Posts Tagged ‘advertising’

Catvertiser – The smarter way to advertise on Facebook

What use is a skill if you cannot show it to people? How can a business grow without reaching the right customers? The point we’re coming at, is that an organization’s or a professional’s success rate has a lot to do with the way they advertise themselves. Without the right tools and the right words, even Google wouldn’t have the iconic status it has today.

When it comes to advertising, in addition to monitoring what to say and how, another aspect where keen attention should be paid is – where. You wouldn’t expect to find a toilet-soap advertisement displayed in a restaurant! In other words, knowing where to advertise is also crucial. And nothing has better reach in the modern world than social media. Now what is the first thing that comes to mind when we think of social media? You guessed it right – Facebook!

So add all that we said above and what do you get – advertising on Facebook. Want to know how you can ace it?

Catvertiser – Smarter Facebook advertising!

Noticed the attractive little boxes lined up in Facebook sidebars? Or the occasional post that promotes a new brand of shoes? Well, Facebook has become quite a huge platform for advertising; and rightfully so, more than half of the world’s population stays glued to it for the larger part of their day. Getting people’s attention on Facebook is probably the quickest way to reach out to them. But that isn’t a secret anymore is it! With so many people trying to market so much stuff on the one platform, aren’t things bound to become a little too repetitive and boring? Well, not if you have Catvertiser by your side.

Catvertiser is an online tool that lets you automate the creation, management, and reporting of your ad campaigns on Facebook. It lets you automatically boost your hottest content based on specified requirements. Along with that, you get to analyze in-depth statistics and track goal conversions of your ads, thanks to Catvertiser’s integration with Google Analytics. The best feature of the tool is its simple and user-friendly ad creator which lets you upload commercials from an Excel file in bulk. This in turn saves your time and effort and lets you generate multiple ads faster.

Some other great features of Catvertiser include:

  • Lets you display up to 5 products in one advertisement
  • Based on the CPA model so you pay only for the real effects of your campaigns
  • Drives better results by letting you define your advertising strategy by boosting only selected type of posts
  • Allows you to perform A/B tests and find out which ads are performing more effectively

In short, Catvertiser lets you do in 5 minutes what you earlier did in about 45 minutes. It lets you post hundreds of ads, automatically detects which ones are performing the best, eliminates the one performing the least, and gives you a PDF report at the end of the day. Crisp and cute!

Did you know that Catvertiser is developed by the makers of NapoleonCat? We reviewed that tool a little while ago. Check it out here.

This is how the tool works

Sign up for a free trial through the button that says “Start your free trial now!” on the homepage. You will then be prompted to connect your Facebook account with the tool to enable advertising through it. You’ll be able to control who sees your posts (you should probably select to post privately for the moment and change the setting once you figure out how everything works). Thereafter the tool will ask you for a few permissions. Now here’s a catch. We tried to grant it just one permission out of the three asked for and it didn’t let us proceed. Then we tried with granting 2 permissions (reluctantly, since we wanted to just check the tool out initially and not starting posting immediately), and it still wouldn’t budge. Finally we gave in and reached the dashboard (why ask people for permissions if they wouldn’t be allowed to proceed without saying “yes” anyways?)

Thereafter you should land at your dashboard and the tool will give you a quick tour of how things work. Take it! A good thing at this point is that with the trial account you get to spend $100 on creating your initial advertising campaigns. Once this limit expires, you’ll need to upgrade your account to get more.

There no learning curve involved with the tool as such so if you’re an online marketer who creates Facebook ad campaigns regularly, you’ll easy get a hang of Catvertiser.

Pros VS Cons

The pros are many and can be figured out by taking a look at the features section. The tool also includes freebie utilities like ‘catjuster’, ‘catoramic’, and ‘gridcat’ which can help you beautify your Facebook ads. To access these utilities click on the “Free Tools” label in the menu on the top right corner of the homepage.

We could spot a few tiny cons too:

  • As mentioned above, the permissions section doesn’t make sense. It would be better to term it as notification and not ask users to select what they wish to allow.
  • Once you go to any functionality from the left hand panel, coming back to your Dashboard isn’t straightforward. Clicking on “Dashboard” won’t do. Instead you’ll have to click on the Catvertiser icon on the top left corner of the tool interface. We think this is a bug. Maybe the creators can clarify.
  • Create, Manage, Analyze your Facebook ad campaigns better with @CatvertiserCom catvertiser.com/ via @supermonitoring

    Tweet this

Verdict

Overall, Catvertiser is a good tool for online marketers. People who’ve never created ads on Facebook before might find it a little daunting though. None-the-less, with the right improvements, Catvertiser might prove to be better at Facebook advertising than Facebook’s in-built advertising module itself.

State of mobile 2013 (infographic)

HUGE infographic about mobile adoption, vendors and platforms, mobile usage, business, e-commerce, payments and advertising.

Scroll down for Twitter TAKEAWAYS (or click here)

state-of-mobile-2013

Feel free to use this infographic on your blog or website,
but please don’t forget to link to www.supermonitoring.com.

