Creating, planning and promoting content via social networks are not as easy as they seem, especially if you manage a few profiles and have to do everything by yourself. This is when social media marketers often start depending on external tools. Although there are many solutions to choose from, the majority has pretty much the same features. When searching for the right tool for your needs, it’s worth to select the one that stands out and offers something more. Just like Kontentino does.

The more content you create, the more difficult it gets to have it all organized – especially on various profiles. Kontentino aims to change that, making social media management easier. Thanks to an intuitive calendar, you can keep all important details, posts and inspirations in one place. You can also use this tool to send posts for approval to your clients, and once you get their feedback – set up a schedule, or even boost them in advance. These are not the only features, though.

Kontentino – effective social media management, even with multiple profiles

Kontentino was initially created as an internal tool in an advertising agency, just to serve marketers better. It has been growing ever since, simplifying social media management for many other companies around the world. It’s not just a simple calendar to schedule your posts on Facebook, Twitter, LinkedIn or Instagram. Kontentino lets you manage your content, as well as your tasks.

Some of the main features of Kontentino are:

• Managing content across all social media platforms in one place,
• Keeping an eye on task progression and information flow among team members,
• Exporting posts directly to Facebook (which allows you to set boosting for all your scheduled post in advance),
• Additional calendar for inspirations and ideas, which can be shared with your team,
• Client-friendly approvals without the need to log in,
• A handy checklist with all guidelines and rules you set in your content strategy – available once you start creating a new post,
• Simple photo enhancements, such as adding logo, special elements or branded frames,
• A drag’n’drop feature to reschedule or duplicate posts,
• Useful insights and reporting to let you check how well your content is performing.

How it works

1. Once you set up an account and log in, you can see a dashboard with three different columns: ongoing projects, posts scheduled for the specific day, and tasks assigned to all team members.
2. In the “Calendar” section you can create and edit posts, send them for approval to your clients, schedule them whenever you want to, and have an overview of all your planned content for a given social media channel.
3. “Inspirations” allows you to store post ideas in one place, so that your team can easily get inspired and share their thoughts within the calendar.
4. “Albums” is where you keep all visuals to use them later in your posts.
5. 5. The last section, “Insights & Reporting”, is full of important indicators of how well your posts are performing.

Kontentino – Pros & Cons

Pros

• Effective social media management across different platforms – all in one place,
• Including your clients in the whole process – they can comment or approve posts in Kontentino’s calendar with just one click,
• The ability to set boosting for all scheduled post in advance.

Cons

• Exporting content to Facebook is extremely useful when planning paid campaigns, but once your posts are scheduled – you can’t make any changes in the tool, as they won’t apply (you have to go directly to your social media account),
• It’s not always intuitive – but is still improving.

• An intuitive calendar, you can keep your all social media posts, inspirations and importand details in one place: @kontentino kontentino.com/ via @supermonitoring

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Verdict

Kontentino is a convenient social media management tool, which any marketer can take advantage of. Although it has a few flaws, it offers many useful features that you won’t find anywhere else. It’s definitely worth turning a blind eye to some shortcomings, as long as you want to increase your efficiency when managing multiple social media profiles.

You do it, I do it, we all do it; posting status updates, random ramblings, articles and blogs on Instagram. While some of us like to sift through other people’s activity more than post something of our own, for most of us, being constantly connected to the world using the social media platform that has almost beaten Facebook is more of a daily routine. But who takes care of our daily posting habits when we’re otherwise occupied? Or what if we use Instagram for business purposes, online marketing in particular, and need to post pre-drafted material from time to time?

What we’re trying to highlight here is the need for scheduling Instagram posts. Whether you’re promoting your brand, creating hype for your upcoming book, capturing audience for your online content, or simply cool, Instagram is where you’ll find all the action. And with automatically scheduled Instagram posts, you can make sure you don’t miss out on any opportunity at any time.

Looking for a great tool that can help you schedule your Instagram posts? Try Grum.

