Posts Tagged ‘clicks’

MixMax – Powerful automation and analytics for outbound emails

One of the most critical aspects of email marketing is the want for the expected customer response. Companies typically dedicate a lot of their time and resources into creating the perfect marketing emails. But if such emails don’t interest the target audience, it’s all a waste. So how do they get to know if their emails worked? They track them.

Email tracking tools have become the new “in-thing” for outbound communications. Not just companies, individual professionals and freelancers too are investing in them to know if and when the email proposals for business opportunities they’re sending across are being viewed by the recipients. And thanks to such tools, they also get to know if their emails are sent to trash without even being opened. And that information can be crucial in pinpointing exactly what it is about their outgoing emails that needs to be improved.

Needless to say, a tool which can offer that kind of insight into emailing can prove to be a valuable asset to any business. MixMax does exactly this and much more. In addition to real-time email tracking, the tool offers users the chance to schedule their emails, create them with a few clicks using prebuilt templates, analyze the response through analytics, and much more. Read all there is to know about MixMax in this post.

MixMax – Next Generation Email Tracking

Mixmax is the next generation of email tracking that improves your team’s communication for unparalleled results. The all-in one platform gives users real-time email tracking, one-click scheduling, templates, sequences (mail merge), Salesforce integration, team sharing, accurate reporting and much more. Some of the most notable features of the tool include:

  • Email Management features like email monitoring, queue manager, routing, shared inboxes, etc.
  • One-click templates to create the perfect emails
  • Single click scheduling for meetings
  • Email scheduling so your email are sent to recipients on the exact time you know they will read it
  • Visual previews of links from Twitter, Google Maps, YouTube, and other social platforms
  • Email recalling support so that you can refine your message and then hit resend
  • Capability to write perfect, readable code snippets in Gmail with formatting and syntax highlight
  • Option to add surveys and polls inside messages
  • Integration with Giphy so you can insert animated gifs into your messages
  • Support for attaching files and documents from Google Drive, Dropbox, and Box

In addition to the above features, MixMax lets you personalize your emails with unique signatures for all of your email addresses. Moreover, you can look more professional with your company logo and name on all embedded content including polls, surveys, web previews, and invitations. All-in-all, if used the right way, MixMax is a great sales and marketing tool.

How it works

First things first, there are more than one ways to use MixMax; in fact, you can use it as differently as each of its features. The best way to learn how to use each feature is to visit the tool’s website and hover on the “Product Tour” link in the main menu. Here you’ll see a list of all features of the tool and on clicking each one, you’ll be taken to a blog post explaining that feature and how it works.

You could also signup for the free trial to experience some hands-on action, of course!

  1. Visit mixmax.com and click on “Install for free”
  2. Sign in with your Google credentials and allow the application to access required information
  3. You’ll be shown a list of all the free features you’re entitle to with the 14 day trial (and it will be a long list)
  4. Click on “Get Started” to proceed
  5. Quite interestingly, the tool will try to lure you with a “Free Upgrade” offer promising free Unlimited Tracking. To get the offer all you’ll need to do is invite 7 or more of your friends to try MixMax (neat!). We skipped this one for the moment
  6. Next you’ll land at your dashboard with a floating top bar indicating the steps you should follow to use the tool (pretty handy). You can follow the indicated steps or click on the “Minimize” button on the top right corner of the screen to hide the top bar
  7. By default, you’ll be viewing the Live Feed of your emailing activity, but for first time users, this screen will be empty. So click on the “Outbox” option from the left side panel of the screen to start ‘Composing’ the first email you wish to track using MixMax
  8. Since you’d have signed in with your Gmail credentials, your contacts will be imported into MixMax and won’t give you any trouble picking the recipients for your emails. After you’re done with the usual subject-line and content, take a look at the bottom of the compose window to find the following options given by MixMax:
    1. Enhance: Options to add Surveys, Media, Link Previews to the email you’re sending and the choice if you want something cool to happen with your email like self-destruct
    2. Formatting
    3. Attachment: Option to attach files from Google Drive, Dropbox, Box, or your Computer
    4. Calendar
    5. Poll
    6. Image
    7. Link
    8. Emoticon
  9. Once through, select if you wish to send the email immediately or after some time (schedule). You can automate when to send the email and if it is to be sent repeatedly
  10. Select what all you wish to track for the email – opens, clicks, downloads

