What use is a skill if you cannot show it to people? How can a business grow without reaching the right customers? The point we’re coming at, is that an organization’s or a professional’s success rate has a lot to do with the way they advertise themselves. Without the right tools and the right words, even Google wouldn’t have the iconic status it has today.

When it comes to advertising, in addition to monitoring what to say and how, another aspect where keen attention should be paid is – where. You wouldn’t expect to find a toilet-soap advertisement displayed in a restaurant! In other words, knowing where to advertise is also crucial. And nothing has better reach in the modern world than social media. Now what is the first thing that comes to mind when we think of social media? You guessed it right – Facebook!

So add all that we said above and what do you get – advertising on Facebook. Want to know how you can ace it?

Catvertiser – Smarter Facebook advertising!

Noticed the attractive little boxes lined up in Facebook sidebars? Or the occasional post that promotes a new brand of shoes? Well, Facebook has become quite a huge platform for advertising; and rightfully so, more than half of the world’s population stays glued to it for the larger part of their day. Getting people’s attention on Facebook is probably the quickest way to reach out to them. But that isn’t a secret anymore is it! With so many people trying to market so much stuff on the one platform, aren’t things bound to become a little too repetitive and boring? Well, not if you have Catvertiser by your side.

Catvertiser is an online tool that lets you automate the creation, management, and reporting of your ad campaigns on Facebook. It lets you automatically boost your hottest content based on specified requirements. Along with that, you get to analyze in-depth statistics and track goal conversions of your ads, thanks to Catvertiser’s integration with Google Analytics. The best feature of the tool is its simple and user-friendly ad creator which lets you upload commercials from an Excel file in bulk. This in turn saves your time and effort and lets you generate multiple ads faster.

Some other great features of Catvertiser include:

• Lets you display up to 5 products in one advertisement
• Based on the CPA model so you pay only for the real effects of your campaigns
• Drives better results by letting you define your advertising strategy by boosting only selected type of posts
• Allows you to perform A/B tests and find out which ads are performing more effectively

In short, Catvertiser lets you do in 5 minutes what you earlier did in about 45 minutes. It lets you post hundreds of ads, automatically detects which ones are performing the best, eliminates the one performing the least, and gives you a PDF report at the end of the day. Crisp and cute!

Did you know that Catvertiser is developed by the makers of NapoleonCat? We reviewed that tool a little while ago. Check it out here.

This is how the tool works

Sign up for a free trial through the button that says “Start your free trial now!” on the homepage. You will then be prompted to connect your Facebook account with the tool to enable advertising through it. You’ll be able to control who sees your posts (you should probably select to post privately for the moment and change the setting once you figure out how everything works). Thereafter the tool will ask you for a few permissions. Now here’s a catch. We tried to grant it just one permission out of the three asked for and it didn’t let us proceed. Then we tried with granting 2 permissions (reluctantly, since we wanted to just check the tool out initially and not starting posting immediately), and it still wouldn’t budge. Finally we gave in and reached the dashboard (why ask people for permissions if they wouldn’t be allowed to proceed without saying “yes” anyways?)

Thereafter you should land at your dashboard and the tool will give you a quick tour of how things work. Take it! A good thing at this point is that with the trial account you get to spend $100 on creating your initial advertising campaigns. Once this limit expires, you’ll need to upgrade your account to get more.

There no learning curve involved with the tool as such so if you’re an online marketer who creates Facebook ad campaigns regularly, you’ll easy get a hang of Catvertiser.

Pros VS Cons

The pros are many and can be figured out by taking a look at the features section. The tool also includes freebie utilities like ‘catjuster’, ‘catoramic’, and ‘gridcat’ which can help you beautify your Facebook ads. To access these utilities click on the “Free Tools” label in the menu on the top right corner of the homepage.

We could spot a few tiny cons too:

• As mentioned above, the permissions section doesn’t make sense. It would be better to term it as notification and not ask users to select what they wish to allow.
• Once you go to any functionality from the left hand panel, coming back to your Dashboard isn’t straightforward. Clicking on “Dashboard” won’t do. Instead you’ll have to click on the Catvertiser icon on the top left corner of the tool interface. We think this is a bug. Maybe the creators can clarify.

• Create, Manage, Analyze your Facebook ad campaigns better with @CatvertiserCom catvertiser.com/ via @supermonitoring

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Verdict

Overall, Catvertiser is a good tool for online marketers. People who’ve never created ads on Facebook before might find it a little daunting though. None-the-less, with the right improvements, Catvertiser might prove to be better at Facebook advertising than Facebook’s in-built advertising module itself.

