. Whichever laptop model is shown on top in Google or Bing search results would have a better chance of getting bought. Agreed? Now if you’re a laptop / PC manufacturer looking to maximize sales, you’d want your product to feature on top in search results, right? In order to do that, you’ll need to know how to market yourself correctly. And one of the most effective ways to do that is to flood the Internet with search engine optimized content that promotes your products / services.

But what if you don’t know how to generate SEO content that’s better than what your competitors are using? How do you still get ahead?

It’s simple really. By finding out what techniques, keywords, and content your competitors are using to market themselves. And SpyFu lets you do just that!

SpyFu – expose your competitors’ search marketing secret formula

SpyFu literally lets you spy on your competitors; meaning you can find out what makes their online marketing successful. The tool lets you discover what keywords your competitors use, see websites that are spending money to get the right Adwords, and find the most profitable keywords that suit your business.

The principle SpyFu works on is straightforward; search for any domain (competitor domains / URL will do) and SpyFu lets you see every place the domain has shown up on Google, every keyword that domain has bought on Adwords, every organic rank, and every ad variation in the last 10 years. Plus, the tool guides you connect with these domains and find traditional leads methods (social media, email, phone, and address) you can’t find anywhere else.

Additionally, with SpyFu you can:

• Drive clicks to your SEO or Adwords campaigns with their smart recommendations
• Monitoring of your paid and SEO rankings on Google, Bing and Yahoo
• Build partnerships or generate sales leads through reliable contact info
• Discover the competitions most lucrative keywords that you’re missing
• Save money by eliminating bad keywords you’re using but that aren’t any good
• Leverage your competitors’ lessons from historic hits and misses (meaning learn from their mistakes)
• Move keywords in the top 50 results onto the first page

SpyFu thus lets you improve your search engine ranks by tapping into your competitors’ keyword strategies. The tool makes understanding SEO as easy as PPC with branded reports.

How it works

One of the best things about SpyFu is that you don’t need to sign up or share any of your information to start using it. Simply land on the tool’s homepage and search for the domain or URL of your competitor’s website. The results of the search will show you:

• Domain Overview
  • Number of organic keywords
  • Estimated monthly SEO clicks and their value
  • Inbound clicks from Google: Organic VS Paid via a colorful pie-chart
  • Paid Search (Adwords) and related info
• Top Competitors: Organic and Paid
• Shared Keywords: Organic and Paid
• Top Keywords: Organic and Paid
• Some Adwords recommendations
• Ranking History
• Inbound Links

If you know SEO and recognize the various terms used in the field, you’d be good to proceed from here on. You’d have enough intel to lift up your online marketing a few notches. Moreover, the same page will show you a plethora of options to study about your competitors SEO strategies. You’ll get to see various graphs and colored depictations of information that you can use to tap on the areas you were earlier missing out on.

So is the tool free?

Well yes and no.

If you’re satisfied with the information the free version of the tool (described above) shows you, you don’t need to pay anything. However, if you want access to premium features like unlimited search results, unlimited data exports, unlimited domain overviews, hundreds of sales leads & domain contacts, thousands of weekly tracked keyword rankings, API calls, custom branded reporting, and much more, you can sign up for one of the 3 paid plans they have. And along with these features, you get access to a lot more with a 30-day money back guarantee (if you aren’t pleased with it), no strings attached.

Is this real?

The good VS The bad

Let’s keep this short and sweet.

The pros are many. The con is only one – the terminology used in the tool can confuse any beginner.

But then, you’d actually be using it only if you know what you’re doing, right?

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Final Words

The tool actually fares pretty well on our test parameters. It’s simple to use, is affordable, has no strings attached, and does what it claims. But then, like we always say, you’ll need to try it out to see how well it turns out for you. For now, thumbs up from our end.

A backlink for a website is a link from some other website to it. In other words, if some website likes the idea behind your web page or any of your posts, it provides a referring link to your website on one of its own web pages. If you own or moderate websites, there’s no doubt you’ll know what backlinks are. And if you know about them, you’ll know how crucial they can be to improve your website’s Google page rank.

The PageRank algorithm by Google evaluates different factors to estimate how important a given web resource is and then decides how high the resource should appear in search results. The basic purpose of backlinks is similar to the purpose references serve in citation analyses, scholarly papers and academic journals. Thus, the more good quality web pages refer to your website, the higher your website’s page rank will be in Google search results.