We followed these steps and sent a test email to an email id. Then we went back to the Live Feed section of MixMax to see real-time updates. Side by side, we opened up the email which was the recipient in another browser and read it. Sure enough, within a few seconds our Live Feed reported that the recipient had opened our email along with other helpful statistics as to whether the email was replied, clicked, downloaded, RSVP’d, bounced, etc.

So yes, MixMax really works!

Pros & Cons

Thousands of users who have worked with MixMax vouch for the following plus points of the tool:

  • Huge number of add-ons available to any standard mail, right from tracking to lists, email invites to link creation, file download to detailed analysis of email
  • UI is smooth, understandable and easy to use
  • Reports are great, email tracking is simple, template and sequence performance is great
  • Works with Inbox by Gmail
  • Zero friction to get up and running
  • Excellent snoozes and gentle reminders

While most users claim there isn’t really any downside to MixMax, the following improvements are still desirable:

  • It sometimes messes with the general email functionality of POP mail accounts like Gmail
  • Group scheduling can be improved a bit
  • The customer service for the tool leaves something to be desired
  • It is a tool for those who can afford it (meaning it isn’t very pocket friendly)
  • Track Outbound Emails, Schedule Meetings, Customize Email Marketing – try @mixmax today! mixmax.com/ via @supermonitoring

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Verdict

For organizations and individuals who can afford MixMax, the tool’s full version doesn’t leave any stone unturned to help boost your sales and customer engagement. While that is true, the tool’s free version is good too for basic things like tracking customer response to your emails, analyzing who clicked the links within them, etc. So we give MixMax a thumbs up!

Get a peek at what customers do on your website with SmartLook

Convinced you’ve built a great website but aren’t sure why the bounce rate keeps rising? Put attractive options and deals you can on your webpage but still can’t crack your target sales? The problem might very well lie with the design of your website or the information you provide. But how will you get to know what’s wrong? Who should you consult to highlight what you’re missing out?

How about letting the customers show you themselves?

What we’re getting at is that there are tools available online that let you monitor customer behavior by letting you either view their browsing patterns directly or record whatever they do on your website and review it later to gather insights. That way you get to know what customers like or dislike on your webpage and make improvements to achieve your targets better.

Interested yet?

SmartLook – Record customer activity on your website

SmartLook is a smart online tool that lets you record everything visitors do on your website, for free. It records screens of real users as they visit your website so that you can see what visitors clicked, what data they filled into forms, which pages they spend most of their time on, and how they browse through each of your website’s sections. This way, SmartLook can help you identify user experience problems, the reason behind increase in bounce rates, and key attractive areas that convinced users to make purchases.

And if you’re wondering it would require you to install some kind of browser extension or plug-in to activate, well it doesn’t. SmartLook integrates seamlessly with some of the most well known website building platforms including WordPress, Magento, Joomla, Drupal, Shopify, Google Tag Manager, and many more.

Here’s a look at the tool’s best features:

  • Record user behavior as videos and them instantly to reveal improvement points
  • Maintain all recordings of a particular visitor at one place
  • Generate click, move, and heatmaps from the recordings to watch where your visitors click and how far they scroll down the page
  • Find important visitors using filters
  • Share links of user recordings with your UX designers or developers so that everyone can spot issues
  • Link multiple websites with a single SmartLook account
  • Categorize recording using tags
  • Use tool APIs to link customer’s name, email or other info from your system

Additionally, SmartLook also lets you record visitor activity from mobiles and tablets. The tool is flexible enough to let you adjust recordings as per your needs using APIs.

