Posts Tagged ‘keywords’

KeywordHero: Saving you from the dreaded ‘not provided’ in Analytics

Organic keyword data, which was till now the essential around which SEO experts and digital agencies revolved, suddenly became “not provided” since 2011. Unless you were prepared to face the hardships, you had to wonder if there was an easier way out.

KeywordHero assures to clear up the ‘not provided’ information that you see in your Google Analytics for any website. So, does it work as promised?

KeywordHero

Oh yes! According to countless users’ reviews and our own, it looks like there is finally something that can help with this predicament. One can use the KeywordHero to understand which keywords drive more conversion. It helps website owners understand what the people coming across their website are typing into search engines, and the tool’s findings can help in many ways to improve and build up the number of conversions.

Let’s check this tool out and see how much water it holds.

KeywordHero – Helping you get rid of ‘not provided’ information in Google Analytics

KeywordHero is the only tool so far that gets back your keyword data in your Google Analytics accounts. It uses machine learning systems along with nine different data sources to eliminate the unwelcome ‘not provided’ message from analytics data. After 2011 when Google Analytics’ keyword data removal affected pretty much everyone in business, most people tried to make do with keyword tools like KWFinder, LongTailPro, and Google Keyword Planner for the keyword search volume. But now with KeywordHero, there’s little need for any other tool for the purpose.

Take a look at some of KeywordHero’s impressive features:

  • For each word, KeywordHero gets you detailed analytics in which you will find keyword conversion comparison, bounce rate, the revenue potential of every keyword, and more.
  • The tool focuses on the general traffic that your website is receiving. It notes how the internet users are reacting to your marketing strategies.
  • In the tool’s interface, you will also find your website’s ranking as per Google SERPs. You will be able to understand what your best performing organic keywords are and what are not. You can use the information to fix the keywords that are not doing so great.
  • It saves all user queries in the Google Analytics account for future perusal.
  • KeywordHero is designed in such a way that it can group results according to the intent behind them.

How does this tool work?

Setting up KeywordHero is no hassle. It takes only 2 minutes of your time and the access you grant to it into your Google Search Console, and Google Analytics accounts. Once you’ve done that, you’re pretty much done.

Follow the below-mentioned steps to work with KeywordHero:

  1. Visit keyword-hero.com and click on “TRY HIM NOW.”
  2. You’ll immediately see an array of subscription options. This is just for your information at this point. Scroll down a little to see a “Sign in with Google” button.
  3. Use your Gmail ID to sign up since that would automatically connect to your Google Analytics account. The tool will request you to grant it some permissions. Allow it.
  4. Once done, you’ll reach your Dashboard. Here you’ll be able to see three different views of your Google Analytics data. Accounts, Properties & Apps, and Views. You can select the Google Analytics View that you want to analyze here and find the right keywords.
  5. First, select the GA Account on the left, then the Property in the middle, and lastly the View on the right. Until you click on each of the values under these columns, the “Next” button at the bottom won’t be enabled.
  6. Finally, from the drop-down at the bottom, pick a tracking mode: “No tracking” or “eCommerce Tracking” and click on “Next.”
  7. Next, select the Search Console account. Doing this creates a duplicate account of your Property. In this step, you will find yourself looking at membership plans. We advise you to go ahead with the free version before you spring for the membership.
  8. You will also find the option of a coupon code which you can use to get discounts.
  9. Finish off!

Under the campaign, you will find four options of All Campaigns, Paid Keywords, Organic Keywords, And Cost Analysis. You will be able to see the non-provided stats under the Organic Keywords tab.

Do note that you will have to wait for about 24 hours for Google Analytics to start getting your data. This duration is the maximum limit you’ll need to wait.

Memberships:

KeywordHero offers four plans:

  • Little Hero
  • Big hero
  • Giant Hero
  • Ultimate Hero

The “Little Hero” is free and is perfect for individual use. However, if you are an SEO marketer working alone, you will find “Big Hero” more suitable. The “Giant Hero” plan is great for small SEO agencies and companies while “Ultimate Hero” is for all those who do not want to limit themselves in finding the best organic keywords.

The Pros VS The Cons

Let’s start with the plus points:

  • KeywordHero gives you accurate keyword data that assists you in growing your SEO.
  • You get over three months of keyword data which you get to keep in Google Analytics for an indefinite time.
  • The tool not only helps you with the keyword data but also lets you figure out if your Long Tail keyword strategy is working out.
  • If you find any changes in your search engine ranking positions, the tool aids you in adjusting immediately.

Now with the downsides:

  • Doesn’t include any feature for “suggested keywords.” That would be an excellent addition
  • You won’t find any scheduled white label reporting in the tool as of now.
  • Another good to have feature would be the ability to track keyword performance against other platforms or websites.
  • Say goodbye to “(not provided)” traffic source in Google Analytics with @keyword_hero keyword-hero.com via @supermonitoring

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KeywordHero Verdict

KeywordHero is a great tool that delivers accurate organic keyword data and helps website owners understand the keywords their visitors are searching for. Despite lacking some features, it is well worth the money and we approve of it entirely. Paying $29 for this tool which is also a Google Analytics technology partner is something not to think twice about.

