12 Best Ecommerce Automation Tools to Boost Your Sales

Posted November 24th, 2023 in e-Commerce. Tagged: .

Many ecommerce business owners are tired of managing tedious and repetitive tasks, customer service enquiries, returns and complaints. Ecommerce automation might be exactly what you need to streamline your processes, increase efficiency, and ultimately save time and money.

This guide explores automation tools for ecommerce that can help improve your online business.

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How Does Ecommerce Automation Work?

Essentially you’ll need to look at automation software, AI chatbots or other systems to enable automation in your ecommerce businesses. Automated processes can be triggered by various customer or internal actions.

This makes tedious tasks much more efficient while simultaneously reducing the risk of any human errors occurring.

There are also many AI ecommerce tools out there that can help you save even more time and expense. AI tools include Chatbots for customer service, and many tools to help you boost sales in various ways.

It’s also possible to use AI to automate things like images and graphics using tools like Canva AI. Learn more on Janine Designs Daily.

What Should You Automate?

Operationally, ecommerce automation tools can support everything from defining customer payment options based on criteria to promotion and price changes in the online store.

Automate manual tasks like replenishing out-of-stock products and identifying high risk orders quickly.

You’ll get a much more efficient system with fewer human errors handling repetitive tasks like abandoned cart recovery, inventory management, order fulfillment, marketing, email marketing, and customer service.

Just as Mike Stuzzi highlights, AI can also help you automate things like copywriting and image generation.

How Can E-Commerce Automation Help My Business?

Ecommerce automation software makes it easier to schedule sales promotions and release new products, simplifying the onboarding process for customers while reducing potential human errors.

Automating these tasks enables customer support teams to provide efficient and personalized service, improving customer satisfaction and loyalty through enhanced communication with clients.

It will help engage staff by freeing them from tedious duties so they can devote more time to creative areas or other strategic business opportunities instead.

What E-Commerce Automation Tools Should I Use for My Business?

When looking for the right automation tools for your business, there are loads to choose from. Here are a few of the most popular options with various applications to get you started.

1. Keap: best all-in-one solution

Keap

Keap is an all-inclusive ecommerce platform specially designed for service-oriented small businesses. It allows you to simplify and streamline your client database, customer relationship management (CRM), messaging, invoicing, quotes and other services that used to be handled with Post-it notes or Excel spreadsheets.
The automated templates provided by Keap allow users the ability of sending emails efficiently as well as setting up reminders and providing strategies on how to regain lost leads so they can foster more sales opportunities while building a strong sense of customer loyalty over time.
Some may find it overwhelming if their needs are not complex. Although due to its pricing plan, it could make it difficult for some smaller business owners that need this solution but have limited resources available.

Price: Starts at $159 per month.

Specifications:

  • Lead & client management
  • Marketing, sales & workflow automation
  • Email marketing
  • Quotes, invoices & payments

2. CartHook Post Purchase Offers: Best for Increasing Average Order Value

CartHook

CartHook Post Purchase Offers is an app designed to help Shopify merchants increase revenue with custom post-purchase upsells.

It supports unlimited funnels to tailor the customer journey and provides an analytics dashboard with conversion rates so you can make informed decisions based on consumer behavior data.

Although some users noted limitations in terms of offers or flow flexibility, as well as losing test data, this tool remains a solid tool for upgrading customers’ experience after purchase.

Price: Starts at $50 per month.

Specifications:

  • Conversion-boosting post-purchase offers
  • Unlimited post-purchase funnels/sales funnels
  • Detailed analytics dashboard
  • 24/7 support

3. Engagebay: All in one suite of tools with CRM

EngageBay

Engagebay is a low-cost CRM that provides everything a business needs to run marketing, sales and customer support. It allows users to create beautiful campaigns, send engaging emails, monitor messages and schedule meetings.

It also offers lead generation capabilities via social media engagement and email outreach automation to efficiently drive growth while retaining satisfied customers at the same time.

Price: Starts at $12.74 per user per month.

Features:

  • CRM integration
  • Ecommerce automation
  • Invoicing

4. Shopify Flow: Best for Simplifying Business Processes

Shopify Flow

Shopify Flow is an application created for companies on the Shopify platform that helps companies automate jobs, save some time and improve productivity through automation rules and workflows.

Whether it is for order fulfillment, inventory management or customer communication, this app is designed to let users automate routine tasks, without any coding skills required.

However, more advanced customizations are not available outside of those running under Shopify.

Price: Free

Features:

  • Workflow automations
  • Integration with Shopify & Shopify Plus
  • Custom automation rules for automating workflows

5. Zapier: Best for Integrating with Apps

Zapier

Zapier is a software platform for integrating and automating applications of all kinds. Users can leverage over 5,000 different apps by offering a simple way to connect them and streamline everyday activities.