Every individual and organization today uses social media to stay updated about the latest trends, and to announce their doings (put simply) to the world. Facebook, Twitter, Google+, Instagram, YouTube, and the like have surpassed the stage of being mere platforms where people share their thoughts. They’ve become endless canvasses that can be used to express, debate, support, retaliate, advertize, campaign, and do much more. The power of social media is growing each second, and to truly become successful, one must learn the skill of using social media to his advantage.

And NapoleonCat lets you do not just that, but also master the skill of perfect social media marketing through a few clicks.

NapoleonCat – The best marketing partner you can get

NapoleonCat is a web portal that lets you publish, monitor, as well as analyze your social media marketing across various platforms such as Facebook, Twitter, Google+, etc. The tool allows you to manage your entire online marketing program on all major social platforms from a single interface. Additionally, it includes a bunch of customization options that let you master the art of using social media as per your convenience.

There would hardly be a business / professional today who aren’t marketing themselves / himself online. But most of the lot stick to the traditional approach – have a website, a blog, a profile on various social media platforms, a tool to analyze the traffic your posts attract, a tool to engage in interaction with clients or readers, and maybe a tool to monitor competitor moves. Having to keep track of so many different tools can be rather inconvenient and hectic. Instead, why not switch to one application that combines the capabilities of all such tools and also offers much more? That’s what NapoleonCat achieves.

Here are some of its salient features:

• Allows you to publish content on multiple profiles & different platforms at once
• Lets you plan your publish schedule through drafts and calendars
• Customized post flows enable you to include your clients and co-workers in content design and decision making
• ‘Social Inbox’ facilitates responding to messages, questions, or comments on various platforms from a single interface
• Allows you to track the effectiveness of your marketing efforts through in-depth analytics
• Provides comparative analytics with competitors and industry standards
• Enables you to send customized reports to clients or superiors via email
• Facilitates receiving email and SMS alerts for any social notifications
• Lets you invite your team to collaborate with content management and also lets you set access permissions for each member

With a feature set as powerful as this one, NapoleonCat is one tool probably every business should have by their side.

 This is how it rolls

To start experiencing the magic of NapoleonCat, click on the ‘Start Your Free Trial’ button on the homepage. A quick sign-up later you’ll be prompted to start setting up your first project. Key in the details as required and proceed.

Once you land up on your Dashboard you’ll see a lot of options. In the leftmost panel:

• Publish – post content to Facebook, Twitter, Google+. You’ll also see a calendar here through which you can schedule your posts
• Analytics – compare how competitors and industry leaders perform across different social media
• Tasks – a list of your tasks (due and completed)
• Inbox – your ‘Social Inbox’ [see tool features above for description]
• Reports – you can create, schedule and archive reports here
• Project Settings
• Engage – a track of how many people liked, commented, or followed your Instagram posts (you’ll need to add an Instagram profile for this)

You can also view social page / profile statistics for any person, brand, etc by clicking on the ‘Stats’ button from the Main menu. It opens up a drop-down that shows the names of popular social platforms. Select the one you prefer and you’ll be redirected to a page with a large search box and a table of the top 100 profile names, the number of their followers, and percentage follower change. Ignore the table for now and type in the name of the page or profile you wish to see the stats for. For example, type ‘Barack Obama’ in the search box and click on Search. The official ‘Barack Obama’ page for the platform you selected will be listed as the search result with all the related information. To view detailed information about the page, click on the ‘more >’ button on the right hand side.

If you cannot see the page or profile you’re looking for, NapoleonCat provides you the option to add it to their database. Just click on the long green button that says ‘… Add to our database.’ You should see a pop-up prompting you to enter the URL of the page or profile you wish to add to NapoleonCat. Provide the full URL (including http://) and click on ‘Search’. Once you spot the one you’re looking for in the results, punch in the country, type, and category of the page / profile and click on ‘Add’. That should do it.

There is a small menu at the top right corner of the screen that includes the options to view your Team details, your Account settings, and Logout. Yes, that’s a menu; we were confused at first too.

Pros VS Cons

The pros of the tool are quite obvious. Need we say any more?

As far as the cons are concerned, $67 per month for 1 user, $127 per month for team of 3 members, and $259 per month for 10 members, sounds a little too pricey.

But then, it’s a matter of convenience and time-saving versus money.

Isn’t it always!

• Be the master of social media marketing with @NapoleonCatCom napoleoncat.com/ via @supermonitoring

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Final Words

Quite a useful online tool, but suited for organizations, not individuals. Highly recommeded.

