Top-Notch Social Media Analytic Tools of 2024

Posted June 2nd, 2020 in Analytics. Tagged: .

If you have ever played the role of a social marketing manager or know someone within this field, you know how important social media analytics is. It is true that it feels nice once you get instant likes or new followers on your new post. But that won’t provide you with a detailed efficiency of the current digital strategy standing. If you fail to analyze the profile’s performance rate, you won’t realize how successful your brand is in reality.

social media

Most of the social media platforms, like Instagram and all, will have their separate kinds of performance insights. Some of them might perform the task a lot better than the rest. So, you must be wondering why to get your hands dirty in analytic tools. Well, let’s just say that social media analytic tools will help you to get accurate data, which remains inaccessible most of the time.

Furthermore, these tools can easily help to structure data to help you get a glimpse of the weaknesses and strengths of your present strategy. You get the chance to combine data from various online platforms and then visualize insights to make it easier to draw some ideas. You can even get the opportunity to compare data of competitors and send out final reports for your stakeholder and teams. So, getting hold of the best analytic tools is really important.

Get to the professional one HubSpot


It is no doubt that professional HubSpot is really expensive, standing at $800 per month, but worth the investment, to be honest. These analytics tools will offer social reports to compare the performance of various social channels for measuring campaign performance. Even the software will help the users to aid with monitoring engagement. For that, the users can publish right on the go through the CRM module.

  • HubSpot is here to offer the ultimate visuals and expansive graphs. It will break down the spots under multiple numbers within-session lengths, impressions, and even audience base.
  • You will get a thorough insight into your customers. You can check their entire journeys with you through this analytic tool.
  • It will further provide you with details on the best marketing messages, which have created a spark among customers.
  • This HubSpot is one primary choice for most of the businesses here, especially if you want all the campaign functions to lie in one space.
  • The integrations of this analytic tool remain to be quite streamlined with detailed reports in the end.

Heading towards Zoho Social world

ZOHO social

If you are looking for a social media analytic tool, which both smaller and larger organizations can handle, then Zoho Social is the primary name to cross your mind. This app will help the marketers to grow their present social media value associated with their brand with some of the action-based insights. The primary focus will lie on the engagement and the content value. Thanks to this social media analytic tool, now the marketers get the chance to procure pre-published insights. These insights are completely based on the current engagement level of some earlier posts.

Hootsuite as your next best stop


Another interesting analytic tool to help you get Instagram followers, in the end, is Hootsuite. This one platform is the ultimate combination of listening, social media management, analytics, and publishing tools.

  • Thanks to this tool, you will realize the right kind of content to work in your favor. You can furthermore increase your post’s reach and improve the ad’s effective results.
  • With the help of this single tool, you can let your entire social media team work together for better results.
  • You can’t ignore the in-depth analytics features, which will end up presenting you with a better understanding of performance right across various social platforms.
  • You get the opportunity to now customize your reports from more than 200 metrics. Then later, you can export them in various formats like Excel, PowerPoint, and PDF style.
  • If you want, you get the opportunity to further measure your care team’s response towards your customers and work on the resolution time on Twitter and Facebook.
  • You get to track your brand a lot better by adding some special tools within this one, such as Talkwalker and Brandwatch. is another name to list out

If the above-mentioned tools are not your cup of tea, then you might want to get along with another one in this lot. It is termed as This platform is preferably designed for covering social media engaging, monitoring, analytics, publishing, and more. It can furthermore help in managing customer data. This tool will help the brands to explore the potential value of digital advertising and marketing. For that, it will manage various customer touchpoints.

This tool will also help marketers to deliver personalized brand features. It will entirely depend on the customers and their recent profiles, to understand their needs better. This tool happens to have a collaborative and intuitive UI and will be highly complimented by comprehensive consultancy and support services.

Keyhole is your last call


There are four major things that help Keyhole to be one social media analytic tool to watch out for. Through this tool, social media managers can easily get insight into their customers’ heads and know what they think about your brand.

  • Furthermore, this tool can easily simplify the current report so that the brands get to share results within the team effortlessly.
  • You will understand more about the customers through this tool. So, you can show them what the customers are looking for and gain proper attention.
  • Thus, this tool is perfect for helping save you a lot of time. You don’t have to bother to visit multiple social platforms in search of needed social analytics.

Apart from the analytics tools mentioned already, there are some other names you might want to know more about, such as NetBase, Khoros Marketing, NUVI, Oracle Social Cloud, and more. Each one has its share of features to it. Just grab your favorable tool now and try improving your brand’s present standing.

Finding your fit

This rundown is verification that there are various alternatives for following buyer perspectives, suppositions, notion, and practices on the web, with the best among them offering both web and internet-based life investigation choices. You need to follow the entirety of that and more to remain in front of wise contenders – so having the privilege investigation apparatuses, fit for giving ongoing noteworthy understanding is an absolute necessity. Which stage is the correct one? That is up to you. There’s undeniable value in the possibility that you get what you pay for… what’s more, now and then you get much more. You can get by – in any event for a period – with something totally free. Be that as it may, inevitably, you’ll likely need cutting edge Next Generation AI-controlled investigation instruments to really contend.

Every one of the stages recorded here offers a segment of what’s expected to increase a dimensional image of your crowd – yet not many of them “have everything.” In those cases, what you spare in cost may be lost in endeavors to cobble together bits of knowledge from various sources. The time saved money on such endeavors makes the interest in a program that does everything admirably justified, despite all the trouble. Also, cobbled bits of knowledge offer not exactly precise outcomes, and take any longer than the sweet across the board devices your rivals might be utilizing! Be that as it may, in case you’re not there yet, applying some kind of online networking examination device to your procedure is a positive development for all groundbreaking brands – and any of the above would be a decent spot to begin.

About the Author

Kristen Smith

Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit Gramista for more information.

Comments are closed.

  • Follow us

  • Browse Categories

  • Super Monitoring

    Superhero-powered monitoring
    of website or web application
    availability & performance

    Try it out for free

    or learn more about website monitoring
  • Superhero-powered monitoring
    of website or web application
    availability & performance
    Super Monitoring
    or learn more about
    website monitoring