Posts Tagged ‘mobile’

Is your website capturing enough mobile traffic? Find out with mobileratio.com

With the progress of innovation, smartphones and tablets have captured the imagination of users across the globe in such a manner that any website which does not cater to the requirements of these devices is considered outdated. Your website might be attracting huge traffic on computer web browsers, but unless it does so on tablets and smartphones too, its impact won’t nearly be as spread out as you would like. So it is necessary to ensure that you cover all possible ends there are to make your website suitable for mobile device browsers too. From the design to the interface, touch-screen response to animation, you’ll have to consider everything.

Say you’ve done all there is to make sure your mobile website looks and feels as good as the computer version and you’ve even tested it on all mobile operating systems and browsers. Now you’re good to go ahead and expect decent traffic to your website on both computer and mobile devices. You would of course want to know how you’re faring.
Enter “Mobile Ratio”.

mobileratio

Mobile Ratio – How mobile is your website?

Mobile Ratio is an amazing online tool which helps you in finding out what percentage of your website’s traffic is coming from which devices. This intuitive tool assists users to track their website’s traffic coming from Smartphones, Tablets and Desktops. In this sense it is a step ahead of conventional analytic tools which simply offer website traffic details but do not let the user know exactly the kind of device where the traffic is coming from. Knowing the device from where the traffic is coming is of great significance since users can expand their reach and audience simply by paying more attention to the least covered section and make improvements there.

This is how it rolls

As a first step, you need to sign into the tool using your Google account details. Once logged in, the tool prompts you to select the domain you want to analyze. Now an important thing to note here is, you’ll only be able to track the mobile traffic of those websites on which you already have the Google Analytics tracking code installed. That is, if you’ve tied up any of your domains for traffic tracking with Google Analytics, mobileratio.com will pull the data of those websites from Google Analytics and quickly display that in a simplified form.

So basically, after you sign in, the tool scans all domains linked with the Google account you used to sign in, picks out the ones which have Google Analytics installed and displays them in a drop down. Once this is done, you can select the domain you want to analyze.
Once you do so, Mobile Ratio makes use of Google Analytics to gather your website traffic details. It then goes a step further and breaks down the report based on the kind of device used to access your website and displays the report with the percentage breakdown. The report is presented to you as an attractive graph divided into 3 colors, each representing a device. The graph has percentage values on the Y axis and months on the X axis which helps you get a crisp picture of where your actual audience lies. A similar colored pie chart also depicts the same information but over a time span of the last 30 days, making everything more comprehensible.

mobileratio1

A good thing here is that you don’t need to register or sign up. You can just use your Google account details to sign in and your data is not even saved. It’s a one-time sign so no security concerns there!
And of course, offering such a cooperative tool at no cost makes the effort of its makers all the more appreciable!

Additional Features

If you thought that was all there was to it, well you’re wrong! Some really awesome features of mobileratio.com include its social features. You can choose to save the report publicly or privately and also share it via a link which is provided when you click on any of the buttons given below. You can analyze as many websites as you want with this tool for absolutely no cost. Yes, it is totally free!

Also, if you look at the picture above, there is a link which facilitates checking how mobile-friendly your website is. Clicking on this link takes you to Google Mobile-Friendly Test page where your website is analyzed for mobile friendliness. The best part about this test is that you will be given a sneak peek at how your website appears to Googlebot and you’ll be given pointers for improving your shortfalls. Wonderful!

  • Quickly check how much mobile traffic is your website getting mobileratio.com/ via @supermonitoring

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Summing it Up

There’s a difference between having a website and having a great website. One which caters beautifully to all devices, operating systems and browsers and is still able to capture its target audience is a website worth the time and effort. And Mobile Ratio is a brilliant tool for people who want to do just that! Try it out today and experience its utility.

Test your website’s Responsive-ability

In the age of technology, desktops and laptops are not the bar anymore. You can access anything and everything via mobile or any supporting device. Smartphones and tablets have especially changed the approach toward design and user experience. More than user friendly each platform has to now be device friendly .Before the proliferation of mobile devices with advanced web-browsing capability, web designers had only one primary challenge to deal with – keeping the same look and feel of their websites in various desktop computer browsers.

