Stape vs Taggrs: server-side tracking tools comparison
Taggrs and Stape are often the first companies that come to mind when you need to configure and launch an effective and accurate server-side tracking infrastructure. Both stood at the core of the technology and keep developing nowadays. Thus, when it comes to the question “who can help me to switch to server-side?”, comparing these two titles is the most natural thing that comes to mind.
Superficial comparison
Stape’s server-side tagging service is probably one of the most popular ones. Google and AI agents often put it on top of their lists, answering corresponding requests. Stape is obliged by its popularity to several factors:
- dozens of features aimed at further improvement of your server-side tracking setup;
- a big library of tag templates, which is constantly updated;
- responsive and always active support service;
- flexible billing model based on the number of requests.
Stape has more than 200.000 clients and boasts high ratings on various review platforms, which helps to attract even more businesses and companies to partner with it.
Taggrs is Stape’s direct competitor, which offers similar services but utilizes different approaches. While it does not have such a vast toolkit, Taggrs still attracts clients with its high-quality services and approachable pricing, which makes it a top 1 option for those seeking an alternative to Stape.
Deeper into the features
Although both companies operate in the field of server-side tracking services, the list of features they offer and the additional benefits they have vary in many aspects.
| Stape | Taggrs | |
|---|---|---|
| Server GTM container hosting | Offers server GTM container hosting on a cloud server. For the US clients, the company uses Google Cloud infrastructure. For European companies, Stape partners with Scaleway to comply with GDPR. | Offers server GTM container hosting on a cloud server. The company manages the servers itself instead of partnering with Google Cloud. This means that it follows compliance requirements in various regions, but it also increases the price. |
| Gateway hosting | Hosts gateways for lots of platforms: TikTok, Meta, Snapchat, etc. Has a custom Stape Gateway for Google Analytics and GA4. Recently introduced Signals Gateway that operates with any source and destination. | Hosts Meta Conversions API Gateway only. For other analytic platforms, the only option is to host an API via server GTM. |
| Tracking quality monitoring | Has the Logs feature that tracks issues arising in the process of data tracking. | Does not have an in-built feature to monitor tracking issues |
| Free plan for small clients | Offers a free basic plan for clients with up to 10.000 monthly requests. | Offers a free basic plan for clients with up to 10.000 monthly requests. |
| Custom subdomain | Provides an opportunity to have a custom subdomain for a bigger first-party data focus. | Provides an opportunity to have a custom subdomain for a bigger first-party data focus. |
It is also worth mentioning that Stape has custom integrations and aps for third-party platforms, for instance, BigCommerce and Shopify. Taggrs does not have any information about such offers on its website, so it is fair to suggest that the company has nothing to offer in this domain.
Approach to pricing
Both Stape and Taggrs have moved away from a fixed payment model, sticking to a more flexible approach based on the number of received requests. Stape’s offers start at $17/month for server GTM and Signals Gateway hosting (500.000 monthly requests). Other gateways are available at $8 per pixel or $100 per 100 pixels.
Taggrs charges $25/month for 750.000 requests, but it does not have that many additional perks included in the plan. For instance, there is no bot and ad blocker detection functionality, which is available for its competitor at the basic payment plan. Thus, it is a good offer at its essence, but if you are looking for additional functionality included by default, then Stape’s offer is juicier.
Knowledgebase, documentation, and learning resources
Despite the recent surge in usage and popularity, server-side tracking is still not a default approach for eCommerce and online marketing. The number of users who know little to nothing about it is big, and it is important to be able to explain what server-side tracking is, how it works, and what its applied benefits are.
Stape approaches this task fundamentally. It has several layers of knowledge and learning resources that cover everything: from the basics to the configuration nuances.
1. Stape Academy. This is a free study course available to everyone who registers for an account with the company. It familiarizes viewers with the basics of server-side tracking, how it functions, and its configurations.
2. Stape Helpdesk. It is available to everyone for free, even without registration. This is a vast knowledge base that covers Stape’s features, benefits, powerups, and integrations.
3. Community forum. Here, Stape specialists and users from all over the world communicate with each other, help to solve arising issues, and share cool ideas and insights they have.
4. Case studies. A series of articles in this section will show you how different Stape clients use the company’s services and what benefits they get.
5. Blog. A big library of articles from Stape experts about new and old features, ways to improve tracking, how to solve problems, etc. In essence, it is similar to Helpdesk, but written in a less technical and more “human-friendly” style.
You can also create a demo account and test what interests you in the environment close to “field”. In combination with all the resources listed above, you can get quite a clear understanding of how stape works and what it offers.
Taggrs also offers many study-oriented resources, but they are mostly focused on the features the company offers, and do not cover the more general field of what server-side tracking is.
1. Blog. Similar to Stape’s, you can find here articles on various topics related to configuring server-side tracking setup, news in the industry, etc. In essence, this is the only section where you can get some generalized content.
2. Documentation. This section provides you with detailed descriptions of Taggrs’s features, configurations, and tools. It is available for free and without registration to any website visitor.
3. Case studies and user cases. These two tabs will provide you with successful stories of the company’s clients, solutions they used, and decisions they made.
If you have never worked with server-side tracking before, it is recommended that you check blocks, case studies, and documentation of the company you choose. This will help you to understand the benefits of the technology and the advantages of each particular platform, and help you to make a well-informed decision.
Conclusion
Stape is definitely a better choice out of context. It has more features, a bigger knowledgebase, and better pricing plans at first glance. Things, however, may change based on what you need. If it is important for you to have a cloud server managed by the platform itself, Taggrs would be a more preferable choice. Should you focus on improving your new or existing server-side tracking setup, adding various additional benefits – address Stape.
The main point is that you will get a high-quality service in both cases, whichever you decide to partner up with. Thus, it is important that you first clearly understand your needs, and only then stick to one of these titles.
Author: Jeremiah Kowalski
Jeremiah is a seasoned writer and marketing professional with extensive expertise in SaaS and digital analytics. Drawing from hands-on experience in implementing server-side tracking solutions, he specializes in helping marketers and business owners optimize their data collection strategies to maximize the value of their analytics platforms.
