Facebook algorithm change: How to keep seeing posts from a liked page
On January 12th, Mark Zuckerberg informed about a planned major change to the Facebook algorithm which determines the selection and the order of posts that are displayed in user feed. In short, updates posted by users (friends) will receive a much greater priority, while posts from brands (fan pages) will become even less important than they are now.
Mark explained that the purpose of this action is to maintain – or rather, restore – the personal character of Facebook and to focus on interpersonal relations and bringing people closer together.
The process of reducing the organic reach of brand profiles has been going on for a considerable amount of time. This results in an increasing cost for fan page owners who are forced to invest in advertising in order to reach as many of their fans as possible.
The most recent algorithm update is set to cause another – major – range decrease.
What can you do to make posts from a given page keep appearing in your feed?
From the user’s point of view, not all posts published by brands are unwanted. You click “like” on a given page not only to show your support but often to follow the content that is published there as well. For instance, lunch discounts at a nearby restaurant, posts on an interesting blog, etc.
In order to make sure that Facebook will continue to show you posts from a given page among the updates from your friends – or at least, to increase the possibility of it happening – use the following guide.
What can a fan page administrator do?
A brand profile administrator can only ask the fans to adjust their settings to have the posts from the fan page displayed as a priority. We encourage you to share the following guide.
The Guide
How to set priority display on a desktop (Facebook in a web browser)
1. From the list in the top left corner, select “News Feed” and then “Edit preferences”.
2. In the window that appears, click “Prioritize who to see first”.
3. Find the page on the list, click on it so that a star icon appears, and save by clicking “Done”.
How to set priority display on a smartphone or tablet (mobile application)
1. Open the menu using the icon in the top right corner.
2. Select “News Feed Preferences”.
3. Select “Prioritize who to see first”.
4. Find the page on the list and click on it so that a star icon appears.