Facebook has captured the world’s imagination. So much so, that the name of the platform has become synonymous to social networking. And it’s not restricted to youngsters anymore. What started off as a place for young people to find close friends and connect with them, has evolved into a stage for sharing ideas, doing business, marketing and more for people of all age groups. Today, any and every thought that comes across your mind can be transformed into a Facebook post; be it a simple hello to an advertisement for your product.

However, often, many users don’t realize the kind of versatility they can exercise while sharing posts about pages and feel content just by sharing simple text and maybe a few default images picked up by Facebook. Better put, users are not given all the access rights they would like to have in order to create the perfect Facebook post for sharing a page. Enter Preepo!

Preepo – The Facebook post wizard!

With Preepo, you can create an ideal Facebook post. This amazing and handy tool allows you to have full control of a post when sharing a page (an article, a product, etc.) on Facebook. It works outside of Facebook just like an editor. That means that you get all the freedom you’d like to play around with the post title, post description and any images you’d like to put in it. No sign-ups or registration required and no strings attached!

With Preepo, you get to experience tremendous creativity while creating custom posts about your Facebook pages. You can create posts reflecting the exact style that matches that of your page because Preepo lets you pick the text, description and images from the page you’re sharing. That is, you can borrow your page’s style and showcase your work better through improved posting techniques. It can prove to be a boon for creating a market buzz about your product page on Facebook too. Sounds cool doesn’t it?

How it works

It’s actually pretty simple. Visit the page www.preepo.com and enter the URL of your website (the one for which you have a Facebook page and want to share it on your wall) in the box indicated for the purpose. Then click ‘Go’. The next page that you’ll see will contain the URL you entered above followed by a larger box which showcases the content for the proposed post.

The first thing that you’ll see in the large editor box is the homepage image at the URL you mentioned (default website image or cover photo). The image will have 2 options – edit and delete located on its upper right corner. Clicking on the scissors sign will open up an editor for the image. The editor will allow you to scale up / down the image or crop it. Pressing ‘Esc’ causes the editor to close. If you want a different image to be showcased in the post, you can simply click on the image and an option to “Upload Custom Image” will open up. You can then browse your system and pick any image you like for the purpose. A cool feature offered by this tool is that apart from loading images from the page being shared or enabling upload of a custom image, Preepo also provides an option to choose the page screenshot as an alternative. Next in the editor box is the post title followed by the post content. Both of these can be edited by clicking once on them. Finally you’ll see the link of the URL which will be displayed at the end of the post. This is obviously not editable.

Though the process is very simple and straightforward, if you do get a little confused, just hover above any button or section and helpful tooltips will explain its significance to you.

Sharing Options

Preepo allows you to share your custom posts in two ways. One – through a link generated instantly. This can be done by clicking on the “Generate Link” button just below the editor box. This link can be put on your blog and website. Two – through a direct Facebook post. There is a “Post to Facebook” button for this purpose too below the editor box. Clicking on this button naturally takes to the Facebook login page where after putting in the credentials, your post will be shared on your wall.

The Good vs the Bad

The good definitely includes the creative freedom. Options to alter the image, title and description of a page just the way you want them to be is a refreshing change and feels liberating compared to the setting of picking up the default version of everything by Facebook. Another plus is the no-sign in required policy. If you choose to go ahead with the “Generate Link” option, you actually don’t have to give in any credentials at all. Plus, Preepo offers an easy to use bookmark for your browser that can be created by simply dragging and dropping a link to your shortcut bar.

There is actually no downside to this tool. It’s simple to use, fulfills its purpose and works smoothly. What more could you ask of it!

• Share web links on your #Facebook wall the best way possible with preepo.com/ #socialmedia via @supermonitoring

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Wrapping it Up

For something to be perfect it needs to be done with complete freedom of thought and expression. That rule applies aptly to Preepo. Experience it today and unleash your true marketing skills!

Social media marketing refers to the process of increasing the website traffic through social media websites. Social media marketing involves creation of content that would attract attention from people and encourages them to share this content among the people in their social networks. The electronic word of mouth is the statement one customer would share on the web about an event, product or company. The message would spread from one to the other user and this message keeps on resonating on the internet as this information is coming from a trustworthy source. Social media marketing today is very influential and can make or break the ice for your sales, conversions and ultimately your business. Getting positive reviews would lead to a better and effective market for a product while on the other hand getting negative reviews would not let you have enough sales and you may ultimately land yourself drowned in losses which may be difficult to recover.

