AMP vs. PWA – All You Should Know

Posted July 20th, 2019 in Mobile. Tagged: , .

The world of mobile phones is growing at a higher pace by changing the face of digital publishing.

Such a rapid change is figured out from Google as it has led to the development of new handful technology which is designed for delivering faster and richer mobile experiences to the users. This is related to the Accelerated Mobile Pages (AMP) by Google and Progressive Web Application (PWA).


There is still chaos in the mobile web engagement as the top mobile sites are hitting the majority of the people than the native applications. It seems that mobile websites can attract visitors but cannot retain or keep them. In this article, we will be looking at the difference between AMP and PWA before you select the one.

What is AMP?


Accelerated Mobile Page is an open-source platform which is built on javascript and approved by Google. This allows faster page loading as compared to the regular HTML and it is one of the of ways to create web pages for building static contents by making it easier to publish mobile-friendly contents faster. The main focus of AMP is to improve the page loading performance and browsing experience of a web site on mobile devices.

Even Google claims AMP’ enhancing performance of the mobile web by having rich content like graphics, animations, and videos along with some smart advertisements. There are multiple benefits of AMPs as it aids in lowering bounce rates with better UX and fast loading speed. It is easy to install and all you need is to add a Canonical tag or a line of code into all pages.

What are the benefits of AMP?

AMP Increases the loading speed

Google research states that if a website takes more than three seconds to load then around half percent of the users tend to move away by leaving the site. This indicates that the usage of inline CSS or asynchronous JavaScripts helps to reduce the loading speed of the website. When the site takes a lesser page to load, it can bring along a huge change in the traffic and customer engagement.

AMP improves SEO and decreases bounce rates

With the help of AMP, there will be improvised mobile SEO and keyword ranking in mobiles. The page loading time is vital in SEO and an average mobile user does not wait for more than 6 seconds to load a page. Therefore, the faster loading speed will not only help the website to rank higher in the Google search engine but it will also help to reduce the bounce rates which are crucial for a search engine to invalidate your pages.

AMP high-jump on ad views

In AMP, the specific code of HTML has arranged in such a manner that it enhances the overall ability of banners and images. Therefore, there will be a high advertisement view-ability rate which will help to monetize the website.

What is PWA?


Progressive Web App is a mixed layout of a regular website page and mobile app development. The PWA web pages appear a lot similar to mobile apps by giving similar interactions and navigations. They are an advanced form of responsive web apps and contains additional application features. PWA enables the user to optimize the latest feature supported by the modern browsers in their mobile responsive website by giving out an app-like experience on the web.

The ultimate aim of the PWA is to make sure that the desired results are seamless so that the user cannot figure out the difference between a progressive web app and normal mobile app. For instance- When you open Amazon app on your mobile devices, it is not the mobile app which you have downloaded but it is simply the PWA.

What are the benefits of PWA?

PWA is highly responsive

The good thing about PWAs is that they are responsive and compatible with any devices be it a tablet, mobile, desktop or even with the ones which are not launched in the market yet.

PWA is SEO-friendly

There is a usual hike in the app searchability and accessibility when it comes to PWA. As the websites load faster, the rankings go higher. Also, the development of PWA costs is a lot less compared to other native mobile apps for Android and iOS. You can create multiple functions for businesses at less price.

Low data usage and Updates

There is less information in PWA as compared to other mobile apps. Therefore, purchasing the data is less expensive and also there is no extra storage required in the device. The mobile applications get updated constantly but this increases the data intake and space. There are no frequent updates when using PWA as it is only the websites that get a regular update.

What’s the difference between AMP and PWA?

We have seen the benefits of how AMp and PWA you to get the most of our site. But what makes them different from each other? Well, while making use of AMP, the page load time gets reduced while with PWA, the pages get updated quickly as possible by making the users surf the site by having similar experience like mobile apps without any disturbance .

The AMP contains streamlined CSS and standardized JavaScripts whereas PWA is all about the service workers, App shell and web app manifest. AMP is most convenient for the static contents like articles websites, blogging sites, news publishing sites, and other heavy sites. On the other side, PWA works best for e-commerce as it helps to look and feel like mobile applications.

Which one to choose from?

In general, both AMP and PWA has significant benefits. But if your website is focusing on the heavy content then AMP is better for you as it works efficiently on heavy contents. Contrary to this, if you own an e-commerce site then go for PWA as it gives you an exact look and feel of a mobile app in the browser. So, Choose wisely and Keep Learning!

About the Author

Hazel Grace

Hazel Grace is Marketing Analyst at Web, ecommerce & Mobile App Development Company – eTatvaSoft. Also she is responsible for developing and promoting business interactions. She is nature freak and loves to play Chess.

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