Grum – the easy auto-poster for Instagram

Who says you have to pause your Instagram posting activity when you’re travelling or spending time with family? Schedule your posts and stay connected even when away, with Grum. Grum is an online service that lets you schedule and post content as per day and time from any of your Instagram accounts. Through a fairly straightforward system and design which you can use from any computer or any location, this PC / Mac based tool lets you free up some of your time while not having to worry about missing any deadlines.

If you’re wondering what’s so unique about Grum given that there are probably a dozen apps out there doing the same thing, here’s what sets it apart – generally, most Instagram scheduling apps require you to confirm posts before they go live. These apps create posts and push them to your device from where you can hit “publish”. In a setting where users are looking for apps that allow them to “set and forget”, this doesn’t really hit the right chords. But with the incredibly simple Grum, automatically scheduling Instagram posts without the need to re-confirm the posts is a huge plus.

Some cool features embedded within Grum are:

• It allows both photo and video posting
• It lets you publish and schedule photos on multiple Instagram accounts simultaneously
• It allows you to schedule multiple Instagram posts at once
• It makes posting to Instagram from desktop a reality
• It doesn’t store your password so you can always be sure your accounts are protected
• It uses virtual android emulators to do the posting on behalf of users
• It comes with an extremely user friendly UI and is quite affordable

Needless to say, home as well as professional Instagram users can derive a lot of benefits using Grum.

• When travelling, Grum helps you to not disappear to your viewers
• Businesses utilizing multiple social media platforms can schedule their Instagram activity and focus on other tasks
• For Social Media Managers, Grum can be like a genie in a bottle

How does it work?

Follow these steps:

1. Visit the tool’s website (grum.co) and hit the big green button that says “Get Started Now”.
2. A quick sign-up later you’ll land up at the dashboard screen where you’ll see the following:
   1. A drop-down on the top left with your account details and a plus sign indicating that you can add more than one account
   2. A tabbed pane to the right with the options “Timeline” and “Scheduled” (Timeline is a summarized version of what all you’ve already posted on Instagram using Grum and Scheduled is a visual representation of how your feed will look when you go live)
   3. A big plus sign below this top frame using which you can add media which you wish to schedule for posting to Instagram
3. Click on the big plus sign for adding media or simply drag the photo you wish to schedule for uploading
4. Set the caption and emojis you wish to append to the image
5. A unique feature of Grum is its “first comment” feature. Using this you can automatically add the first comment to your post which is a great way to add up to 30 hash-tags to increase exposure without stuffing the caption area. Add the first comment.
6. Pick if you wish to post the image instantly or schedule it. Pick the date and time for posting if selecting “Schedule”

That’s it, you’re done! In addition to this basic scheduling operation, you can use Grum to quickly access your previous posts by simply clicking on them from the timeline instead of having to scroll through your entire timeline to search for a particular post like Facebook.

The pros are many but are there any catches?

While the features and affordable pricing are alluring, there are a few minor catches with Grum.

• It doesn’t have embedded analytics functionality to track post popularity
• Its design can be described as minimalistic at best
• There are similar tools like OnlyPult out there which include more features at a slightly higher price

• The easiest way to schedule Instagram posts from your desktop – Try grum.co via @supermonitoring

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Verdict

Grum deserves at least a try. It comes with a risk-free demo version which you can use to get an idea of how useful it would be for you. If you like it, well, there’s nothing stopping you.

Every individual and organization today uses social media to stay updated about the latest trends, and to announce their doings (put simply) to the world. Facebook, Twitter, Google+, Instagram, YouTube, and the like have surpassed the stage of being mere platforms where people share their thoughts. They’ve become endless canvasses that can be used to express, debate, support, retaliate, advertize, campaign, and do much more. The power of social media is growing each second, and to truly become successful, one must learn the skill of using social media to his advantage.

And NapoleonCat lets you do not just that, but also master the skill of perfect social media marketing through a few clicks.

