Articles on "Email Marketing"

Email tracking is becoming more and more important in this day and age. The traditional method of sending an email and waiting for an acknowledgement from the recipient requires a lot of patience. Today, technology allows you to track the life of your email, from the moment it was opened by your recipient to the […]

Lest you get confused by the title of this review, let us give you a brief about what email preview tools are and why they are needed. In email marketing, what you see is not what your readers see. The email template you design and send to your own email account for testing may look […]

Effective communication is one that’s promptly followed up. But what do you do if you’re travelling / having lunch / visiting the doctor / same such when you’re supposed to be replying to your client’s “urgent” email? Reply after a while, of course! Sadly, that might not always work out for the best. Some conversations […]

Marketing your products or services to a group of people using electronic mail services is called Email Marketing. Email Marketing reduces the delay a business would have in interacting with potential and current clients. It is meant to develop trust, loyalty and brand awareness among people. Email marketing is essential for a business to get […]