Top 8 Tools To Ensure Your Ecommerce Site’s Best Results
The digital world today is one cut-throat environment, especially when you stop at the doors marked ‘ecommerce’. These platforms are now more than just online shops where your customers walk in, select their choice of clothes and bounce off to a Cinderella ball in a strange castle. They’re now about experiences.
And like any good experience, it should come seamlessly, or you’ll end up bleeding customers to your competition big time. So, you could be a budding entrepreneur. Or maybe a seasoned business owner transitioning to online selling. No matter, knowing the tools available to turbocharge your site’s peak performance is no longer an option. And we’re here to help you know them like the back of your hand.
1. Unbounce
Alright, let’s talk about Unbounce. Think of it as the magic wand that turns mediocre landing pages into conversion goldmines. It’s like giving your business the superpower to craft landing pages that make your audience go, “Shut up and take my money!”
Now, let’s dive into the goodies that Unbounce packs:
Drag-and-Drop Landing Page Builder
Ever dreamt of crafting a landing page without breaking a sweat or writing a single line of code? Dream no more! Unbounce’s builder is your genie in a bottle.
Whether it’s a flashy new product launch or a sizzling hot offer, make sure your audience feels the vibe from the ad click to the landing page touchdown.
A/B Testing Capabilities
Stuck in the “this or that” dilemma? With Unbounce, you can play a little game of “Which One Wins?” Create a couple of landing page versions, pit them against each other, and let the best one win the audience’s heart.
Mobile-Responsive Templates
In a world where phones are practically glued to our hands, your landing page better look snazzy on them. Every page you whip up with Unbounce is like that perfectly tailored suit – fits every device just right.
Optimization Insights
And because we all love a little sneak peek, Unbounce gives you the lowdown on how your landing pages are doing. Dive deep into those analytics, spot the rough edges, and polish them till they shine.
2. Ahrefs
You wish to sell? Then Harry Potter’s Invisibility cloak isn’t an option for you. As it happens, SEO might be the key to that visibility on search engine results pages, and Ahrefs stands right at the center. Think of it as the treasure map leading you to the digital El Dorado.
Let’s crack open this chest of wonders:
Keyword Research Tools
Ever felt the itch to know exactly what’s buzzing in your audience’s mind? Ahrefs scratches that itch. Dive deep, and you might just find those golden keywords that have your audience hooked.
Competitor Analysis
Want to know the secret paths your competitors tread? Ahrefs is your trusty spyglass. Peek through, and you might just catch them with their guard down.
Backlink Tracking
In the grand saga of the internet, backlinks are the legendary pathways. And with Ahrefs? You’re ensuring these paths lead the right kind of adventurers straight to your ecommerce castle.
SEO Strategy Crafting
With Ahrefs, you’re not just shooting arrows in the dark; you’re Robin Hood, hitting the mark every single time. Craft content that doesn’t just resonate but echoes in the digital alleys.
Site Health Insights
A castle is only as strong as its walls. Ahrefs is your site master builder, pointing out the cracks and crevices. Mend them, fortify, and stand tall against the digital storms.
If you find SEO tricky, don’t worry as you can talk to real-deal experts who kill it when it comes to SEO services for ecommerce sites? Consider reaching out to Reform Digital or other SEO agencies to help you get started.
3. Help Scout
If you’re in need of a dedicated customer support platform to aid in your operations, Help Scout may be the right software for you. Let’s unwrap the features of this tool:
Email-Based Support Platform
Who said emails are just for newsletters and spam? Help Scout takes your everyday emails and morphs them into a bustling customer service hub. It’s like turning your email threads into a lively coffee shop chat, minus the background noise.
Every question, every concern gets the red-carpet treatment, ensuring they’re addressed by the right maestro—swift, efficient, and oh-so-satisfying.
Knowledge Base Creation
Picture this: customers finding answers without ringing the alarm bells in your inbox. With Help Scout’s knowledge base, you’re handing them a map to the treasure they seek. It’s empowerment at its finest.
Transform your website into a guru on a mountaintop, always ready to dispense wisdom. With a robust FAQ section, those repetitive “How do I…?” chants become a thing of the past.
Embeddable Contact Widget
This nifty widget is like a mini-helpline that’s taken residence on your website. Always on the lookout, always ready to jump in, ensuring your customers always have a friendly face (or icon) to turn to. From product queries to checkout hiccups, it’s got your customers’ backs.
4. Woopra
Ever wondered what your customers are up to on your ecommerce site? Stop wondering. Get Woopra. Why?