Keyword rank tracking – how to and tools

keyword rank tracking tools

So you’ve managed to create a truly engaging website with the right content and media and you’re promoting it through the proper channels. But sadly, even after making all the “seemingly” necessary efforts your website isn’t getting the attention it should. Well, have you checked if you’re making the right SEO efforts?

SEO doesn’t merely cover including the right keywords in your content, tagging it right, indexing it right, and the usual. You must also constantly track, manage, and optimize your website’s Google page ranking. After all, the real results of all your SEO efforts (both on-site and link building) are the positions your website manages to reach in Google search results (SERPs) for specific keywords.

Why SERP monitoring is important

To provide the most precise answers to a search query in the shortest amount of time, Google constantly develops and updates its search and query algorithms. As a result, quite noticeably, its first page, known as the first SERP (Search Engine Results Page), undergoes frequent changes. The first SERP is what a user first views when the results to any of his query are computed and returned by Google. Holding a key position on this page is what every single website out there competes for and puts all its effort towards. So you should know that if you’re satisfied with having your website show up on the second or third SERP for your category of business, my friend, you are well behind your competitors and will probably have to make some major changes to cope up.

If you wish to see your website on the primary SERP, you should carefully track all changes Google makes to it, analyze them, and adapt your online strategies to Google’s modifications. Ideally, you should do this on a daily basis. Additionally, you should pay ample attention to monitoring how your website’s SERP position changes over time.

Stay mindful of the changes in your website’s SERP position

A website’s page rank in Google search results depends upon a lot of factors. The moment you become lazy and stop making sufficient efforts, your website starts getting pushed to result pages 3, 4, 5 and so on. In addition to tracking where your website currently ranks, you should ideally also track and get notified if your website’s page rank suddenly drops.

When your website’s page rank drops, you need to quickly contain the situation by analyzing what went wrong. Thereafter, you should find and eliminate the causes of the catastrophe (if it’s possible). You should know that long or permanent loss of high positions can really harm your business, and thus, you should be mindful of the following causes that can make your website’s Google page rank drop:

  • Changes or updates in Google algorithms (to minimize the impact of this you need to keep adjusting your SEO activities)
  • Lost back links
  • Competitor’s intensified SEO activities (yes this is true, if you don’t make sufficient effort someone else will and eventually push you back. To tackle this thus, you’d need more effort and probably a higher SEO budget too)
  • Issues (errors) on the website
  • An automated or manual penalty from Google (if this happens, you should instantly become alert and thoroughly analyze your website as well as back links to spot why exactly you have been penalized)

Now that you know what you should and shouldn’t be doing in order to maintain your Google page rank, also try to keep in mind a few more important pointers regarding Google rankings covered next.

Keep these in mind when monitoring your site’s SERP rank

  • Google SERP rankings vary according to the country you perform the search in. So say if you are located in the UK, the results you see on the first search results page would be filtered from the global results to reflect national preferences. And since Google has different versions depending upon the country a user is located in, you need to track the SERPs that are appropriate to the country your website targets (e.g. google.pl for Poland).
  • Google SERP results may vary between desktop and mobile SERPs. Whenever a Google search is performed through any browser, the environment information is automatically sent over so that the results can be optimized to best suit the searcher’s convenience. Thus, it would be a great idea to monitor your SERP rankings on both environments independently.
  • Google officially doesn’t like or allow automated reading of SERPs. That is why monitoring solutions have to use multiple proxy servers to mimic real users.
  • Google search results are personalized as per the Internet preferences of each user. Cookies and browser history information is used to present every user a different version of the Google SERP just the way he likes. So you may have to make an extra effort to streamline the experience you wish to deliver to your target audience. The only way to watch or compare all different kinds of SERP ranking results is to use private browsing.
  • We said that the only page that really matters is the first SERP since only the links on the first page get a significant number of clicks and traffic. But that doesn’t mean you don’t need to monitor subsequent pages. You should ideally analyze at least the first 100 SERPs to watch your website’s route and make changes to push it further up.

A little overwhelmed with all that information? We bet you just want to know exactly what you can do to track your website’s SERP positions and make a real difference. Well, start jotting our tips and tricks that will help you achieve the best SERP rankings.

