Posts Tagged ‘users’

See what your users see with RealEye

What if you could borrow someone’s eyes for some time? Okay, that wasn’t meant to be a joke; it was actually a pretty serious question. Let us put it this way – what if you could see what someone else saw on a website. And by see here we mean actually “seeing” the exact parts of a website’s display that caught a user’s eye during his visit. Wouldn’t it be just the thing a website owner needed?

An online marketer, web designer, or an online business owner always needs to know if his website is actually achieving its purpose – drawing customers in and driving sales. While there are various tools to track how much time a user spends on a web-page before going away, knowing exactly what the user “sees” on a page is rather difficult. Of course if the user ends up filling some form you’d know what he saw for sure, but if it was just another content filled website, finding out the exact points on your website that attracted the customer’s attention could give you valuable insights.

That’s exactly what the tool we’re discussing here does – show you what your customers actually see on your website. With RealEye, you can view your website through your customers’ eyes.

RealEye – Online eye tracking for websites

RealEye is a unique SaaS platform that lets you track your website visitors’ eye movements through webcam tracking. It records visual activity of visitors on websites (landing pages, posters, flyers, etc.) and returns results in the form of playable heat-maps of single and aggregated results. So when you view the results, you can know the exact spot of your website a user focused most on (since it will contain the most concentrated heat-map).

Eye-tracking brings great value to a project’s development lifecycle. You can run tests on your design and spot weaknesses like users not noticing CTA, slogan or branding even before you release the product. The tool is powered by advanced eye-tracking algorithms that allow you to track what people see within ~64px (the size of a button).

Here’s a quick glance at the tool’s features:

  • Supports adding image files or website URLs for eye-tracking
  • Lets you add up to 20 projects into a single analysis
  • Enables you to get results from about 20 testers within 8 hours
  • Allows you to invite your own testers with no additional fee
  • Provides access to shareable dashboards with results presented on playable heat-map
  • Very low error margin on visual angle of 4.17 degree

In a nutshell, RealEye lets you know whether your website’s CTA is being noticed or not!

How it works

The logic and working behind the tool is quite simple.

  • You add projects (design images or URLs) to the tool’s online interface and run the analysis.
  • The tool’s on-call testers then view your project data with eye-tracking on
  • You get to see the results within a span of 8 hours.

Why 8 hours? Because RealEye uses real testers from its internal team to run eye-tracking analysis on your projects and they might or might not be available when you start the analysis. But you can be assured of receiving the results of your tests within a maximum period of 8 hours. That’s why the demo of the tool is called “instant demo” since don’t need to wait around for the results; you can see them within a few minutes (primarily because you play the part of the viewer).

A cool feature of the tool lets you invite your own testers and use them with eye-tracking instead of relying on RealEye’s testers. This aspect of the tool can be particularly helpful if the images or URLs that you need to test contain sensitive material.

Once you’re able to see the heat-maps, you can click and drag your mouse to highlight a particular area of the maps to see exactly how much time the tester spent looking at that area. This feature when performed on end users helps you identify the most attractive points of your design or URL and thus help you identify:

  • The most important element on the page
  • If you’re users are reading your content
  • Visibility of elements below fold
  • Distractions by useless elements

Highs & Lows

The plus points of the tool are obvious – its unique functionality and purpose. The motto behind the application’s development is to empower people to find out real plus and minus points about their design, and that’s exactly what RealEye allows you to do.

A major drawback (if you can call it that) of the tool is that there’s no trial version available for it. All you get to try the tool out is an “instant demo” that lasts a couple of minutes and lets you see the action. To test out the tool on any sample URL or image you’ll need to sign up.

  • Track what your website visitors see with realeye.io/, webcam eye-tracking for web designers via @supermonitoring

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Verdict

RealEye lets you take control of things and its results are surprisingly accurate. The platform has helped many designers understand what their audience looks at and thus improve their work. It would be great if the tool had some sort of a trial version, however, even without it, there’s probably no reason why web designers shouldn’t be using it.

LinkedIn – Facts and Figures (infographic)

8000 pixel long infographic with tons of interesting numbers on LinkedIn.

Scroll down for Twitter TAKEAWAYS (or click here)

linkedin-facts-and-figures

Feel free to use this infographic on your blog or website,
but please don’t forget to link to www.website-monitoring.com.