However, interacting with websites on smartphones and tablets is not the same as doing that on a desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for technology, animation, optimized markup and many more have become crucial while creating websites. Hence it has become a must to have your website on a responsive design.

responsinator

And as the name suggests Responsinator is the answer to this device view conflict. It’s specially designed for website makers to understand the design essentials and break the barriers of look and feel with various devices and their interface. Responsinator helps website makers quickly get an indication of how their responsive site will look on the most popular devices. It does not precisely replicate how it will look, for accurate testing you can always test on the real devices.

Before we understand the unique abilities of the site let’s talk about what a responsive design is exactly. It means designing your website to adapt to the user’s viewing environment (mobile, tablet, laptop etc.). It does this through the use of media queries, and other clever technology. Here is where Responsinator will come handy. Responsinator is a simple, easy to use web tool which can help you optimize your responsive design and visualize how your site responds .This tool works great for testing the breakpoints of your media queries and seeing how font and image resizing or fluid grid and layout changes will look on devices displayed in both portrait and landscape modes.

Device Type

On Responsinator.com there is bar where you can enter your website and simply click “go”. It will in an instant provide you a well enlarged view of how your website shall look on:

  • iPhone 5 portrait · width: 320px,
  • iPhone 5 landscape · width: 568px,
  • iPhone 6 portrait · width: 375px,
  • iPhone 6 landscape · width: 667px,
  • iPhone 6 Plump portrait · width: 414px,
  • iPhone 6 Plump landscape · width: 736px,
  • Android portrait · width: 240px,
  • Android landscape · width: 320px,
  • Android (Nexus 4) portrait · width: 384px,
  • Android (Nexus 4) landscape · width: 600px,
  • iPad portrait · width: 768px,
  • iPad landscape · width: 1024px.

Covering a large section of devices that are currently and popularly used.

Cool Features

Since the site is very tech friendly it gives you a few extra perks like the “Handy bookmarklet” Feature. You can easily drag this Responsinator to your browser’s bookmark bar, then you can click on it whenever you’re on a site that you want to test. Simple, easy and does not require you to open the site again and again for testing.

There is one other feature that is peculiarly intriguing that is the scroll bar, you can easily hide and affront your scroll bars in an instant. Last but not the least the feature that works with fixed width mode. If you have a non-responsive, fixed width site and you’d like to get an idea of what it looks like on these devices – set fixed width=x to the browser URL ,where x is the width of your site and you can see an estimated glimpse and catch the error zone almost immediately.

There is a small glitch to Responsinator as well, it won’t work if your site has user-agent device detection. If you really want to emulate device detection, you can append &append_device=1 to the end of the browser URL. Responsinator will then append responsinator_device= [type] to your URL where [type] is either phone or tablet. You’ll need to check for responsinator_device in your server code.

responsinator1

Make your own Responsinator

Responsinator gives you an open option to customize as per your requirements, like you can enter your name, enter your website name and have the header looking the way you want. All this by simply signing up. There is a minimum signup amount 6$ per month and merely 60$ per year which of course you can choose as per your usage. There are minimal formalities that you need to fill in like Responsinator sub-domain, Email and Password to create your very own.

The Funny part is that creators are very hearty if you find Responsinator handy and you’re feeling kind you could buy them a beer.

User-Friendliness

All in all it is an extremely easy to use web tool. The reason for this is that when there is just one website and on a single page you can see your site in multiple device modes, it’s much easier for users to share, engage and interact with the content on the site as compared to a site that has different pages for different device type. You can literally see the visual of your site on all device formats in one single scroll. We!! are a fan of that. Why? Because it’s a busy life and there is lots to do each individual chooses a better, faster and more convenient option.

And Responsinator realizes that thus its user interface is extremely simple and believe us there is nothing much to do. If you are not that tech friendly it will still be a piece of cake for you. In other words, it’s just bad if you aren’t taking advantage of the benefits of Responsinator.

  • Easily check your website’s responsiveness with @responsinator responsinator.com/ #RWD via @supermonitoring

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When a business has both a mobile site and desktop site and multiple other pages, there will be a different URL and different HTML for each and hence making your work way more intricate.
Save your time and test your site with Responsinator.com.

