Leverage Memes for Social Media Marketing with Adobe Spark Meme Generator

Posted August 7th, 2019 in Social Media. Tagged: , .

Memes have become an increasingly popular way to capture the attention of target audiences over the years. That’s because memes contain relatable content and are often effective at going viral on social media. But creating memes that work for your business in your audience requires having a plan. Here are some creative ways you can use memes to take your social media marketing to the next level:


1. Make Memes Original

Create unique, one-of-a-kind memes that are specific to your brand. Denny’s has a track record for creating original memes, including its flat top pancake meme. This meme serves as a great example that helped drive the company over 13,000 likes on Instagram, and it’s all thanks to its original wittiness. By creating original memes, you can help amplify your social media marketing with the right message that connects well with your brand.

2. Spin a Popular Meme

Popular memes, such as the “None of My Business” meme featuring Kermit the Frog, go viral for a reason. These memes often spark nostalgia or good feelings and are easily recognizable. You can put a spin on a popular meme by adding text to the image and making the content applicable to your brand and message. Consider using a meme library with licensed content or get permission from the original owner so you can legally use the image.

3. Add Humor

If you want to increase engagement in your social media marketing campaign, consider using memes that are likely to make your target audience laugh. A perfect example of a humorous meme social media campaign comes from the online food delivery service Seamless. Seamless’ series of OscarNomNoms featured spoof film posters that recreated film titles to include food, such as the Waffle of Wall Street. This campaign was highly effective because it not only got Seamless’ audience to laugh but the campaign encouraged engagement with user suggestions. Adding a splash of humor to your memes can motivate your audience to share your content. This can also lead to creating brand awareness to new audiences as followers share your content.

4. Make Memes Relatable

Connect your memes to present-day topics your audience cares about to make your meme relatable. Think about your purpose for using the meme and consider your strategy, including how frequent you plan to share your meme across your social media platform. For instance, if you want your meme to be highly effective, it’s important to use it sparingly, so the content is relatable and fresh rather than overdone. You want the content to resonate with your audience, but it should also be relatable and relevant for the time. By keeping these concepts in mind, you can create a quality meme that your audience will appreciate.

5. Make it Visually Appealing

Grab your audience’s attention by making memes that are more image-focused than text. Include short, meaningful content that’s impactful. For instance, you can share an interesting quote or statistic that is centered on your meme. Consider using infographics and a graph to make it easy to read and share on visually-friendly social media platforms, such as Pinterest or Instagram.

Make Memes with Free Templates

If you’re looking to create funny or memorable memes your audience can enjoy, then using the right tools from the start can make a world of difference. The great news is you don’t have to spend a dime on making memes. You can use Adobe Spark Meme Generator. The tool provides a suite of free mobile iOS and web apps to help you create social memes graphics. It allows you to choose from a wide selection of free meme templates to create a meme of your choice online. With the built-in AI and professional themes, you can remix a meme to reflect the look you want and achieve a high-quality look in moments.

Adobe Spark

Save Time with Meme Templates

Creating memes shouldn’t have to take a whole afternoon or even an hour. If you have a funny idea for content but need the image to go along with it and you’re short on time but want to make a lasting impact, Adobe Spark Post’s free meme templates allow you to create memes fast by just clicking the Templates icon in the app and performing a quick search of the meme keyword you have in mind in the search bar. To start with your design, simply select the best template that fits your content and then click the “remix this template” button.

Make Viral Content to Make your Meme Memorable

One of the best parts about memes is that they can make your content go viral fast. But it also calls for a little strategy. With its meme template, you can use a witty caption to make your meme memorable. For instance, you can choose a free meme template of a puppy in a suit and add a caption underneath your post that sparks conversation. You can also pick illustrations or icons that catch your audience’s attention to make viral content when you use the free templates via the app.

Adobe Spark Meme Generator

Customize Your Own Meme Templates

With this easy design tool, you can also make memes by adjusting the appearance of your original meme template when you tap on the design icon. Just select a design you like, and the app will keep the essential elements of your original meme such as the text and remixes it with the new design’s color palette and typography.

Consider customizing your meme by adding cool effects or animations, such as applying the Zoom animation effect or adding the Lighten filter. You can also personalize your meme templates by adding a Giphy sticker, adding a logo or changing the text.

Share Your Meme on Social Media

The tool also allows you to share your content instantly via Instagram, Facebook or other social media accounts right from your smartphone or tablet. Just select the social media icons below your post to get started.

Final Thoughts

Whether you want to create a meme for the holidays or make a meme stand out to get your community of followers engaged with your content, a meme is a great device to get your audience engaged. Luckily, you don’t have to come up with a memorable meme on your own when you use design tools with free meme templates like Adobe Spark Post.

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