Posts Tagged ‘serp’

Google Click-Through Rates (infographic)

Which position in Google search results receives how many clicks? How does it look for organic results and for ads? What are the differences between desktop and mobile?
Take a look at our infographic below.

Scroll down for Twitter TAKEAWAYS (or click here)

google-ctr
for a larger version click here

Feel free to use this infographic on your blog or website,
but please don’t forget to link to www.supermonitoring.com.

CC BY-ND

TWITTER TAKEAWAYS

  • Google organic results desktop clicks distribution: 1st position 34%, 2nd 15%, 3rd 10.5%, 4th 7.5%, 5th 6%, 6-10th 4% http://95mh.gu.ma/

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  • Google organic results mobile clicks distribution: 1st position 31.5%, 2nd 15.5%, 3rd 11%, 4th 8%, 5th 6%, 6-10th 5%. http://95mh.gu.ma/

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  • Ads can cut the CTR on the first organic result nearly in half, while other positions are far less impacted. http://95mh.gu.ma/

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  • Ads displayed above organic results seem to hurt organic CTR more than ads on the right. http://95mh.gu.ma/ via @supermonitoring

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  • Searches with multiple ads reduce organic CTR as they drive the organic results further down the page. http://95mh.gu.ma/

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  • Searches with just one ad seem to produce a higher CTR for the first organic result than searches with no ads at all. http://95mh.gu.ma/

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  • 17.2% of the clicks on desktop searches are attributed to ads, with the top 3 ads accounting for 11.69% of clicks. http://95mh.gu.ma/

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  • On desktops, the 1st ad on Google SERPs receives ~5.5% of all clicks. 2nd ad ~3.5% and 3rd ~3%. http://95mh.gu.ma/ via @supermonitoring

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  • On mobile, the 1st ad on Google SERPs receives ~5.5% of all clicks. 2nd ad ~3.5% and 3rd ~2%. http://95mh.gu.ma/ via @supermonitoring

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Sources:

The study by Philip Petrescu of Caphyon
Google Organic CTR History
Google Keyword Planner

If you like this infographic, you might also like:

SEOtryout – Helps you increase your pagerank

Have you checked the SEO of your site lately? If you haven’t, what are you waiting for? Now a days it is mandatory to check how good is the SEO of your site, there are various websites that can help you with that and one of them is SEOtryout. A site providing you a basic run of the SEO on the basis of the generic SEO terminology on a logarithmic scale of 0-10 or 0-100. There are many filters to the process and the major key players that need verification are SEO ranks for your website, number of pages indexed by Google, Bing and Yahoo, number of external inbound links to your website, social media results (Facebook, Twitter), HTML and CSS code validation.

seotryout

SEOtryout is an extremely simple yet effective website that allows all users to quickly and easily verify their online site with online verification tools. You simply have to enter your website and it generates a detailed report on your SEO factors. The site breaks down the basics and helps us to better understand SEO and also makes your website easy for you to understand in the terms of the search engines. Search engines have become increasingly sophisticated; in many ways they still can’t see and understand a web page the same way a human does. Seotryout.com helps you to figure out what each page is about, and how many factors are affecting its visibility online in turn contributing to define your page rank, site ranking and also your page landing.

Look and Feel of the Site

The site has a very basic visual quality ensemble in a single page ensuring easy user interface. There is a single bar for adding site URL which enables the report generation in a point blank new tab. The report is displayed in a combination of colorful symbols and speedometers with the use of basic social media logos for user convenience. The large and simple font makes it a good read. The Web design is such that it matches the purpose of the site, it’s a clean and unobtrusive website. Despite the enormous amount of information on the website their design looks very structured. Everything about this website looks appealing; the logo, the colors, and the way they present their content, the tabs that prove conformity with effective branching and distribution.

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Social Media Validation

The best part about this website is that there is no registration required. It easily goes through the entire SEO involvement in your website starting from your HTML code your CSS and design elements, Meta tags your social media connections, how many times Facebook users clicked “like” on your URL, how many times this URL was shared on Facebook and how many tweets and retweets were made using this URL. It’s not done yet the site also gives you verified figures of internal, external links and back links involving your URL giving you an exact idea of traffic control on your website also making you aware of the bounce rate on your website.

Today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases. For instance, a link that is tweeted many times as opposed to a link that was never tweeted, will have higher visibility in search engines since it is assumed it is better content because many have decided to share it with their social networks. Such sharing is analyzed by the site and a low number on the social media links may suggest less valuable content on the site.

Site Ranking

The most important part of the analysis is the Page ranking, moz ranking, sub domain ranking, they severely affect your site visibility and accessibility. For e.g. Google uses a multitude of factors to determine how to rank search engine results. Typically, these factors are either related to the content of a webpage itself (the text, its URL, the titles and headers, etc.) or measurements of the authenticity of the website itself (age of the domain name, number and quality of inbound links, etc.) jointly determining the page rank. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites and that’s how it is evaluated with the site.