Now that we’ve established the basics, let’s get to the point. Considering the vitality of backlinks, if you knew of a tool that would help you analyze your website’s active backlinks and gain useful pointers on improving its page rank, what would you do? Well, if you ask us, we would grab the opportunity with both hands! Presenting – OpenLinkProfiler, probably the best free link analysis tool available online.

OpenLinkProfiler – backlink analysis at its best

OpenLinkProfiler is a tool developed by some brilliant minds at Axandra GmbH. They’re the guys behind the tool SEOProfiler too. The organization offers cloud based Internet marketing products to help business owners get higher rankings on search engines like Google and Bing. Here’s what makes this tool worth your time:

• All links shown by the tool are confirmed within the last 90 days.
• It uses unique web crawlers and Axandra’s proprietary backlink index to find and host terabytes of the freshest backlinks on the Internet.
• It rates each website with a Link Influence Score (LIS) to show you the strongest pages quality and backlink volume wise.
• Every 5 minutes, a new current backlink is added to the tool’s database so you have updated information at every analysis.
• It allows you to export up to 200,000 backlinks per domain for batch analysis and custom reports.
• Before the results of the analysis are displayed, they are sorted through sophisticated filters to help you only see the backlinks that you want to see.

Additionally, OpenLinkProfiler (OLP) lets you know which industry the linking website belongs to and which category each individual link fits in. Such detailed information enables you to get a much clearer overview of your website’s backlinks.

Here’s how to use OLP

Working with OLP is a breeze. Just go to the tool’s website and you’ll see a huge textbox in the middle of the screen. All you have to do is type in a website URL and hit the green button that says “Analyze backlinks”. Once the tool finishes processing, you’ll be directed to a page with the results of the analysis. Here’s what all you’ll be able to see:

• Total number of backlinks that point to the website
• The number of different domains that link to the website
• Total number of backlinks that point to the homepage of the website
• Total number of nofollow links that point to the website
• The last day on which a verified link to the website was found
• The industry your website belongs to
• The LIS from the website on the search engine rankings of the linked pages

In addition to the above information, you’ll be able to view a filter with different criteria to sort through the search results. Below the filter you’ll be able to see a table that displays the exact web pages that backlink to your website and brief descriptions about them.

Additional Features

In addition to the above mentioned core functionality, OLP lets you analyze backlinks on many different levels. You can:

• See what percent and exact which backlinks are suspicious or harmful to your website’s Google page rank
• Most popular anchor texts in the links to your site
• The pages having the most backlinks on your site
• The industries that link to your site
• Categories to which the links pointing to your site belong
• Countries to which links pointing to your site belong

The list doesn’t end here. There’s a lot more you can view and analyze with OLP. Check it out to find out more.

Pros VS Cons

So you still want more reasons to use this tool? Well, here are some:

• OLP shows you more backlinks than other link analysis tools
• All the links shown by the tool are active links
• It saves your time since you don’t have to deal with outdated data
• The links that OLP shows can really influence the position of a website
• OLP’s web crawlers keep monitoring web pages and index links to update the tool’s databases

The biggest advantage of this tool is that it is free to use. And it doesn’t need you to sign up. Talk about sharing the love!
You think anyone could come up with a con for such an awesome tool?

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Verdict

Double thumbs up for OpenLinkProfiler. If you like gathering useful intelligence about your website’s referrers or wish to see how popular your website is among its industry (if other websites are linking to yours it’s got to be good and popular, right?), OLP is definitely the tool for you.

What is the difference between an article and a really good article that gets lots of traffic? Keywords! Keywords are the magic tricks that add that special “something” to a write-up to make it attract readers and benefit you. If you’re a content manager or online marketing expert, you know what keywords mean. Others, imagine you could find out exactly what words people around the world are typing in their search engines. Wouldn’t that knowledge help you in producing more output for your business, product or service?

If you believe knowing the right keywords matter, this post is a must-read for you. Herein, we’re highlighting an online tool that’s built to let you know the most-relevant keywords for your online content. Meet, KeywordTool!

KeywordTool – Probably the best keyword research tool out there

Every time a user enters a word into a search engine, it reflects what they desire or maybe what they wish to express. And when it comes to expressing, the right words can make all the difference. KeywordTool gives weight to this thought by letting you know what people around the world are “searching” (as in Google-ing) for.

