MailReach: The Smart Path from Spam Folder to Inbox

You feel the frustration when you press the send button on a cold outreach or campaign email, and you have no response whatsoever, or even worse, when you find it has gone to spam or promotions. To web designers, web developers, online marketers, web site owners and eCommerce managers, your message will only be as good as those who get it.

MailReach is software designed to bridge that particular gap: the software allows to enhance the email delivery rates in order to ensure that your well-written content does not get lost. This paper will take you through what MailReach is, its specific functionality, its costs (most recent annual charges), its advantages and disadvantages, and its relative suitability to your workflow.

Features

Email Warm-Up Engine

The MailReach basics are its warm-up process, which will automate the process of repairing, raising, and maintaining your sender reputation through meaningful interactions. It is not a mere transmission of fake opens, or templates you are responding to, but getting into a network of 30,000 or more high-reputation inboxes (primarily Gmail and Microsoft/Outlook accounts). Emails are opened, responded to in a positive manner, removed off spams, etc, all in a pattern that is supposed to resemble actual human behaviour.

The other component of this: volume ramping. The better the reputation the more warm-up volume (amount of emails/day) is generated by MailReach though in a controlled fashion to ensure you do not activate spam filters.

Spam Testing & Inbox Placement Diagnostics

Sometimes regardless of having warmed up, your deliverability is still dependent on the content, authentication and the way your spam filters are understanding your action. MailReach also has spam-test / spam checker options: you can send a test email, see where it is sent (inbox, promotions, spam), and mark frequent problems: missing or incorrectly set-up SPF / DKIM / DMARC records, blacklisted domains or IPs, spammish word or bad links.

Various other features (such as domain/inbox health) (per provider), and notifications of reputation drops (via Slack or webhook) can be monitored, as well as history of tests.

Co-Pilot (AI based Deliverability assistant)

To provide guidance to the users who might not be expert deliverability engineers, MailReach can also have a Co-Pilot: it studies the warm-up progress, spam test results, authentication problems, email-sending patterns, and offers suggestions or optimizations. E.g. adjusting the volume of send, the subject lines, testing DNS configurations or content adjustments to stop spam. It assists you in steering as opposed to guessing.

Multi-ESP & Domain Support, Reputation Monitoring

MailReach is compatible with any email service or SMTP provider (Gmail / Google Workspace, Outlook / Office365, etc.) that is SMTP enabled. It is also capable of tracking reputation per provider and per domain as well as warming individual inboxes. You get that visible so when one of the domains is set up wrongly or Gmail has been behaving differently than Outlook.
Also: it is able to cope with numerous inboxes, and features agency/team (tagging, dashboards, alerts) features, to scale.

Positive Engagement & Meaningful Interactions

Not only bulk behavior, MailReach seeks after quality indicators: responses, marking messages important, spamming, etc. ESPs (email service providers) examine these to form their opinion on your sender reputation. The concept is: one must not just send a myriad of emails, they have to result in actual human-like interaction.

Alerts, Dashboards, and Automation

It is very well to be reactive, it is better to be proactive. The MailReach is a collection of tools which help to monitor the reputation drops, blacklist monitoring, DNS monitoring, and alerts to notice when things change. On top of dashboards provide summaries of several inboxes / domains such that you do not have to keep checking each of them on a regular basis.

Pricing

All-In-One Plan (Warm up and Spam testing)

• 1-5 mailboxes: $20 mailbox/month (charged yearly; you save approximately 20% compared to monthly billed) rather than the more expensive rate.
• 6-20 mailboxes: 15.60 mailbox per month (annual billing).
• 21-50 mailboxes: $14.40 mailbox per month (annual).
• 51+ mailboxes: $12.80 per mailbox per month (annual)

Spam Tester Plan (Credit-Based and No Warm-Up)

You can also purchase spam test credits, in the event that you do not need the warm-up engine, just wish to test deliverability, land placement, content issues. Under annual billing, some examples are:

• 100 credits: ~$22.40/month
• 150 credits: ~$29.44/month
• 200 credits: ~$43.20/month
• Higher credit packs are scaled upwards; customer / large-volume plans are available.

What you get with annual billing / value add

• ~20% discount on a monthly basis when you make a one year commitment.
• Spam test credits will be offered as a bundle (minimum credits) of warm-up plans.
• Included features such as MailReach Co-Pilot, domain/inbox health checking, blacklist and authentication (SPF/DKIM/DMARC) checks, etc.

Pros and Cons

Pros

• Extremely good deliverability options: Warm-up + actual inbox placement + reputation tracking provides you with visibility and takeability. This is gold in case you are sending cold outreach.
• A good quality network of inboxes: It is not a throwaway SMTP, but the interactions are of high-reputation inboxes (Gmail, Microsoft etc.). That matters for reputation.
• Effective automation and helpful dashboards: You do not have to micromanage everything, alerts, dashboards, Co-Pilot suggestions are useful.
• Scalable: Supporting multiple mailboxes, domains; designed to be used by agencies and teams, not individual senders.
• Indications of transparency and trust: The spam test tool, free spam checks, deliverability metrics, etc., are useful to know what is working and what is not.

Cons

• May be costly particularly when you receive a significant number of inboxes, domains or send frequently. Per-mailbox cost adds up.
• Initial warm-up takes time. It will not happen overnight, it takes days/weeks to work through such issues as replies, domain reputation, content modifications etc.
• Learning curve: To non-technical readers, or to teams that are not familiar with deliverability, it is overwhelming to learn about such concepts as SPF/DKIM/DMARC, blacklist problems, or how to read inbox placement reports. The support is nice but you still require some necessities.
• It is not ideal in B2C / bulk newsletter flows: The tool is designed to work with B2B cold outreach, which is slower and more calculated. When you email mostly mass-opt-in newsletters, there are certain features that are over-the-top or out of place.
• No ever free / limited free warm-up: There might be free spam tests but warm-up is included in paid plans. You will pay or commit in case you simply want to try.

Summary

MailReach is a tool that should not be taken lightly by people who rely on cold outreach, finding clients through emails, or email sending at large B2B outreach. To web designers, web developers, marketers, eCommerce managers: when you are emailing prospects, partners, clients- or recruiting through email- you are simultaneously losing the inbox, which will cost you leads or sales or talent. MailReach provides you with a data-based, systematic means of enhancing that.

Some of its features might also be unnecessary in case you are merely sending newsletters to the customers who are already anticipating such mails. However, when deliverability issues (low open rates, spam folder, complaints) are preventing other progress, it may be worth the price particularly when you are billed on an annual basis.

I would suggest to first attempt the spam test at least to check how your emails perform already and then decide to warm one mailbox and monitor the results in a few weeks and increase it as the returns begin to show. In the case of agencies, it can be highly applicable; the price ranges, and the visibility software can be a more important issue when dealing with several customers.

Altogether, MailReach will be one of the brightest warm-up / deliverability tools in 2025. It is narrow, well-built in features, and its price is decent assuming what you will get provided you put it into good use.

About the Author

Anna Malik – digital nomad, enthusiast of everything online and in the cloud, productivity maniac. She travels around the world reviewing web applications and other resources for Web People for our blog.