Hrefshare – a new tool in the online social media market is all pepped up to blow your mind off when it comes to sharing a tweet, updating your Facebook with links to your blog or website, and also post the links to your LinkedIn network or Google plus circles.

Basically, What Hrefshare does is that it allows you to create tweets and posts for Facebook, LinkedIn and Google Plus and then it generates  link which can be used by people to tweet your message out to their friends and family on the social media network. This is a free tool you were ever dreaming for if you are a blogger, a social media analyst or an internet marketing expert as it has brought all the social media giants under one roof just to increase the number of hits you get through the social media.

Taking an example of a situation in which you want your visitors and audience to help in spreading your message across the web. Many of us do ask the audience to retweet or share specific content from your company account which may appear quite shameful at the first place and you would like them to share your content only if they like and they should do this themselves just not for the sake of your request! However making it easier for them to retweet or share your content is not a crime at all and Hrefshare does the same.

How would it be if you can get people tweet and share exactly what you want them to share about you. All you need to do is to browse to Hrefshare.com and generate a link which can be shared on the social media website.

Getting your content shared on different social media websites involves three basic steps

1. Select your social media network from the four options Facebook, Twitter, LinkedIn or Google+ where you would like to share your content on.
2. Enter your content, this includes four fields Your URL, Your custom title, Your Summary and Your Custom Image.
3. After you fill up all the fields specified above all you need to do is hit the generate link button and get a link to share on your blog in order to get your content shared by your audience or visitors.

For developing a link to share on a blog Hrefshare would like you to provide your URL which would lead to your blog or some post, The custom title is the title of the post or the content you would like to share on the social media website and Summary is what appears below the custom title on the social media website and provides a precise information about your content. Hrefshare allows you to add custom image to the content you want Hrefshare to generate.

Hrefshare is a website that would be helpful for bloggers who lack at the technical experience but always want to stay ahead in the competition with other bloggers and websites, get more traffic or increase the sales on a website.  Adding a tweet this button to your blog had never been this easy.

If you want to add a link which lands up on Twitter with a tweet to be posted about you brand, all you would do is open Hrefshare.com and add your text. You’ll get a URL and this URL would appear like http://hrefshare.com/something. Now this URL can be used on your blog and when someone would click on this link he would see a Twitter form with your text already contained within it.

There are many tools available on the internet which allow your visitor to share your content on many other social media websites. All the website which I came across had the ability to generate links for specific websites such as only for twitter or only for Facebook. Thus, Hrefshare stands out in the crowd of such applications by including major social media websites under a single roof.

• Make your users share your content the way you want them to with hrefshare.com/ via @supermonitoring

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Social Media Marketing can prove to be the most effective and inexpensive marketing tool that would help your business grow exponentially and to achieve this growth you would need a proper plan about what tools to use, what and when these steps should be taken. Hrefshare is one free tool that is almost equivalent to a premium tool with such features. Hrefshare is a perfect tool not only for individuals but also for large business groups.

The Hrefshare user interface is simple and very user friendly with three columns each for the three steps specified earlier in this post. The Hrefshare website is very slick and responsive and allows users to generate links in a hassle free and easy manner.

Hrefshare is one of the most wanted and liked application among the social media marketing apps. I would recommend you to use the application and get your content shared easily and exactly what you would like people to share about your brand among their peers in their network.

The third edition of our infographic about Facebook statistics and history. This time it is really HUGE – 7220 pixels long!

Scroll down for Twitter TAKEAWAYS (or click here)

Data sources:
Facebook
Social Bakers
Wikipedia

If you like this infographic, you might also like:

• Website Benchmarks 2012
• Google+ Facts and Figures
• Website down?! – types, causes and results of failures
• WordPress Facts & Figures

This infographic is obsolete, check Facebook Facts & Figures 2012 edition

2011 edition of our infographic on Facebook. Includes data on users, activities, top countries, pages, brands and apps.

Feel free to use this infographic on your website. Please don’t forget about a link to www.website-monitoring.com.

If you like this infographic, you might also like:

• WordPress Facts & Figures
• iPhone Facts & Figures
• Kindle Facts & Figures
• YouTube Facts & Figures
• Twitter Facts & Figures

This infographic is obsolete, check Facebook Facts & Figures 2012 edition

Facebook history, milestones, user activity statistics, top 10 countries, top 10 Facebook pages.

If you like this infographic, you might also like:

• Twitter Facts & Figures
• YouTube Facts & Figures
• iPhone Facts & Figures
• WordPress Facts & Figures
• Kindle Facts & Figures
• Monkey Business (primates in online brands)