Google Click-Through Rates (infographic)

Posted January 29th, 2015 in Infographics. Tagged: , , , , , , , , , .

Which position in Google search results receives how many clicks? How does it look for organic results and for ads? What are the differences between desktop and mobile?
Take a look at our infographic below.

Scroll down for Twitter TAKEAWAYS (or click here)

google-ctr
for a larger version click here

Feel free to use this infographic on your blog or website,
but please don’t forget to link to www.supermonitoring.com.

CC BY-ND

TWITTER TAKEAWAYS

  • Google organic results desktop clicks distribution: 1st position 34%, 2nd 15%, 3rd 10.5%, 4th 7.5%, 5th 6%, 6-10th 4% http://95mh.gu.ma/

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  • Google organic results mobile clicks distribution: 1st position 31.5%, 2nd 15.5%, 3rd 11%, 4th 8%, 5th 6%, 6-10th 5%. http://95mh.gu.ma/

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  • Ads can cut the CTR on the first organic result nearly in half, while other positions are far less impacted. http://95mh.gu.ma/

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  • Ads displayed above organic results seem to hurt organic CTR more than ads on the right. http://95mh.gu.ma/ via @supermonitoring

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  • Searches with multiple ads reduce organic CTR as they drive the organic results further down the page. http://95mh.gu.ma/

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  • Searches with just one ad seem to produce a higher CTR for the first organic result than searches with no ads at all. http://95mh.gu.ma/

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  • 17.2% of the clicks on desktop searches are attributed to ads, with the top 3 ads accounting for 11.69% of clicks. http://95mh.gu.ma/

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  • On desktops, the 1st ad on Google SERPs receives ~5.5% of all clicks. 2nd ad ~3.5% and 3rd ~3%. http://95mh.gu.ma/ via @supermonitoring

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  • On mobile, the 1st ad on Google SERPs receives ~5.5% of all clicks. 2nd ad ~3.5% and 3rd ~2%. http://95mh.gu.ma/ via @supermonitoring

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Sources:

The study by Philip Petrescu of Caphyon
Google Organic CTR History
Google Keyword Planner

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