10 Best Link Building Marketplaces

Backlink prices have climbed every year I have been buying them, and the gap between two quotes for the same placement can be embarrassing. Same domain, same section, same month, and one platform wants roughly double what another one does. Finding inventory stopped being the hard part a long while ago. Deciding who to run the order through is where the money is either saved or quietly wasted.

Dozens of platforms are now chasing the same SEO budgets. A few specialise in international coverage, a few in cheap links, others in real editorial outreach, quick turnaround, or filtering good enough to screen a large catalogue properly. The differences only show up once you start asking slightly rude questions. Where did these sites come from? Who checked them, and how hard? Does the platform set the price or does the publisher? And once you have paid, how much say do you actually get over the placement?

What follows is ten of them measured on exactly those points. They aren’t ranked. A French e-commerce site with €500 a month to spend needs something different from an agency placing forty links across five markets, and pretending one list settles that would be useless to both.

Top link building marketplaces to buy backlinks from in 2026

*No ranking order here. The right platform depends on the campaign, the markets you are targeting, the budget, and how much of the process you actually want to run yourself.

1. Link Finder

Link Finder is a comparison layer sitting on top of the marketplaces rather than a marketplace itself. I should say straight away that I built it, alongside Agence Onze, the SEO and AEO agency I also founded. Weigh my enthusiasm accordingly.

The reason it exists is boring and practical. Checking eight platforms one by one for the same domain is an hour of your life you never get back. Link Finder pulls listings from more than 30 marketplaces and compares prices across a catalogue of 400,000+ domains, so that hour becomes a search.

My favourite part is the AI search. You give it your site, your competitors and what you’re trying to rank for, and it sorts the available placements using our own LinkFinder Score. There’s also a competitor analysis tool that shows the referring domains your rivals have and, far more usefully, flags the ones you can actually buy through a partner marketplace. Keyword search finds purchasable links on pages that already rank in Google. And there’s a Chrome extension if you’d rather check opportunities straight from the SERP.

Pricing is a subscription: Standard at €13/month, Booster at €49, Spammer at €100. Yes, that’s genuinely what we called the top plan.
Link Finder also publishes what our own inventory says about backlink pricing. Useful reading before you accept anybody’s first quote.

2. Ereferer

Ereferer holds more than 50,000 domains worldwide, around 20,000 of them English-language. Links start at €10 and the platform says it will match a lower price if you find one elsewhere.

The group-buy system is the part I haven’t seen done properly anywhere else: several advertisers split the cost of a single placement, and everyone pays less than they would alone. Elsewhere it is more conventional. The catalogue leans French, English, Spanish, Italian and German, spread across blogs and media directories. You filter by niche and by the usual SEO metrics, then either supply your own article or use their writing service. You can also ask to proofread the piece before it goes live. Take that option. The anchor and the sentence wrapped around it are the entire reason you are paying.

Support runs on email or Skype and usually comes back within a few hours. Registration costs nothing and there’s no commitment, so you can go through the inventory before deciding anything at all. Repeat campaigns get scheduled lists, plugins and bulk buying, which removes a good chunk of the clicking. Tight budget, several languages, nobody spare to babysit the process. Start here. I usually do.

3. Bazoom

Bazoom charges per link. No subscription, no access fee, and the displayed price already includes the content and the publication, which makes budgeting far less irritating than platforms that quote you a placement and then invoice the article separately. More than 80 specialists handle the outreach by hand rather than through automated placements: guest posts, niche edits, broken link building, digital PR.

Filtering and recommendations run on Ahrefs, Moz and Semrush data. Feed it a site and it suggests placements by category, and Client Managers will talk strategy with you at no extra charge. So it is half-managed. There is a human in the loop and you are still the one driving, which suits me on most accounts and will irritate anyone hoping to hand the whole thing over and stop thinking about it.

They’re loud about white-hat methods and link durability. Orders, invoicing, project tracking and 24/7 support all live in one dashboard. For an agency juggling nine clients, that is worth more than another 5,000 domains in the catalogue.

4. Linkuma

Linkuma starts at €7, across more than 45,000 websites in 12 sectors, finance, health, tech and travel among them. There’s no minimum order, so a single link counts as a perfectly valid order.

