Top 10 Digital Marketing Learning Resources For Beginners

Posted July 1st, 2019 in Resources. Tagged: course, digital marketing, education, learning.

Digital marketing is a necessary skill to have, especially if you are an e-commerce business. It doesn’t matter whether you need help with SEO, or you need to increase the traffic to your site.

However, with an industry as fast-moving as digital marketing and online businesses, it can be difficult to even know where to start.

Thankfully, digital marketing as a lot of resources, that will help you out. We’ve listed the top ten resources for beginners, that will help you with your search engine results, and much more.

Here they are.

1. Google Digital Garage

Chances are, you’ve heard about this one. Google’s free digital marketing course – Google Digital Garage – covers all the basics and helps you get the kick-start that you really need.

With their vibrant, fun graphics – you’ll learn the essentials of SEO, and presenting your content. It’ll also teach you the best ways to optimize your online presence, giving hypothetical examples to help you along.

As the biggest search engine in the western world, it’s safe to say, you can trust Google’s advice.
This is the perfect resource for beginners.

2. Hubspot Academy

This is one of the more unique platforms, but it’s really amazing. We also love how it automatically adds a badge to your LinkedIn page, so that your connections can see you have the knowledge.

Named the Inbound Digital Marketing Course, it teaches you all about inbound marketing, blogging, email marketing, landing pages, and conversion optimization. It’s a different type of resource that everybody should look into.

Of course, you’re also treated to an online SEO course, that will help improve your Google page rankings. It doesn’t matter if you’re a blogger, or a business owner, this type, of course, is priceless. It’s actually free, too.

Offer by Constant Contact, Social Media Quickstarter offers quite the niche in the digital marketing world. It emphasizes on email promotions with social media marketing.

Making your way through the course, you’ll find ways that you can utilize both strategies, and maximize your exposure. Perhaps more importantly to you, it also offers a chance to increase your earnings.

Constant Contact has made the course easy to follow, and perfect for beginners – providing a step by step overview.

You’ll find the best ways to market on the top platforms, from Facebook all the way to Pinterest. It’s also completely free.

4. Diploma in E-Business

You probably think it’s too good to be true. Can you really get a free diploma in free business? Well, with Alison, you can.

Diploma in E-Business is a useful resource to get into, as it offers everything you need to know about Google Analytics and AdWords. Two crucial aspects of digital marketing.

Being able to analyze your revenue, and track progresses is an integral part of running a business.

5. Facebook Blueprint

As you can tell by the title, this resource focuses primarily on Facebook. It’s a fantastic resource to use, especially if you’re diving into the wonderful world of social media advertising.

In this class, you’ll learn all the basic terminology, and hopefully, be guided to success on Facebook. As the owners of Instagram, the course all provides information on the two popular platforms, and how you utilize them in the best ways.

Facebook Blueprint primarily focuses on advertisements and promotions. This way, you’ll reach the right people, and benefit from the course.

It also gives all the information on setting up a Facebook page.

6. Viral marketing and how to craft contagious content

Coursera and the University of Pennsylvania launched this viral marketing course, as a way to teach them how to create shareable content. Now, it’s available to all of us: Viral marketing and how to craft contagious content

Viral content involves a lot of different aspects, and that’s exactly what this course touches on. If you’re looking for ways to create viral, contagious content – take a look at this course.

7. Quicksprout University

Quicksprout University revolves around SEO, but it’s about so much more than just the basics. However, it’s still easy for beginners to understand.
With SEO becoming a more significant thing, companies need to think outside of the box – which is what this course does.

It highlights the importance of link building, content marketing, and social media. Yes, there’s more to SEO than keywords.

8. Integrated Marketing Communications

Another course made by a University, this time it’s Northwestern University. This is actually an accredited digital marketing course that focuses on social trends and target audiences.

The IMC course will help you reach valuable people on social media, and teach you how to make the most out of the platforms.

This course also looks into analytics, so you can discover what works for your company.

9. PPC University

WordStream created PPC University to help with PPC strategies. It provides all the information that beginners need, revolving around social advertising and PPC practices.

As a company, these are aspects that are crucial to look into – and, when used correctly, PPC advertising can leverage your business. That’s why this course is so important.

We love how PPC university also has a mobile platform. You can learn on your way to work, in the grocery queue, or in bed at night.

Social media is a big part of digital marketing, which is why Skillshare produced this online course: Introduction to Social Media Strategy.

When you are advertising on sites like Instagram and Twitter, you have to ensure you’re using the right tools, and that you’re creating engaging content.

What this really helps with, though, is finding your company’s online personality. This is a crucial step in creating a brand that works for you.

Don’t worry; paid advertising is also touched on.

Conclusion

Using a range of different resources, and also trial and error – you’ll be ready to enhance your online presence in no time.

Digital marketing might be an ongoing lesson, but everybody is in the same boat. As more resources and course appear – make the most out of every single one.

About the Author

Erica Sunarjo graduated from South Texas College majoring in Marketing and Creative Writing. She has cooperated with many influential companies in order to improve their marketing efforts. Erica is currently an editor at The Word Point. She uses her knowledge to make a difference in the realm of business copywriting and invested heavily in traveling and language learning.

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