Articles on "Analytics"

Beyond Google Analytics – or web analytics tools. Monitoring traffic and user behavior on websites and mobile applications. Measuring effects of advertising campaigns, conversion attribution. Monitoring the effectiveness of sales funnels. Analysis of server logs.

Measurement of unique users, returning users, visits, sessions, page views. Profiling users by demographic and geographical data, interests, devices (computers, tablets, smartphones). Monitoring of bounce rates, conversion rates, time spent on the site. Identification of traffic sources, registration of user flow paths. Graphs, reports, cohort analysis.

Software for web and product analytics, heat map generation, eye-tracking, recording user actions. Competitor traffic estimation.

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  • Super Monitoring

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