Google Click-Through Rates (infographic)

Which position in Google search results receives how many clicks? How does it look for organic results and for ads? What are the differences between desktop and mobile?
Take a look at our infographic below.

Scroll down for Twitter TAKEAWAYS (or click here)

google-ctr
for a larger version click here

Feel free to use this infographic on your blog or website,
but please don’t forget to link to www.supermonitoring.com.

CC BY-ND

TWITTER TAKEAWAYS

  • Google organic results desktop clicks distribution: 1st position 34%, 2nd 15%, 3rd 10.5%, 4th 7.5%, 5th 6%, 6-10th 4% http://95mh.gu.ma/

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  • Google organic results mobile clicks distribution: 1st position 31.5%, 2nd 15.5%, 3rd 11%, 4th 8%, 5th 6%, 6-10th 5%. http://95mh.gu.ma/

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  • Ads can cut the CTR on the first organic result nearly in half, while other positions are far less impacted. http://95mh.gu.ma/

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  • Ads displayed above organic results seem to hurt organic CTR more than ads on the right. http://95mh.gu.ma/ via @supermonitoring

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  • Searches with multiple ads reduce organic CTR as they drive the organic results further down the page. http://95mh.gu.ma/

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  • Searches with just one ad seem to produce a higher CTR for the first organic result than searches with no ads at all. http://95mh.gu.ma/

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  • 17.2% of the clicks on desktop searches are attributed to ads, with the top 3 ads accounting for 11.69% of clicks. http://95mh.gu.ma/

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  • On desktops, the 1st ad on Google SERPs receives ~5.5% of all clicks. 2nd ad ~3.5% and 3rd ~3%. http://95mh.gu.ma/ via @supermonitoring

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  • On mobile, the 1st ad on Google SERPs receives ~5.5% of all clicks. 2nd ad ~3.5% and 3rd ~2%. http://95mh.gu.ma/ via @supermonitoring

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Sources:

The study by Philip Petrescu of Caphyon
Google Organic CTR History
Google Keyword Planner

If you like this infographic, you might also like:

Qualaroo – smart behavior insight surveys

Customer development and customer management these days require a huge investment of hands on time by the founders in interviewing the market participants, but as an organization grows and expands one hardly gets enough time to get the details about the customer experience by the customers who may or may not buy your services. There is always a scope of improvement and for improving the services you offer on your website you need to understand the user behavior on your website.
When you are aware of the intentions of the user and issues which may keep the user away from taking a decision you seek for, you would make changes based on these details which will enhance your website, improve the site performance and increase your revenues.

qualaroo

Let us assume you had a shop in the real world and all or most of the customers  who visit your shop walk away after having  a look at the products without making a deal, now wouldn’t you ask them the reason and try to come up with an offer which would suit the customer. Qualaroo does the same thing now if you have an online shop you would obviously like to know why a user didn’t buy your product this is where Qualaroo steps in by asking certain set of relevant questions like Are these services too expensive? Or the products you stock are irrelevant or not according to the needs of the visitor.

Qualaroo helps you get deep inside the heads of the people who visit your website and know what these visitor think about your business and what barriers keep them away from converting. It helps you understand and improve user experience on your website and drive better results. Qualaroo offers services called Qualaroo Insights, Qualaroo Convert and Qualaroo for Mobile.

Qualaroo Insights

Easy to build and design micro surveys targeting your audience as they surf your website can be integrated using a single code which you need to install on your website. Qualaroo offers intelligent question branching so that you can nest up a new question based on a previous answer or answers. Qualaroo includes a library of questions which you can include in your surveys to ask the visitor making the survey more efficient and perfect. There may be a difference between what a user says and what he does on your website, thus Qualaroo can be effortlessly integrated with Google Analytics or KISSmetrics to offer a proper detail about a user experience like what a visitor did and why he did that. You can take more informed decisions and update your websites in accordance with the requirements of the visitor to ensure a decent conversion rate.

Qualaroo4

Qualaroo Convert

Qualaroo convert enables you to tap more sales by giving the right offer or content and it makes you aware of the unique needs of a user to achieve that. Redirecting users to a call to action screen which may offer discounted rates for services. You can deal with last minute objections of the users more efficiently using qualaroo with fewer efforts. It can be easily integrated with the live chat services. After asking a few questions you may lead your visitors to a live chat session where a representative can solve his or her queries. You can also ask a few questions and present the user with a offer which may lead to an increased conversion rate.