5 ways to track SERP Positions

  1. Check your positions manually in Google. But you should know that manual checking of a website’s Google page rank takes a lot of time and it may become practically impossible for a large number of keywords.
  2. Watch the “Search analytics” chart in your Google Search Console. You can also export the data and import it to any analytics tool you use (even an Excel chart).
  3. Use specialized downloadable software for the purpose. There are many software applications available that can connect to Google from your computer and parse SERPs for your keywords once a day. However, take care not to get too carried away while using such tools. If you check too many keywords, you might get locked out by Google. So if you do need to check a lot of keywords, make sure your software uses multiple proxy servers for its connections. You’ll probably need to account for multiple recurring payments (monthly fees) to make this possible.
  4. Use an on-line tool or web application (this is the option we recommend because it is a huge time and effort saver, and it is of course the smarter way to do this). You need to pay for using such tools, but it’s worth it since such tools get continuously updated (which is very important considering the frequent Google algorithm changes).
  5. Create your own SERP monitoring server. There are ready solutions you can install on a web server and connect to multiple proxies, and some solutions are also offered as a service. It is a cost-effective solution for agencies that need to monitor hundreds of websites for thousands of keywords.

In addition to the above, you should make use of one of the cool tools we’ve listed in the next section to help get on top of the game and monitor your Google page rank like a pro.

10 best tools for Keyword Rank Tracking

The online market is overloaded with versatile SEO tools that include SERP tracking among many other functions – like Ahrefs or Moz – but here we are listing only the tools that specialize in SERP position monitoring.

SERPs

SERPs is a daily rank checker tool that tracks Google page rank fluctuations for your website every day to give you a clear picture of its actual performance. Allowing you to monitor rankings on your mobile / desktop / tablet, the tool supports unlimited domains and unlimited user accounts. With prices starting at $49 for 1000 keywords and a developer friendly REST API that lets you feed daily rankings data into your own reporting systems, this is one tool that will definitely let you keep a strict eye on those page ranks.

SERPBook

Real-time local and global SEO rank tracker, SERPBook lets you monitor your website’s page rank not only on Google, but also on other popular search engines like Bing and Yahoo. A key feature of this tool is that it allows you to automate your keyword search within minutes and thereafter setup and schedule email reports to be delivered automatically. So in effect you can automate the entire process of rank tracking and also make it automatically send you customized reports as often as you desire. Starting at a price of $16 for 50 keywords, this is a cool tool you should surely check out.

SERPFox

A sophisticated web crawler, SERPFox scouts through the results of thousands of search engine and reports your websites keyword rankings back to you. With features like report scheduling, local rank tracking, desktop / mobile support, and a lucrative pricing range starting at $10 for 100 keywords, who wouldn’t want to use this tool! Plus it lets you create notification rules so that you are contacted when important changes occur in your page ranks (and that’s critical).

Wincher

Taking the “alerting” game to the next level is Wincher, the easy-to-use rank tracker for SEO professionals. The tool lets you track your own as well as your competitors’ search engine position on a daily basis and receive automatic alerts when important changes take place. An interesting feature of this web app is “keyword grouping” where you can group your keywords into different categories of choice and get a better overview of your overall ranking progress. Prices for Wincher start at $7 for 100 keywords.

SERPWatcher

Focused on effectiveness and ease-of-use, SERPWatcher you see critical rank tracking data like estimated visits, dominance index, ranking distribution charts, as well as daily rankings on a single screen. Additional advantages include features like localized results, interactive shared reports, integrated SEO tools, and email alerting systems. Priced at $49 for 200 keywords, SERPWatcher is a tool to watch out for.

SiteOScope

Siteoscope is an all-in-one tool that lets you keep track of the various aspects of your website’s online marketing presence through a single dashboard. With this one tool, you can take care of everything from keyword rankings to social media statistics to website health. For prices as low as $9.99 for 35 keywords you get to reap the benefit of features like competitor tracking, traffic insights, daily social media analytics, automated reporting, and much more.

SERPYou

So you can track your website page rank daily but can you let your clients do it? Well, SERPYou allows you and your clients to monitor your Google, Bing, and Yahoo page ranks while receiving reports and insights into your website traffic and marketing achievements. Although it may seem to be a little too simple as compared to other sophisticated similar tools, SERPYou is actually a smart choice since it keeps things straight. Prices for this one start at $9 for 50 keywords.

SpySERP

All you need to do is visit SpySERP’s website to get blown away by the wide range of features it has to offer. With multiple search engines that provide customized regions and language support, checking keyword frequency and monitoring competitor ranking becomes super easy. Starting at $19, this tool has tailored subscription packages for different user needs including email notifications and report exports.

SERPCloud

Including a Remote API Access feature in addition to the usual daily rank monitoring and keyword performance features is SERPCloud, a pro tool for webmasters to SEO agencies. Starting at $7 for 50 keywords, this tool lets you keep track of every change in your website’s position through line graphs that depict its social as well as YouTube rank. SERPCloud is the first SERP rank monitoring tool offering a Cloud reporting feature that gives you accessibility to your ranking reports on popular cloud platforms like Dropbox and Google drive.