Unfortunately, there’s no mobile app available on Zapier’s platform nor does it offer much in terms of features for its free plan, which may be seen as problematic for some customers interested in utilizing automated services.

Price: Starts at $19.99 per month.

Features:

  • Integration with over 6,000 apps
  • Workflow automations
  • Time-saving automation
  • No-code editor

6. CartStack: Best for Customer Recovery Campaigns

CartStack

CartStack is a multi-channel marketing platform created to help businesses recover lost online sales. It provides features such as monitoring of website traffic, customer segmentation and personalized retargeting campaigns for customers that have already visited the business’ site but didn’t.

This software is commended for its uncomplicated user interface and ability to manage lists proficiently. Nevertheless, it does have some disadvantages such as a complicated setup procedure and restricted HTML editing features.

Price: Starts at $29.00 per month.

Features:

  • Automated emails
  • SMS text reminders
  • Push notification campaigns

7. AutomateWoo: Best for WooCommerce Stores

AutomateWoo

AutomateWoo is an email marketing solution for WooCommerce stores that Offers Follow-Up Emails, Cart Abandonment Reduction and Special Offers & Recommendations.

This efficient platform offers automated campaigns for maximized customer engagement while preventing abandoned carts with its comprehensive suite of tools – but it is not suitable for any other type of business apart from WooCommerce platforms. That means it could have a smaller feature set than some competitors.

Price: Starts at $119 annually.
Specs:

  • Follow-Up emails
  • Reduce cart abandonment with automated emails
  • Create special offers and recommendations
  • Personalized Coupons
  • Many other automation tools are available

Email Marketing Tools with Ecommerce Automation

Ecommerce marketing should include email marketing as well. Even though many free email marketing programs exist, here are several of the best paid email marketing programs to automate and expand your ecommerce business. And in case you still need help, sites like topgrowthmarketing.com can help you out.

8. Mailchimp

Mailchimp

Mailchimp is an email marketing platform that offers many automated options for ecommerce businesses such as automation of activities. Customers can efficiently advertise their goods and services through this service provider.

Mailchimp helps businesses automate email marketing campaigns, customer engagement and sales.

Its intuitive interface aside, many reviewers have complained the platform lacks more advanced features and feels more awkward to use.

Price: Starts at $9.99 per month

Features:

  • Marketing automation for a better ROI
  • Content created with dynamic AI
  • Many Integrations with third party apps

9. Aweber

AWeber

Aweber is an email marketing service provider that has loads of built in automated ecommerce. This will allow you to remain in touch with clients while reducing your workload.

Price: Starts at $12.50 per month.

Specs:

  • Many customizable AI prompts for copywriting
  • Easy to use drag-and-drop email builder
  • Autoresponders

10. ConvertKit

ConvertKit

ConvertKit provides creators with marketing automation and campaigns capabilities including dynamic content creation, integrations and email scheduling.

It allows users to easily track emails to create more interesting and professional-looking messages. It’s great for basic email marketing but can be limited if you need the full feature set.

Price: Starts at $9 per month.

Specs:

  • Email marketing for creators
  • Builder for visual automations

11. Omnisend

Omnisend

Omnisend is a marketing automation platform for businesses to drive email and SMS conversions, increase customer engagement, and increase sales. It’s closely integrated with Shopify, and in my experience performs very well – at an affordable price.

It includes integrations with leading ecommerce platforms, customer profile customization and list management.

It’s also not the best option if you need specialized features for your email campaigns as its offerings are limited in this regard.

Price: Starts at $16 per user per month.

Specifications:

  • Email and SMS marketing automation
  • Prebuilt integrations and powerful integration with Shopify
  • Customer profiles

12. Klaviyo

Klaviyo

Klaviyo is an email marketing automation platform for online businesses. It automates email marketing, boosts customer engagement, and drives sales.

Klaviyo automates email conversion and delivers better customer engagement and sales.

Price: Starts at $45 per month.

Specifications:

  • Advanced email marketing automation
  • Customizable templates
  • Integrates well with Shopify

Frequently Asked Questions

What is eCommerce automation?

We call ecommerce automation the automation of processes including order processing, marketing campaigns and customer service along with tasks such as inventory management of an online store using technology, tools, and software.

What is an example of eCommerce automation?

Automation can help ecommerce store owners automate tedious tasks like sending customers notifications when orders are being processed, checking inventory and replenishing low items. With this technology, they can publish or hide posts from multiple social media accounts and manage product/catalog visibility.

Is Shopify automation real?

Shopify provides full-fledged e-commerce capabilities along with some automation tools that help digital business owners succeed. But you’ll need to use apps/plugins to get all the features you’d need to automate your ecommerce business.


About the Author

Dan Chadney

Dan Chadney is a seasoned entrepreneur, trusted business coach, and expert in marketing with AI, SEO, coding, and design. He has coached hundreds of online small businesses and startups and helped many of them to find success in online business.

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