Delivery is quoted at 24 to 72 hours. Every link carries a 21-day indexation guarantee as well: if Google hasn’t indexed the placement inside that window, you get another backlink at no charge. Jérémy, Mohamed and Charles handle support themselves from the start, video assistance included. More than 14,000 agencies and consultants use the platform, with aggregated ratings around 4.9/5 and 4.7/5 across the review sites.

The first campaign is free, which is an unusually low-friction way of finding out whether a platform suits you. They also point to a case study where daily clicks went from 40 to somewhere between 60 and 80 on a €50 monthly budget. I’d treat a single testimonial the way you’d treat any single testimonial. The entry price, the indexation guarantee and the free SEO analysis are the parts you can verify yourself, and there’s no contract and nothing hidden in the pricing.

5. WhitePress

WhitePress is a global content marketing and link building platform covering publications, backlinks and brand mentions on publisher sites. Rankings are only half of what it is after.

It is built around visibility inside ChatGPT, Google AI Overviews and the other AI-generated search experiences, and that is the reason to choose it over a marketplace that only sells backlinks. A placement here works as an SEO link and as a brand mention on a source that AI-driven discovery tends to pull from. If you’re already treating SEO and GEO as one job instead of two, the workflow lines up with how you work. An account is free, and it puts advertisers in front of publishers across a long list of countries and languages: SEO link building, digital PR, brand visibility campaigns. They don’t publish an exact inventory count anywhere, so I’m not going to invent one. Judge this one on international reach and positioning rather than database size.

6. Linkavista

Linkavista covers more than 40 countries and 14 languages, French, English, Swedish, Finnish and Romanian included. Links start at €1 and publishers set their own prices. The interesting bit is the emphasis on pages that already rank in Google, instead of a brand new article with no search visibility whatsoever sitting on an otherwise respectable domain.

Traffic gets verified through Google Search Console access, so you’re looking at real visits rather than a third-party estimate. Once you’ve bought, the dashboard watches the backlink and flags changes automatically.

Their French support team works seven days a week and says it clears most issues inside 24 hours. There’s a fully managed option too, covering audit, strategy, custom content and reporting. Worth it if you need the international reach and cannot face the picking, the haggling and the chasing. That is a job, not a task, and most in-house teams have nobody spare to do it.

7. Growwer

Growwer lists over 43,000 media outlets across 142 countries and more than 3,000 categories, by the platform’s own figures. Registration is free and the price is negotiated with the publisher against whatever budget you bring. Every outlet is reviewed manually before it joins the platform. Someone has already binned the worst of it before you open the catalogue.

Their recommendation engine does not do the usual DA or DR sort. It matches on whether the topic actually fits and whether their readers look anything like yours. Which is the right way round, frankly. A DR badge has never once told me whether a site’s readers would care about my client. A Chrome extension lets you review opportunities without abandoning whatever SEO workflow you were already in. If you would rather not manage any of it, a managed service will run the whole thing, from media selection through to publication tracking. Support is chat or email, stated at 24 to 48 hours. Their public counter showed a few hundred projects created in the previous month, which tells you the marketplace is alive and nothing whatsoever about whether those campaigns worked.

8. Rhino Rank

Rhino Rank is a UK link building agency rather than a marketplace, with an in-house team of more than 40 specialists. Founded in 2017. Curated links, guest posts, visual links, listicle placements. They’re firm that everything comes from genuine outreach, no PBNs and no black-hat shortcuts, and the first order is covered by a money-back guarantee of up to $550.

The range of placement formats is what I actually buy them for. A curated link adds your URL to content that already exists; a guest post creates something new on an established site.

Visual links and listicle placements give you two more shapes to work with, and that matters if you’d rather not end up with a profile made of 300 identical guest posts. Managed campaigns come with a dedicated strategist running the process end to end. No contracts, so you can pause or stop whenever it suits you, and agencies can resell through a white-label service. They cite Neil Patel, Indexsy and SEO.London as references, and to their credit they say plainly that results still depend on your niche and how competitive it is.

9. Linkpublishers

Linkpublishers lists more than 114,000 verified sites across 40+ countries and 40+ niches, with links starting at $20. Prices come straight from publishers with no markup, and stated average delivery is around 34 hours. Sites are checked for real traffic before they enter the marketplace. That weeds out the domains that look impressive in an SEO toolbar and get eleven visitors a day.

