Posts Tagged ‘CTA’

Convert Website Visits into Inbound Sales Calls with CallPage

One of the most critical departments for any organization is sales and marketing, and the job of marketing managers and sales personnel is vital to a company’s success. Without qualified and competent sales and marketing teams, even the biggest names in business cannot succeed. Organizations typically spend thousands of dollars on hiring the right people for the job who can bring the right customers to the table in the expected numbers.

But that’s not where the story ends. Roping in new customers is a very challenging task and often, the best of sales tactics fail to work their charm. Advertising campaigns, online marketing, banner marketing, etc., do leave an impression on the potential buyer’s mind, but they seldom guarantee that a prospect will actually make an inquiry.

What if there was some way to ensure that a customer who is visiting your company website will actually call you up and place an inquiry? What if somehow, you could make sure one or more of your sales reps are connected to a probable buyer every time he visits your website? With CallPage, there is!

CallPage – Directly connect with potential customers within seconds

It won’t be wrong to say that CallPage is a sales tool. It is in fact a mechanism for organizations to engage their website visitors by providing immediate responses from sales representatives. When a potential customer visits a company’s website, he sees an interactive website button and pop-up widget that provide a free phone connection to one of the sales reps of the company. All the customer has to do is enter the phone number on which he’d like to be contacted and hit the button that says “Yes, call me right now!” Once a visitor sends in a request, CallPage comes into action and automatically connects them with an available rep from the company within 28 seconds.

CallPage helps commercial sites convert page views into inbound sales calls. It engages website visitors and helps to provide immediate responses through callbacks on real phone numbers. Organizations using this neat tool have claimed to experience up to 75% more calls, conversion, leads and deals.

One of the key ways in which CallPage engages potential customers is that since the connection is made within a short time-span of 28 seconds, before a user can decide to switch his browser page to another website, he receives a call from the sales rep of the website he is currently visiting. This keeps him glued to the page he is currently at. Even if he is inclined to leave, the sales rep can convince him to stay and browse more features and hopefully, make a sale.

Some of the key features of the tool include:

  • Offers you to pick any catchy call-to-action button from a gallery of ready-made graphics or upload a custom graphic to help visitors spot the website’s chat window
  • Automatically connects a potential customer with an available rep in 28 seconds
  • Includes mobile and desktop support
  • Enable you to customize the call-to-action widget with photos, colors, and backgrounds
  • Includes feature to notify your potential customer if you’re out of office and offer him a free callback when you’re available
  • Embedded with inbuilt analytics capabilities which allow you to see call history, your customers’ phone numbers, and other information
  • You can even listen to call recordings and analyze your managers’ KPI and analyze the performance of each traffic source
  • Easy integration with tons of popular tools like Slack, Shopify, PipeDrive, Salesforce, etc
  • Includes support for computing how likely is a potential customer to buy something the next time he visits your website
  • Capability to call customers dispersed across all major countries in the world

There are more features to this awesome tool. If you’d like to know about them please visit the tool’s homepage.

How it works

To start exploring CallPage, visit the tool’s homepage and click on the red button says “Start Free Trial”. This will lead you to a signup section where after filling in appropriate details, you’ll get directed to the dashboard. The fun begins here.

  • The dashboard is divided into 2 main sections – a sidebar containing user options (calls, widgets, my team, billing, settings) and a main panel where your sales statistics resulting from CallPage will be displayed.
  • The statistics typically include an overview of the number of visitors to your website, the number of calls that were requested, average call duration, and successful call rate.
  • To install CallPage widget on your website, click on the ‘Widgets’ tab from the sidebar and click on the “Install Widget” button.
  • This will direct you to the HTML code which you need to place on your website and appropriate instructions to do it.
  • Once the widget is live on your website, you can customize it through convenient options. The customization screen can be opened by clicking on the edit button next to the panel dedicated to that particular widget.
    • Click on SMS settings to customize your messaging settings.
    • Click on Call settings to customize call settings.
    • While making customizations remember not to meddle with any application code for CallPage. This can lead to your widget not working.

Using the tool is actually not very difficult. There are plenty of customization options and everything is appropriately explained. You can also visit the tool’s resources to learn more and of course, there is a quick video to give you a tour to the tool too.