AntRanks

Revamping the rank monitoring landscape, AntRanks gives you access to your website ranking information through visually enhanced reports. You can use the tool’s preferences to set the desired search engine, language, and location and thereafter let it collect the most accurate data from across various search engines. Starting at $19 for 100 keywords, AntRanks gives you access to features like analytics, shared report access, APIs, and more.

And here’s a bonus tip, all the above services (and most similar ones) are always needed for the long-term, so if subscribing to any of such tools, always choose annual payments since that will allow you to take the benefit of lower cost per month.

  • 10 best tools for tracking your keywords’ SERP rankings supermonitoring.com/blo… via @supermonitoring

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Wrapping things up

We hope you’ll be able to pick up some good tips from the description and tool list above. SERP monitoring is critical if you wish to stay in the game and achieve some serious website traffic goals. Keep the “good to know” information in mind when monitoring your website’s SERP rankings and do let us know of any other helpful hints you have tried out in the comments section below.

Find out your competitors’ SEO success strategy with SpyFu

Search Engine Optimization or SEO is one of the most powerful tools used by organizations to get ahead of their competitors today. Using SEO techniques and quality content that’s optimized for popular search engines like Google, Bing, etc. organizations ensure they make their information reach their prospective customers on time and in the right way.

Consider a scenario where you’re in need of a new computer. In today’s world, whenever people need to buy something, they study about it on the Internet first. Thus ideally, you’d research about which PC or laptop model would fit the configuration you’re looking for, be from a reliable manufacturer, and still be within your budget. Whichever laptop model is shown on top in Google or Bing search results would have a better chance of getting bought. Agreed? Now if you’re a laptop / PC manufacturer looking to maximize sales, you’d want your product to feature on top in search results, right? In order to do that, you’ll need to know how to market yourself correctly. And one of the most effective ways to do that is to flood the Internet with search engine optimized content that promotes your products / services.

But what if you don’t know how to generate SEO content that’s better than what your competitors are using? How do you still get ahead?

It’s simple really. By finding out what techniques, keywords, and content your competitors are using to market themselves. And SpyFu lets you do just that!

SpyFu – expose your competitors’ search marketing secret formula

SpyFu literally lets you spy on your competitors; meaning you can find out what makes their online marketing successful. The tool lets you discover what keywords your competitors use, see websites that are spending money to get the right Adwords, and find the most profitable keywords that suit your business.

The principle SpyFu works on is straightforward; search for any domain (competitor domains / URL will do) and SpyFu lets you see every place the domain has shown up on Google, every keyword that domain has bought on Adwords, every organic rank, and every ad variation in the last 10 years. Plus, the tool guides you connect with these domains and find traditional leads methods (social media, email, phone, and address) you can’t find anywhere else.

Additionally, with SpyFu you can:

  • Drive clicks to your SEO or Adwords campaigns with their smart recommendations
  • Monitoring of your paid and SEO rankings on Google, Bing and Yahoo
  • Build partnerships or generate sales leads through reliable contact info
  • Discover the competitions most lucrative keywords that you’re missing
  • Save money by eliminating bad keywords you’re using but that aren’t any good
  • Leverage your competitors’ lessons from historic hits and misses (meaning learn from their mistakes)
  • Move keywords in the top 50 results onto the first page

SpyFu thus lets you improve your search engine ranks by tapping into your competitors’ keyword strategies. The tool makes understanding SEO as easy as PPC with branded reports.

How it works

One of the best things about SpyFu is that you don’t need to sign up or share any of your information to start using it. Simply land on the tool’s homepage and search for the domain or URL of your competitor’s website. The results of the search will show you:

  • Domain Overview
    • Number of organic keywords
    • Estimated monthly SEO clicks and their value
    • Inbound clicks from Google: Organic VS Paid via a colorful pie-chart
    • Paid Search (Adwords) and related info
  • Top Competitors: Organic and Paid
  • Shared Keywords: Organic and Paid
  • Top Keywords: Organic and Paid
  • Some Adwords recommendations
  • Ranking History
  • Inbound Links

If you know SEO and recognize the various terms used in the field, you’d be good to proceed from here on. You’d have enough intel to lift up your online marketing a few notches. Moreover, the same page will show you a plethora of options to study about your competitors SEO strategies. You’ll get to see various graphs and colored depictations of information that you can use to tap on the areas you were earlier missing out on.

So is the tool free?

Well yes and no.

If you’re satisfied with the information the free version of the tool (described above) shows you, you don’t need to pay anything. However, if you want access to premium features like unlimited search results, unlimited data exports, unlimited domain overviews, hundreds of sales leads & domain contacts, thousands of weekly tracked keyword rankings, API calls, custom branded reporting, and much more, you can sign up for one of the 3 paid plans they have. And along with these features, you get access to a lot more with a 30-day money back guarantee (if you aren’t pleased with it), no strings attached.