KeywordTool makes use of Google Autocomplete to generate long-tail keywords relevant to a search term. Long-tail keywords are 3 – 4 word phrases that people search about on various engines to find out exactly what they wish to purchase, read or invest in. As a seller, having the knowledge of the exact long-tail keywords that your target audience is searching for can benefit immensely. All you need to do is put in the right phrases in your content and watch your sales boom.

To help you understand the tool better, we’ve compiled a list of its attractive features here:

• It performs quick searches based on monitoring terms that are searched often in the past and the frequency at which they are searched
• It makes use of different Google domains and language combinations to extract Google suggestions and present them to you in a quick-grasp format
• It is different from other tools that deliver keywords that are too general and not very descriptive
• It doesn’t hide popular keywords to increase ompetition or its revenue
• Helps greatly in SEO and content creation
• Especially beneficial for business running Pay-Per-Click (PPC) advertising campaigns

This is one tool any and everyone can use for keyword research.

Tool Usage

To start using KeywordTool just type a keyword relevant to your business (or a random keyword to try it out) in the search box given at the top of the tool’s website. Select your target audience’s country (India, U.S, Japan etc) from a drop-down. Also select a language and then press Enter to being the search. While you’re customizing your search, you might want to pick the search platform you wish to target specifically. Your choices are – Google, YouTube, Bing, Amazon, and App Store. So basically, pick the search platform, country and language you wish to aim for, type in a keyword and hit Enter.

The resulting page highlights your search query on the top and presents a list of all unique keywords found. The list is divided into 5 sections:

• Search Terms: the exact term of search (this may just be the term you searched for or a combination of 3 – 4 words to make a long-tail keyword related to your search term)
• Keyword: the words or phrases related to your search term that people most search for
• Search Volume: how often is the keyword or phrase searched for (this information is available only to Pro account holders)
• CPC: cost-per-click that can be earned (paid by advertisers) from that keyword or phrase (this information is available only to Pro account holders)
• Adwords competition: number of advertisers bidding on that keyword or phrase relative to all keywords across Google. This helps understand how competitive the keyword is. (this information is available only to Pro account holders)

You can make the search more useful by excluding negative (unwanted) keywords from it. For example, if you’re searching for the fruit “apple”, you can specify that you do not wish to include the unwanted keywords “iPhone”, “iPad, or “Mac” in the search results. To specify more than 5 negative keywords, you’ll need a Pro account. Once the results are loaded, you can copy all the relevant keywords or phrases found to the clipboard and paste to an excel sheet to keep a track for reference.

Apart from this information, you’ll find some more useful stuff in an adjacent tab called “Questions”. As is probably from the title, this section contains most frequently asked questions containing your search term. For example, if your search term was ‘property’, the questions tab would list results like how often is the question “are property prices going down” asked. The same 5 sections described above are found in this result page as well.

Additional Feature

KeywordTool also offers a convenient REST API that lets you generate thousands of accurate long-tail keywords, cost-per-click and adwords competition data for your list of keywords in JSON or XML format. To use it all you have to do is create an API request, specify location, language and receive data in JSON or XML format in seconds. The API can search volume data for up to 800 words.

High-points VS Low-points

The highs of the tool are evident. Considering the utility of the right keywords and phrases, this tool could be indispensable for businesses that make heavy use of online audience.

Coming to the lows, there aren’t any really. There is a PRO account that comes at a somewhat hefty price, but for most everyday purposes and most small businesses, a pro account won’t be necessary. So only the people who really want to go beyond the average use of the tool need to and actually can invest in the tool.

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Concluding Lines

All-in-all, a highly constructive tool for online marketing experts, content experts and businesses; there isn’t much thought required into whether you should use this tool or not. If SEO and content matter to you, this tool is perfect for you.

In a cut-throat market where every organization constantly tries to find ways to beat its competitors, the slightest edge could make all the difference. Take advertising campaigns for example. To create an effective campaign that catches audience interesting immediately, the right keywords need to be used. The perfect slogans, taglines, and vision statements can immensely help a company in establishing consumer trust and confidence. On the other hand, a tagline that’s nothing extraordinary could mean that despite having strong products and services, your advertising campaign, and gradually your company, could end up being beaten in the race.

So how does an organization ensure that it’s using the right techniques to market itself? At least techniques that are at par with its competitors? By using tools that can help it research what’s trending and how. And when it comes to researching about what makes for powerful advertising campaigns, nothing can help you better than KeywordSpy.

