Send Your Marketing Emails with Moosend

Posted July 3rd, 2023 in Email Marketing. Tagged: , .

Email marketing is an effective form of marketing that uses email to advertise the goods or services your company offers. Clients on email list may learn about new goods, deals, and other services through email marketing. Email marketing is crucial because it helps you build stronger relationships with your clients. You requires an all-in-one email marketing platform that makes managing your online business simple to get the most out of your email marketing plan without spending a fortune.

Moosend

Moosend is a direct email marketing tool designed to help you scale up your lead-nurturing strategy rapidly. A platform for email marketing called Moosend assists small firms in running effective marketing campaigns. Compared to many Moosend’s automation workflows are more reliable.

Features of Moosend

Numerous functions are available right away with Moosend, including:

  • Drag and drop
  • Landing pages and forms
  • Automations
  • Website tracking and integrations
  • List management and segmentation
  • Analytics and reporting etc.

Let’s discuss some of them.

Templates

You have options when producing emails with Moosend: from scratch, using an imported campaign template, or from one of the expertly crafted, responsive templates. The template collection has a ton of alternatives that cover a wide variety of niches and campaign kinds. There are email templates, for instance, for hotels, fashion merchants, and fitness firms. Additionally, you’ll discover templates for website debuts, Black Friday specials, deals, and more. Even automatic templates for various types of cart abandonment emails exist.

Drag & drop editor

In terms of usability, the drag-and-drop email builder on Moosend is the finest of any system one have used. You may control the structure of your email by dragging layouts onto it. You may add an object to each part of your layout grid. There are around a dozen options for items, which are effectively blocks or widgets. Native video hosting is not available in Moosend.

Moosend - screenshot 1

Automatic resends

Setting the delivery selections is the last step before your campaign is complete once you’ve done designing your email. You have the option of sending the email immediately or setting a preset time for it to be sent. What’s amazing, though, is that you can also choose to enable the Resend campaign to the non-openers option.

After this, Moosend will automatically resend your email to everyone who didn’t open it the first time. You may decide how long to wait before resending i.e, hours, days, or months. Additionally, you may alter the subject line for resends so that it appears to be a brand-new email. You may increase your open rates with the use of this tool, which will help your campaign perform better overall.

Website tracking

Moosend can monitor user activity on your website so you can see which goods visitors are seeing, buying, adding to carts, etc. After that, you may use that data in your email marketing campaigns. You must first link Moosend to your website, which you may accomplish via plugins or by adding a code snippet, to use website tracking. Native plugins for WooCommerce, OpenCart, ZenCart, Segment, CS-Cart, and Magento may be found here. With only a few clicks, you may install and activate them on your website.

Landing pages

There are many different landing page templates available, including ones for lead generation, webinars, announcements, and ebooks. Even themes for specialized industries like restaurants, music stores, applications, etc. are available. If you don’t have a website of your own, you may copy the URL and publish your landing page for free to a Moosend subdomain. Alternatively, you may use the Moosend connector plugin to immediately publish it to your current WordPress site.

List management

You can manage all of your subscribers and view them in one location with Moosend’s integrated CRM. You may construct email lists, add new users, bulk import subscribers, create new custom fields, and other things here. You may deploy pre-made segment templates with a single click. Based on pre-established rules, these templates automatically filter through your subscriber list and group subscribers into various parts.

Analytics and reports

Each page of the dashboard includes some analytics insights from Moosend. You may choose which widgets to manually add to the report using the custom reports tool. Once the reports are finished, you may select to export them in PDF or CSV format.

Moosend - screenshot 2

Integrations

You can leverage Moosend’s integration with a wide range of 3rd party tools to get the most out of the program. The following are some of the significant integrations:

  • WordPress
  • Salesforce
  • Zapier
  • Google Contacts
  • Segment

Pros and cons

Here is a list of Moosend’s pros and cons as we’ve looked into its features:

Pros

  • Excellent value for money
  • Ease of use
  • Great deliverability
  • Next-level personalization

Cons

  • No ‘free forever’ plan.
  • Subscriber-based pricing
  • No website builder

Cost of Moosend

The cost of Moosend depends on how many subscribers are on your list, and all options come with unlimited emails. If you send a lot of emails but have a limited list, this makes it a highly cost-effective alternative. The Free Trial plan, the Pro plan, and the Enterprise plan are the three options available.

  1. The Free Trial plan has a cap of 1,000 members and is only valid for 30 days, but you may sign up without providing a credit card.
  2. Depending on how many members you have, the Pro plan’s monthly cost rises to $9. At 10,000 members, your monthly payment will be $88.
  3. The Enterprise plan is intended for bigger companies with numerous subscribers and special requirements. For a personalized quotation, you must contact Moosend.

You may also benefit from Moosend’s pay-as-you-go option if you don’t want to commit to a recurring monthly membership plan. This is a wonderful choice for infrequent senders who desire greater power and flexibility.

  • Promote your brand via email with the help of @moosend moosend.com/ marketing automation via @supermonitoring

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Wrap Up

Informing your audience about benefits of your brand or keeping them interested in your content in between purchases may also be a more persuasive strategy. It may also be extremely important in your overall marketing strategy for lead generation, brand recognition, relationship development, and consumer engagement in between transactions.

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