Phonexa – Call Management Software for Performance Marketing

Posted May 2nd, 2022 in Communications. Tagged: , , .

Marketing technology is as important for customer retention as it is for acquisition. One of the complex tasks businesses have to deal with today is managing customer experience and getting it right. That’s why brands are always on the lookout for innovative solutions and features that deliver value.

Most tasks, including drip campaigns, lead qualification, call tracking, and agent and call scoring, can be automated with the help of marketing technology. Connecting the dots, however, is not as easy as it might seem for most businesses.


If you’re looking for a comprehensive marketing solution that can help you enhance the customer experience, increase conversion rates, automate routine tasks, and streamline call processes, Phonexa is by far one of the industry-leading options.

Let’s explore in more detail what Call Logic – Phonexa’s call tracking and distribution product – can offer and how it can impact your business.

What is Phonexa?

Phonexa is an all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. It helps businesses improve their lead flow, increase customer engagement, boost sales, evaluate marketing performance, make educated decisions, and optimize their marketing efforts.

Phonexa’s suite of products can serve businesses of all sizes and in any industry, especially those continuously dealing with significant call volumes and high customer demand.

Here are some of the features Phonexa offers:

  • Call intelligence
  • Interactive voice response (IVR)
  • Predictive modeling
  • Real-time reporting
  • Campaign analytics
  • Cash flow tracking
  • Lead management and distribution
  • Cloud phone system (Cloud PBX)
  • Remarketing call leads via SMS and email through E-Delivery.

As a singular marketing suite, the aforementioned features and numerous others separate Phonexa from the competition and deliver distinct value to clients.

Now, let’s take a closer look at Phonexa’s call management software and explore what it can offer to businesses.

Phonexa - screenshot

How to use Phonexa’s Call Management Software?

Listed below are the essential features the call management software Call Logic offers for optimized call traffic distribution, methodical budget allocation, and lead transparency.

Call Analytics

Call analytics is a feature that helps brands analyze activity and create more efficient campaigns and strategies in the future. Simply put, businesses can leverage all the call data the software consolidates in tracking reports.

Real-time reporting ensures that marketers receive detailed information on the performance of specific keywords, assess ROI, and view the success of campaigns depending on the selected factors like time or location of prospects. Sales departments will also find this feature especially useful if they’re looking to boost sales or improve conversion and retention rates.

Call Tracking

One of the essential features Phonexa’s call management solution offers is call tracking software.

Every business strives to determine the reasons behind customer calls and other forms of contact. It’s crucial to identify the most effective channels that drive most call and web leads. Brands equipped with call tracking software can determine which campaigns drive the most calls and why. And that’s only one of the problems call tracking solves.

It also helps brands improve their customer service by enhancing the customer journey. Since the call tracking feature is bundled with IVR and call recording tools, businesses can significantly improve their relationships with callers by using data to optimize call flows, personalize messages, and ensure high-quality customer service and support.

Finally, call tracking helps businesses adopt the most effective practices, handle and analyze large call volumes, and ensure business adaptability.

Interactive Voice Response (IVR)

IVR is a feature that greets callers with personalized pre-recorded messages, enabling them to interact with a system through touch-tone responses and directing callers to specific departments or agents.

Phonexa’s IVR system elevates customer journey and experience by offering helpful information to clients and routing their calls accurately. While efficiently processing their queries, the system engages callers in a conversation that helps to create a clear caller profile and saves them time in the future.

On top of that, looking at the IVR journey helps sales departments fine-tune their sales funnels and increase conversion rates.

Predictive Modeling

Predictive modeling, otherwise known as a predictive analytics tool, puts every marketing initiative aimed at driving leads and calls into perspective.

As one of the most valuable tools, predictive modeling helps businesses improve lead scoring tactics, identify business growth opportunities, view plausible outcomes of their strategies and marketing efforts, and advocate for new strategies.

In addition, this tool charts behavioral patterns of specific customer groups, which helps marketers understand consumer behavior and their reactions. That, in turn, allows for adjusting sales funnels.

Automatic Call Distribution (ACD)

Automatic Call Distribution is another crucial feature of Phonexa’s call management software. This feature is bundled with IVR, making it possible to direct inbound calls to appropriate departments or agents based on the IVR survey results and caller’s demographics.

ACD essentially helps brands transform the way they handle call traffic, approach inbound and outbound calls, and convert business calls into leads. As a result, businesses elevate customer experience and close more deals.

Here’s a short overview of the call distribution process:

  1. IVR collects query details and caller’s information
  2. ACD uses call data to distribute calls
  3. The ACD system distributes calls based on several factors, including the call status, wait time, and the purpose of the call
  4. The system queues and routes calls that need to be transferred to specific agents

Ping Post Calls

Phonexa’s Ping Post Calls 2.0 is a feature that enables efficient lead acquisition and real-time call bidding that help businesses ensure high ROI.

In a nutshell, the process helps manage the lead distribution needs of all parties involved – buyers, publishers, affiliate networks, and direct advertisers alike. The software allows putting in a bid for a lead and matching every lead with the highest bidder.

The software consists of several essential components, including dynamic phone numbers, fixed pricing, and dynamic duration to sell. As part of an all-in-one marketing automation solution, Ping Post Calls enables every seller and buyer to make the most of all five call lead flows.

Evaluating Phonexa

  • Phonexa is a 360-degree marketing solution that houses all of the leadgen marketing services you need under one roof for a feasible price.
  • Phonexa offers a wide variety of detailed analytics and granular reports that help with performance analysis in order for you to take a leap with leadgen.
  • Phonexa is easy to integrate and sync with the marketing tools your company depends on.
  • According to G2, Phonexa onboards the clients they sign with an impressive speed to the tune of an average of 10 days – a stark contrast compared to the 26-day average customers go live with similar products and platforms.
  • Phonexa provides 24/7 customer support to make sure your business never skips a beat.

Final Verdict

Selecting the right marketing automation solution to tackle multiple issues and yield good results isn’t a simple task. So naturally, you need to evaluate all the features and make sure that the offered solution will empower your business to achieve its mission.

Whether you’re in the digital marketing, insurance services, home services, or financial services arena, among other verticals, you need to attribute your lead interactions, identify the best-performing marketing channels, and optimize budget allocation to ensure continuous business growth.

Implementing Phonexa’s all-in-one marketing automation solution is a great place to start.

About the Author

Victoria Berezhetska

Victoria Berezhetska is a Content Writer at Phonexa. Victoria has a Bachelor’s degree in General Management and extensive working experience as a PR specialist and content writer touching on many different areas of digital marketing. She is responsible for crafting blog content, covering a wide range of topics like call tracking, lead generation, and digital marketing.

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