Category ‘SEO/SEM’

Search Engine Optimization or SEO is one of the most powerful tools used by organizations to get ahead of their competitors today. Using SEO techniques and quality content that’s optimized for popular search engines like Google, Bing, etc. organizations ensure they make their information reach their prospective customers on time and in the right way. […]

A backlink for a website is a link from some other website to it. In other words, if some website likes the idea behind your web page or any of your posts, it provides a referring link to your website on one of its own web pages. If you own or moderate websites, there’s no […]

What is the difference between an article and a really good article that gets lots of traffic? Keywords! Keywords are the magic tricks that add that special “something” to a write-up to make it attract readers and benefit you. If you’re a content manager or online marketing expert, you know what keywords mean. Others, imagine […]

In a cut-throat market where every organization constantly tries to find ways to beat its competitors, the slightest edge could make all the difference. Take advertising campaigns for example. To create an effective campaign that catches audience interesting immediately, the right keywords need to be used. The perfect slogans, taglines, and vision statements can immensely […]

Hubspot is a company which develops and markets a software for inbound marketing. Founded in 2006 by Brian Halligan and Dharmesh Shah, the basic idea behind Hubspot was to implement inbound marketing instead of interruption marketing to gain customers. Inbound marketing is the method in which the customers come looking for you through social media, […]

Have you checked the SEO of your site lately? If you haven’t, what are you waiting for? Nowadays it is mandatory to check how good is the SEO of your site, there are various websites that can help you with that and one of them is SEOtryout. A site providing you a basic run of […]

Promoting your company through blogs, podcasts, video, newsletters, SEO, eBooks and Social Media is called Inbound Marketing. The ultimate purpose of inbound marketing is to bring customers closer to the brand. Inbound marketing earns a lot of attention from the customers and makes it easy for them to find your company. It helps you to […]

A process of affecting the visibility or ranking of a website on a search engine’s natural or organic search results is called as Search Engine Optimization (SEO).  Search Engine Optimization involves consideration of how a search engine works, what words/keywords are being searched by people and which is the most popular search engine among the […]