KeywordSpy – learn from your competitors’ success!

KeywordSpy literally lets you spy on your competitors; meaning you can find out what makes their ad campaigns successful. The online tool lets you discover more competitors than you thought you had (that can’t hurt), know what keywords they use, see websites that are spending money to get the right Adwords, and find profitable keyword and ad copy combinations. The application is designed to deliver fresh data with daily updates and has a database spanning over 127 million keywords.

Here’s a sneak peek into the amazing features of KeywordSpy:

• The tool lets you conduct keyword research and see competitor strategies
• You can monitor keyword performance through real time tracking of your keywords in prominent search engines
• It enables you to launch a profitable affiliate campaign in under 30 minutes
• Avail advanced reports and APIs through consolidated packages
• Know your competitors’ PPC and organic campaign strategies
• Build your own keyword list using most searched keywords (competitors’) and a huge database of related terms
• The application’s ROI indicator lets you pinpoint profitable keywords and ad-copy combinations
• Different search criteria let you organize your search options by domain, keywords, destination URL, ad copy content etc.

Not only does KeywordSpy provide actionable information, but it presents the information in an intuitive, easy to group format. With a few clicks, you can carry out a comprehensive search to keep your Adwords’ Quality Score consistently high and your minimum keyword bids low.

Here’s how to use the tool

From the Research drop-down menu on the home page, you can see all the different ways in which you can use KeywordSpy. The options available and their usage is described below:

Research Home: Shows a search bar and a country adjacent to it. Choose the targeted country and type in the keyword you wish to search for. Also, through a radio button, you can choose to search for domains, keywords, destination URLs, or Ad copies related to the keyword you type. All results pages have the option to export the findings into Excel / CSV to refer to later.

Top Lists: Lists down quite an interesting summary of top paid as spenders, keywords with highest cost per day etc. You should definitely check it out for insight.

Affiliate Intelligence: Discover the most prominent affiliate networks across the globe along with the total number of products they sell and the total number of ads they have running on various sites.

Affiliate Reports: Displays the affiliate reports of some of the most used online sellers with a detailed account of each seller including top products, super affiliates and more.

Affiliate Boot Camp: This link is also quite eye-catchy. KeywordSpy here offers their Affiliate Boot Camp program that includes trainings and video presentations to let you learn the art of building a profitable affiliate campaign.

SEO/ PPC Plug-in: This is a free feature offered by the tool. You can install the plug-in directly in your browser and uncover Adwords advertisers’ PPC keywords, do localized Google country searches and more.

Widget: From here you can copy KeywordSpy widget code and embed it into your blog. Thereafter, you’ll be able to get KeywordSpy results on-the-go. For example, if you search the keyword “food” with the widget, it will display the search volume for all related keywords like recipes, Mexican food, Chinese food, cooking etc.

Agency & Enterprise: This is the premium program offered by KeywordSpy that you can sign-up for to maximize your benefits by having greater query and export data. It also includes high-priority support and advanced features like daily destination URL export quota and more.

Apart from the Research drop-down menu, another item called Tracking on the main menu can be used to track your keyword performance in popular search engines in real-time. To use this feature, you need to sign-up.

Though on clicking on sign-up you’ll be taken to the pricing page directly and you might find the prices a bit too steep, the saving grace is a free trial program that KeywordSpy claims lasts your lifetime. Click on Free Trial in the main menu and you can then sign-up for it. However, the catch is that with the free trial you get only basic features like instant access to keywords, landing pages, organic data, ad copy etc.

Pros Vs Cons

The plus points of the tool are evident from the description of its features. Additionally:

• The tool lets you know the ad spending of your target sites for you to benchmark your ad campaigns against other advertisers in your niche
• It also lets you measure the effectiveness of keywords based on gauging statistics such as Cost per Click, Search Volume, Position, and other valuable metrics

The negative points of the tool are also quite evident: price, price, price! We found it a little too over budget for small time organizations and professionals. At a minimum price of approximately $90 per month, we doubt many people would want to invest in it. However, for those who wish to gain the edge over their competition at any cost (and don’t mind investing huge sums), this tool is definitely worth it.

• Find out your competitors’ SEO/PPC strategies and get ahead with keywordspy.com/ @KeywordSpy_Talk via @supermonitoring

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Final Words

If you’re up for it (price-wise), this tool can really bring a turn in your online success tale.