Infographic design: AF Studio

CC BY-ND

TWITTER TAKEAWAYS

 
 
By the end of 2013, there will be more mobile devices on Earth than people. #infographic http://ir9q.gu.ma/ tweet this

The average age for the first cell phone is now 13. #infographic http://ir9q.gu.ma/ tweet this

More than 2 billion mobile devices will be shipped globally this year. #infographic http://ir9q.gu.ma/ tweet this

50% of the average global mobile web users now use mobile as either their primary or exclusive means of going online. http://ir9q.gu.ma/ tweet this

The average consumer actively uses 6.5 apps throughout a 30-day period. #infographic http://ir9q.gu.ma/ tweet this

80% of mobile time is spent in apps. #infographic http://ir9q.gu.ma/ by @supermonitoring tweet this

Mobile web adoption is growing 8 times faster than web adoption did in the 1990s and early 2000s. #infographic http://ir9q.gu.ma/ tweet this

There are over 1.2 billion people accessing the web from their mobile devices. #infographic http://ir9q.gu.ma/ tweet this

Global mobile traffic now accounts for 15% of all Internet traffic. #infographic http://ir9q.gu.ma/ tweet this

28.85% of all emails are opened on mobile phones and 10.16% on tablets. #infographic http://ir9q.gu.ma/ tweet this

91% of mobile Internet access is for social activities versus just 79% on desktops. #infographic http://ir9q.gu.ma/ tweet this

Mobile-based searches make up one quarter of all searches. #infographic http://ir9q.gu.ma/ tweet this

One in three mobile searches have local intent versus one in five on desktops. #infographic http://ir9q.gu.ma/ tweet this

51% of mobile traffic is sent from mobile video. #infographic http://ir9q.gu.ma/ by @supermonitoring tweet this

60% of users access Twitter through mobile. #infographic http://ir9q.gu.ma/ by @supermonitoring tweet this

80% of smartphone owners and 81% of tablet owners use their devices in front of the television. #infographic http://ir9q.gu.ma/ tweet this

44% of cell phone users have slept with their cell phone by their side so that they didn’t miss a notification. http://ir9q.gu.ma/ tweet this

80% of consumers plan to conduct mobile commerce in the next 12 months. #infographic http://ir9q.gu.ma/ tweet this

57% of users say they won’t recommend a business with a poorly designed mobile site. #infographic http://ir9q.gu.ma/ tweet this

Not having a mobile optimized website is like closing your store one day each week. #infographic http://ir9q.gu.ma/ tweet this

41% of people have used a mobile device to browse for a product after seeing it in a show or advertisement. http://ir9q.gu.ma/ tweet this

80% of mobile device owners use mobile to enhance thir shopping experience. #infographic http://ir9q.gu.ma/ tweet this

36% of shoppers search for other store locations on their phones while shopping in store. #infographic http://ir9q.gu.ma/ tweet this

52% of tablet users now say that they prefer to shop using their tablet rather than their PC. #infographic http://ir9q.gu.ma/ tweet this

72% of tablet owners make purchases from their devices on a weekly basis. #infographic http://ir9q.gu.ma/ tweet this

Tablet users spend 50% more money than PC users. #infographic http://ir9q.gu.ma/ by @supermonitoring tweet this

Tablet visitors are nearly 3 times more likely to purchase than smartphone visitors. #infographic http://ir9q.gu.ma/ tweet this

PayPal mobile handled almost $14 billion in payment volume in 2012. #infographic http://ir9q.gu.ma/ tweet this

Within five years, half of today’s smartphone users will be using mobile wallets as their preferred payments method. http://ir9q.gu.ma/ tweet this

Mobile advertising is 30% of Facebook’s ad revenue. #infographic http://ir9q.gu.ma/ by @supermonitoring tweet this

Sources:

econsultancy.com/pl/blog/63268-showrooming-is-on-the-rise-stats
blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Just-Web-Lives-in-It
www.gartner.com/newsroom/id/2306215
www.gartner.com/newsroom/id/2408515
www.inmobi.com/inmobiblog/2013/02/27/inmobi-releases-second-wave-of-mobile-media-consumption-survey-global-results/
www.jdpower.com/consumer-ratings/electronics/ratings/909201510/2013-Wireless+Consumer+Smartphone+Customer+Satisfaction+Study/index.htm
www.localytics.com/blog/2013/mobile-statistics/
www.luxurydaily.com/why-mobile-wallets-are-the-new-credit-card-mobile-commerce-daily/
mashable.com/2013/02/06/mobile-growth/
www.mobify.com/go/50-mobile-commerce-stats/
pewinternet.org/Reports/2013/Smartphone-Ownership-2013
gs.statcounter.com/

If you like this infographic, you might also like:

New banner exchange system – dedicated for bloggers

Hey, blogger. You probably have been trying to sell ad space on your blog via BuySellAds and Google AdSense (or other networks). And you already know it is not easy unless you have really heavy traffic.
If you feel that lots of impressions are getting wasted on your pages, perhaps a banner exchange could come in handy.

I know, banner exchange systems are so last decade – but are they?

We are one of the bloggers that decided to build their own banner exchange system – dedicated for blogs.
It’s called SquareBanners because it’s going to use mostly (possibly only) 125×125 banners – the format that is very popular among blogs.

SquareBanners

Each and every banner will be manually approved to keep the quality of the creatives.
No pop-ups, pop-unders, etc. will be allowed.

The ratio won’t be 1:1. Rather something around 5:4.
In the beginning, all the earned impressions will be used to promote the network itself.
Later on, some ad packages will be sold to collect funds for hosting and maintenance.

If you’d like to be informed about the development, beta launch – register here: www.squarebanners.com.

To discuss or participate more – comment this post.

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