Crawling and indexing are processes that can take some time and rely on many factors which in turn develops your site rank. In general, No Seo verification site can make predictions or guarantees about when or if you’re URLs will be crawled or indexed. This site can help you understand the current positioning of your site. Keep in mind that while the Sitemap file can help learn about your site, it does not guarantee indexing or increasing your site’s ranking.

  • Check your website for SEO rankings and construction errors with SEOtryout – www.seotryout.com/ via @supermonitoring

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Scope of Improvement

While the information provided by the site is highly valuable, at the same time the site falls short in providing the understanding, terminology or the derivation analysis of any numbers or figures provided by the site. It’s very evident that the major key players have been validated but since the site is SEO-TRY-OUT, there is no mention of content validation on the site which by the current Google updates is the main key to site ranking and crawling. Also the site gives a logarithmic status on 1-10 0r 1-100 while not defining the competition of the concerned URL. There is no compared status provided or suggestions and facts provided. When we talk about a site that can provide the SEO ranking for other sites this site in itself needs to work on creating more detail. But as long as a simple refined report is concerned the site is an excellent medium to find out your site’s SEO status.

Check your SEO status now and try it with SEOtryout!

The Best SEO Tool – Moz

Promoting your company through blogs, podcasts, video, newsletters, SEO, eBooks and Social Media is called Inbound Marketing. The ultimate purpose of inbound marketing is to bring customers closer to the brand. Inbound marketing earns a lot of attention from the customers and makes it easy for them to find your company. It helps you to get new customers through the interesting content you would post on your social media, blogs, newsletters or more.

Marketing Analytics is another concept that is very essential for your business or company. It comprises of all the technologies and process that would allow you to evaluate the performance of your marketing campaigns and initiatives.

Moz

Moz (Moz.com) is one of the most popular companies offering Inbound Marketing and Marketing Analytics. This company is based in Seattle, Washington, U.S.A. and was founded by Rand Fishkin and Gillian Muessig in the year 2004. Founded with the name SEOmoz and as a company that would deal with Search Engine Optimization in the year 2013 the company expanded its business to Analytics, Social Branding, and Link Building. It also acquired GetListed, A Portland based company that helps local businesses get good serach engine ranks.

Moz.com gives insights to social media, search engines and link building efforts. A premium Moz account would help you know the organic search engine rankings and take necessary steps to increase the same. These tools would help you know what changes you need to make on your website and content concentrating on the keywords, web page optimization and link building.

Moz Analytics

Moz Analytics is a marketing analytics software that gets all the inbound marketing data in one place with beautiful custom reports and insights that help you while researching the actions and changes you should take to improve the performance of your website or blog. It shows how your presence on social networks is impacting your Search engine rankings. It also shows you through what medium your content is being shared on the internet and what gets you more visits on your website. Competitive analysis with your competitors can be one of the key to your success at Moz as you know where the competitors are getting visitors from and you would know where you need to focus to outpace competitors.

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Moz Local

This allows you to keep a check on how your business is listed on various search engines like google, Bing and other local serach engines. This helps you in improving your business listings and increase your business.

Followeronk

Followeronk gives you a deep insight into your twitter accounts and lets you know who follows you, gives their locations, their Tweet timings so that you know at what time you should tweet to attract more people to your content. Using Followeronk you can search new influencers in your niche and can compare you social insights to others so that you can take necessary actions to beat the competition in your business.

Open Site Explorer

This tool compares the backlinks on your website with your competitors for targeted and intelligent link building. It identifies popular pages, gets social activity data and analyzes the anchor texts. This tool is mainly used to research and perform link analysis.

MozBar and Mozcast

Mozbar is an SEO toolbar that you can use to view your link metrics, access all SEO tools that you like at a single place while browsing the internet. It also allows you to analyze a webpage and gives Search Engine Results Page for a certain query.
Mozcast on the other hand allows you to track changes and fluctuations in the google rankings on a daily basis.

Some Premium Tools

Apart from these basic free for a month tools there are certain tools which are available on Moz only to the Moz Pro subscribers.

Fresh Web Explorer

This tool is used to analyze the mention of your business and competitors on the web. It also finds out the latest trending content in your niche that is published on the internet. This uses Freshscape index that contains over RSS feeds and over URLs. Knowing who is talking what about your brand on the website helps a lot in getting customer and visitor feedback so that you can make changes accordingly.

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Rank Trackers

This tool informs us about the web page rankings and also about the keyword rankings and stores them in a format that you can compare the previous and current rating easily.

On Page Grader

This gives you insights about keyword usage on your page and helps you to rank higher by optimizing your content accordingly for targeted search terms.

Keyword Difficulty and SERP Analysis

It is a tool that lets you know how difficult it would be if you want to increase your ranking based on certain specific keywords that may have been used on 10 competitors’ website.

Crawl Test

Crawl Tests unleash the crawler called RogerBot on any URL and it detects the HTTP status codes, Content type, Metadata and other issues which may interfere with how the serach engine bots crawl a website. The reports hence generated are sent to your registered email.

  • moz.com/ – the wonderful solution for inbound marketing and marketing analytics. @moz via @supermonitoring

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Whiteboard Fridays and Community

Whiteboard Fridays are the videos created by the Moz team in which they illustrate the SEO related concepts on whiteboards every Friday.
Moz Community includes Webinars, O&A sessions and Events which are organized by the Moz team to deal with issues that usually people face while performing SEO and optimize their websites.

