Linkio – Helps You Choose the Right Anchor Text

Posted October 31st, 2019 in SEO/SEM. Tagged: , , .

If you are looking for a way to gain a competitive edge, then focus on developing personalized content for your audience. Studies show that nearly 35 percent of consumers will make an unplanned purchase if they feel like a company has personalized their content. There are a number of ways to make content more personalized and helpful to the consumer.

As you develop content, be sure to focus on providing more information and context to the reader. One of the best ways to do this is by putting internal and external links in your content. When trying to place these links in your content, choosing the right anchor text is crucial. The anchor text is the word or words you use to embed your hyperlink in.


The biggest mistake you can make when it comes to your content is neglecting to realize just how important the right anchor text is. Choosing the right words to embed your links in is easy when using Linkio. This tool offers everything from SEO monitoring to anchor text suggestions.
Read below to find out more about the importance of the right anchor text and how Linkio can help you in your pursuit of SEO dominance.

Getting Familiar With Anchor Text Types

Before we get into how Linkio can help you select the right anchor text, you need to understand there are various types of anchor text options. Merely using the same type of anchor text over and over again will lead to your content getting stale. The same anchor text used over and over again will also cause your links to lose their effectiveness.

If you are unsure about what type of anchor text you need, consider these options:

  • An exact match anchor text will feature the exact word or phrases you are trying to rank for.
  • A phrase match anchor text has the actual keyword phrase you want search engines or readers to notice.
  • The partial match anchor text will have a few extra words included with the actual word you want to rank for.
  • If you want to increase the effectiveness of a link, then using a branded anchor text that features your business name is crucial.
  • A naked URL is the actual web address to the page you are linking to.
  • You can also use a random anchor text like click here, this article, etc.

The best way to ensure the right anchor text is chosen is by using the tools offered by Linkio.

Linkio - screenshot 1

The Power of Linkio’s Anchor Text Suggestion Tool

Are you stumped on what type of anchor text you need in your content? If so, the Anchor Text Suggestion Tool provided by Linkio is just what you need. In order to use this tool effectively, you will need to enter some vital information. Putting in your brand name and the keywords you are using in the content in question is the first step. You will also need to inform Linkio regarding the type of content you are developing. The content options range from blogs to product pages and everything in between.

The last information you need to provide Linkio before getting anchor text suggestions is the anchor text type you want to use. Once you have all of this information entered in, you will click the “generate” button.

The team at Linkio has done their homework to ensure the anchor text suggestions they provide are based on data. This information came from Linkio researching various backlink profiles and identifying the trend patterns. With their help, you can take your content from idea to implementation in a hurry.

Linkio - screnshot 2

Using the Anchor Text Categorizer Tool is Beneficial

If you are looking for an easy and accurate way to calculate the percentage of anchor text distribution on your website, then the Anchor Text Categorizer Tool by Linkio is beneficial. The first thing you have to do when trying to utilize the power of this tool is to enter in the page URL and title you want to check. You will also need to enter in the anchor text being utilized on the page in question.

Linkio also requires you to enter your brand name and the exact keywords you have used to optimize the content on the page. Once you hit the “generate”, Linkio will go to work. When the information on your webpage comes back, you can clearly see whether or not you have over-optimized the anchor text. If the results show this over-optimization has taken place, you can revisit the Anchor Text Suggestion Tool page to get some help with what to replace the existing anchor text with.

Linkio - screenshot 3

One of the best things you can do to attract attention from search engines like google is to place quality backlinks in your content. Before you put these backlinks in, you should make sure they are relevant. Using the Backlink Title and URL Relevance Checker Tool will help you remove any doubts about your content. This tool uses two factors, the URL of the backlink and the page title, to assess whether or not it is relevant. If the anchor text and link are not relevant, you will have a hard time getting attention from popular search engines.

When trying to assess the relevancy of your backlink, you need to enter certain information into the Linkio tool.

  • The exact keywords used in the content.
  • Topical keywords that may appear on the page.
  • A list of the backlinks being used.
  • Listing competitor backlinks is optional, but can be helpful.

Once you have this information in place, the Linkio tool can provide you with information regarding relevance.

How Does Anchor Text Affect Search Engine Rankings?

One of the main things inexperienced marketers and business owners want to know is why anchor text is so important to the overall success of their content. The external anchor text on your page provides search engine bots with clues about what the content is about.

For instance, if the page you are linking to was about umbrellas, the anchor text will need to indicate this. If other websites also link to this page using similar anchor text, it will further confirm the suspicion that the search engine bots had about the nature of the content featured. The key to beating the competition in the anchor text and linking game is using keyword-rich text.

Relevant Guest Blogging Can Be Beneficial

Are you looking for a way to increase the number of relevant links going to your website? If you answered yes, then guest blogging is something you should consider. There are a number of websites that allow writers to contribute content. By blogging on these sites and putting links to your website in the content, you can increase the amount of Google attention your domain gets.

If you simply don’t have the time or the skill need to find these sites and curate content for them, working with professionals is probably a good idea. With their assistance, you won’t have to worry about the guest blogs having quality issues.

Now is the Time to Take Action

If Linkio sounds like it has the tools you need, now is the time to take action. With the right tools, you can make your marketing efforts more successful.

About the Author

Wendy Dessler

Wendy Dessler is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

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