Qualaroo for Mobile

Qualaroo is the first survey service available for mobile users visiting your website. Qualaroo enables you to know the needs of the mobile users and offer your services accordingly.

Qualaroo6

Qualitative Analysis of your business

Instead of going for numerical analysis Qualaroo allows you to have qualitative analysis of your business for example, It may allow you to ask open end questions so that users may write whatever they feel about your services instead of asking them to rate your business on the scale of 5 or 10 and providing insights like 56% users like your services. By asking open ended questions Qualaroo would allow you to come up with more creative and innovative ideas to increase your business. Though this may take time but would surely help you a lot with Qualaroo performing most of the tasks you would just have to read feedbacks and respond in the right direction. Qualaroo allows you to collect the data and export them into an excel sheet to keep a record of the areas you need to work on. It also allows you to create pie charts on the data collected.

Points to keep in mind while creating surveys on Qualaroo:

  1. Feedback should be asked only once to the user and not as many times he would visit the website.
  2. Always check how the survey comes up on your website and place it according to the website design it shouldn’t appear out of the place.
  3. Always thank people who complete surveys on your website as they are giving you their valuable time to enhance your services.
  4. Being polite while you create and place your surveys would surely help you a lot and these surveys should appear as spams to the people who visit your website.
  5. Always schedule your surveys.
  6. Ask more open ended questions.
  7. You can or you must ask for email address to contact in case you would like to get in touch with the customer who visits your website.

Pros

  • Offers customizable surveys that is, you can create a survey on your own or use the survey questions recommended for the kind of website you own.
  • Comes with attractive themes and has a good visual appeal which would easily complement any website.
  • You can select who should see your survey like for returning visitors or people who visit for the first time.
  • Has wonderfully easy to handle dashboard with easy installation.
  • Works awesomely well with http as well as https pages which have secure SSL certificate.
  • Provides immediate feedback from users.
  • Offers better customization than other available options for similar tasks
  • No training required.
  • It is useful not only for ecommerce websites but also for blogs and forums as it would allow you to ask people what would they like you to write about.

Cons

  • Wont capture details when a user leaves in comparison to some other available options.
  • Expensive for small scale business.
  • It often seems to track impressions rather than tracking the unique visits.
  • Create smart micro surveys targeting your audience as they surf your website with @Qualaroo qualaroo.com via @supermonitoring

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Qualaroo is an innovative tool to tap more deals from your own website than targeting some other website’s audience and gaining traffic from them. Installing a small code snippet would bring wonders to your website or blog and would efficiently increase your sales for sure.
I strongly recommend people to use Qualaroo themselves and do write us about your experiences. That’s all for now. Toodles!

State of mobile 2013 (infographic)

HUGE infographic about mobile adoption, vendors and platforms, mobile usage, business, e-commerce, payments and advertising.

Scroll down for Twitter TAKEAWAYS (or click here)

state-of-mobile-2013

Feel free to use this infographic on your blog or website,
but please don’t forget to link to www.supermonitoring.com.

Infographic design: AF Studio

CC BY-ND

TWITTER TAKEAWAYS

 
 
By the end of 2013, there will be more mobile devices on Earth than people. #infographic http://ir9q.gu.ma/ tweet this

The average age for the first cell phone is now 13. #infographic http://ir9q.gu.ma/ tweet this

More than 2 billion mobile devices will be shipped globally this year. #infographic http://ir9q.gu.ma/ tweet this

50% of the average global mobile web users now use mobile as either their primary or exclusive means of going online. http://ir9q.gu.ma/ tweet this

The average consumer actively uses 6.5 apps throughout a 30-day period. #infographic http://ir9q.gu.ma/ tweet this

80% of mobile time is spent in apps. #infographic http://ir9q.gu.ma/ by @supermonitoring tweet this

Mobile web adoption is growing 8 times faster than web adoption did in the 1990s and early 2000s. #infographic http://ir9q.gu.ma/ tweet this

There are over 1.2 billion people accessing the web from their mobile devices. #infographic http://ir9q.gu.ma/ tweet this

