The act of supporting executives and managers in making strategies and decisions based upon defining, gathering, analyzing and distributing intelligence assessment, forecasts of behavior or recommended course of action regarding a product, competitor, customers or some aspect of the environment is called competitive intelligence. Learning about what’s happening in the business outer world so that […]

Monitoring social media websites such as blogs, news, wikis and micro blogging websites such as Twitter and social networking websites like Facebook, Google+, Video and Image sharing websites such a YouTube and Instagram and many other forums and message boards to keep a check on the sentiments of your customers as well as the volume […]

Stealing and publishing content, ideas, expressions and thoughts authored by some other writer and representing it as one’s own authentic  work  is called as Plagiarism. Plagiarism can be considered as an academic dishonesty, though it is not a crime but a serious ethical offence and Plagiarism can be considered equivalent to copyright infringement. With an […]

Social media marketing refers to the process of increasing the website traffic through social media websites. Social media marketing involves creation of content that would attract attention from people and encourages them to share this content among the people in their social networks. The electronic word of mouth is the statement one customer would share […]

Marketing your products or services to a group of people using electronic mail services is called Email Marketing. Email Marketing reduces the delay a business would have in interacting with potential and current clients. It is meant to develop trust, loyalty and brand awareness among people. Email marketing is essential for a business to get […]

It can be difficult to get a review about website and apps for a budding web designer, bootstrapped companies or start-ups and paid reviews won’t appear affordable when you have a shoestring budget. But you shouldn’t drop the idea to have your website reviewed as it would always be helpful to get a review about […]

Promoting your company through blogs, podcasts, video, newsletters, SEO, eBooks and Social Media is called Inbound Marketing. The ultimate purpose of inbound marketing is to bring customers closer to the brand. Inbound marketing earns a lot of attention from the customers and makes it easy for them to find your company. It helps you to […]

None of us would like to stay glued to a blank screen and thus to make your website or application more attractive you would like to add a Preloader. A preloader is nothing but a loading bar or circular tab that indicates what percent of content is loaded and keeps the viewer informed that the […]

Social Media Management is one of the best ways to increase traffic to your website and get more leads. It is extremely important for any business to have an online presence on major networking websites such as the Facebook, Google+, Twitter and LinkedIn and to manage these accounts you would need a social media management […]

The success of any website or application is ensured by tracking analytics to know the activity on your website. And better information generates better results by allowing you to make changes accordingly. All these years I have been loving the basic information Google Analytics provided but there are certain areas where it lags, like the […]