Articles on "Analytics"

Beyond Google Analytics – or web analytics tools. Monitoring traffic and user behavior on websites and mobile applications. Measuring effects of advertising campaigns, conversion attribution. Monitoring the effectiveness of sales funnels. Analysis of server logs.

Measurement of unique users, returning users, visits, sessions, page views. Profiling users by demographic and geographical data, interests, devices (computers, tablets, smartphones). Monitoring of bounce rates, conversion rates, time spent on the site. Identification of traffic sources, registration of user flow paths. Graphs, reports, cohort analysis.

Software for web and product analytics, heat map generation, eye-tracking, recording user actions. Competitor traffic estimation.

Best 13 Tools to Analyze Your Competitor’s Website

Best 13 Tools to Analyze Your Competitor’s Website

The following is a list of tools that can help you survey the field and make your site more competitive.

Cux – Innovating Testing Trends

Cux – Innovating Testing Trends

Cux is a tool that allows developers to test their created websites on all stages of development, right from mockup designs to final copy.

9 Essential Steps to Improve Rankings Using Analytics

9 Essential Steps to Improve Rankings Using Analytics

With Google Analytics, you can track the growth of the site, the effectiveness of advertising campaigns, watch the demand for content from users, analyze the target audience, conversion, the number of conversions from social networks and the quality of optimization for mobile devices.

How to Use Google Search Console to Find and Fix Errors on Your Website

How to Use Google Search Console to Find and Fix Errors on Your Website

In this article, we are going to cover how to find and fix errors identified in GSC.

10 tools to get the most out of your CRO

10 tools to get the most out of your CRO

This article covers ten amazing conversion rate optimization tools to increase the conversion rate of your site for maximum benefit.

The 5 Web Analytics Tools That Will Make Your Life Easier

The 5 Web Analytics Tools That Will Make Your Life Easier

When people talk about web analytics, you immediately think of Google Analytics. But there is life beyond Google Analytics.

KeywordHero: Saving you from the dreaded ‘not provided’ in Analytics

KeywordHero: Saving you from the dreaded ‘not provided’ in Analytics

KeywordHero is the only tool so far that gets back your keyword data in your Google Analytics accounts. It uses machine learning systems along with nine different data sources to eliminate the unwelcome ‘not provided’ message from analytics data.

Leverage customer retargeting to drive more sales with PixelMe

Leverage customer retargeting to drive more sales with PixelMe

PixelMe enables users to shorten the links they share on social media while allowing add a retargeting pixel to every link they share.

See what your users see with RealEye

See what your users see with RealEye

What if you could borrow someone’s eyes for some time? Okay, that wasn’t meant to be a joke; it was actually a pretty serious question. Let us put it this way – what if you could see what someone else saw on a website. And by see here we mean actually “seeing” the exact parts […]

Know your competition with SimilarWeb

Know your competition with SimilarWeb

Nowadays, everybody is vying for online presence. As the internet market grows, so does the number of blogs, online stores, and websites. You can see it for yourself; the sheer volume of online stores and markets is ever-increasing. Because the Internet is ruling everything, you want to make sure you stand out of the crowd. […]

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