ReleVink is the piece worth knowing about: an AI-based relevance scoring system that compares your keywords and landing page against the available publishers and returns a contextual score. In a catalogue of that size, that’s the difference between screening for twenty minutes and screening for three hours.

Use the marketplace self-service with no subscription, or take the Done For You option and let an account manager handle strategy and execution. Placements carry a 12-month guarantee. If a link disappears they try to restore it first, then offer a similar replacement or a refund. Their documented results mention a 67% increase in convertible traffic within 90 days and a 48% improvement in keyword visibility, alongside a 95% satisfaction rate across 6,000+ clients and 92% retention. New accounts also get $25 in credit without handing over payment details.

10. Collaborator

Collaborator was the first digital PR platform to put official Ahrefs data directly inside its own interface. You filter publishers on Ahrefs Rank, DR and UR, alongside more than 40 other data sources and parameters. The catalogue isn’t only websites either: Telegram channels, news outlets, blogs and other media properties, spread across plenty of countries and sectors.

All that filtering means you can vet a placement without opening four other tabs. More than 75% of deals close within 48 hours, and anything tagged ‘Fast placement’ moves quicker still.

There’s a one-time commission per transaction rather than a recurring fee, and the internal messaging system lets you discuss content, anchors and placement details with the site owner before you order anything. Link removal and non-indexation are both covered, reviews come from verified platform users, and the referral programme pays lifetime commissions on whatever the people you refer go on to spend. Chasing news and media rather than blogs? This is the one I would open first. The publisher list reads more like a newsroom than a blogroll.

Frequently asked questions about buying backlinks on marketplaces

How do I choose the right link building marketplace for my project?

Start with what the campaign is actually for. Topical relevance, geographic targeting and domain authority pull you towards different platforms, and the split becomes obvious once you notice that some cover 40+ countries while others go deep on a handful of niches.

Then look at how you’re being charged. A subscription like Link Finder makes sense when you are buying continuously; pay-per-link platforms such as Bazoom or Linkpublishers are easier to sign off for a one-off push. Check whether traffic is verified independently or simply estimated by a third-party tool, because those two numbers are often nowhere near each other.

What price range should I expect for quality backlinks?

Anywhere from about €7 to several hundred euros, depending on the site’s authority, niche and traffic. Linkuma and Linkavista both have entry-level options under €10. A placement on a major publication will cost a great deal more than that.

Ereferer’s group-buy model brings the cost per buyer down by splitting one placement between several advertisers. Whatever the platform, check whether the displayed price includes the content and the publication. Writing is frequently billed separately, and that’s an unpleasant thing to discover at invoice time.

Are backlinks bought through marketplaces safe for SEO?

Editorial placements and genuine outreach carry less risk than PBNs or automated link farms. Look at how the marketplace vets its publishers, whether it will explain its link building practices when you ask, and what happens if a placement disappears or never gets indexed at all.

Vary the link types and the anchor text rather than repeating the same placement thirty times over. Mix guest posts with niche edits and the odd brand mention. A profile built out of one thing looks exactly like a profile somebody bought. And a suspiciously cheap offer on a high-DR domain deserves ten minutes of scepticism before you buy it.

How fast can I expect backlinks to be delivered?

It varies enormously by platform and by placement type. Some services quote 24 to 34 hours. Others take a week once content creation and publisher approval enter the picture.

Collaborator flags quicker opportunities with ‘Fast placement’ labels and Linkpublishers reports an average delivery time of 34 hours. Managed campaigns with custom outreach take longer, every time. If your deadline is the binding constraint, curated links and niche edits will beat a full guest-post workflow.

What guarantees should I look for when buying backlinks?

Permanence and indexation are the two that matter. Linkpublishers replaces links for 12 months; Linkuma gives a placement 21 days to get indexed before sending you a free replacement backlink.

Rhino Rank refunds up to $550 on a first order. Then look past the guarantee. Retention figures and verified reviews are the numbers I would actually read, and anything above 90% retention suggests people keep coming back. That is harder to fake than a testimonial.

About the Author

Lucio Laria is the co-founder of Onze, an SEO and GEO agency, and the founder of Link Finder, a platform built around link building and backlink price comparison. He works with companies in France and further afield on their visibility across Google and AI search engines.