NapoleonCat – The best marketing partner you can get

NapoleonCat is a web portal that lets you publish, monitor, as well as analyze your social media marketing across various platforms such as Facebook, Twitter, Google+, etc. The tool allows you to manage your entire online marketing program on all major social platforms from a single interface. Additionally, it includes a bunch of customization options that let you master the art of using social media as per your convenience.

There would hardly be a business / professional today who aren’t marketing themselves / himself online. But most of the lot stick to the traditional approach – have a website, a blog, a profile on various social media platforms, a tool to analyze the traffic your posts attract, a tool to engage in interaction with clients or readers, and maybe a tool to monitor competitor moves. Having to keep track of so many different tools can be rather inconvenient and hectic. Instead, why not switch to one application that combines the capabilities of all such tools and also offers much more? That’s what NapoleonCat achieves.

Here are some of its salient features:

• Allows you to publish content on multiple profiles & different platforms at once
• Lets you plan your publish schedule through drafts and calendars
• Customized post flows enable you to include your clients and co-workers in content design and decision making
• ‘Social Inbox’ facilitates responding to messages, questions, or comments on various platforms from a single interface
• Allows you to track the effectiveness of your marketing efforts through in-depth analytics
• Provides comparative analytics with competitors and industry standards
• Enables you to send customized reports to clients or superiors via email
• Facilitates receiving email and SMS alerts for any social notifications
• Lets you invite your team to collaborate with content management and also lets you set access permissions for each member

With a feature set as powerful as this one, NapoleonCat is one tool probably every business should have by their side.

 This is how it rolls

To start experiencing the magic of NapoleonCat, click on the ‘Start Your Free Trial’ button on the homepage. A quick sign-up later you’ll be prompted to start setting up your first project. Key in the details as required and proceed.

Once you land up on your Dashboard you’ll see a lot of options. In the leftmost panel:

• Publish – post content to Facebook, Twitter, Google+. You’ll also see a calendar here through which you can schedule your posts
• Analytics – compare how competitors and industry leaders perform across different social media
• Tasks – a list of your tasks (due and completed)
• Inbox – your ‘Social Inbox’ [see tool features above for description]
• Reports – you can create, schedule and archive reports here
• Project Settings
• Engage – a track of how many people liked, commented, or followed your Instagram posts (you’ll need to add an Instagram profile for this)

You can also view social page / profile statistics for any person, brand, etc by clicking on the ‘Stats’ button from the Main menu. It opens up a drop-down that shows the names of popular social platforms. Select the one you prefer and you’ll be redirected to a page with a large search box and a table of the top 100 profile names, the number of their followers, and percentage follower change. Ignore the table for now and type in the name of the page or profile you wish to see the stats for. For example, type ‘Barack Obama’ in the search box and click on Search. The official ‘Barack Obama’ page for the platform you selected will be listed as the search result with all the related information. To view detailed information about the page, click on the ‘more >’ button on the right hand side.

If you cannot see the page or profile you’re looking for, NapoleonCat provides you the option to add it to their database. Just click on the long green button that says ‘… Add to our database.’ You should see a pop-up prompting you to enter the URL of the page or profile you wish to add to NapoleonCat. Provide the full URL (including http://) and click on ‘Search’. Once you spot the one you’re looking for in the results, punch in the country, type, and category of the page / profile and click on ‘Add’. That should do it.

There is a small menu at the top right corner of the screen that includes the options to view your Team details, your Account settings, and Logout. Yes, that’s a menu; we were confused at first too.

Pros VS Cons

The pros of the tool are quite obvious. Need we say any more?

As far as the cons are concerned, $67 per month for 1 user, $127 per month for team of 3 members, and $259 per month for 10 members, sounds a little too pricey.

But then, it’s a matter of convenience and time-saving versus money.

Isn’t it always!

• Be the master of social media marketing with @NapoleonCatCom napoleoncat.com/ via @supermonitoring

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Final Words

Quite a useful online tool, but suited for organizations, not individuals. Highly recommeded.