Global mobile traffic now accounts for 15% of all Internet traffic. #infographic http://ir9q.gu.ma/ tweet this

28.85% of all emails are opened on mobile phones and 10.16% on tablets. #infographic http://ir9q.gu.ma/ tweet this

91% of mobile Internet access is for social activities versus just 79% on desktops. #infographic http://ir9q.gu.ma/ tweet this

Mobile-based searches make up one quarter of all searches. #infographic http://ir9q.gu.ma/ tweet this

One in three mobile searches have local intent versus one in five on desktops. #infographic http://ir9q.gu.ma/ tweet this

51% of mobile traffic is sent from mobile video. #infographic http://ir9q.gu.ma/ by @supermonitoring tweet this

60% of users access Twitter through mobile. #infographic http://ir9q.gu.ma/ by @supermonitoring tweet this

80% of smartphone owners and 81% of tablet owners use their devices in front of the television. #infographic http://ir9q.gu.ma/ tweet this

44% of cell phone users have slept with their cell phone by their side so that they didn’t miss a notification. http://ir9q.gu.ma/ tweet this

80% of consumers plan to conduct mobile commerce in the next 12 months. #infographic http://ir9q.gu.ma/ tweet this

57% of users say they won’t recommend a business with a poorly designed mobile site. #infographic http://ir9q.gu.ma/ tweet this

Not having a mobile optimized website is like closing your store one day each week. #infographic http://ir9q.gu.ma/ tweet this

41% of people have used a mobile device to browse for a product after seeing it in a show or advertisement. http://ir9q.gu.ma/ tweet this

80% of mobile device owners use mobile to enhance thir shopping experience. #infographic http://ir9q.gu.ma/ tweet this

36% of shoppers search for other store locations on their phones while shopping in store. #infographic http://ir9q.gu.ma/ tweet this

52% of tablet users now say that they prefer to shop using their tablet rather than their PC. #infographic http://ir9q.gu.ma/ tweet this

72% of tablet owners make purchases from their devices on a weekly basis. #infographic http://ir9q.gu.ma/ tweet this

Tablet users spend 50% more money than PC users. #infographic http://ir9q.gu.ma/ by @supermonitoring tweet this

Tablet visitors are nearly 3 times more likely to purchase than smartphone visitors. #infographic http://ir9q.gu.ma/ tweet this

PayPal mobile handled almost $14 billion in payment volume in 2012. #infographic http://ir9q.gu.ma/ tweet this

Within five years, half of today’s smartphone users will be using mobile wallets as their preferred payments method. http://ir9q.gu.ma/ tweet this

Mobile advertising is 30% of Facebook’s ad revenue. #infographic http://ir9q.gu.ma/ by @supermonitoring tweet this

Sources:

econsultancy.com/pl/blog/63268-showrooming-is-on-the-rise-stats
blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Just-Web-Lives-in-It
www.gartner.com/newsroom/id/2306215
www.gartner.com/newsroom/id/2408515
www.inmobi.com/inmobiblog/2013/02/27/inmobi-releases-second-wave-of-mobile-media-consumption-survey-global-results/
www.jdpower.com/consumer-ratings/electronics/ratings/909201510/2013-Wireless+Consumer+Smartphone+Customer+Satisfaction+Study/index.htm
www.localytics.com/blog/2013/mobile-statistics/
www.luxurydaily.com/why-mobile-wallets-are-the-new-credit-card-mobile-commerce-daily/
mashable.com/2013/02/06/mobile-growth/
www.mobify.com/go/50-mobile-commerce-stats/
pewinternet.org/Reports/2013/Smartphone-Ownership-2013
gs.statcounter.com/

If you like this infographic, you might also like:

Facebook Facts and Figures 2011 (infographic)

This infographic is obsolete, check Facebook Facts & Figures 2012 edition

2011 edition of our infographic on Facebook. Includes data on users, activities, top countries, pages, brands and apps.

Facebook Facts and Figures 2011 (infographic)

Feel free to use this infographic on your website. Please don’t forget about a link to www.website-monitoring.com.

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600 mobile networks in 166 countries in our range

Today we have changed our mobile service provider. With the new partner we are able to deliver our SMS alerts instantly to almost every cellphone in the world.

See the coverage

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