Posts Tagged ‘monitoring’

Keyword rank tracking – how to and tools

keyword rank tracking tools

So you’ve managed to create a truly engaging website with the right content and media and you’re promoting it through the proper channels. But sadly, even after making all the “seemingly” necessary efforts your website isn’t getting the attention it should. Well, have you checked if you’re making the right SEO efforts?

SEO doesn’t merely cover including the right keywords in your content, tagging it right, indexing it right, and the usual. You must also constantly track, manage, and optimize your website’s Google page ranking. After all, the real results of all your SEO efforts (both on-site and link building) are the positions your website manages to reach in Google search results (SERPs) for specific keywords.

Why SERP monitoring is important

To provide the most precise answers to a search query in the shortest amount of time, Google constantly develops and updates its search and query algorithms. As a result, quite noticeably, its first page, known as the first SERP (Search Engine Results Page), undergoes frequent changes. The first SERP is what a user first views when the results to any of his query are computed and returned by Google. Holding a key position on this page is what every single website out there competes for and puts all its effort towards. So you should know that if you’re satisfied with having your website show up on the second or third SERP for your category of business, my friend, you are well behind your competitors and will probably have to make some major changes to cope up.

If you wish to see your website on the primary SERP, you should carefully track all changes Google makes to it, analyze them, and adapt your online strategies to Google’s modifications. Ideally, you should do this on a daily basis. Additionally, you should pay ample attention to monitoring how your website’s SERP position changes over time.

Stay mindful of the changes in your website’s SERP position

A website’s page rank in Google search results depends upon a lot of factors. The moment you become lazy and stop making sufficient efforts, your website starts getting pushed to result pages 3, 4, 5 and so on. In addition to tracking where your website currently ranks, you should ideally also track and get notified if your website’s page rank suddenly drops.

When your website’s page rank drops, you need to quickly contain the situation by analyzing what went wrong. Thereafter, you should find and eliminate the causes of the catastrophe (if it’s possible). You should know that long or permanent loss of high positions can really harm your business, and thus, you should be mindful of the following causes that can make your website’s Google page rank drop:

  • Changes or updates in Google algorithms (to minimize the impact of this you need to keep adjusting your SEO activities)
  • Lost back links
  • Competitor’s intensified SEO activities (yes this is true, if you don’t make sufficient effort someone else will and eventually push you back. To tackle this thus, you’d need more effort and probably a higher SEO budget too)
  • Issues (errors) on the website
  • An automated or manual penalty from Google (if this happens, you should instantly become alert and thoroughly analyze your website as well as back links to spot why exactly you have been penalized)

Now that you know what you should and shouldn’t be doing in order to maintain your Google page rank, also try to keep in mind a few more important pointers regarding Google rankings covered next.

Keep these in mind when monitoring your site’s SERP rank

  • Google SERP rankings vary according to the country you perform the search in. So say if you are located in the UK, the results you see on the first search results page would be filtered from the global results to reflect national preferences. And since Google has different versions depending upon the country a user is located in, you need to track the SERPs that are appropriate to the country your website targets (e.g. google.pl for Poland).
  • Google SERP results may vary between desktop and mobile SERPs. Whenever a Google search is performed through any browser, the environment information is automatically sent over so that the results can be optimized to best suit the searcher’s convenience. Thus, it would be a great idea to monitor your SERP rankings on both environments independently.
  • Google officially doesn’t like or allow automated reading of SERPs. That is why monitoring solutions have to use multiple proxy servers to mimic real users.
  • Google search results are personalized as per the Internet preferences of each user. Cookies and browser history information is used to present every user a different version of the Google SERP just the way he likes. So you may have to make an extra effort to streamline the experience you wish to deliver to your target audience. The only way to watch or compare all different kinds of SERP ranking results is to use private browsing.
  • We said that the only page that really matters is the first SERP since only the links on the first page get a significant number of clicks and traffic. But that doesn’t mean you don’t need to monitor subsequent pages. You should ideally analyze at least the first 100 SERPs to watch your website’s route and make changes to push it further up.