Use SmartLook like this

To start using the tool, visit its website and click on the big green button in the center of the screen that says “Get Started – Free Forever” or click on “Get Started Now” in the upper right corner of the screen. You’ll be directed to a signup page where all you need to provide is your email id and create a password. Thereafter, click on “Let’s take a look”.

After a couple of seconds you’ll reach your dashboard. Okay you need to pay attention to a little catch here. By default, the email id that you provide during signup will be taken as your website name. This setting is kind of strange but anyways. Click on “Switch website” to enter the URL of your website on which you wish to record user activity. You’ll see some options to edit and then delete site. Once we deleted the email id, we clicked on “Add site” to provide our website’s URL.

Once the website was added, we clicked on “Tracking code” to view the snippet we needed to place on our website. The instructions regarding where to place the code were also given there. We placed the code at the appropriate place in our website’s page and waited for a couple of minutes. Thereafter, to test out if the tool worked, we opened up a browser window and visited the pages where we’d placed the tracking code.

The recording didn’t show up instantly, but after about a minute, it was listed with complete information about our browsing environment, date and time of visit. We could view the recording just as it had happened. The tool even informed us that “the visitor is still on your website” for the time we hadn’t closed the window where we were browsing our website.

So yes, SmartLook works, and it works well. But you’ll have to be a little patient and allow it to get updated with the latest results.

Pros VS Cons

The benefits of the tool are obvious. As far as the downsides are concerned, when we tested its working on a mobile device, the recordings didn’t show up for almost 3 minutes after we’d started browsing. We tried filtering the tool to pick up recordings only for mobile devices but still nothing. As we were about to pen it down as a con, the recordings showed up. The browsing activity on the mobile device was also recorded with all information of the environment and time and duration of visit.

And considering we didn’t need to give any credit card information for all this and neither were we asked to register, the free tool came off as pretty cool!

  • See your website through your visitors’ eyes with smartlook.com/ @getSmartlook via @supermonitoring

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Verdict

There is a pricing model for the tool that allows you to access premium features, but for most purposes, the free account should suffice. All in all, double thumbs up to SmartLook from our end.

Google Click-Through Rates (infographic)

Which position in Google search results receives how many clicks? How does it look for organic results and for ads? What are the differences between desktop and mobile?
Take a look at our infographic below.

Scroll down for Twitter TAKEAWAYS (or click here)

google-ctr
for a larger version click here

Feel free to use this infographic on your blog or website,
but please don’t forget to link to www.supermonitoring.com.

CC BY-ND

TWITTER TAKEAWAYS

  • Google organic results desktop clicks distribution: 1st position 34%, 2nd 15%, 3rd 10.5%, 4th 7.5%, 5th 6%, 6-10th 4% http://95mh.gu.ma/

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  • Google organic results mobile clicks distribution: 1st position 31.5%, 2nd 15.5%, 3rd 11%, 4th 8%, 5th 6%, 6-10th 5%. http://95mh.gu.ma/

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  • Ads can cut the CTR on the first organic result nearly in half, while other positions are far less impacted. http://95mh.gu.ma/

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  • Ads displayed above organic results seem to hurt organic CTR more than ads on the right. http://95mh.gu.ma/ via @supermonitoring

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  • Searches with multiple ads reduce organic CTR as they drive the organic results further down the page. http://95mh.gu.ma/

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  • Searches with just one ad seem to produce a higher CTR for the first organic result than searches with no ads at all. http://95mh.gu.ma/

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  • 17.2% of the clicks on desktop searches are attributed to ads, with the top 3 ads accounting for 11.69% of clicks. http://95mh.gu.ma/

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  • On desktops, the 1st ad on Google SERPs receives ~5.5% of all clicks. 2nd ad ~3.5% and 3rd ~3%. http://95mh.gu.ma/ via @supermonitoring

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  • On mobile, the 1st ad on Google SERPs receives ~5.5% of all clicks. 2nd ad ~3.5% and 3rd ~2%. http://95mh.gu.ma/ via @supermonitoring

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Sources:

The study by Philip Petrescu of Caphyon
Google Organic CTR History
Google Keyword Planner

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