One of the most critical departments for any organization is sales and marketing, and the job of marketing managers and sales personnel is vital to a company’s success. Without qualified and competent sales and marketing teams, even the biggest names in business cannot succeed. Organizations typically spend thousands of dollars on hiring the right people for the job who can bring the right customers to the table in the expected numbers.

But that’s not where the story ends. Roping in new customers is a very challenging task and often, the best of sales tactics fail to work their charm. Advertising campaigns, online marketing, banner marketing, etc., do leave an impression on the potential buyer’s mind, but they seldom guarantee that a prospect will actually make an inquiry.

What if there was some way to ensure that a customer who is visiting your company website will actually call you up and place an inquiry? What if somehow, you could make sure one or more of your sales reps are connected to a probable buyer every time he visits your website? With CallPage, there is!

CallPage – Directly connect with potential customers within seconds

It won’t be wrong to say that CallPage is a sales tool. It is in fact a mechanism for organizations to engage their website visitors by providing immediate responses from sales representatives. When a potential customer visits a company’s website, he sees an interactive website button and pop-up widget that provide a free phone connection to one of the sales reps of the company. All the customer has to do is enter the phone number on which he’d like to be contacted and hit the button that says “Yes, call me right now!” Once a visitor sends in a request, CallPage comes into action and automatically connects them with an available rep from the company within 28 seconds.

CallPage helps commercial sites convert page views into inbound sales calls. It engages website visitors and helps to provide immediate responses through callbacks on real phone numbers. Organizations using this neat tool have claimed to experience up to 75% more calls, conversion, leads and deals.

One of the key ways in which CallPage engages potential customers is that since the connection is made within a short time-span of 28 seconds, before a user can decide to switch his browser page to another website, he receives a call from the sales rep of the website he is currently visiting. This keeps him glued to the page he is currently at. Even if he is inclined to leave, the sales rep can convince him to stay and browse more features and hopefully, make a sale.

Some of the key features of the tool include:

• Offers you to pick any catchy call-to-action button from a gallery of ready-made graphics or upload a custom graphic to help visitors spot the website’s chat window
• Automatically connects a potential customer with an available rep in 28 seconds
• Includes mobile and desktop support
• Enable you to customize the call-to-action widget with photos, colors, and backgrounds
• Includes feature to notify your potential customer if you’re out of office and offer him a free callback when you’re available
• Embedded with inbuilt analytics capabilities which allow you to see call history, your customers’ phone numbers, and other information
• You can even listen to call recordings and analyze your managers’ KPI and analyze the performance of each traffic source
• Easy integration with tons of popular tools like Slack, Shopify, PipeDrive, Salesforce, etc
• Includes support for computing how likely is a potential customer to buy something the next time he visits your website
• Capability to call customers dispersed across all major countries in the world

There are more features to this awesome tool. If you’d like to know about them please visit the tool’s homepage.

How it works

To start exploring CallPage, visit the tool’s homepage and click on the red button says “Start Free Trial”. This will lead you to a signup section where after filling in appropriate details, you’ll get directed to the dashboard. The fun begins here.

• The dashboard is divided into 2 main sections – a sidebar containing user options (calls, widgets, my team, billing, settings) and a main panel where your sales statistics resulting from CallPage will be displayed.
• The statistics typically include an overview of the number of visitors to your website, the number of calls that were requested, average call duration, and successful call rate.
• To install CallPage widget on your website, click on the ‘Widgets’ tab from the sidebar and click on the “Install Widget” button.
• This will direct you to the HTML code which you need to place on your website and appropriate instructions to do it.
• Once the widget is live on your website, you can customize it through convenient options. The customization screen can be opened by clicking on the edit button next to the panel dedicated to that particular widget.
  • Click on SMS settings to customize your messaging settings.
  • Click on Call settings to customize call settings.
  • While making customizations remember not to meddle with any application code for CallPage. This can lead to your widget not working.

Using the tool is actually not very difficult. There are plenty of customization options and everything is appropriately explained. You can also visit the tool’s resources to learn more and of course, there is a quick video to give you a tour to the tool too.

Pros VS Cons

Needless to say, CallPage has a lot of positive sides to it. It is easy to work with, easy to install on any website, customizable, and it actually works. Plus, the customer support is awesome.

But there are a few, albeit negligible drawbacks to it too. Though it is largely user friendly, users trying their hand at it for the first time can get a bit confused regarding the options and settings. Plus, the tool is actually quite steeply priced.

• Convert every page visit into a potential sale with a customized and catchy call-to-action widget – Try @callpage_io callpage.io/ via @supermonitoring

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Verdict

CallPage is a good sales boosting tool, but it is for the big players. At the price at which it comes, small players won’t be able to extract as many benefits as they will incur expenses. However if you’re up for it, after a little initial struggle with its panel, you’ll get the hang of it. And once you do, the tool can really help turn your sales figures around.