A little overwhelmed with all that information? We bet you just want to know exactly what you can do to track your website’s SERP positions and make a real difference. Well, start jotting our tips and tricks that will help you achieve the best SERP rankings.

5 ways to track SERP Positions

  1. Check your positions manually in Google. But you should know that manual checking of a website’s Google page rank takes a lot of time and it may become practically impossible for a large number of keywords.
  2. Watch the “Search analytics” chart in your Google Search Console. You can also export the data and import it to any analytics tool you use (even an Excel chart).
  3. Use specialized downloadable software for the purpose. There are many software applications available that can connect to Google from your computer and parse SERPs for your keywords once a day. However, take care not to get too carried away while using such tools. If you check too many keywords, you might get locked out by Google. So if you do need to check a lot of keywords, make sure your software uses multiple proxy servers for its connections. You’ll probably need to account for multiple recurring payments (monthly fees) to make this possible.
  4. Use an on-line tool or web application (this is the option we recommend because it is a huge time and effort saver, and it is of course the smarter way to do this). You need to pay for using such tools, but it’s worth it since such tools get continuously updated (which is very important considering the frequent Google algorithm changes).
  5. Create your own SERP monitoring server. There are ready solutions you can install on a web server and connect to multiple proxies, and some solutions are also offered as a service. It is a cost-effective solution for agencies that need to monitor hundreds of websites for thousands of keywords.

In addition to the above, you should make use of one of the cool tools we’ve listed in the next section to help get on top of the game and monitor your Google page rank like a pro.

10 best tools for Keyword Rank Tracking

The online market is overloaded with versatile SEO tools that include SERP tracking among many other functions – like Ahrefs or Moz – but here we are listing only the tools that specialize in SERP position monitoring.

SERPs

SERPs is a daily rank checker tool that tracks Google page rank fluctuations for your website every day to give you a clear picture of its actual performance. Allowing you to monitor rankings on your mobile / desktop / tablet, the tool supports unlimited domains and unlimited user accounts. With prices starting at $49 for 1000 keywords and a developer friendly REST API that lets you feed daily rankings data into your own reporting systems, this is one tool that will definitely let you keep a strict eye on those page ranks.

SERPBook

Real-time local and global SEO rank tracker, SERPBook lets you monitor your website’s page rank not only on Google, but also on other popular search engines like Bing and Yahoo. A key feature of this tool is that it allows you to automate your keyword search within minutes and thereafter setup and schedule email reports to be delivered automatically. So in effect you can automate the entire process of rank tracking and also make it automatically send you customized reports as often as you desire. Starting at a price of $16 for 50 keywords, this is a cool tool you should surely check out.

SERPFox

A sophisticated web crawler, SERPFox scouts through the results of thousands of search engine and reports your websites keyword rankings back to you. With features like report scheduling, local rank tracking, desktop / mobile support, and a lucrative pricing range starting at $10 for 100 keywords, who wouldn’t want to use this tool! Plus it lets you create notification rules so that you are contacted when important changes occur in your page ranks (and that’s critical).

Wincher

Taking the “alerting” game to the next level is Wincher, the easy-to-use rank tracker for SEO professionals. The tool lets you track your own as well as your competitors’ search engine position on a daily basis and receive automatic alerts when important changes take place. An interesting feature of this web app is “keyword grouping” where you can group your keywords into different categories of choice and get a better overview of your overall ranking progress. Prices for Wincher start at $7 for 100 keywords.

SERPWatcher

Focused on effectiveness and ease-of-use, SERPWatcher you see critical rank tracking data like estimated visits, dominance index, ranking distribution charts, as well as daily rankings on a single screen. Additional advantages include features like localized results, interactive shared reports, integrated SEO tools, and email alerting systems. Priced at $49 for 200 keywords, SERPWatcher is a tool to watch out for.