Hubspot is a company which develops and markets a software for inbound marketing. Founded in 2006 by Brian Halligan and Dharmesh Shah, the basic idea behind Hubspot was to implement inbound marketing instead of interruption marketing to gain customers. Inbound marketing is the method in which the customers come looking for you through social media, search engines and other resources. On the other hand interruption marketing is to advertise in Magazines, Radio, TV and through Billboards to gain customers.

User Interface

Hubspot has a very well planned and guided user interface which guides you through the whole process and helps you getting started. A summary of key metrics would come up which includes the leads, landing page activities and traffic. But to get started you’ll have to copy and paste the tracking code to your website. Hubspot in itself is a management system that will keep a track of the keywords, social media sharing and other impressions.

Call To Action Tool

Hubspot contains many tools for search engine optimization and one unique feature of this system is the call to action tool. This tool allows you to customize the graphic or menu prompts and you can change the design according to the reports generated by this tool and check on which buttons or links people click on.

Email Manager

A perfect, built in email manager which allows you to send emails to all the people on your list and you can even create segments among the list to send emails to.It allows you to manage subsciptions and also track unsubscriptions.You can also monitor the click through rates but google analytics is better on that part.

Keyword Research Tool

Keyword research tool allows you to research keywords based on your website and shows suggestions based on which you can spin your content. You also have an option for manually entering the keywords.The keyword results are much similar to what you’ll get using Google Keyword Tool. Choosing the right keywords for the content on your website can be of great importance and you can leave the generation and optimization of keywords on Hubspot.

Page Grading Tool

Based on the keywords on the page, visits to the page and inbound link leading to the page Hubspot’s page grading tool rates the pages on your website and gives you an idea about the best or the most valuable page while it also reflects the improvements you should make to the pages on your website to get more visitors.

Link Grading Tool

Link Grading tool grades the inbound links to your website . They use the page rank or Moz rank to grade the inbound link to your website.

Marketing Automation

Using Hubspot you can build an automated workflow from scratch and around the interests of your buyers and goals by defining your segments, setting goals, adding steps and actions, branching logic and measure the performance of your campaign.

Social Media Tools

Social media tools monitor the conversations taking place on the internet about your brand.You can also add social media follow buttons to lead people to your website to follow your brand on the social media websites.
Social media tools allow you to publish posts directly to social networking websites, reply to tweets and messages or comments on facebook through the hubspot interface itself. You can also schedule your messages and posts.

Link Building Using Hubspot

The ability of hubspot’s tools to identify a link opportunity is of utmost importance as it’ll increase the number of inbound links to your webpage and will also help in increasing the ranking of your web page on search engines.It is one of the best method to increase the awareness about your brand.

Analytics

Hubspot focuses on people to generate analytics related to your website and is not just about pageviews. It gives you details in context with the contacts you have, individual profile and complete database reporting.It allows you to see all the channels of maketing and keep a check on their performances. It generates revenue reports related to the activities which lead to revenue for your company.

Hubspot CRM

Hubspot CRM allows you to sell without any complications and confusions by storing every detail about your contacts, deals and companies. It allows you to connect with your leads quite easily and quickly. Hubspot CRM works well with the Sidekick chrome extension. It allows you to connect with your contacts in many ways from a single backend. You can send tracked emails to your contacts and it notifies instantly when you click or open the mail.Place calls directly from your CRM and it records your calls and takes notes of your discussion automatically.

Appstore and Marketplace

Hubspot has an integrated app store where you can find apps to install on your Hubspot site. Though there are not many apps listed but you can get a list of providers who can help you with various features on Hubspot or inbound marketing.

Plans And Pricing

Hubspot is quite highly priced. They charge a minimum 200$ a month for 500 visitors and 100 contacts. This is the cost you’ll pay for your convenience as Hubspot merely is a platform which consists of various different services integrated into one single interface. One should try the demo first and decide if Hubspot would work for them. You can always use the 3-4 different applications you get for marketing if you wont like to spend that much money. You’ll have to work hard for getting the results through Hubspot as well. Hubspot has nothing exclusive to itself you’ll easily find these services available on other applications.

• Try @Hubspot – Inbound marketing platform with multiple services offered hubspot.com/ via @supermonitoring

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Hubspot is one of the best tools available for inbound marketing if you have what it may take to give you the results, the skills, money and expertise. I would suggest if you have the budget you should go for it but if your budget is low you should look for other alternatives. Try using Hubspot and do let us know your experience in comments.