Pros VS Cons

Needless to say, CallPage has a lot of positive sides to it. It is easy to work with, easy to install on any website, customizable, and it actually works. Plus, the customer support is awesome.

But there are a few, albeit negligible drawbacks to it too. Though it is largely user friendly, users trying their hand at it for the first time can get a bit confused regarding the options and settings. Plus, the tool is actually quite steeply priced.

  • Convert every page visit into a potential sale with a customized and catchy call-to-action widget – Try @callpage_io callpage.io/ via @supermonitoring

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Verdict

CallPage is a good sales boosting tool, but it is for the big players. At the price at which it comes, small players won’t be able to extract as many benefits as they will incur expenses. However if you’re up for it, after a little initial struggle with its panel, you’ll get the hang of it. And once you do, the tool can really help turn your sales figures around.

Add your own CTA to every link you share with Snip.ly

Since the advent of social media, everybody has been in the race for monitoring and sharing engaging content. From free downloads to reward programs, every action has been focused on the sole idea of sharing content. Where some companies allow healthy sharing of links and encourage link building, one company playing this game the dangerous way is Snip.ly.

Snip.ly is a marketing tool that helps you drive conversions through every link you share on social media. Whenever you come across something worth sharing on the Internet, attach a custom call-to-action to your share link and convert what could be a simple share to something that drives conversion for you. Let us show you how.

Start snipping with Snip.ly

Snip.ly allows using relevant content on the internet to be used to generate traffic to your website, thereby allowing for conversion. The underlying concept of Snip.ly is to attach a call-to-action message to every link that you share on social media. While this borders on legal as well as ethical infringements, Snip.ly refuses to claim to have overcome any legal hurdles in trying to make content sharing quick and easy. Here are some of the features of this much talked-about application:

  • The tool is available as web application as well as a widget.
  • It allows you to attach an eye-catching button, custom banner image, hyperlinked text, or email capture form to the post you share. Users can click the button to visit your webpage directly or in the case of email capture, sign up for your mailing list.
  • The tool gives you access to a wide range of themes, custom colors, positioning, custom domain, short-links, and more.
  • Using Snip.ly you can track and analyze your clicks and conversions through snips.
  • It allows you to track actions taken on your website through conversion pixels
  • Snip.ly integrates with a ton of apps, extensions, and APIs.
  • With the tool, you can also include custom code for tracking, CSS, scripting, and even retargeting pixels to your snips.

Tool working

  1. Find content on the internet that is relevant to your business.
    Ensure that you select content that already has a lot of footfall and is directly connected to your domain.
  2. Go to the Snip.ly web app at snip.ly.
  3. After you sign up, click Create My First Snip on the left panel.
  4. Generate your brand profile and click Continue.
  5. On the Setup your CTA pane, type your call to action message in the Message field.
  6. In the Button Text field, type the text you want to display on your call to action button.
  7. In the Button URL field, type the URL of the website you want the reader to be directed.
  8. On the Choose a page to snip panel, type the URL of the content you identified in Step 1. Snip.ly will generate a compressed URL for you to share.
  9. Copy the compressed URL and start sharing. You can share this URL on LinkedIn, Facebook, Twitter, whichever social media site you may wish to share it to.

Pros and Cons

The positives include:

  • It is, as of today, the easiest way to share content.
  • It is simple to use and it comes with a free version.
  • It gives you a better chance to obtain new traffic to your website and also convert it.
  • The Analytics page gives you a detailed report on your snips, including the total number of clicks and conversions.

The negatives include:

  • The use of Snip.ly is somewhat considered controversial.
  • Unless you give credit to the original content creator, using content freely for your own gains can be frowned upon.
  • Readers are usually not very happy to see ads on their favorite sites. You might tick off quite a few of these people.
  • While there are no legal issues surrounding the subject, ethical infringement can be a matter of concern for some of us.

Pricing

The basic account registered with Snip.ly is free and allows users to create one user profile with the ability to share unlimited number of links, and extract up to 100 conversions a month.

The tool also offers different paid packages with different range of benefits. They typically come at a price of $16 to $85 a month, ranging from 500 to 5000 conversions along with the ability to view your analytics. The paid versions allow a lot of customization in the form of themes, colors, positioning, and so on. They also come with data gathering tools such as analytics and conversion pixel.