Is this real?

The good VS The bad

Let’s keep this short and sweet.

The pros are many. The con is only one – the terminology used in the tool can confuse any beginner.

But then, you’d actually be using it only if you know what you’re doing, right?

  • Peek at your competitors’ SEO strategy with @spyfu www.spyfu.com/ via @supermonitoring

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Final Words

The tool actually fares pretty well on our test parameters. It’s simple to use, is affordable, has no strings attached, and does what it claims. But then, like we always say, you’ll need to try it out to see how well it turns out for you. For now, thumbs up from our end.

KeywordTool – serve content your customers are looking for

What is the difference between an article and a really good article that gets lots of traffic? Keywords! Keywords are the magic tricks that add that special “something” to a write-up to make it attract readers and benefit you. If you’re a content manager or online marketing expert, you know what keywords mean. Others, imagine you could find out exactly what words people around the world are typing in their search engines. Wouldn’t that knowledge help you in producing more output for your business, product or service?

keywordtool

If you believe knowing the right keywords matter, this post is a must-read for you. Herein, we’re highlighting an online tool that’s built to let you know the most-relevant keywords for your online content. Meet, KeywordTool!

KeywordTool – Probably the best keyword research tool out there

Every time a user enters a word into a search engine, it reflects what they desire or maybe what they wish to express. And when it comes to expressing, the right words can make all the difference. KeywordTool gives weight to this thought by letting you know what people around the world are “searching” (as in Google-ing) for.

KeywordTool makes use of Google Autocomplete to generate long-tail keywords relevant to a search term. Long-tail keywords are 3 – 4 word phrases that people search about on various engines to find out exactly what they wish to purchase, read or invest in. As a seller, having the knowledge of the exact long-tail keywords that your target audience is searching for can benefit immensely. All you need to do is put in the right phrases in your content and watch your sales boom.

To help you understand the tool better, we’ve compiled a list of its attractive features here:

  • It performs quick searches based on monitoring terms that are searched often in the past and the frequency at which they are searched
  • It makes use of different Google domains and language combinations to extract Google suggestions and present them to you in a quick-grasp format
  • It is different from other tools that deliver keywords that are too general and not very descriptive
  • It doesn’t hide popular keywords to increase ompetition or its revenue
  • Helps greatly in SEO and content creation
  • Especially beneficial for business running Pay-Per-Click (PPC) advertising campaigns

This is one tool any and everyone can use for keyword research.

Tool Usage

To start using KeywordTool just type a keyword relevant to your business (or a random keyword to try it out) in the search box given at the top of the tool’s website. Select your target audience’s country (India, U.S, Japan etc) from a drop-down. Also select a language and then press Enter to being the search. While you’re customizing your search, you might want to pick the search platform you wish to target specifically. Your choices are – Google, YouTube, Bing, Amazon, and App Store. So basically, pick the search platform, country and language you wish to aim for, type in a keyword and hit Enter.

The resulting page highlights your search query on the top and presents a list of all unique keywords found. The list is divided into 5 sections:

  • Search Terms: the exact term of search (this may just be the term you searched for or a combination of 3 – 4 words to make a long-tail keyword related to your search term)
  • Keyword: the words or phrases related to your search term that people most search for
  • Search Volume: how often is the keyword or phrase searched for (this information is available only to Pro account holders)
  • CPC: cost-per-click that can be earned (paid by advertisers) from that keyword or phrase (this information is available only to Pro account holders)
  • Adwords competition: number of advertisers bidding on that keyword or phrase relative to all keywords across Google. This helps understand how competitive the keyword is. (this information is available only to Pro account holders)

You can make the search more useful by excluding negative (unwanted) keywords from it. For example, if you’re searching for the fruit “apple”, you can specify that you do not wish to include the unwanted keywords “iPhone”, “iPad, or “Mac” in the search results. To specify more than 5 negative keywords, you’ll need a Pro account. Once the results are loaded, you can copy all the relevant keywords or phrases found to the clipboard and paste to an excel sheet to keep a track for reference.

Apart from this information, you’ll find some more useful stuff in an adjacent tab called “Questions”. As is probably from the title, this section contains most frequently asked questions containing your search term. For example, if your search term was ‘property’, the questions tab would list results like how often is the question “are property prices going down” asked. The same 5 sections described above are found in this result page as well.

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Additional Feature

KeywordTool also offers a convenient REST API that lets you generate thousands of accurate long-tail keywords, cost-per-click and adwords competition data for your list of keywords in JSON or XML format. To use it all you have to do is create an API request, specify location, language and receive data in JSON or XML format in seconds. The API can search volume data for up to 800 words.

High-points VS Low-points

The highs of the tool are evident. Considering the utility of the right keywords and phrases, this tool could be indispensable for businesses that make heavy use of online audience.