SiteOScope

Siteoscope is an all-in-one tool that lets you keep track of the various aspects of your website’s online marketing presence through a single dashboard. With this one tool, you can take care of everything from keyword rankings to social media statistics to website health. For prices as low as $9.99 for 35 keywords you get to reap the benefit of features like competitor tracking, traffic insights, daily social media analytics, automated reporting, and much more.

SERPYou

So you can track your website page rank daily but can you let your clients do it? Well, SERPYou allows you and your clients to monitor your Google, Bing, and Yahoo page ranks while receiving reports and insights into your website traffic and marketing achievements. Although it may seem to be a little too simple as compared to other sophisticated similar tools, SERPYou is actually a smart choice since it keeps things straight. Prices for this one start at $9 for 50 keywords.

SpySERP

All you need to do is visit SpySERP’s website to get blown away by the wide range of features it has to offer. With multiple search engines that provide customized regions and language support, checking keyword frequency and monitoring competitor ranking becomes super easy. Starting at $19, this tool has tailored subscription packages for different user needs including email notifications and report exports.

SERPCloud

Including a Remote API Access feature in addition to the usual daily rank monitoring and keyword performance features is SERPCloud, a pro tool for webmasters to SEO agencies. Starting at $7 for 50 keywords, this tool lets you keep track of every change in your website’s position through line graphs that depict its social as well as YouTube rank. SERPCloud is the first SERP rank monitoring tool offering a Cloud reporting feature that gives you accessibility to your ranking reports on popular cloud platforms like Dropbox and Google drive.

AntRanks

Revamping the rank monitoring landscape, AntRanks gives you access to your website ranking information through visually enhanced reports. You can use the tool’s preferences to set the desired search engine, language, and location and thereafter let it collect the most accurate data from across various search engines. Starting at $19 for 100 keywords, AntRanks gives you access to features like analytics, shared report access, APIs, and more.

And here’s a bonus tip, all the above services (and most similar ones) are always needed for the long-term, so if subscribing to any of such tools, always choose annual payments since that will allow you to take the benefit of lower cost per month.

  • 10 best tools for tracking your keywords’ SERP rankings supermonitoring.com/blo… via @supermonitoring

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Wrapping things up

We hope you’ll be able to pick up some good tips from the description and tool list above. SERP monitoring is critical if you wish to stay in the game and achieve some serious website traffic goals. Keep the “good to know” information in mind when monitoring your website’s SERP rankings and do let us know of any other helpful hints you have tried out in the comments section below.

Reacting to website failure: A foolproof process (infographic)

Faultless websites, online stores or web apps simply don’t exist. Despite an exemplary infrastructure, duplicated systems and excellent mechanisms, something can always go wrong.
We offer you a proven process that you can apply in a crisis situation – adapting it accordingly to your conditions, of course.

Reacting to website failure: A foolproof process (infographic)

You can publish our infographic on your blog or website. Use the following code to do this.

<a href="https://super-monitoring.com/images/reacting-to-website-failure.png" target="_blank"><img src="https://super-monitoring.com/images/reacting-to-website-failure.png" alt="Reacting to website failure: A foolproof process (infographic)" style="max-width:1200px;width:100%;" /></a><br />
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Source: <a href="https://www.supermonitoring.com/blog/reacting-website-failure-foolproof-process-infographic/" target="_blank"><em>Reacting to website failure: A foolproof process (infographic)</em></a>

 

Text version of the process

When you aren’t using monitoringWhen you are using monitoring

1. Detecting a failure.

You notice a problem with the website on your own or – even worse – you learn about it from the users.
In any case, some time passes from the occurrence of the failure.
You receive an alert via email and/or SMS as soon as the failure occurs.

2. Failure verification.

Make sure that the failure has actually occurred – and it’s not a local problem on your end.
To confirm that the website is unavailable you can use, e.g. www.website-down.com.
Monitoring will alert you only after it confirms the failure from several independent locations.