TWITTER TAKEAWAYS

 
 
LinkedIn has 187 Million members from 200 countries and territories and more than 1 Million groups. http://uwzg.gu.ma/ #infographic tweet this

LinkedIn members are on track to make 5.3 Billion searches on the platform in 2012. http://uwzg.gu.ma/ #infographic by @monitoringblog tweet this

LinkedIn counts executives from ALL 2012 Fortune 500 companies as members. http://uwzg.gu.ma/ #infographic by @monitoringblog tweet this

LinkedIn corporate talent solutions are used by 85 of the Fortune 100 companies. http://uwzg.gu.ma/ #infographic by @monitoringblog tweet this

More than 2.6 Million companies have LinkedIn Company Pages. http://uwzg.gu.ma/ #infographic by @monitoringblog tweet this

More than 1.3 Million unique publishers are using the LinkedIn Share Button on their sites. http://uwzg.gu.ma/ #infographic tweet this

LinkedIn has over 3 Thousand full-time employees located around the world. http://uwzg.gu.ma/ #infographic by @monitoringblog tweet this

More than 75,000 developers are using LinkedIn APIs. http://uwzg.gu.ma/ #infographic by @monitoringblog tweet this

42% of LinkedIn users update their profile information regularly. http://uwzg.gu.ma/ #infographic by @monitoringblog tweet this

61% of LinkedIn users don’t pay for a premium LinkedIn account. http://uwzg.gu.ma/ #infographic by @monitoringblog tweet this

Data sources:
linkedin.com, prdaily.com, quantcast.com, slideshare.net, socialbakers.com, thesocialskinny.com, Wikipedia

If you like this infographic, you might also like:

Twitter 2012 – Facts and Figures (infographic)

Current statistics and timeline of Twitter in the form of an infographic.

Scroll down for Twitter TAKEAWAYS (or click here)

twitter2012-facts-and-figures

Feel free to use this infographic on your blog or website,
but please don’t forget to link to www.website-monitoring.com.

TWITTER TAKEAWAYS

 
 
Twitter has over 500 million registered users, but just 140 million active users. http://xpcm.gu.ma/ #infographic by @monitoringblog tweet this

Every day, Twitter gets 300,000 new visitors and 1 million new accounts are created. http://xpcm.gu.ma/ #infographic by @monitoringblog tweet this

25% of Twitter accounts have no followers and 40% have never sent a single Tweet. http://xpcm.gu.ma/ #infographic by @monitoringblog tweet this

The average Twitter user has 27 followers. http://xpcm.gu.ma/ #infographic by @monitoringblog tweet this

The top 5 countries with most Twitter users are: US, UK, Australia, Brazil and Canada. http://xpcm.gu.ma/ #infographic by @monitoringblog tweet this

There are more searches on Twitter each month (24 billion) than on Yahoo and Bing combined (13.5 billion). http://xpcm.gu.ma/ #infographic tweet this

79% of US Twitter users are more like to recommend brands they follow and 67% are more likely to buy from these brands. http://xpcm.gu.ma/ tweet this

Data sources:
beevolver.com
prdaily.com
quantcast.com
slideshare.net
socialmediaforlawfirms.com
thesocialskinny.com
twitaholic.com
twitter.com
Wikipedia

If you like this infographic, you might also like:

Facebook 2012 – Facts and Figures (infographic)

The third edition of our infographic about Facebook statistics and history. This time it is really HUGE – 7220 pixels long!

Scroll down for Twitter TAKEAWAYS (or click here)

facebook2012-facts-and-figures

Feel free to use this infographic on your blog or website,
but please don’t forget to link to www.website-monitoring.com.

TWITTER TAKEAWAYS

#Facebook has more than 1 billion monthly active users. 58% of them return daily. http://bcsi.gu.ma/ #infographic by @monitoringblog tweet this

Every day 300 million new photos and 3.2 billion likes and comments appear on #Facebook. http://bcsi.gu.ma/ #infographic by @monitoringblog tweet this

More than 600 million active users currently access #Facebook through their #mobile devices. http://bcsi.gu.ma/ #infographic tweet this

Average #Facebook user has 130 friends and spends 20 minutes per visit on the portal. http://bcsi.gu.ma/ #infographic by @monitoringblog tweet this

More than 81% #Facebook users are outside the U.S. and Canada. http://bcsi.gu.ma/ #infographic by @monitoringblog tweet this

On average, people on #Facebook install #apps more than 20 million times every day. http://bcsi.gu.ma/ #infographic by @monitoringblog tweet this

Data sources:
Facebook
Social Bakers
Wikipedia

If you like this infographic, you might also like:

Google+ Facts and Figures (infographic)

Google+ is more than half a year old. Check how fast it grows, who are its users and who they like the most.

google-plus-facts-and-figures

Feel free to use this infographic on your blog or website,
but please don’t forget to link to www.website-monitoring.com.

Data sources:
googleblog.blogspot.com
investor.google.com
socialbakers.com
socialstatistics.com
techcrunch.com
wikipedia.org

If you like this infographic, you might also like:

Facebook Facts and Figures 2011 (infographic)

This infographic is obsolete, check Facebook Facts & Figures 2012 edition

2011 edition of our infographic on Facebook. Includes data on users, activities, top countries, pages, brands and apps.

Facebook Facts and Figures 2011 (infographic)

Feel free to use this infographic on your website. Please don’t forget about a link to www.website-monitoring.com.

If you like this infographic, you might also like:

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