Coming to the lows, there aren’t any really. There is a PRO account that comes at a somewhat hefty price, but for most everyday purposes and most small businesses, a pro account won’t be necessary. So only the people who really want to go beyond the average use of the tool need to and actually can invest in the tool.

  • Find valuable keywords that AdWords hide from you: keywordtool.io/ @keywordtoolio via @supermonitoring

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Concluding Lines

All-in-all, a highly constructive tool for online marketing experts, content experts and businesses; there isn’t much thought required into whether you should use this tool or not. If SEO and content matter to you, this tool is perfect for you.

Discover what makes popular websites tick with BuiltWith

Ever wondered how companies build just perfect websites that catch the user eye instantly? What are the right widgets or tools that you should be using within your website to reap maximum benefits? If you specialize in developing / selling a particular technology, who should your prospective buyers be? If you’ve always wanted the answers to those questions, this is your lucky article!

builtwith

BuiltWith – Find out popular technologies used by popular websites

BuiltWith works on a simple principle of letting users know which technologies or applications are used where. Key-in the name of a technology, for example, Magento or the name of an application, for example, Google analytics, and BuiltWith turns up a list of all popular websites where the searched technology or application is used.

To understand this better, take this scenario for instance. I aim to build an online portal to sell home décor stuff. I know what kind of website I need and what widgets or applications I want to embed in my portal. Needless to say, shopping carts would form an essential part of the portal. But it would be better if I could find out the best ways to use shopping carts in an online portal, or how my competitors are using them. So I search for the keyword “shopping carts” in BuiltWith and what I get in a list of all top websites using shopping carts and the software companies offering/building shopping carts for online portals. I can also cross reference my search results to gain plenty of other insights into the online selling tactics and much more.

Another way of looking at it is, suppose you have a software company that builds widgets for different purposes. You wish to find prospective buyers for your products. So, search for the term widgets on BuiltWith and find out all top websites that use widgets. Then use those results to map out Internet technology trends and plan out your approach. BuiltWith can strengthen you to know your prospects’ platform before you talk to them and improve your conversions with validated market adoption.

To cut a long story short, BuiltWith is an online tool that helps you identify key market segment opportunities, gives you insight into where you can increase your technology penetration across the web, and lets you quickly and easily discover the sites that are a good fit for your application / tool / widget.

This is how it rolls

Visit builtwith.com to find a search box right in the middle of the screen. Punch in the name of a technology of an application (basically a keyword) and hit “Lookup”. You’ll be redirected to a page with the search results sorted by the most popular websites using that technology or application. Moreover, beneath each search result, you’ll see a category link.

Technology Usage Statistics

This is the category under which that particular search result exists in BuiltWith’s database. Clicking on any such category link will take you to a page that displays a colored pie-chart showing the statistics for websites using the technology category you clicked. For example, if you clicked on Advertising, you’ll see a page with Advertising Usage Statistics and so on. You can choose to customize the chart’s scope corresponding to number of users by convenient links given on the right.

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Keyword Lists

If however, you do not wish to view the category usage statistics, click on any individual search result to view details about it in the form of charts and reports. Apart from this, you can choose to view the list of all keywords in BuiltWith’s database. This could help you to quickly identify more appropriate areas that you wish to comb out.

View Trends

In addition to the above mentioned features, there’s another way you can use BuiltWith without an account. Click on the “View Trends” link on the homepage to view usage statistics for the most widely used Web and Internet technologies across the globe. Beneath each technology’s name is the category of work where it applies. For example, “Taboola” is used in the Advertising field, “Mailgun” is used in the Emailing field and so on. The “View Trends” feature can also be used to know about ecommerce trends. The trends in BuiltWith’s database are frequently updated to reflect the latest data and this is achieved through constant monitoring of market trends.

Lead Generation

Probably the most useful feature of the tool is its capability to give you leads in less than 30 seconds. To use this feature you need to sign-up for free. Once you’re through, search for a technology (e.g Magento) or field (e.g Advertising) and find websites using the keyword you searched. Download the lead list to your account, view it, select a prospective customer from it and get all contact information (address, email & phone numbers) about the points of contact in them right in your account. Could it be any easier?

Miscellaneous

Other than the prominent aspects mentioned above, BuitWith can assist you with Market Analysis, Sales Intelligence, Data Coverage, Cyber Risk Auditing, Report Filtering and much more.

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The pluses VS the minuses

On the plus side, the tool packs quite a punch. There are many ways in which BuiltWith can help you to gain market intelligence, attract new customers and achieve positive results.

However, on the minus side, this tool is for the pros. Novices in the area could find it confusing and could get lost easily. Plus, it is way beyond the reach of a single professional or a small organization. You will need to shell out quite some money if you wish to gain some real advantage from the tool.

But then, if the money spent on the tool actually yields positive results, it will be counted as an investment.