Pricing

The Moz Pro subscription costs around $99 per month and offers basic free tools and premium tools too. This package includes all the tools listed above. The website also offers a 30 day free trial which doesn’t includes the premium tools which were listed above. Moz Local is available in a different package which costs 49$ per year for a single location.

Now if you want to have wonderful conversion rates and rank higher on Google and other search engines, I would recommend you to try Moz.com as it is one of the most awesome online tools which is priced appropriately and you would surely get the desired results within a small span of time.

Positionly – track your SEO results

A process of affecting the visibility or ranking of a website on a search engine’s natural or organic search results is called as Search Engine Optimization (SEO).  Search Engine Optimization involves consideration of how a search engine works, what words/keywords are being searched by people and which is the most popular search engine among the audience targeted. SEO not only includes editing of the content on a website but also includes the editing of the related coding so as to increase traffic to the website by having specific keywords and barriers to the search engine indexing removed.

Now, Search Engine Optimization is a huge task until you know everything about SEO and have a chalked out plan for having many visitors to your website you’ll have to compare performance of keywords on your website with your competitor’s and not only this you’ll have to know how these search engines index pages through bots, crawlers or spiders and have a perfect analysis of the performance of the website and where do you need to improve.
This may sound too vast and gigantic right? and you must be thinking of hiring an expert….

Here I introduce you with an application for performing all the SEO related tasks which may sound more like a magic you can enhance your website rankings easily without any hassles with this app called Positionly.

positionly

Positionly is a tool that monitors your website. It includes a user friendly dashboard which shows website stats, keyword position data and density, website performance graphs and more. Position changes related to a keyword can be easily traced for your website content. It allows people to bunch or group together different keywords to enable easy tracking of similar keywords with high density. This application drills deep into popular search engines and tracks changes in the website indexing tactics by the search engines easily. And yes, you don’t need to know a single thing about SEO! Positionly does it all.

Positionly can be used together with a Google Analytics account and develop a plan or strategy for SEO of your website. It is very scalable that is it can be used by a single person to track single website and it can also be used by large companies to track performance of multiple websites. Positionly takes a huge amount of time and efforts in the beginning to show results you won’t see the #1 position in a day but it’ll surely increase the website performance and would help enhance your website eventually leading to the #1 tag but as said earlier it requires you to put in some but lesser efforts with all the complex tasks done by Positionly.

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Positionly not only simplifies the SEO process but also makes it interesting and one loves the whole Positionly experience. Once you enter your web address and associate your Google Analytics account with Positionly it would automatically trace top 50 keywords, giving you links to all the sites backlinking to your website it would help you monitor every single change to your ranking on any search engine using the deep statistical analysis.

Once we are aware of the different rankings of various keywords which are put up in a more logical manner in comparison to Google Analytics so that we can focus on keywords with the capacity to bring in more traffic and get our website listed on the first page of the google search results.
Sounds magical! Right?

You can sign up for this awesome service using your Facebook, Twitter or LinkedIn accounts. After signing up you need to add your domain name as described above and Positionly would retrieve your website information like the main title, header, footer etc. Even maps and videos can be included in the results you get through Positionly.
Now, you’ll be adding the desired search engines like Google, Yahoo and more. One advantage of using Positionly is that it includes the location specific search engine versions as well like Google Australia, India, Japan, UK and even Bing can also be integrated. Ability to link up with many search engines makes it more powerful tool.

Positionly takes approximately a day or two to analyze the keywords after which a list which includes all your competitors should turn up and there would be a brief description about your performance as compared to theirs. You can also add URL’s on your own although the results won’t appear instantly and you’ll have to wait. Detailed reports and Simple report can be generated based on the competitions and line charts would also be developed based on this data. Link and Traffic reports are also provided which don’t offer comparisons. The reports can be generated in CSV or PDF versions using generate report button and exporting it.

You can set up your Positionly account on your iPhone or notification updates on your computer, tablet or phone using RSS feeds. It can also be used in integration with Google Analytics new alert system which may help you a lot and ease the SEO process.

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Keyword tracking and tracing can be simplified using Positionly which has a simple user interface and awesome user experience. Positionly offers four plans for $19 which includes 50 keywords and supports 5 websites and 5 competitors, for $49 which offers 250 keywords and 10 websites and competitors, for $99 it gives you 1000 keywords with 20 competitors and multiple websites and for $199 you get 2500 keywords with multiple websites and 20 competitors.
Besides these you can also sign up for a free positionly account which would offer 14 days free trial for every feature and this doesn’t require a credit card.

  • SEO result monitoring and SERP position tracking with a user friendly dashboard: @Positionly positionly.com via @supermonitoring

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Launched in 2011 by Adrian Duli, Grzegorz Kazulak, Piotr Chmolowski and Oskar Krawczyk. This app made a huge impact on the users on the World Wide Web. With no noticeable shortcomings and a wonderful user interface Positionly is being used popularly for its efficient way of tracking or tracing the website keywords.

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