7 Essential Tools You Need for Effective Market Research

Web design, search engine optimization and digital marketing—at the heart of all these strategies is good market research. In fact, you can’t put together any marketing campaign without conducting extensive market research first. It doesn’t matter if you’re just starting in business or improving a failed campaign, you have to invest in market research to get all the information that you need to form the foundation of a strong marketing campaign.

So while you can work with Chromatix in creating a website, optimizing it and maintaining its rankings online, it’s very important to learn about these tools that will help you do effective market research:

1. Glimpse

Ask most marketers, and there’s a good chance that they’ll recommend Glimpse as one of the best market research tools out there. Aside from its intuitive design, Glimpse makes it easy for you to create and launch surveys for topics related to your business. True to its name, this tool gives you a good glimpse of what’s trending in your niche and even uses the power of Artificial Intelligence (AI) in offering you more useful insights that you can use in creating your marketing campaigns.

Perhaps the biggest advantage of using Glimpse over other tools is that you don’t need an expert team with years of experience to understand how it works.

2. Answer the Public

Answer the Public is an innovative resource designed by Neil Patel that allows you to see the most trending searches online and how they change over time. Having this real-time information gives you the power to create campaigns based on what’s trending in the niche that your business belongs to. Answer the Public is also a very powerful tool in determining how consumers see your business. If you have positive reviews, you can leverage that towards gaining more customers and putting yourself more out there to a bigger market. But if you’re getting negative reviews, having this tool will allow you to see things early and find ways to turn things around before they affect your business.

Answer the Public lets you see what you did wrong, so it’s easier for you to put out the fire and regain the trust of your customers. This is why a lot of marketers use this tool for public relations.

3. Similarweb

Similarweb is undoubtedly the most popular market research tool out there because of its ability to give you expert analyst insights on every website that you visit. It’s like having your own team telling you all the information that you need about a website’s performance traffic-wise, making it an excellent tool for doing competitor research.

This tool also has some free features that let you see its capability to help you decide if it’s worth investing in for your business. Similarweb is also very convenient to use because it has a Chrome extension that generates information about the website that you want to analyze. You can also invest in more features, especially their App Intelligence add-on that helps you know how your app is faring against the competition.

Similarweb is so effective that big companies like Google and Amazon are using it for their own operations.

4. Google Trends

Google Trends is one of the most accessible tools out there for doing market research—and it’s free. When combined with Google Keyword Planner, you have a powerful tool that helps you determine trending topics within your niche and the keywords that consumers use the most. You even get access to real-time data from Google search engine results to really help you determine the right topics and keywords to use for your own campaign.

Google Trends also lets you compare search data for keywords and terms that are related to your product or business. You even get a graph that gives you a clear picture of different market and consumer insights. And the best part of using this tool is that it’s absolutely free, so it’s perfect if you’re just starting a business.

5. BuzzSumo

BuzzSumo is another very popular market research tool that focuses on content research. With search engines putting a lot of importance on providing good quality content, this tool helps you determine topics that your target market is interested in. This information is very useful in curating your content calendar and helps your content strategists and writers to come up with relevant content that will get read by consumers.

BuzzSumo even helps you find influencers from around the world who you can collaborate with or sponsor to promote your brand. It also has different add-on features that make this tool extra powerful for content research. And if you’re not sure if you should invest in BuzzSumo or not, you can take advantage of their 30-day free trial.

6. SurveyMonkey

SurveyMonkey is another powerful market research tool that specializes in creating relevant surveys to help you gain consumer feedback and insights on your product, brand or user experience. What’s great about this tool is that you can use their pre-created templates or create one from scratch depending on what’s most convenient for you.

You can also decide on the length of your surveys, which will also be based on the plan that you choose. SurveyMonkey is known for its efficiency in creating these surveys, launching them and giving you feedback in the quickest time possible. But most importantly, this tool has impressive customer support, so you can guarantee that someone will be available to help you with any issues in your survey.

7. GWI

Completing this list is GWI, which is considered one of the most powerful market research platforms in the world today. This tool gives you access to very important data from billions of consumers spanning 53 countries around the world. Here, you get to see their interests, searches, views and even their behaviors to help you gather relevant data for your marketing campaigns.

GWI is known for helping businesses identify their ideal customer and target market, understanding them and crafting campaigns based on their interests. This tool also offers information on what drives your buyers, so you can create your campaigns based on the answers that they need. They even have a consumer data survey that covers different industries to give you the opportunity to not only understand but build a relationship with your consumers.

The Bottomline

If used right, these tools will surely give you a strong leverage in your market research efforts. And once you have the data that you need, it’s also very important to work with professionals like us who will help you put that data into good use. We will not only help you create the best websites and put together effective marketing campaigns, but we will also make sure that you have professionals to rely on whenever you need help in keeping all your efforts consistent.

Market research is such an important part of any business because it’s where you know who you’re selling to and how you can sell your products to them. So if you’re ready to get started with your journey, get in touch with our team right away so we can discuss your needs and the services that we have in store for you.

About the Author

Tony Hooton, with 20 years in digital marketing, has worked alongside some of the biggest household names, helping brands connect with audiences in smarter, more meaningful ways. Passionate about creativity, strategy, and the ever-changing online world, he now shares insights, tips, and stories from the frontlines of marketing to inspire businesses of all sizes.