Use real influencers to promote your brand: Intellifluence
You know how totally inappropriate it is when a huge celebrity actor totally unrelated to food features in commercials or becomes the brand ambassador for a grocery store chain? What sense does it make when someone like Mike Tyson promotes a brand like Nickelodeon?
What we’re trying to get at is, that often the most beaming of businesses make the somewhat misplaced marketing decision of hiring celebrities for promoting their brand just so that they can have a known face at their front, thinking it will create a great brand image for them. While it may work in some cases, in others, it can fall flat leaving such businesses out of millions of dollars and probably, loss of some customer base.
Now picture this. Instead of spending so much for the popular face who probably doesn’t even relate to your line of business, wouldn’t it be much more apt and smarter if you could rope in some non-celebrity who has a lot of followers on social media (Facebook, Twitter, Instagram, etc.) to promote your product / service among their following for a much lower price? Such people are known as influencers since they are in a unique position to sway the liking of a lot of people (their social followers) in favor of a product or service. Influencer marketing is the buzz-term in business circles these days and if you know what we’re talking about, you’d love to check out the online tool we’re covering today – Intellifluence.
Intellifluence – The simplest & smartest way to socially market your product
Intellifluence is a SaaS platform that connects you with influencers who have a large social media following and whose followers in turn have a large following. By letting you reach out to an influencer, encouraging you to let the influencer try out your product / service, and share their positive experiences on social media, you get the benefit of a word-of-mouth kind of marketing to an extremely large group of people through the medium that has proven to be the most effective way of creating buzz about a product / service. And all that at a fraction of the cost you would have to invest if you tried to sign up a celebrity to do the same. Cool or what?!
So basically with Intellifluence, you get to promote your brand and increase sales in 4 simple steps:
- Spotting the people with a large number of followers on social media
- Picking the ones who you find appropriate to promote your kind of product (for example, to promote a baby clothing line you could find a mother with a huge circle of friends and followers who is actively involved in mom’s clubs on Facebook and Twitter, whose opinion other fellow moms value, and who probably owns a blog on parenting)
- Connecting with them and letting them try out your product
- Share their positive experience on their social media handles and blogs
Come to think of it, using everyday people to promote a product / service in this way does sound like a pretty smart idea. Good points to the people behind Intellifluence.
Some of the best features of Intellifluence include:
- Simple, yet powerful interface that makes it easy to reach key peer-level influencers
- Single dashboard where you can create custom overviews of your offers and requirements so that pitching multiple influencers at the same time becomes easy
- Analytics support so you can track your progress right from within your dashboard
- Inbuilt proprietary messaging system that lets you communicate with your influencers directly, without the need of emailing
If you’re an Influencer, join Intellifluence for free and earn profits promoting brands
This section is dedicated to the other side of the Intellifluence coin – the influencers. If you are somebody who produces quality blog or social media content and have a faithful following, you can join Intellifluence for free and allow them to recommend you to businesses that are looking for influencers to partner with. Not only do you not have to spend a penny, you get to receive free products and benefit from attractive giveaways simply for doing what you do. Wow!
Check out how easy it is to use Intellifluence.
Working with the tool
To join Intellifluence as an influencer:
- Visit intellifluence.com and scroll down to the end of the page. Here you’ll see a big orange colored button that says “Join for free” if you’re an influencer. Click on it
- Next, you’ll need to sign up with your basic information (no card details required)
Note: To join as an influencer, you must be at least 13 years of age and if below 18, you must have the permission of a guardian to join. - Now you’ll be asked to enter some personal information about yourself in order to show why you are a great influencer and how you can help brands by promoting their products.
Note: Here, when prompted to enter a bio, make it as appealing as possible by highlighting all that you think will make a brand want to pick you as their influencer. You can’t lie of course! - Select up to 5 areas for which you wish to receive pitches from brands and also specify how you wish to be compensated and the minimum you’re willing to accept for your work. This will make you visible only to those brands who are willing to offer products or cash that match your minimum compensation criteria.
Note: A tip here, the lower you set your cash and product compensation limit, the more pitches you’re likely to get. - Add your PayPal or Venmo details
- Now add every social media account Intellifluence prompts you to add. This will give brands an idea of your audience size
- Click Save and you’re done.
For more details on what to do when you receive a pitch or how to approach a brand, you can watch one of the many YouTube videos Intellifluence has on offer for Influencers.
To join Intellifluence as a brand, you’ll need to sign up for a basic plan. Unfortunately, there’s no free trial plan for brands so you’ll need to provide your credit card details right at signing up time.
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Connect with social media influencers and promote your brand with @intellifluence intellifluence.com via @supermonitoring
Overall Verdict
Intellifluence makes for a great connecting platform for brands and influencers, and that too for a price as low as $9 a month even for top brands. Plus, it lets influencers benefit from cash and kind too, so it’s really a win-win tool. The only feature which would probably be great to have would be a trial package for brands wherein they are allowed to at least search for influencers and send out a limited number of pitches. This can help give them an idea of how effective the platform can be. Regardless, we loved it and would recommend it to every social media influencer out there.