Instant Insights
Why play the waiting game? Get the lowdown on user activities in real-time, allowing you to adapt your strategies on the spot and keep that engagement high.
Customer Journey Journal
Trace the adventurous paths your customers take, from their first click to the grand finale (aka conversion). With this roadmap, you can identify the smooth routes and the potential snags, ensuring a seamless experience for all.
Integration Features
Blend Woopra with your other marketing tools and sales sidekicks. This powerful combo offers a panoramic view of customer antics, making sure your decisions are sharp and spot-on.
Drop-off Detection
Catch those moments when users decide to make a quiet exit from your site or cart. By highlighting these moments, you can roll out the welcome mat, encouraging them to stick around.
5. Intercom
Ever felt like there’s a chasm between your business and your customers? Fear not! Intercom is here to build bridges, ensuring no message goes unheard.
Instant Chit-Chat
Why keep customers waiting? Dive into conversations in a jiffy, addressing their curiosities and calming their concerns. It’s like having a friendly chat over digital tea!
Auto-Responder Magic
Got those common questions popping up? Set up snappy automated answers! It’s like having a digital parrot that knows just what to say, every time.
Customer Cataloging
Sort your customers like a librarian with their favorite books. Tailor your chats based on their tales, making every interaction feel like it’s custom-made.
6. TextUs
Want to whisper sweet promotions directly into your customers’ ears (or, well, phones)? TextUs is your go-to SMS plug.
SMS Spotlight
Craft and catapult SMS campaigns that are as catchy as a chart-topping hit. Those hot-off-the-press offers straight to their pockets can spark immediate joy.
Real-time Rundown
Stay in the know with live metrics. It’s like having a pulse on every message’s journey. With TextUs’ insights, you can sculpt your SMS strategies for applause-worthy results every time.
Audience Almanac
Sort and segment your audience, ensuring every message feels like it’s wrapped in a personalized ribbon. What a way to win them over!
7. AdRoll
Ever wish you could nudge those almost-customers and say, “Hey, remember us?” With AdRoll, you can! It’s like having a digital billboard that follows your potential customers around, reminding them of the awesomeness they almost grabbed.
Retargeting Rendezvous
Why let them forget? Craft campaigns for those who popped by, browsed, but left without bagging a treasure. Remind them of the gems they admired! It’s like bumping into an old friend in different parts of town!
Website Wizardry Tools
Sprinkle some magic onto your site with AdRoll’s toolkit. Tweak and twirl elements like CTAs or product showcases, ensuring every visitor feels the urge to click and claim.
Analytics Almanac
Dive deep into the story of your ads. Regularly peek into AdRoll’s crystal ball (read: analytics) to discern which ad tales resonate most. Then, craft your campaigns to be even more captivating.
8. MailChimp
Looking to craft emails that truly resonate? MailChimp‘s your guy.
Crafting Corner
With MailChimp’s nifty drag-and-drop builder, you’ve got moves like Jagger, and your audience will see it in the messages you fire their way. And the best part? No need to be a coding sensei. Just you, your audience, and the latest and greatest offerings from your ecommerce treasure trove.
Timed Dispatch
Why leave things to chance? MailChimp lets you set up smooth campaigns tailored to user behaviors or your own calendar, ensuring your messages make their grand entrance just in time. And for those wandering souls who got a tad distracted? Give them a friendly poke, reminding them of the treasures they left behind.
Performance Peek
Got an itch to see how your emails are faring in the big wide world? Dive deep with MailChimp’s trusty metrics, tracing the epic journey of each message from send-off to spotlight. With these insights, you’re all set to fine-tune your email game, ensuring every dispatch is met with drumrolls and applause.
The Sign-Off
Well, as you definitely know, it’s a jungle out there! With millions joining the digital marketplace parade every year, you’ve got to have that extra pep in your step. The takeaway? Arm yourself with only the crème de la crème of tools and a squad that’s as eager as you are.
These gadgets? They’ll polish your site till it shines brighter than a freshly waxed car. We’re talking sleek flows, zippy load times, buttery browsing, and a user experience that’ll have folks lining up for seconds. And if they bring their pals along? Even better!
So, give a good squint at the tools we’ve raved about and pick the ones that’ll make your customers’ shopping spree feel like a dance in the park.
About the Author
Cameron Gray is an ecommerce strategy aficionado with 10+ years of experience assisting businesses optimize their online platforms. If you’re looking for a go-to resource for budding entrepreneurs and established online retailers, look no further than his works and insights.