  • Drive conversion through every link you share on social media, with @sniply snip.ly/ via @supermonitoring

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Conclusion

While it is easy to use and everything, one thing that bothered us while using it was the matter of ethics. However, this can be overcome if you decide to mention the credit to the original content creator. Snip.ly might have been acquitted of all legal infringements, but it is still high in controversy. If you feel comfortable with that, there is no reason why you shouldn’t start snipping and attracting traffic.

Drive Sales from Content with Openr

The modern online space is ruled by articles. People are information hungry. They wish to read about and practice good habits, food choices, lifestyle decisions, work ethics, and everything else as other people like them. That’s why they keep researching online, monitoring product reviews and success stories, and engage in online communities. So if you have a product or service that you wish the world to know about, the most efficient way to do it would probably be to popularize it online by generating targeted content. Sounds simple enough!

But in reality, writing about products and services and actually being able to convince people to invest in them are two different things. You can boast and brag about your delicious yogurt based products, their health benefits, and how millions have used it to their advantage, but being able to drive an online visitor into clicking that “Buy Now” button isn’t exactly a cakewalk.

Need a little help there? Try Openr!

Openr – Drive action from the content you share

Openr is an innovative online tool that lets you convert content into action. It lets you drive your marketing content such that you can turn awareness into actual business. Normally, to convince people into buying your product you’d need to generate marketing content of the highest quality produced by some of the finest writers and marketers. With Openr, you won’t that anymore. The platform can be thought of as a personalized conversation starter that allows you to engage your audience with your earned content such that they cannot resist making a purchase.

The tool includes provisions for everything from campaign workflows, fully customizable brand profiles & extensive analytics in a user-friendly platform to convert all your earned content into something more actionable within your media plan. It offers advantages such as:

  • More traffic from your earned content
  • Sale leads capturing & email sign-ups
  • Feedback & Opinion gathering through quick polls

You may ask what features the tool has to make it so appealing. Well, here they are:

  • Customizable designs and layouts so you can change the look-and-feel of your content to match your brand image
  • Mobile optimization so your audience is able to engage however they browse
  • Media manager that lets you share content, image, video, or PDF directly
  • Real-time analytics dashboard to track all tool links
  • Social media integration so you can share your content to social channels directly
  • Campaign Management to generate messages that align your marketing activities & speed up your workflow
  • A/B Split Testing to setup and analyze multiple messages to increase conversion rates
  • Geo-location and Language targeting to automatically detect and attract audiences based in different countries
  • Team Collaboration
  • Payment Processing through the Openr Payments System
  • Option to receive a Custom Domain

There are a lot of other cool features packed within this tool. Visit it to find out more.

Tool Working

The working of the tool has been explained on the website in a couple of steps:

  1. Identify all earned content for your brand
  2. Add your brand message and CTA to activate the earned content
  3. Incorporate the activated content into your media plan
  4. Track Openr links to see all the views and clicks your content gets

When we were reviewing the tool, new user registrations were closed since the tool was being acquired by some other bigger player. So we read a couple of success stories in the tool’s blog to find out exactly how they used it. What we gathered from the stories is summarized here.

Suppose you have an edible product that helps boost immunity. Instead of creating direct in-your-face content to push it across to your users, create content that’s more subtle, like tips to lead a healthy lifestyle by eating healthy food and consuming natural products. Thereafter, use Openr in conjunction with whatever tool you’re using to promote your content. Openr will make it so that with every click on the content readers will see not only your content, but also your product’s Openr message. The message will link the content to your brand thereby driving awareness. The subsequent call-to-action in the message would be to add your product to basket in a chosen supermarket, to drive sales.

Pretty neat if you ask us!

Pros VS Cons

To be fair we wouldn’t want to comment on this product since we didn’t get a chance to use it fully. But if it indeed does what it says, it would be a boon for organizations looking for a more concrete online marketing strategy. That is, of course, if the tool doesn’t have a steep learning curve attached with it.

  • Convert your marketing content into Sales, with openr.co/ @magicopenr via @supermonitoring

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Verdict

Like us, you’ll have to wait for new user registrations to begin to find out how worthy this tool actually is.

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