  • Study Internet technology usage statistics to get ahead of competitors with builtwith.com/ @builtwith via @supermonitoring

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Final Words

All in all, a wonderful tool for those who know how to use it and who have the pocket to afford it! But, every organization should give it a try at least once. There’s something for everyone there.

Get ahead of your competitors with KeywordSpy

In a cut-throat market where every organization constantly tries to find ways to beat its competitors, the slightest edge could make all the difference. Take advertising campaigns for example. To create an effective campaign that catches audience interesting immediately, the right keywords need to be used. The perfect slogans, taglines, and vision statements can immensely help a company in establishing consumer trust and confidence. On the other hand, a tagline that’s nothing extraordinary could mean that despite having strong products and services, your advertising campaign, and gradually your company, could end up being beaten in the race.

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So how does an organization ensure that it’s using the right techniques to market itself? At least techniques that are at par with its competitors? By using tools that can help it research what’s trending and how. And when it comes to researching about what makes for powerful advertising campaigns, nothing can help you better than KeywordSpy.

KeywordSpy – learn from your competitors’ success!

KeywordSpy literally lets you spy on your competitors; meaning you can find out what makes their ad campaigns successful. The online tool lets you discover more competitors than you thought you had (that can’t hurt), know what keywords they use, see websites that are spending money to get the right Adwords, and find profitable keyword and ad copy combinations. The application is designed to deliver fresh data with daily updates and has a database spanning over 127 million keywords.

Here’s a sneak peek into the amazing features of KeywordSpy:

  • The tool lets you conduct keyword research and see competitor strategies
  • You can monitor keyword performance through real time tracking of your keywords in prominent search engines
  • It enables you to launch a profitable affiliate campaign in under 30 minutes
  • Avail advanced reports and APIs through consolidated packages
  • Know your competitors’ PPC and organic campaign strategies
  • Build your own keyword list using most searched keywords (competitors’) and a huge database of related terms
  • The application’s ROI indicator lets you pinpoint profitable keywords and ad-copy combinations
  • Different search criteria let you organize your search options by domain, keywords, destination URL, ad copy content etc.

Not only does KeywordSpy provide actionable information, but it presents the information in an intuitive, easy to group format. With a few clicks, you can carry out a comprehensive search to keep your Adwords’ Quality Score consistently high and your minimum keyword bids low.

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Here’s how to use the tool

From the Research drop-down menu on the home page, you can see all the different ways in which you can use KeywordSpy. The options available and their usage is described below:

Research Home: Shows a search bar and a country adjacent to it. Choose the targeted country and type in the keyword you wish to search for. Also, through a radio button, you can choose to search for domains, keywords, destination URLs, or Ad copies related to the keyword you type. All results pages have the option to export the findings into Excel / CSV to refer to later.

Top Lists: Lists down quite an interesting summary of top paid as spenders, keywords with highest cost per day etc. You should definitely check it out for insight.

Affiliate Intelligence: Discover the most prominent affiliate networks across the globe along with the total number of products they sell and the total number of ads they have running on various sites.

Affiliate Reports: Displays the affiliate reports of some of the most used online sellers with a detailed account of each seller including top products, super affiliates and more.

Affiliate Boot Camp: This link is also quite eye-catchy. KeywordSpy here offers their Affiliate Boot Camp program that includes trainings and video presentations to let you learn the art of building a profitable affiliate campaign.

SEO/ PPC Plug-in: This is a free feature offered by the tool. You can install the plug-in directly in your browser and uncover Adwords advertisers’ PPC keywords, do localized Google country searches and more.

Widget: From here you can copy KeywordSpy widget code and embed it into your blog. Thereafter, you’ll be able to get KeywordSpy results on-the-go. For example, if you search the keyword “food” with the widget, it will display the search volume for all related keywords like recipes, Mexican food, Chinese food, cooking etc.

Agency & Enterprise: This is the premium program offered by KeywordSpy that you can sign-up for to maximize your benefits by having greater query and export data. It also includes high-priority support and advanced features like daily destination URL export quota and more.

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Apart from the Research drop-down menu, another item called Tracking on the main menu can be used to track your keyword performance in popular search engines in real-time. To use this feature, you need to sign-up.

Though on clicking on sign-up you’ll be taken to the pricing page directly and you might find the prices a bit too steep, the saving grace is a free trial program that KeywordSpy claims lasts your lifetime. Click on Free Trial in the main menu and you can then sign-up for it. However, the catch is that with the free trial you get only basic features like instant access to keywords, landing pages, organic data, ad copy etc.

Pros Vs Cons

The plus points of the tool are evident from the description of its features. Additionally:

  • The tool lets you know the ad spending of your target sites for you to benchmark your ad campaigns against other advertisers in your niche
  • It also lets you measure the effectiveness of keywords based on gauging statistics such as Cost per Click, Search Volume, Position, and other valuable metrics

The negative points of the tool are also quite evident: price, price, price! We found it a little too over budget for small time organizations and professionals. At a minimum price of approximately $90 per month, we doubt many people would want to invest in it. However, for those who wish to gain the edge over their competition at any cost (and don’t mind investing huge sums), this tool is definitely worth it.