Have you checked the SEO of your site lately? If you haven’t, what are you waiting for? Now a days it is mandatory to check how good is the SEO of your site, there are various websites that can help you with that and one of them is SEOtryout. A site providing you a basic run of the SEO on the basis of the generic SEO terminology on a logarithmic scale of 0-10 or 0-100. There are many filters to the process and the major key players that need verification are SEO ranks for your website, number of pages indexed by Google, Bing and Yahoo, number of external inbound links to your website, social media results (Facebook, Twitter), HTML and CSS code validation.

SEOtryout is an extremely simple yet effective website that allows all users to quickly and easily verify their online site with online verification tools. You simply have to enter your website and it generates a detailed report on your SEO factors. The site breaks down the basics and helps us to better understand SEO and also makes your website easy for you to understand in the terms of the search engines. Search engines have become increasingly sophisticated; in many ways they still can’t see and understand a web page the same way a human does. Seotryout.com helps you to figure out what each page is about, and how many factors are affecting its visibility online in turn contributing to define your page rank, site ranking and also your page landing.

Look and Feel of the Site

The site has a very basic visual quality ensemble in a single page ensuring easy user interface. There is a single bar for adding site URL which enables the report generation in a point blank new tab. The report is displayed in a combination of colorful symbols and speedometers with the use of basic social media logos for user convenience. The large and simple font makes it a good read. The Web design is such that it matches the purpose of the site, it’s a clean and unobtrusive website. Despite the enormous amount of information on the website their design looks very structured. Everything about this website looks appealing; the logo, the colors, and the way they present their content, the tabs that prove conformity with effective branching and distribution.

Social Media Validation

The best part about this website is that there is no registration required. It easily goes through the entire SEO involvement in your website starting from your HTML code your CSS and design elements, Meta tags your social media connections, how many times Facebook users clicked “like” on your URL, how many times this URL was shared on Facebook and how many tweets and retweets were made using this URL. It’s not done yet the site also gives you verified figures of internal, external links and back links involving your URL giving you an exact idea of traffic control on your website also making you aware of the bounce rate on your website.

Today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases. For instance, a link that is tweeted many times as opposed to a link that was never tweeted, will have higher visibility in search engines since it is assumed it is better content because many have decided to share it with their social networks. Such sharing is analyzed by the site and a low number on the social media links may suggest less valuable content on the site.

Site Ranking

The most important part of the analysis is the Page ranking, moz ranking, sub domain ranking, they severely affect your site visibility and accessibility. For e.g. Google uses a multitude of factors to determine how to rank search engine results. Typically, these factors are either related to the content of a webpage itself (the text, its URL, the titles and headers, etc.) or measurements of the authenticity of the website itself (age of the domain name, number and quality of inbound links, etc.) jointly determining the page rank. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites and that’s how it is evaluated with the site.

Crawling and indexing are processes that can take some time and rely on many factors which in turn develops your site rank. In general, No Seo verification site can make predictions or guarantees about when or if you’re URLs will be crawled or indexed. This site can help you understand the current positioning of your site. Keep in mind that while the Sitemap file can help learn about your site, it does not guarantee indexing or increasing your site’s ranking.

• Check your website for SEO rankings and construction errors with SEOtryout – www.seotryout.com/ via @supermonitoring

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Scope of Improvement

While the information provided by the site is highly valuable, at the same time the site falls short in providing the understanding, terminology or the derivation analysis of any numbers or figures provided by the site. It’s very evident that the major key players have been validated but since the site is SEO-TRY-OUT, there is no mention of content validation on the site which by the current Google updates is the main key to site ranking and crawling. Also the site gives a logarithmic status on 1-10 0r 1-100 while not defining the competition of the concerned URL. There is no compared status provided or suggestions and facts provided. When we talk about a site that can provide the SEO ranking for other sites this site in itself needs to work on creating more detail. But as long as a simple refined report is concerned the site is an excellent medium to find out your site’s SEO status.

Check your SEO status now and try it with SEOtryout!

Promoting your company through blogs, podcasts, video, newsletters, SEO, eBooks and Social Media is called Inbound Marketing. The ultimate purpose of inbound marketing is to bring customers closer to the brand. Inbound marketing earns a lot of attention from the customers and makes it easy for them to find your company. It helps you to get new customers through the interesting content you would post on your social media, blogs, newsletters or more.

