Google Click-Through Rates (infographic)
Which position in Google search results receives how many clicks? How does it look for organic results and for ads? What are the differences between desktop and mobile?
Take a look at our infographic below.
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for a larger version click here
Feel free to use this infographic on your blog or website,
but please don’t forget to link to www.supermonitoring.com.
TWITTER TAKEAWAYS
Google organic results desktop clicks distribution: 1st position 34%, 2nd 15%, 3rd 10.5%, 4th 7.5%, 5th 6%, 6-10th 4% http://95mh.gu.ma/
Google organic results mobile clicks distribution: 1st position 31.5%, 2nd 15.5%, 3rd 11%, 4th 8%, 5th 6%, 6-10th 5%. http://95mh.gu.ma/
Ads can cut the CTR on the first organic result nearly in half, while other positions are far less impacted. http://95mh.gu.ma/
Ads displayed above organic results seem to hurt organic CTR more than ads on the right. http://95mh.gu.ma/ via @supermonitoring
Searches with multiple ads reduce organic CTR as they drive the organic results further down the page. http://95mh.gu.ma/
Searches with just one ad seem to produce a higher CTR for the first organic result than searches with no ads at all. http://95mh.gu.ma/
17.2% of the clicks on desktop searches are attributed to ads, with the top 3 ads accounting for 11.69% of clicks. http://95mh.gu.ma/
On desktops, the 1st ad on Google SERPs receives ~5.5% of all clicks. 2nd ad ~3.5% and 3rd ~3%. http://95mh.gu.ma/ via @supermonitoring
On mobile, the 1st ad on Google SERPs receives ~5.5% of all clicks. 2nd ad ~3.5% and 3rd ~2%. http://95mh.gu.ma/ via @supermonitoring
Sources:
The study by Philip Petrescu of Caphyon
Google Organic CTR History
Google Keyword Planner