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Final Words

If you’re up for it (price-wise), this tool can really bring a turn in your online success tale.

Positionly – track your SEO results

A process of affecting the visibility or ranking of a website on a search engine’s natural or organic search results is called as Search Engine Optimization (SEO).  Search Engine Optimization involves consideration of how a search engine works, what words/keywords are being searched by people and which is the most popular search engine among the audience targeted. SEO not only includes editing of the content on a website but also includes the editing of the related coding so as to increase traffic to the website by having specific keywords and barriers to the search engine indexing removed.

Now, Search Engine Optimization is a huge task until you know everything about SEO and have a chalked out plan for having many visitors to your website you’ll have to compare performance of keywords on your website with your competitor’s and not only this you’ll have to know how these search engines index pages through bots, crawlers or spiders and have a perfect analysis of the performance of the website and where do you need to improve.
This may sound too vast and gigantic right? and you must be thinking of hiring an expert….

Here I introduce you with an application for performing all the SEO related tasks which may sound more like a magic you can enhance your website rankings easily without any hassles with this app called Positionly.

positionly

Positionly is a tool that monitors your website. It includes a user friendly dashboard which shows website stats, keyword position data and density, website performance graphs and more. Position changes related to a keyword can be easily traced for your website content. It allows people to bunch or group together different keywords to enable easy tracking of similar keywords with high density. This application drills deep into popular search engines and tracks changes in the website indexing tactics by the search engines easily. And yes, you don’t need to know a single thing about SEO! Positionly does it all.

Positionly can be used together with a Google Analytics account and develop a plan or strategy for SEO of your website. It is very scalable that is it can be used by a single person to track single website and it can also be used by large companies to track performance of multiple websites. Positionly takes a huge amount of time and efforts in the beginning to show results you won’t see the #1 position in a day but it’ll surely increase the website performance and would help enhance your website eventually leading to the #1 tag but as said earlier it requires you to put in some but lesser efforts with all the complex tasks done by Positionly.

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Positionly not only simplifies the SEO process but also makes it interesting and one loves the whole Positionly experience. Once you enter your web address and associate your Google Analytics account with Positionly it would automatically trace top 50 keywords, giving you links to all the sites backlinking to your website it would help you monitor every single change to your ranking on any search engine using the deep statistical analysis.

Once we are aware of the different rankings of various keywords which are put up in a more logical manner in comparison to Google Analytics so that we can focus on keywords with the capacity to bring in more traffic and get our website listed on the first page of the google search results.
Sounds magical! Right?

You can sign up for this awesome service using your Facebook, Twitter or LinkedIn accounts. After signing up you need to add your domain name as described above and Positionly would retrieve your website information like the main title, header, footer etc. Even maps and videos can be included in the results you get through Positionly.
Now, you’ll be adding the desired search engines like Google, Yahoo and more. One advantage of using Positionly is that it includes the location specific search engine versions as well like Google Australia, India, Japan, UK and even Bing can also be integrated. Ability to link up with many search engines makes it more powerful tool.

Positionly takes approximately a day or two to analyze the keywords after which a list which includes all your competitors should turn up and there would be a brief description about your performance as compared to theirs. You can also add URL’s on your own although the results won’t appear instantly and you’ll have to wait. Detailed reports and Simple report can be generated based on the competitions and line charts would also be developed based on this data. Link and Traffic reports are also provided which don’t offer comparisons. The reports can be generated in CSV or PDF versions using generate report button and exporting it.

You can set up your Positionly account on your iPhone or notification updates on your computer, tablet or phone using RSS feeds. It can also be used in integration with Google Analytics new alert system which may help you a lot and ease the SEO process.

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Keyword tracking and tracing can be simplified using Positionly which has a simple user interface and awesome user experience. Positionly offers four plans for $19 which includes 50 keywords and supports 5 websites and 5 competitors, for $49 which offers 250 keywords and 10 websites and competitors, for $99 it gives you 1000 keywords with 20 competitors and multiple websites and for $199 you get 2500 keywords with multiple websites and 20 competitors.
Besides these you can also sign up for a free positionly account which would offer 14 days free trial for every feature and this doesn’t require a credit card.

  • SEO result monitoring and SERP position tracking with a user friendly dashboard: @Positionly positionly.com via @supermonitoring

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Launched in 2011 by Adrian Duli, Grzegorz Kazulak, Piotr Chmolowski and Oskar Krawczyk. This app made a huge impact on the users on the World Wide Web. With no noticeable shortcomings and a wonderful user interface Positionly is being used popularly for its efficient way of tracking or tracing the website keywords.

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