Marketing Analytics is another concept that is very essential for your business or company. It comprises of all the technologies and process that would allow you to evaluate the performance of your marketing campaigns and initiatives.

Moz (Moz.com) is one of the most popular companies offering Inbound Marketing and Marketing Analytics. This company is based in Seattle, Washington, U.S.A. and was founded by Rand Fishkin and Gillian Muessig in the year 2004. Founded with the name SEOmoz and as a company that would deal with Search Engine Optimization in the year 2013 the company expanded its business to Analytics, Social Branding, and Link Building. It also acquired GetListed, A Portland based company that helps local businesses get good serach engine ranks.

Moz.com gives insights to social media, search engines and link building efforts. A premium Moz account would help you know the organic search engine rankings and take necessary steps to increase the same. These tools would help you know what changes you need to make on your website and content concentrating on the keywords, web page optimization and link building.

Moz Analytics

Moz Analytics is a marketing analytics software that gets all the inbound marketing data in one place with beautiful custom reports and insights that help you while researching the actions and changes you should take to improve the performance of your website or blog. It shows how your presence on social networks is impacting your Search engine rankings. It also shows you through what medium your content is being shared on the internet and what gets you more visits on your website. Competitive analysis with your competitors can be one of the key to your success at Moz as you know where the competitors are getting visitors from and you would know where you need to focus to outpace competitors.

Moz Local

This allows you to keep a check on how your business is listed on various search engines like google, Bing and other local serach engines. This helps you in improving your business listings and increase your business.

Followeronk

Followeronk gives you a deep insight into your twitter accounts and lets you know who follows you, gives their locations, their Tweet timings so that you know at what time you should tweet to attract more people to your content. Using Followeronk you can search new influencers in your niche and can compare you social insights to others so that you can take necessary actions to beat the competition in your business.

Open Site Explorer

This tool compares the backlinks on your website with your competitors for targeted and intelligent link building. It identifies popular pages, gets social activity data and analyzes the anchor texts. This tool is mainly used to research and perform link analysis.

MozBar and Mozcast

Mozbar is an SEO toolbar that you can use to view your link metrics, access all SEO tools that you like at a single place while browsing the internet. It also allows you to analyze a webpage and gives Search Engine Results Page for a certain query.
Mozcast on the other hand allows you to track changes and fluctuations in the google rankings on a daily basis.

Some Premium Tools

Apart from these basic free for a month tools there are certain tools which are available on Moz only to the Moz Pro subscribers.

Fresh Web Explorer

This tool is used to analyze the mention of your business and competitors on the web. It also finds out the latest trending content in your niche that is published on the internet. This uses Freshscape index that contains over RSS feeds and over URLs. Knowing who is talking what about your brand on the website helps a lot in getting customer and visitor feedback so that you can make changes accordingly.

Rank Trackers

This tool informs us about the web page rankings and also about the keyword rankings and stores them in a format that you can compare the previous and current rating easily.

On Page Grader

This gives you insights about keyword usage on your page and helps you to rank higher by optimizing your content accordingly for targeted search terms.

Keyword Difficulty and SERP Analysis

It is a tool that lets you know how difficult it would be if you want to increase your ranking based on certain specific keywords that may have been used on 10 competitors’ website.

Crawl Test

Crawl Tests unleash the crawler called RogerBot on any URL and it detects the HTTP status codes, Content type, Metadata and other issues which may interfere with how the serach engine bots crawl a website. The reports hence generated are sent to your registered email.

• moz.com/ – the wonderful solution for inbound marketing and marketing analytics. @moz via @supermonitoring

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Whiteboard Fridays and Community

Whiteboard Fridays are the videos created by the Moz team in which they illustrate the SEO related concepts on whiteboards every Friday.
Moz Community includes Webinars, O&A sessions and Events which are organized by the Moz team to deal with issues that usually people face while performing SEO and optimize their websites.

Pricing

The Moz Pro subscription costs around $99 per month and offers basic free tools and premium tools too. This package includes all the tools listed above. The website also offers a 30 day free trial which doesn’t includes the premium tools which were listed above. Moz Local is available in a different package which costs 49$ per year for a single location.

Now if you want to have wonderful conversion rates and rank higher on Google and other search engines, I would recommend you to try Moz.com as it is one of the most awesome online tools which is priced appropriately and you would surely get the desired results within a small span of time.