3. Checking the type of failure.

If you aren’t an IT specialist, you can make a preliminary diagnosis based on the symptoms you are seeing – e.g. messages displayed by the browser:
a) “This page could not be found” / “The IP address could not be found” – the domain has expired or an error has occurred in the configuration of the DNS (i.e. the server assigning domain addresses to IP addresses);
b) “Connection timed out” / “The server took too long to respond.” – connection to the server could not be established;
c) “Connection is not secure” / “Connection is not private” – the SSL certificate has expired or an error has occurred in its configuration on the server;
d) ” 500″ / “Internal server error” – something is wrong with the server’s configuration;
e) “503” / “Service unavailable” – most often the server resources are depleted (server is overloaded);
f) “404” / “Not found” – the sub-page or file with the given address doesn’t exist;
g) “403” / “Access denied” – something is wrong with the given location’s access rights;
h) empty page templates are displayed, with no content – most likely a database failure;
i) one of the website’s features doesn’t work – e.g. navigation, button, form.
The email alert sent by the monitoring system contains information about the type of failure. Moreover, in the user panel, you will find additional data – such as the HTTP header, HTML content, screenshot, cascade diagram or HAR file.

4. Escalation.

Depending on the supposed type of a failure, report the problem to the appropriate specialist:
– cases a) to e) – server administrators
– cases f) to i) – programmers responsible for the website.
You can configure the monitoring application so that it also sends alerts directly to administrators and programmers.

5. Information for the users.

Do not try to hide the failure from your users as it can only harm you.
Inform them immediately about:
– the occurrence of a failure
– failure being fixed
– prolonged unavailability.
After the failure has been fixed, explain why it appeared and what measures you are going to take to ensure that the situation does not occur again.
You can prepare a page for your users that will inform them about the status of your website, displaying the current status of the failure taken straight from the monitoring system. You can also use this page to post messages about the progress of works aimed at removing the failure.

6. Conclusions.

You can learn something from any failure. Both in the case of systems that failed and procedures for dealing with critical situations.
Let every such event help you reduce the likelihood of future failures.

Positionly – track your SEO results

A process of affecting the visibility or ranking of a website on a search engine’s natural or organic search results is called as Search Engine Optimization (SEO).  Search Engine Optimization involves consideration of how a search engine works, what words/keywords are being searched by people and which is the most popular search engine among the audience targeted. SEO not only includes editing of the content on a website but also includes the editing of the related coding so as to increase traffic to the website by having specific keywords and barriers to the search engine indexing removed.

Now, Search Engine Optimization is a huge task until you know everything about SEO and have a chalked out plan for having many visitors to your website you’ll have to compare performance of keywords on your website with your competitor’s and not only this you’ll have to know how these search engines index pages through bots, crawlers or spiders and have a perfect analysis of the performance of the website and where do you need to improve.
This may sound too vast and gigantic right? and you must be thinking of hiring an expert….

Here I introduce you with an application for performing all the SEO related tasks which may sound more like a magic you can enhance your website rankings easily without any hassles with this app called Positionly.

positionly

Positionly is a tool that monitors your website. It includes a user friendly dashboard which shows website stats, keyword position data and density, website performance graphs and more. Position changes related to a keyword can be easily traced for your website content. It allows people to bunch or group together different keywords to enable easy tracking of similar keywords with high density. This application drills deep into popular search engines and tracks changes in the website indexing tactics by the search engines easily. And yes, you don’t need to know a single thing about SEO! Positionly does it all.

Positionly can be used together with a Google Analytics account and develop a plan or strategy for SEO of your website. It is very scalable that is it can be used by a single person to track single website and it can also be used by large companies to track performance of multiple websites. Positionly takes a huge amount of time and efforts in the beginning to show results you won’t see the #1 position in a day but it’ll surely increase the website performance and would help enhance your website eventually leading to the #1 tag but as said earlier it requires you to put in some but lesser efforts with all the complex tasks done by Positionly.

positionly13

Positionly not only simplifies the SEO process but also makes it interesting and one loves the whole Positionly experience. Once you enter your web address and associate your Google Analytics account with Positionly it would automatically trace top 50 keywords, giving you links to all the sites backlinking to your website it would help you monitor every single change to your ranking on any search engine using the deep statistical analysis.