A process of affecting the visibility or ranking of a website on a search engine’s natural or organic search results is called as Search Engine Optimization (SEO).  Search Engine Optimization involves consideration of how a search engine works, what words/keywords are being searched by people and which is the most popular search engine among the audience targeted. SEO not only includes editing of the content on a website but also includes the editing of the related coding so as to increase traffic to the website by having specific keywords and barriers to the search engine indexing removed.

Now, Search Engine Optimization is a huge task until you know everything about SEO and have a chalked out plan for having many visitors to your website you’ll have to compare performance of keywords on your website with your competitor’s and not only this you’ll have to know how these search engines index pages through bots, crawlers or spiders and have a perfect analysis of the performance of the website and where do you need to improve.
This may sound too vast and gigantic right? and you must be thinking of hiring an expert….

Here I introduce you with an application for performing all the SEO related tasks which may sound more like a magic you can enhance your website rankings easily without any hassles with this app called Positionly.

Positionly is a tool that monitors your website. It includes a user friendly dashboard which shows website stats, keyword position data and density, website performance graphs and more. Position changes related to a keyword can be easily traced for your website content. It allows people to bunch or group together different keywords to enable easy tracking of similar keywords with high density. This application drills deep into popular search engines and tracks changes in the website indexing tactics by the search engines easily. And yes, you don’t need to know a single thing about SEO! Positionly does it all.

Positionly can be used together with a Google Analytics account and develop a plan or strategy for SEO of your website. It is very scalable that is it can be used by a single person to track single website and it can also be used by large companies to track performance of multiple websites. Positionly takes a huge amount of time and efforts in the beginning to show results you won’t see the #1 position in a day but it’ll surely increase the website performance and would help enhance your website eventually leading to the #1 tag but as said earlier it requires you to put in some but lesser efforts with all the complex tasks done by Positionly.

Positionly not only simplifies the SEO process but also makes it interesting and one loves the whole Positionly experience. Once you enter your web address and associate your Google Analytics account with Positionly it would automatically trace top 50 keywords, giving you links to all the sites backlinking to your website it would help you monitor every single change to your ranking on any search engine using the deep statistical analysis.

Once we are aware of the different rankings of various keywords which are put up in a more logical manner in comparison to Google Analytics so that we can focus on keywords with the capacity to bring in more traffic and get our website listed on the first page of the google search results.
Sounds magical! Right?

You can sign up for this awesome service using your Facebook, Twitter or LinkedIn accounts. After signing up you need to add your domain name as described above and Positionly would retrieve your website information like the main title, header, footer etc. Even maps and videos can be included in the results you get through Positionly.
Now, you’ll be adding the desired search engines like Google, Yahoo and more. One advantage of using Positionly is that it includes the location specific search engine versions as well like Google Australia, India, Japan, UK and even Bing can also be integrated. Ability to link up with many search engines makes it more powerful tool.

Positionly takes approximately a day or two to analyze the keywords after which a list which includes all your competitors should turn up and there would be a brief description about your performance as compared to theirs. You can also add URL’s on your own although the results won’t appear instantly and you’ll have to wait. Detailed reports and Simple report can be generated based on the competitions and line charts would also be developed based on this data. Link and Traffic reports are also provided which don’t offer comparisons. The reports can be generated in CSV or PDF versions using generate report button and exporting it.

You can set up your Positionly account on your iPhone or notification updates on your computer, tablet or phone using RSS feeds. It can also be used in integration with Google Analytics new alert system which may help you a lot and ease the SEO process.

Keyword tracking and tracing can be simplified using Positionly which has a simple user interface and awesome user experience. Positionly offers four plans for $19 which includes 50 keywords and supports 5 websites and 5 competitors, for $49 which offers 250 keywords and 10 websites and competitors, for $99 it gives you 1000 keywords with 20 competitors and multiple websites and for $199 you get 2500 keywords with multiple websites and 20 competitors.
Besides these you can also sign up for a free positionly account which would offer 14 days free trial for every feature and this doesn’t require a credit card.

• SEO result monitoring and SERP position tracking with a user friendly dashboard: @Positionly positionly.com via @supermonitoring

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Launched in 2011 by Adrian Duli, Grzegorz Kazulak, Piotr Chmolowski and Oskar Krawczyk. This app made a huge impact on the users on the World Wide Web. With no noticeable shortcomings and a wonderful user interface Positionly is being used popularly for its efficient way of tracking or tracing the website keywords.