Once we are aware of the different rankings of various keywords which are put up in a more logical manner in comparison to Google Analytics so that we can focus on keywords with the capacity to bring in more traffic and get our website listed on the first page of the google search results.
Sounds magical! Right?

You can sign up for this awesome service using your Facebook, Twitter or LinkedIn accounts. After signing up you need to add your domain name as described above and Positionly would retrieve your website information like the main title, header, footer etc. Even maps and videos can be included in the results you get through Positionly.
Now, you’ll be adding the desired search engines like Google, Yahoo and more. One advantage of using Positionly is that it includes the location specific search engine versions as well like Google Australia, India, Japan, UK and even Bing can also be integrated. Ability to link up with many search engines makes it more powerful tool.

Positionly takes approximately a day or two to analyze the keywords after which a list which includes all your competitors should turn up and there would be a brief description about your performance as compared to theirs. You can also add URL’s on your own although the results won’t appear instantly and you’ll have to wait. Detailed reports and Simple report can be generated based on the competitions and line charts would also be developed based on this data. Link and Traffic reports are also provided which don’t offer comparisons. The reports can be generated in CSV or PDF versions using generate report button and exporting it.

You can set up your Positionly account on your iPhone or notification updates on your computer, tablet or phone using RSS feeds. It can also be used in integration with Google Analytics new alert system which may help you a lot and ease the SEO process.

positionly14

Keyword tracking and tracing can be simplified using Positionly which has a simple user interface and awesome user experience. Positionly offers four plans for $19 which includes 50 keywords and supports 5 websites and 5 competitors, for $49 which offers 250 keywords and 10 websites and competitors, for $99 it gives you 1000 keywords with 20 competitors and multiple websites and for $199 you get 2500 keywords with multiple websites and 20 competitors.
Besides these you can also sign up for a free positionly account which would offer 14 days free trial for every feature and this doesn’t require a credit card.

  • SEO result monitoring and SERP position tracking with a user friendly dashboard: @Positionly positionly.com via @supermonitoring

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Launched in 2011 by Adrian Duli, Grzegorz Kazulak, Piotr Chmolowski and Oskar Krawczyk. This app made a huge impact on the users on the World Wide Web. With no noticeable shortcomings and a wonderful user interface Positionly is being used popularly for its efficient way of tracking or tracing the website keywords.

Monitoring Organizations: Groups Keeping an Eye on Things

Websites are the primarily drivers of many businesses, so a company will often hire a service that monitors websites to respond to and limit downtime. Property managers need to be made aware of break-ins, fires, and elevator malfunctions in a timely manner, leading many to use an alarm monitoring service to stay in the know.

Consumers, businesses, and governments all recognize the importance of reliable monitoring in many areas of society and commerce. For this reason, perhaps just as many companies, organizations, and inventions have been created to observe, detect problems, and keep interested parties aware of relevant details.

The following are a few interesting or significant organizations whose job it is to monitor various resources, assets, activities, and locations.

ECHELON

In short, ECHELON is a spy system that monitors and analyzes all telephone and electronic communications sent virtually anywhere in the world. It was created by the United States National Security Agency (NSA), in conjunction with their British counterparts, during the Cold War for intelligence gathering purposes.

Although the Cold War has since thawed, ECHELON continues to operate – now aided and utilized by Canada’s Communications Security Establishment (CSE), England’s General Communications Head Quarters (GCHQ), Australia’s Defense Security Directorate (DSD), and New Zealand’s General Communications Security Bureau (GCSB). These nations had agreed to share signals intelligence during the Cold War under the UKUSA Agreement, a treaty which had remained a secret until fairly recently.

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Intercepted Soviet intelligence, from a set of UKUSA Agreement files released by the NSA

ECHELON can intercept communications via radio, cellular, and microwave signals and satellite transmissions; however, it can be assumed that these have become less of a focus for the system’s operators, as more voice and data is carried over fiber optic networks. Due to the nature of the system, details related to its operation are largely unknown – even by government officials in member states. Speculation as to how ECHELON works has even led to a report by the European Parliament in 2001.

Kimberley Process Certification Scheme (KPCS)

The Kimberley Process was designed to monitor and combat the trade of what are known as ‘conflict diamonds’, uncut stones which finance rebellions and warfare in diamond-producing regions of Africa. The process attempts to keep these so-called “blood diamonds” out of the world’s mainstream diamond market. The process has many steps and policies to verify the origins of diamonds, although a number of criticisms have been levied against it.

Kimberley Process participants have to abide by certain requirements in order to certify rough diamonds as being “conflict free”. These are more than ‘guiding principles’, as member nations must enact a number of controls which include legislation to monitoring institutions to ensuring transparency. In addition, the KPCS prohibits members from trading with anyone outside of those who have met the scheme’s requirements.

There are currently 54 participants in the KPCS, although Venezuela voluntarily suspended its own import/export of rough stones. In addition, an embargo was placed on diamond exports from Ivory Coast (a KPCS member) in 2005 to prevent unauthorized funding of arms purchased during their civil war. However, the country is trying to get the ban lifted, now that the war is over. This makes sense given that virtually the entire world market for diamonds is comprised of KPCS member nations.

National Earthquake Information Center (NEIC)

Whenever there’s an earthquake, anywhere in the world, chances are that it will be detected by the National Earthquake Information Center. Headquartered in Denver, Colorado, the NEIC is part of the United States Geological Survey (USGS). The center was founded in 1966 and its primary mission has been threefold:

  • Determine the location of significant earthquakes across the world accurately, dispatching this information in a timely manner to all relevant scientists, organizations, facilities, and individuals worldwide.
  • Maintain an extensive seismic database for scientific research, providing open access to both scientists as well as the public.
  • Promote research to understand earthquakes and improve our ability to locate them when they occur, allowing us to reduce the risks they pose to humanity.

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NEIC analysts locating an earthquake in 1965 (photo courtesy of USGS)

Whenever there is an earthquake or other seismic activity, NEIC staff is frequently quoted in the media reporting their findings or explaining details related to earthquakes. In addition to readings it collects from measuring instruments, the organization also gathers reports from other agencies and members of the public.

The Environmental Protection Agency (EPA)

The Environmental Protection Agency (EPA) is tasked with promoting the health of the American public by protecting U.S. soil, air, and water from pollution. An important part of carrying out this mission includes monitoring various environmental factors and the EPA has many different systems in place to do just that.

Here are a few examples:

  • RadNet monitors radiation via more than 200 stations across the country and its territories, using samples taken from a variety of sources including rainwater, the air, and even milk.
  • The agency performs a wide variety of surveys, including the National Wetland Condition Assessment, which, as the name might suggest, helps them monitor the current quality of the country’s wetlands.
  • The EPA even has a Volunteer Monitoring Program that encourages volunteers to observe environmental conditions and measure local samples of water.

This article was written by Alex Legrand of Instant Answering Service. For more information about IAS and their services, please visit www.answeringquick.com.

Best Web Tool Award

best web toolWebsite-monitoring.com has been awarded and recommended as a top rated website monitoring service by Web Hosting Search who also provides reviews of the top hosting sites on the internet.

Monitoring hosting providers

On April, 2010 we have started to monitor two of the most popular shared hosting providers – HostGator and HostMonster. Now we are able to publish their uptime for the last 30, 90 and 180 days.

Important: we don’t monitor their official websites, as they use special-priority servers. Instead, we’ve been monitoring test websites installed on their servers used to provide hosting services.

The idea was to help customers make their choice by comparing the quality of hosting providers services.

We hope that more ISPs decide to join us and appear in the table.

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